Wig USA
Wig USA is a San Diego-based wholesale manufacturer of wigs, hairpieces, and extensions, selling four trademarked collections (Wig Pro, Bali, Style Unveiled) to 20+ authorized retailers across the US and Canada serving medical, theatrical, fashion, and men's hair-loss customers.
- Company typePrivate
- Founded1997
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wig USA does
Wig USA, Inc. is a San Diego-based wholesale manufacturer and distributor of wigs, hairpieces, toppers, and extensions, founded in 1997 and operating as the producer of four trademarked collections: Wig Pro (human hair and synthetic), Bali (synthetic), and Style Unveiled (heat-friendly synthetic). The company's technical differentiation rests on hand-tied and mono-filament cap construction, French top knotting, lace front designs, and a medical-grade polyurethane adhesive attachment system; its premium Wig Pro line uses 100% Super Remy human hair with intact cuticles, marketed as tangle-free and natural-looking, and the catalog spans 264+ SKUs across more than 84 color shades.
The business operates exclusively as a B2B wholesaler: products are sold to registered and authorized retailers (a formal application is required to access wholesale pricing) rather than directly to consumers, with a distribution network of 20+ authorized online retailers — including wigs.com, wigstudio1.com, acewigs.com, headcovers.com, and wigoutlet.com — plus physical wig salons across the United States and Canada. Custom wig orders are fulfilled via a downloadable custom order form, and the company supports retailer sales through a Wig Stories blog, Facebook and Instagram presence, and an SMS-driven newsletter offering a 10% Style Unveiled discount.
End-customer segments are split across four use cases: medical hair loss (cancer, alopecia — primary segment), theatrical and entertainment (via the Steven Bryant collaboration covering 600+ opera productions), fashion and beauty, and men's hair loss. Revenue is generated through one-time wholesale transactions of physical goods; the company has no parent, no subsidiaries, no disclosed funding rounds, and no management team beyond founder Samuel Anh, indicating a closely held, founder-operated wholesale operation with no public revenue disclosure.
Wig USA firmographics
Firmographics- Name
- Wig USA
- Legal name
- Wig USA, Inc.
- Website
- https://wigusa.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wig USA is a San Diego-based wholesale manufacturer of wigs, hairpieces, and extensions, selling four trademarked collections (Wig Pro, Bali, Style Unveiled) to 20+ authorized retailers across the US and Canada serving medical, theatrical, fashion, and men's hair-loss customers.
- Ownership category
- akta.pro rank
Wig USA industry classification
Industry- Product category
- Wholesale Wigs and Hairpieces
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hair Extensions, Wigs & Hairpieces (CRABABAH)
- akta.pro secondary industries
- Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)
Keywords
Where Wig USA is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wig USA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Wig and Hairpiece Sales: Wig USA operates as a wholesale company selling products exclusively to registered and authorized retailers and resellers. The business model centers on B2B distribution rather than direct-to-consumer sales. Products are sold in bulk to salon retailers, wig shops, and online resellers who then sell to end consumers.
- Custom Wig Orders: The company offers custom wig ordering services for specialized requests, allowing retailers to order bespoke products for their customers with specific specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wholesale pricing available to registered retailers only |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Wig USA product offering
Product offeringCore offering
Wig USA is a wholesale manufacturer and distributor of wigs, hairpieces, toppers, and hair extensions, selling exclusively to registered retailers and resellers under the Wig Pro, Bali, and Style Unveiled collections. The company produces hand-crafted wigs using Super Remy human hair and heat-friendly synthetic fibers, including specialized medical, men's, and theatrical lines. Products reach end consumers through a network of authorized online retailers and salon partners across the U.S. and Canada.
