What Myrstad Mathus does

Myrstad Mathus AS is a privately held Norwegian food manufacturer and caterer (aksjeselskap, org. no. 957 391 893) headquartered at Spjelkavikvegen 61 in Ålesund, founded in 1908 and operating from a single retail and production site embedded within the SPAR Spjelkavik grocery store as a member of the SPAR Norge chain. The company operates an in-house bakery and confectionery kitchen producing fresh bread, pastries, custom cakes, and prepared foods, supported by 51–100 employees.

The product portfolio spans Kaker (custom and ready-made celebration cakes for birthdays, baptisms, weddings, and confirmations, including allergy-friendly variants); Catering (cold buffets/koldtbord, tapas menus, hot dinners/gryter, and smørbrød/snitter, wraps, baguettes); Brød & Bakst (bread and pastries); Dagligvarer (daily groceries retailed through the SPAR site); and recurring Bedriftsmatlevering (corporate food and bread delivery) plus a dedicated Barnehagebrød kindergarten bread subscription product. The technology stack is conventional SMB ecommerce: a WiX-built marketing and cake-ordering site (myrstadmathus.no), a dedicated ordering web app (myrstadmathub.app) powered by POWr, Google Analytics for traffic insight, and Google Ads for paid search acquisition. No proprietary AI, ERP, or production automation is disclosed.

Revenue is generated on a per-transaction unit-pricing basis across five streams: in-store retail bakery sales, one-off catering for events (with 10–15 person minimums and per-person price points from 129 to 549 NOK), custom cake orders requiring advance booking via website/email/phone, corporate food and bread delivery contracts at promotional pricing, and institutional kindergarten bread delivery at 26.90 NOK per loaf with a 99 NOK delivery fee. Distribution combines a physical counter (Mon–Fri 07:00–23:00, Sat 09:00–21:00), direct in-house catering delivery, the proprietary web app for pickup-scheduled ordering, and Foodora for on-demand grocery delivery. Customer segments span individual consumers for celebration cakes, Ålesund-region businesses for catering and meeting packages, and kindergartens for recurring bread supply. No public funding, M&A, leadership change, or expansion beyond the single Ålesund site is disclosed.

Name

Myrstad Mathus

Legal name

Myrstad Mathus AS

Website

https://myrstadmathus.no

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

51–100 employees

Short description

Myrstad Mathus AS is a 116-year-old Norwegian bakery, confectionery, and catering business based in Ålesund, operating within the SPAR Norge chain and serving individual, business, and kindergarten customers across the Ålesund region.

Ownership category

akta.pro rank

Product category

Bakery and Catering Services

NAICS

Retail Bakeries (311811), Caterers (722320), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

Keywords

• Bakery products
• Catering services
• Custom cakes
• Corporate food delivery
• Fresh bread

Headquarters

HQ city

Spjelkavik

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: In-store sales of fresh bread, baked goods, cakes, and sandwiches directly to consumers visiting the Spjelkavikvegen location.
2. Catering Services: Catering orders including tapas, buffets (koldtbord), meals (gryter), and made-to-order sandwiches for events and gatherings. Minimum order quantities apply (10-15 persons depending on service type).
3. Custom Cakes: Custom-ordered cakes for birthdays, baptisms, weddings, confirmations, and special occasions. Orders placed via website, email, or phone with advance booking required.
4. Business Catering & Delivery: Regular delivery of daily groceries, fresh bread, and baked goods to businesses in Ålesund region at promotional prices. Also includes catering for overtime meetings or dinners.
5. Kindergarten Bread Delivery: Dedicated bread delivery service to kindergartens in Ålesund and surrounding areas with fixed pricing and scheduled delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Myrstad Mathus is a Norwegian bakery, confectionery, and catering business based in Ålesund, operating as a member of SPAR Norge. The company operates its own bakery and confectionery kitchen, producing in-house baked bread, custom and specialty cakes for occasions such as birthdays, baptisms, weddings, and confirmations, and full-service catering including cold buffets (koldtbord), tapas, hot dinners (gryter), and made-to-order sandwiches and baguettes. They also provide scheduled corporate food delivery to businesses and kindergarten bread delivery in the Ålesund region.

