WigSalon.com
WigSalon.com is a USA-based online retailer selling 2,000+ wigs and hairpieces from 27+ brand-name manufacturers to consumers with medical hair loss, fashion, costume, and wholesale needs. It operates a Magento DTC storefront with same/next-day shipping and no subscription model.
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What WigSalon.com does
WigSalon.com, operated by Wig Salon, Inc., is a USA-based direct-to-consumer e-commerce retailer specializing in wigs and hairpieces. The company has operated under the WigSalon.com brand since 1996, with the current corporate entity (Wig Salon, Inc.) established in 2013, and is headquartered in Los Angeles with 1-10 employees. The platform retails over 2,000 SKUs from approximately 27+ brand-name wig manufacturers, including Jon Renau, Raquel Welch, Envy, Estetica, Eva Gabor, Ellen Wille, and Rene of Paris, spanning synthetic, human hair, heat-friendly, and human hair blend wigs plus hairpieces, extensions, care products, and headwear. Price points range from approximately $84 for entry-level synthetic wigs to over $5,000 for premium human hair and European hair pieces.
The business runs on a Magento-based e-commerce platform developed and maintained by Endertech (Los Angeles), featuring product filtering by length, cap construction, hair type, style, and cap size, plus customer reviews, wish lists, and a wholesale account option. Distribution is exclusively online with same/next business day shipping on in-stock items from USA-based inventory, and customer service is available via phone (Monday-Friday) and text (24/7). Marketing channels include Facebook, Instagram, Twitter, YouTube, email newsletter, blog content, and a "Wigs 101" educational section.
Revenue is generated through one-time DTC product sales with no subscription component, supported by frequent promotional discounting (30-50% off campaigns) and clearance categories. Primary customer segments are individuals experiencing medical hair loss (cancer, alopecia) and fashion-conscious consumers seeking style variety, with secondary segments in costume/entertainment and wholesale buyers (salon owners and retailers). The company is privately held with no disclosed external investment, no funding rounds, no parent company, and no identified M&A activity. Joseph Aronesty is listed as CEO.
WigSalon.com firmographics
Firmographics- Name
- WigSalon.com
- Legal name
- Wig Salon, Inc.
- Website
- https://wigsalon.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WigSalon.com is a USA-based online retailer selling 2,000+ wigs and hairpieces from 27+ brand-name manufacturers to consumers with medical hair loss, fashion, costume, and wholesale needs. It operates a Magento DTC storefront with same/next-day shipping and no subscription model.
- Ownership category
- akta.pro rank
WigSalon.com industry classification
Industry- Product category
- Online Wig Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Hair Extensions, Wigs & Hairpieces (CRABABAH)
- akta.pro secondary industries
- Hair Accessories (Clips, Bands, Headbands) (CRABAKAH), Haircare & Hair Color Distribution (CRAOAEAE), Hair Accessories (Headbands, Clips, Scrunchies) (CRAAAJAI)
Keywords
Where WigSalon.com is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WigSalon.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Wig and Hairpiece Retail: Direct retail sales of wigs to consumers through e-commerce website. Products include synthetic wigs, human hair wigs, heat-friendly wigs, and human hair blends from multiple branded manufacturers. Also sells hairpieces, extensions, care products (shampoo, conditioner, brushes, styling tools), and headwear. Revenue generated through one-time product purchase transactions with no subscription component visible.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Synthetic Wigs - Entry to mid-range pricing |
| Unit Pricing | Pay-as-you-go | Human Hair Wigs - Premium pricing tier |
| Unit Pricing | Pay-as-you-go | Heat-Friendly Wigs - Mid-range styling wigs |
| Unit Pricing | Pay-as-you-go | Care Products and Accessories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
WigSalon.com product offering
Product offeringCore offering
WigSalon.com operates an online retail store that sells designer wigs and hairpieces from approximately 25+ brand manufacturers, including synthetic, human hair, heat-friendly, and human hair blend styles. The catalog spans over 2,000 SKUs across lace front, monofilament, hand-tied, and classic cap constructions, complemented by hair extensions, wig care products, and headwear. The business sells directly to individual consumers through its e-commerce website with frequent promotional discounting.
