MARGARITA MAN

What MARGARITA MAN does

Margarita Man (Margarita Man HQ, LLC) is a Stillwater, Oklahoma-based manufacturer of frozen cocktail concentrates and reseller of commercial frozen drink machines, operating since 1984. The company produces 30+ flavors of frozen beverage concentrates formulated with pure cane sugar, no high-fructose corn syrup, and organic flavoring in top-selling SKUs; products are certified Non-GMO, Vegan, and Gluten-Free and are engineered to freeze properly in commercial margarita, daiquiri, and slush machines. Manufacturing occurs at an FDA-registered facility in Stillwater, Oklahoma, relocated in 2020 from Bergheim, Texas with more than double the prior square footage.

Revenue is generated through four primary streams: direct-to-consumer e-commerce sales of half-gallon mix bottles via the company's own storefront and Amazon marketplace; wholesale/bulk mix sales to bars, restaurants, and daiquiri shops ordering 8+ cases annually; sales of Frosty Factory frozen drink machines (air-cooled, water-cooled, and remote-cooled) with LeaseQ financing introduced in 2022; and licensing/royalty revenue from a network of 60+ independent Margarita Man franchise rental locations across the United States. Distribution is supplemented by Tier-1 foodservice partners Sysco, Ben E. Keith, and US Foods.

The company is privately held, family-owned since 1984, and operates with a lean 1-10 employee footprint. It holds registered trademarks on "The Margarita Man" and "King Cake Daiquiri," and is designated the official margarita machine of National Margarita Day (February 22). Recent product launches include Bushwacker and Vanilla Soft Serve (2024) and Vodka Freeze (2026), reflecting ongoing product surface expansion beyond traditional margarita and daiquiri bases.

Name

MARGARITA MAN

Legal name

Margarita Man HQ, LLC

Website

https://margaritaman.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Margarita Man manufactures premium frozen cocktail concentrates and resells Frosty Factory machines since 1984, serving consumers, bars, restaurants, and 60+ franchise rental locations across the United States through DTC, wholesale, and foodservice distribution.

Ownership category

akta.pro rank

Product category

Frozen Beverage Mixes and Machines

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Beverages (2080)

akta.pro primary industry

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

akta.pro secondary industries

Soft Drink & Carbonated Beverage Syrups (AFAFAGAA), Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

Keywords

• Frozen cocktail mixes
• Margarita machines
• Frozen drink machines
• Daiquiri concentrates
• Wholesale beverage supplies

Headquarters

HQ city

Stillwater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Frozen Beverage Mix Sales: Sale of frozen cocktail concentrate mixes in half-gallon bottles sold by the case (6 bottles per case). Mixes are sold to consumers via e-commerce and to businesses via wholesale pricing. One half-gallon makes between 56-80 frozen drinks depending on flavor and alcohol content.
2. Frozen Drink Machine Sales: Sale of Frosty Factory frozen drink machines including air-cooled, water-cooled, and remote-cooled models. Financing options available through partnership with LeaseQ.
3. Wholesale/Bulk Mix Sales: B2B wholesale pricing for bars, restaurants, daiquiri shops, and commercial distributors ordering 6+ cases annually. Freight shipping available on 8+ cases.
4. Franchise Rental Network Revenue: Network of over 60 independent Margarita Man rental locations that provide machine rentals with proprietary mix products, generating revenue through the franchise/network relationship.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Margarita Man manufactures and sells premium frozen cocktail concentrate mixes (30+ flavors sold in half-gallon bottles) and resells Frosty Factory commercial frozen drink machines. Products are made with pure cane sugar, organic flavoring in top flavors, and real fruit, formulated specifically to freeze properly in frozen drink machines. Distribution spans direct-to-consumer e-commerce, B2B wholesale to bars and restaurants, commercial foodservice distributors, and a 60+ location franchise rental network.

Product overview

Margarita Man is a frozen beverage company delivering gourmet frozen cocktail concentrates and frozen drink machines since 1984. The core product portfolio consists of over 30 award-winning frozen drink mix flavors (sold as half-gallon concentrates) made with pure cane sugar and organic/natural ingredients, alongside Frosty Factory commercial frozen drink machines (air-cooled, water-cooled, and remote-cooled models) available for purchase with financing options. The company operates through multiple channels: direct-to-consumer e-commerce sales, wholesale/bulk pricing for bars/restaurants/distributors (8+ cases annually), a network of 60+ independent rental locations across the US, and third-party retail on Amazon. Key product lines include traditional margarita and daiquiri bases, seasonal flavors (King Cake Daiquiri, Apple Cider), premium variants (Piña Colada Select with Coco Lopez), and specialty offerings (Bushwacker, Vanilla Soft Serve).

Differentiator

Problem solved

Functional benefit

Brands

• Frosty Factory: Brand of frozen drink machines sold by Margarita Man, including air-cooled, water-cooled, and remote-cooled models with financing available.