Product overview

Myrstad Mathus is a Norwegian bakery, confectionery, and catering business based in Ålesund, operating as a member of SPAR Norge. The company operates its own bakery and confectionery kitchen, offering a unified portfolio of products and services centered around fresh food and catering. The core offerings consist of Kaker (cakes) — custom and ready-made cakes for all occasions including birthday, baptism, wedding, and confirmation cakes, with allergy-friendly variants — and Catering services including cold buffets (koldtbord), tapas, hot dinners (gryter), and smørbrød/påsmurt items. Supporting these are Brød & Bakst (in-house baked bread and pastries, including specialty kindergarten bread), Dagligvarer (daily groceries via Foodora), and Bedriftsmatlevering (corporate food delivery for businesses in Ålesund). Products are distributed through a proprietary web app (myrstadmathub.app), Foodora marketplace, and the physical store location.

Differentiator

Problem solved

Functional benefit

Products and services

• Kaker (Cakes) Custom and pre-made cakes for various occasions including birthdays, baptisms, weddings, and confirmations, produced by in-house confectioners using quality ingredients. Includes allergy-friendly options such as gluten-free, lactose-free, egg-free, and vegan cakes.
• Catering Full catering services including cold buffets (koldtbord), tapas, hot dinners (gryter), and made-to-order items (påsmurt) such as sandwiches, wraps, snacks, and baguettes. Served on home-baked bread with quality ingredients. Minimum order quantities apply.
• Brød & Bakst (Bread & Baking) Freshly baked bread and pastries produced in-house, including various bread types with different grain contents. Includes specialty bread offerings for kindergarten deliveries. Available for order via web app.
• Bedriftsmatlevering (Corporate Food Delivery) Daily or weekly food delivery services for businesses, associations, and organizations in the Ålesund region, including groceries, fresh bread, baked goods, and catering menus at promotional prices. Includes dedicated catering for overtime meetings or dinners.
• Kindergarten Bread Delivery (Barnehagebrød) Dedicated bread delivery service to kindergartens in Ålesund and surrounding areas with fixed pricing (26.90 NOK per pre-sliced loaf), scheduled delivery, and detailed nutritional specifications including whole grain percentage (grovhet).

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• SPAR NorgecoreChannel Partner/ Reseller/ DistributorSPAR Norge franchise membership providing Myrstad Mathus with retail space within SPAR Spjelkavik store, brand association, supply chain benefits, and access to SPAR Norge's sustainability and corporate responsibility programs. Myrstad Mathus operates as a member of the SPAR Norge chain.
• FoodoraminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform partnership for daily groceries delivery. Daily groceries available via Foodora shop from SPAR Spjelkavik location.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sodexo Norway: Global food services and facilities management company with Norwegian operations serving corporate, institutional, and event catering. Comparable to Myrstad Mathus on the business and event catering category, though at vastly larger scale.
• Meny: Norwegian full-service grocery chain (part of Norgesgruppen) offering in-store bakeries, fresh prepared foods, and catering-adjacent ranges. Comparable to Myrstad Mathus on Norwegian food retail with integrated bakery and catering categories.
• ISS Facility Services (Norway): Global facility services and contract caterer operating in Norway for corporate and institutional food service. Comparable to Myrstad Mathus on the corporate catering and institutional meal-delivery side of the business.
• Joker Norge: Norwegian convenience-grocery chain (part of Norgesgruppen) selling fresh bread, baked goods, and prepared foods. Comparable to Myrstad Mathus on retail distribution of bakery items within grocery-format locations.
• Coop Norge: Large Norwegian grocery cooperative operating multiple banners including in-store bakeries and prepared-food counters. Comparable to Myrstad Mathus on Norwegian multi-channel food retail with fresh bakery offering.

Direct peers

• Godt Brød: Norwegian artisan bakery chain operating multiple bakery-café locations with in-house baking of breads, pastries, and specialty items. Highly comparable to Myrstad Mathus's in-house bakery model, custom offerings, and Norwegian footprint.
• Baker Hansen: Established Norwegian bakery chain with broad retail presence selling fresh bread, pastries, and sandwiches. Directly comparable to Myrstad Mathus on retail bakery format, product mix, and Norwegian consumer base.
• Deli de Luca: Norwegian café/bakery chain serving fresh sandwiches, wraps, pastries, and coffee from in-store counters. Comparable to Myrstad Mathus on in-store made-to-order food, bread-based menu, and grab-and-go retail format.
• Mesterbakeren: Norwegian wholesale and retail bakery brand supplying fresh bread and baked goods to retail and foodservice. Comparable to Myrstad Mathus on in-house bread production and Norwegian B2B/retail distribution.

Regional players

• Wernerssons: Swedish-origin bakery chain with stores across Scandinavia offering breads, pastries, and sandwiches. Comparable product mix and category to Myrstad Mathus, but primarily operates outside Norway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/myrstad-mathus-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myrstad Mathus