Product overview
WigSalon.com operates as an e-commerce platform specializing in wigs and hairpieces, offering over 2,000 products from approximately 25+ brand partners including Jon Renau, Raquel Welch, Envy, Noriko, Amore, Estetica, Eva Gabor, Ellen Wille, and Rene of Paris. The product portfolio centers on wigs (the core product), supplemented by hairpieces/extensions, care products (shampoos, brushes, styling tools), and human hair products. Wigs are available in multiple hair types (synthetic, human hair, heat-friendly, human hair blend) and cap constructions (lace front, monofilament, hand-tied, open cap, classic). The company positions itself on competitive pricing with frequent sales (30-50% off) and emphasizes USA-based operations with same/next-day shipping capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Wigs WigSalon.com's primary retail offering, comprising over 2,000 wig SKUs from 25+ brand manufacturers including Jon Renau, Raquel Welch, Envy, Noriko, Estetica, Eva Gabor, Ellen Wille, Rene of Paris, and Amore. Wigs are available in multiple hair types (synthetic, human hair, heat-friendly, human hair blend), cap constructions (lace front, monofilament, hand-tied, open cap, classic), lengths, cap sizes (average, petite, large), and styles (bobs, pixies, layered, shags, bangs). For individual consumers seeking wigs for medical hair loss, fashion, or general wear.
- Hairpieces and Extensions Hair additions and extensions for volume, length, or coverage, featuring brands such as EasiHair by Jon Renau and House Of European Hair. For customers seeking supplementary hair products alongside or separate from full wigs.
- Human Hair Wigs 100% human hair wigs and pieces, including Remy human hair, premium hand-tied, and European hair options, marketed to customers seeking the most natural look and styling versatility. Priced from approximately $500 to over $5,000.
- Wig Care Products Wig maintenance and styling supplies including shampoo, conditioner, brushes, combs, wig caps, styling tools, and headwear accessories. For wig owners seeking to maintain and extend the life of their wigs and hairpieces.
- Costume Wigs Specialty wigs for costume, theatrical, cosplay, and entertainment use, featuring brands like Incognito Costume Wigs. For entertainment industry buyers, performers, and costume enthusiasts.
Quantifiable outcome
- Same/next business day shipping on in-stock items
Companies that use WigSalon.com
Customer profileSegments4 records
Ideal customer profiles4 records
WigSalon.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WigSalon.com partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Jon RenaucoreWigSalon.com is an authorized retailer of Jon Renau wigs, one of the largest and most respected wig manufacturers. Offers 271 Jon Renau products including human hair, synthetic, and heat-friendly options. Features exclusive collections like Catalina Blondes and Lite Cap wigs. Frequently features 30% off promotions on Jon Renau products.
- Raquel WelchcoreAuthorized retailer of Raquel Welch wigs featuring 208 products. Raquel Welch is a premium brand known for Vibralite Kanekalon fiber technology and Sheer Indulgence monofilament construction. Products include synthetic, human hair, and heat-friendly options.
- Envy WigscoreAuthorized retailer of Envy Wigs with 174 products. Envy designs are USA-made and ship brand new in-stock direct to customers. Features new rooted colors collection and human hair blend options.
- NorikomajorAuthorized retailer of Noriko wigs with 98 products. Noriko is known for quality synthetic wigs at accessible price points. Features include various cap constructions and styles.
- Ellen WillemajorAuthorized retailer of Ellen Wille wigs with 124 products. European brand known for quality craftsmanship and contemporary styles.
- EsteticamajorAuthorized retailer of Estetica wigs with 130 products. Offers Remy human hair options and various cap constructions including hand-tied styles.
- Eva GabormajorAuthorized retailer of Eva Gabor wigs with 212 products. Classic brand offering lace front and monofilament options at various price points.