Products and services

• Frozen Beverage Mixes (30+ Flavors) Award-winning frozen cocktail concentrates sold in half-gallon bottles and packed by the case of 6 bottles. Made with pure cane sugar, no high fructose corn syrup, organic flavoring in top flavors, and real fruit for popular flavors. Includes margarita, daiquiri, piña colada, and specialty frozen drink mixes formulated for use in frozen drink machines or blenders. Each half-gallon makes between 56-80 frozen drinks depending on flavor and alcohol content.
• Frosty Factory Frozen Drink Machines
• Daiquiri Shop Machine Packages Complete turnkey packages for establishing daiquiri shops, including commercial frozen drink machines and wholesale mix pricing for high-volume commercial customers. Targeted at entrepreneurs and operators launching daiquiri bar concepts.
• Piña Colada Select Premium frozen piña colada concentrate made with authentic Coco Lopez Cream of Coconut and real Pineapple Juice Concentrate. Launched as a higher-end variant within the mix product line.
• King Cake Daiquiri Seasonal Mardi Gras-themed frozen daiquiri concentrate matching the authentic King Cake pastry flavor profile, with cinnamon and icing notes. Targeted at Louisiana daiquiri bar operators during Carnival season.
• Bushwacker Florida-favorite frozen cocktail concentrate blending chocolate, cream, coffee, and coconut for an adult-only shake-style beverage.
• Vanilla Soft Serve Versatile vanilla frozen drink concentrate that can be used in frozen drink machines or ice cream machines, designed to pair with multiple flavors including the Bushwacker.
• Vodka Freeze Lemon-lime slushy frozen cocktail concentrate made with organic lemon and organic lime flavors and no artificial colors or flavors. Tastes like a frozen Sprite and can be prepared with or without alcohol.
• Online Store (Direct-to-Consumer E-commerce) E-commerce storefront at margaritaman.com where retail customers can purchase frozen beverage mixes with shipping across the 48 contiguous United States and free shipping on full-case orders.

Quantifiable outcome

• Less than 25 cents per 12 oz drink with wholesale pricing
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Frosty FactorycoreTechnology or IntegrationExclusive reseller of Frosty Factory frozen drink machines. The only reseller that stocks remote-cooled machines in addition to air-cooled models. Maintains regular stock orders to reduce customer lead times to 1-3 months.
• AmazoncoreChannel Partner/ Reseller/ DistributorOnline marketplace sales channel for frozen cocktail mixes, expanding reach to consumers beyond the company's direct e-commerce platform.
• National Margarita DayflagshipGTM or Marketing PartnerOfficial margarita machine of National Margarita Day (February 22). Major marketing partnership for annual celebration of margaritas.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Taylor Company: Major manufacturer of frozen beverage and foodservice equipment, including frozen drink machines. Comparable to Margarita Man as the broader equipment ecosystem that the company's Frosty Factory machines compete within.
• Finest Call: Large-scale producer of cocktail mixers and bar products under the Finest Call and Reàl brands. Comparable to Margarita Man as a broad portfolio mixer supplier to foodservice operators, though Finest Call serves a wider category footprint.
• Cornelius (IMI): Global foodservice equipment manufacturer including frozen beverage and dispensing systems. Comparable to Margarita Man as a broad incumbent in the frozen drink machine category that complements cocktail mix consumption.

Direct peers

• Powell & Mahoney: Craft cocktail mixer brand sold through retail and foodservice channels. Comparable to Margarita Man as a premium cocktail mix supplier to bars and restaurants with a mix of DTC and wholesale distribution.
• Stirrings: Premium cocktail mixer brand offering simple-syrup, margarita, and daiquiri mixes targeted at the better cocktail at-home consumer. Comparable to Margarita Man's premium-ingredient positioning and DTC/wholesale channel mix.
• Q Mixers: Premium, less-sweet cocktail mixer brand with strong DTC and retail presence. Comparable to Margarita Man's premium clean-label positioning and cocktail-mixer category, though Q Mixers focuses on carbonated mixers rather than frozen concentrates.
• Daily's Cocktails: Established frozen and ready-to-serve cocktail mix brand with strong on-premise and convenience store presence. Closely comparable to Margarita Man's premixed cocktail concentrate offering and frozen drink machine use case.
• Master of Mixes: A leading US cocktail mix brand offering a broad portfolio of margarita, daiquiri, and other cocktail mixers sold through retail and foodservice. Directly comparable to Margarita Man across core product category, B2B/B2C distribution model, and target foodservice customers.

Emerging players

• Frosty Factory: Manufacturer of frozen drink machines that Margarita Man exclusively resells. Comparable as the upstream equipment partner whose product roadmap directly impacts Margarita Man's hardware and mix consumption.
• Barritt's Ginger Beer: Cocktail mixer brand with established retail and on-premise presence. Comparable to Margarita Man as a mixer-focused brand operating in overlapping retail and foodservice channels, though focused on ginger beer rather than frozen cocktails.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@margaritamanheadquarters
• Facebookfacebook.com/margaritamanhq
• Instagraminstagram.com/themargaritaman
• Xx.com/MargaritaMan_

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARGARITA MAN