Barritt's Ginger Beer
Barritt's is a family-owned, 150-year-old Bermuda heritage brand producing five alcohol-free, gluten-free mixers — Original and Sugar Free Ginger Beer, Club Soda, Tonic Water, and Sparkling Grapefruit — sold via Shopify DTC and US retail distribution to home bartenders and non-alcoholic beverage consumers.
- Company typePrivate
- Founded1874
- HeadquartersOcean City, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Barritt's Ginger Beer does
Barritt's Ginger Beer is a family-owned beverage company founded in 1874 in Bermuda and now operating for five generations under the Barritt family. The company produces a portfolio of five alcohol-free, gluten-free mixers — Original Ginger Beer (its flagship and heritage product, basis for cocktails such as the Moscow Mule), Sugar Free Ginger Beer, Club Soda, Tonic Water, and Sparkling Grapefruit — sold both direct-to-consumer through a Shopify storefront (barrittsmixers.com) and through retail/wholesale distribution accessed via a 'Where to Buy' locator across the United States.
The underlying technology is traditional mixer/beverage formulation rather than any proprietary software or AI platform. The trademark is held by JBS Ltd. in Smith's Parish, Bermuda, while physical production is performed under licensing by North American Beverage Co. under the authority of Barritt's Beverages International Ltd. — an asset-light manufacturing structure that lets the brand scale without owning production facilities.
Revenue is generated through one-time unit sales of mixer products at $16-$20 USD per unit, marketed primarily to cocktail enthusiasts, home bartenders, non-alcoholic beverage consumers, and health-conscious buyers. Go-to-market is product-led, leveraging 150 years of heritage storytelling, an active recipe blog (Classic Mule, Whiskey Tonic, Mexican Mule, Flamingo), and organic social media presence across Twitter, Facebook, Pinterest, and Instagram. The company is privately held by the founding family, with no disclosed venture capital, private equity, or public ownership.
Barritt's Ginger Beer firmographics
Firmographics- Name
- Barritt's Ginger Beer
- Legal name
- Barritt's Beverages International Ltd.
- Website
- https://barrittsgingerbeer.com
- Company type
- Private
- Founded year
- 1874
- Operating status
- Operating
- Short description
- Barritt's is a family-owned, 150-year-old Bermuda heritage brand producing five alcohol-free, gluten-free mixers — Original and Sugar Free Ginger Beer, Club Soda, Tonic Water, and Sparkling Grapefruit — sold via Shopify DTC and US retail distribution to home bartenders and non-alcoholic beverage consumers.
- Ownership category
- akta.pro rank
Barritt's Ginger Beer industry classification
Industry- Product category
- Non-Alcoholic Cocktail Mixers
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
- akta.pro secondary industry
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)
Keywords
Where Barritt's Ginger Beer is headquartered
LocationHeadquarters
- HQ city
- Ocean City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Barritt's Ginger Beer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Others
Revenue model
- Beverage Product Sales: Direct sales of mixer products (Ginger Beer, Club Soda, Tonic Water, Sparkling Grapefruit) to consumers via e-commerce and to retail distributors. Products are alcohol-free mixers designed to be combined with spirits or consumed on their own.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Original Ginger Beer - priced from $16.00 USD |
| Unit Pricing | Pay-as-you-go | Club Soda - $20.00 USD |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Barritt's Ginger Beer product offering
Product offeringCore offering
Barritt's produces and sells a portfolio of premium non-alcoholic cocktail mixers. Its lineup includes Original Ginger Beer, Sugar Free Ginger Beer, Club Soda, Tonic Water, and Sparkling Grapefruit, all formulated gluten-free and alcohol-free so they can be consumed on their own or combined with spirits for cocktails such as Moscow Mule, Whiskey Tonic, and Mexican Mule. Products are bottled by North American Beverage Co. under license from Barritt's Beverages International Ltd. and distributed through a Shopify-powered direct-to-consumer store and retail/wholesale channels.
Product overview
Barritt's is a family-owned beverage company that produces a portfolio of mixer products. The core offering consists of five distinct mixer varieties: Original Ginger Beer (the flagship product and basis for cocktails like Moscow Mule), Sugar Free Ginger Beer, Club Soda, Sparkling Grapefruit, and Tonic Water. All products are gluten-free and alcohol-free, allowing them to be consumed standalone or used as mixers with spirits. The company, celebrating 150 years in business, positions its mixers as the primary product line that customers combine with their preferred alcoholic spirits.