Product overview
Wig USA is a wholesale company and the proud producer of the Wig Pro, Bali, and Style Unveiled collections. The company offers a comprehensive portfolio of wigs and hairpieces including Human Hair Wigs (WIGPRO and Style Unveiled brands) and Synthetic Hair Wigs (WIGPRO and BALI brands). The product line also includes specialized Medical Wigs designed for alopecia and cancer patients, Men's Hair Systems, and Theatrical Wigs created in collaboration with professional designers. Supporting products include Human Hair and Synthetic Hair Pieces, Human Hair and Synthetic Hair Toppers, Human Hair Extensions, Accessories (wig caps, mannequin heads, wig stands), and Color Rings for color selection. All products are distributed through authorized online retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Wig Pro: Premium human hair and synthetic wigs, hair pieces and extensions collection made from highest quality 100% Super Remy hair
- Bali
- Style Unveiled
Products and services
- WIGPRO Human Hair Wigs
- WIGPRO Synthetic Hair Wigs
- Style Unveiled Collection Heat-friendly synthetic hair wigs featuring advanced fiber technology allowing styling up to 380°F while maintaining quality after multiple styling changes. Sold to authorized retailers for resale.
- BALI Collection Premium synthetic wigs featuring highest quality construction with graduated coloring technique, gentle highlights creating natural depth and movement. Sold to authorized retailers for resale.
- Medical Wigs Wigs designed for customers experiencing hair loss from alopecia, cancer, or other causes, featuring all hand-tied construction with polyurethane strips for secure fit. Sold to authorized retailers for resale.
- Men's Hair Systems Men's Super Remy human hair wigs and hairpieces designed for male pattern baldness and hair loss solutions. Sold to authorized retailers for resale.
- Theatrical Wigs Professional human hair, hand-tied, lace front wigs created in collaboration with theatrical wig designer Steven Bryant for theatre and film productions. Sold to authorized retailers and production companies.
- Human Hair Pieces Human hair pieces including falls, integration pieces, and toppers designed to add volume and address various stages of hair loss. Sold to authorized retailers for resale.
- Synthetic Hair Pieces Ready-to-wear synthetic hair pieces including pony curls, scrunch pieces, and toppers for instant styling and special occasion use. Sold to authorized retailers for resale.
- Human Hair Extensions Human hair extensions including European hair, Super Remy Virgin Body, and Baby Fine Wavy styles in various lengths from 12 to 32 inches. Sold to authorized retailers for resale.
- Human Hair Toppers Human hair toppers designed to address hair loss stages and add volume, available in various base sizes and attachment styles. Sold to authorized retailers for resale.
- Synthetic Hair Toppers Synthetic hair toppers including hand-tied styles by Style Unveiled and mono-top options by Bali for seamless volume enhancement. Sold to authorized retailers for resale.
- Custom Wig Orders Bespoke wig manufacturing service allowing authorized retailers to order custom products for their customers with specific specifications via a downloadable custom order form.
Quantifiable outcome
- Hand-tied monofilament cap offers most natural looking and versatile appearance on crown area
- +1 more outcomes
Companies that use Wig USA
Customer profileSegments4 records
Ideal customer profiles3 records
Wig USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Wig USA partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- Sharp Hospital (Sharp Chula Vista)minorWig USA participated in Sharp Hospital's annual Goes Pink event held outside the Douglas & Nancy... Cancer Center. The event honors cancer survivors and WIGUSA attended to support the hospital's cancer awareness initiatives.
- Steven Bryant (Theatrical Wig Designer)minorWIGUSA collaborated with theatrical wig designer Steven Bryant to create an affordable and beautiful selection of human hair, hand tied, lace front wigs specifically for theatre and film. Steven has designed wigs for over 600 opera productions at over thirty opera companies, including La Jolla Playhouse, McCarter Theatre, and Virginia Stage Company.
- Best Wig OutletminorAuthorized online retailer partner selling Wig Pro products to consumers through their e-commerce platform.
- ChiquelminorAuthorized online retailer partner selling Wig Pro products through their beauty-focused e-commerce platform.
- Wig Studio 1minorAuthorized online retailer partner selling Wig Pro collection products through their wig-focused e-commerce platform.
- Wigs.comminorMajor authorized online retailer partner selling Wig Pro products as part of their extensive wig catalog.
- Wig SalonminorAuthorized online retailer partner selling Wig Pro products through their wig salon e-commerce platform.
- Ace WigsminorAuthorized online retailer partner selling Wig Pro products through their search-based e-commerce platform.
- Lori's WigsiteminorAuthorized online retailer partner selling Wig Pro collection through their specialized wig e-commerce platform.