- Rene of ParismajorAuthorized retailer of Rene of Paris wigs with 159 products. Offers variety of styles from basic to hand-tied constructions.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
WigSalon.com competitors and assessment
Company assessmentDirect peers
- Wigs.com: One of the largest online wig retailers in the US, selling synthetic and human hair wigs from many of the same manufacturers (Jon Renau, Raquel Welch, Envy) at similar price points with promotional discounts. Direct head-to-head competitor in the same product category and customer base.
- Superhairpieces: E-commerce wig and hairpiece retailer offering a wide catalog of brand-name wigs, toppers, and extensions at competitive prices. Direct competitor in the same product categories and online-only sales channel.
- UniWigs: Online wig specialist selling synthetic, human hair, and lace front wigs from premium brands, with comparable cap-construction focus and fashion-segment customer base. Competes directly for the same style-conscious and medical hair-loss buyers.
- VogueWigs: Online wig and hair extension retailer carrying many of the same premium brands (Jon Renau, Raquel Welch, Envy, Estetica) with comparable pricing and discount-driven promotions. Same GTM motion of multi-brand DTC e-commerce.
- Paula Young: Long-established US wig and hairpiece retailer (operating since the 1970s) selling brand-name wigs, hairpieces, and extensions through a similar direct-to-consumer catalog model with phone and online ordering. Comparable assortment, customer demographic, and value pricing.
- HairDirect: Online wig and hairpiece retailer focused on medical hair loss customers, carrying many of the same manufacturer brands. Closely comparable assortment and customer segment, with similar DTC catalog and educational content strategy.
- His & Her Hair Goods: Family-run online wig retailer offering a wide assortment of brand-name wigs, hairpieces, and extensions at discounted prices with same-brand supplier relationships. Comparable catalog breadth, price positioning, and small-team DTC operating model.
- Lordhair: Online retailer specializing in hair systems, wigs, and toupees for men, with comparable product catalog and DTC e-commerce model. Slightly narrower focus (men's hair systems) but directly comparable in product type, supplier relationships, and customer acquisition approach.
- Hair Zone: US-based online wig and hairpiece retailer carrying comparable brand assortments of synthetic and human hair wigs, headwear, and care products. Competes for the same fashion and medical hair-loss customer segments.
Broad incumbents
- HairUWear: Major US-based hairpiece and wig manufacturer/distributor that owns several of the brands WigSalon.com retails (such as Gabor and Hairdo) and operates its own consumer channel. A broader incumbent in the same category, competing both as a supplier and an online retailer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
WigSalon.com social profiles
Digital presenceWigSalon.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
WigSalon.com leadership team
Management profileNumber of profiles
Profiles1 record
WigSalon.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WigSalon.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WigSalon.com
What does WigSalon.com do?
WigSalon.com operates an online retail store that sells designer wigs and hairpieces from approximately 25+ brand manufacturers, including synthetic, human hair, heat-friendly, and human hair blend styles. The catalog spans over 2,000 SKUs across lace front, monofilament, hand-tied, and classic cap constructions, complemented by hair extensions, wig care products, and headwear. The business sells directly to individual consumers through its e-commerce website with frequent promotional discounting.
Is WigSalon.com a public or private company?
WigSalon.com is a private company. It is classified as unknown and is currently operating.
When was WigSalon.com founded?
WigSalon.com was founded in 2013. It employs 1 to 10 people.
Where is WigSalon.com based?
WigSalon.com is headquartered in Los Angeles, United States, in the North America region.
How does WigSalon.com make money?
One revenue line is on record: wig and Hairpiece Retail.
Who are WigSalon.com's main competitors?
Direct peers on record are Wigs.com, Superhairpieces, UniWigs, VogueWigs, Paula Young, HairDirect, His & Her Hair Goods, Lordhair and Hair Zone. HairUWear is listed as a broad incumbent.
Does WigSalon.com have an API?
No public API is recorded for WigSalon.com.
What industry is WigSalon.com in?
WigSalon.com's product category is Online Wig Retail. Its primary akta.pro industry code is CRABABAH, Hair Extensions, Wigs & Hairpieces, with a secondary code of CRABAKAH, Hair Accessories (Clips, Bands, Headbands). Its NAICS code is 456120 and its SIC code is 5940.