Differentiator
Problem solved
Functional benefit
Products and services
- Barritt's Original Ginger Beer
Companies that use Barritt's Ginger Beer
Customer profileSegments3 records
Ideal customer profiles3 records
Barritt's Ginger Beer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Barritt's Ginger Beer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- North American Beverage, Co.coreNorth American Beverage, Co. is the manufacturer of Barritt's mixers. Products are bottled under the authority of Barritt's Beverages International Ltd. This partnership enables production and distribution of the heritage Bermuda brand in North American markets.
- Barritt's Beverages International Ltd.coreParent company based in Smith's Parish, Bermuda. Owns the Barritt's trademark and brand. Authorizes production and branding of mixer products. Products are bottled under their authority.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Barritt's Ginger Beer competitors and assessment
Company assessmentDirect peers
- Q Mixers: Q Mixers is a premium American mixer brand specializing in tonic water, ginger beer, and sparkling beverages designed for craft cocktails. Direct competitor to Barritt's in the premium mixer category with strong DTC and retail distribution.
- Fentimans: Fentimans is a UK-based premium mixer and botanical beverage brand offering tonic water, ginger beer, and cocktail mixers. Direct competitor in the premium mixer category with a similar heritage-driven positioning approach.
- Reed's Inc. Reed's is a craft ginger beer brand offering premium and zero-sugar ginger beer variants. Most direct overlap with Barritt's flagship Original Ginger Beer product and competes in the same craft cocktail mixer segment.
- Fever-Tree: Fever-Tree is the leading premium mixer brand globally, offering premium ginger beer, tonic water, and cocktail mixers. Directly competes with Barritt's across the same product categories and serves the same premium cocktail consumer at similar price points.
Emerging players
- Zevia: Zevia is a zero-sugar, plant-based soda brand including ginger beer and tonic variants. Partial overlap with Barritt's Sugar Free Ginger Beer offering and competes in the health-conscious mixer segment.
Regional players
- Dr. Brown's: Dr. Brown's is a heritage soda brand popular in the New York metro area, offering ginger ale and other flavors used as cocktail mixers. Comparable heritage-driven positioning to Barritt's but with stronger regional concentration.
Broad incumbents
- Topo Chico: Topo Chico is a premium sparkling mineral water brand owned by Coca-Cola, increasingly used as a cocktail mixer. Overlaps with Barritt's mixer positioning in the premium carbonated beverage space with broad distribution.
- Canada Dry: Canada Dry is a mainstream mass-market ginger ale and ginger beer brand owned by Keurig Dr Pepper. Competes with Barritt's in ginger beer but at mainstream price points, representing the broader incumbent side of the category.
- Schweppes: Schweppes is a global mainstream mixer brand offering tonic water, ginger ale, club soda, and other cocktail mixers. Overlaps with Barritt's product portfolio at the mass-market tier and competes in the same retail channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights7 records
Customer concentration
Barritt's Ginger Beer social profiles
Digital presenceBarritt's Ginger Beer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barritt's Ginger Beer leadership team
Management profileNumber of profiles
Barritt's Ginger Beer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barritt's Ginger Beer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barritt's Ginger Beer
What does Barritt's Ginger Beer do?
Barritt's produces and sells a portfolio of premium non-alcoholic cocktail mixers. Its lineup includes Original Ginger Beer, Sugar Free Ginger Beer, Club Soda, Tonic Water, and Sparkling Grapefruit, all formulated gluten-free and alcohol-free so they can be consumed on their own or combined with spirits for cocktails such as Moscow Mule, Whiskey Tonic, and Mexican Mule. Products are bottled by North American Beverage Co. under license from Barritt's Beverages International Ltd. and distributed through a Shopify-powered direct-to-consumer store and retail/wholesale channels.
Is Barritt's Ginger Beer a public or private company?
Barritt's Ginger Beer is a private company. It is classified as family owned and is currently operating.
When was Barritt's Ginger Beer founded?
Barritt's Ginger Beer was founded in 1874.
Where is Barritt's Ginger Beer based?
Barritt's Ginger Beer is headquartered in Ocean City, United States, in the North America region.
How does Barritt's Ginger Beer make money?
One revenue line is on record: beverage Product Sales.
Who are Barritt's Ginger Beer's main competitors?
Direct peers on record are Q Mixers, Fentimans, Reed's Inc. and Fever-Tree. Zevia is listed as an emerging player. Dr. Brown's is listed as a regional player. Broad incumbents are Topo Chico, Canada Dry and Schweppes.
Does Barritt's Ginger Beer have an API?
No public API is recorded for Barritt's Ginger Beer.
What industry is Barritt's Ginger Beer in?
Barritt's Ginger Beer's product category is Non-Alcoholic Cocktail Mixers. Its primary akta.pro industry code is CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic), with a secondary code of AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases). Its NAICS code is 312111 and its SIC code is 2086.