- Headcovers.comminorAuthorized online retailer partner selling Wig Pro products through their hair loss and wig-focused platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Wig USA competitors and assessment
Company assessmentDirect peers
- Gabor Wigs: Wholesale wig manufacturer producing human hair, synthetic, and mod-acrylic wigs for the professional salon channel. Comparable to Wig USA on product breadth, salon-oriented GTM, and multi-tier brand offering.
- Raquel Welch Wigs (HairUWear): Premium human hair and synthetic wig brand sold wholesale through salons and authorized retailers, with strong namesake brand marketing. Comparable to Wig USA on wholesale model, premium positioning, and salon channel distribution.
- Envy Wigs (Alan Eaton): Wholesale wig brand specializing in human hair and synthetic collections distributed through salons and authorized retailers. Directly comparable to Wig USA's Wig Pro collection on hair quality positioning and B2B salon channel.
- Estetica Designs: Wholesale wig brand producing human hair and synthetic wigs with focus on fashion-forward styling for the professional salon channel. Comparable to Wig USA on product categories (wigs, toppers, hairpieces) and wholesale-only distribution.
- TressAllure: Wholesale wig manufacturer offering human hair, synthetic, and heat-friendly fiber wigs to salons and retailers. Comparable to Wig USA on product mix, including heat-friendly fiber (Style Unveiled equivalent), and B2B wholesale GTM.
- Henry Margu: Long-standing wholesale wig manufacturer with human hair and synthetic collections sold through professional salon and retail channels. Closely comparable to Wig USA on construction techniques, cap designs, and B2B distribution model.
- Jon Renau: Established wholesale wig manufacturer offering human hair and synthetic wig collections through salon and retailer channels. Directly comparable to Wig USA in B2B wholesale go-to-market, multi-brand portfolio, and product breadth across fashion and medical wigs.
Others
- Mayvenn: Online-native hair extensions and wig retailer with a technology-enabled stylist network and direct-to-consumer fulfillment model. Comparable to Wig USA on end-product category (wigs/hairpieces) but operates a different GTM model that bypasses traditional wholesale retailers.
Broad incumbents
- HairUWear: Incumbent parent company that owns and distributes multiple wholesale wig brands including Raquel Welch, Gabor, and Hairdo. Comparable to Wig USA as a wholesale platform but with broader portfolio scale, larger retailer relationships, and more marketing resources.
Emerging players
- Daniel Alain: Premium 100% European human hair wig brand focused on quality and craftsmanship, selling through select retailers and a hybrid DTC channel. Comparable to Wig USA's Super Remy positioning but competing in a higher price tier with partial overlap on authorized retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wig USA social profiles
Digital presenceWig USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wig USA leadership team
Management profileNumber of profiles
Profiles1 record
Wig USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wig USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wig USA
What does Wig USA do?
Wig USA is a wholesale manufacturer and distributor of wigs, hairpieces, toppers, and hair extensions, selling exclusively to registered retailers and resellers under the Wig Pro, Bali, and Style Unveiled collections. The company produces hand-crafted wigs using Super Remy human hair and heat-friendly synthetic fibers, including specialized medical, men's, and theatrical lines. Products reach end consumers through a network of authorized online retailers and salon partners across the U.S. and Canada.
Is Wig USA a public or private company?
Wig USA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wig USA founded?
Wig USA was founded in 1997. It employs 11 to 50 people.
Where is Wig USA based?
Wig USA is headquartered in San Diego, United States, in the North America region.
How does Wig USA make money?
Two revenue lines are on record. Wholesale Wig and Hairpiece Sales are the primary driver. The others are custom Wig Orders.
Who are Wig USA's main competitors?
Direct peers on record are Gabor Wigs, Raquel Welch Wigs (HairUWear), Envy Wigs (Alan Eaton), Estetica Designs, TressAllure, Henry Margu and Jon Renau. Mayvenn is listed as an others. HairUWear is listed as a broad incumbent. Daniel Alain is listed as an emerging player.
Does Wig USA have an API?
No public API is recorded for Wig USA.
What industry is Wig USA in?
Wig USA's product category is Wholesale Wigs and Hairpieces. Its primary akta.pro industry code is CRABABAH, Hair Extensions, Wigs & Hairpieces, with a secondary code of CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments). Its NAICS code is 456120 and its SIC code is 2844.