Aktionspotenzial

Name

Aktionspotenzial

Legal name

aktionspotenzial GmbH & Co. KG

Website

https://aktionspotenzial.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Experience Marketing Services: AP Agency generates revenue primarily through professional services billed for experience marketing campaigns. Services include POS promotions, brand events, B2B events, and custom campaign conceptualization and execution. Revenue is project-based, with modular rental of proprietary event hardware as an additional stream. The agency offers full-service from creative concept through execution, including trained on-site staff.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aktionspotenzial (AP Agency) is a German experience marketing agency that delivers point-of-sale (POS) promotions, brand activations, B2B events, and experiential marketing campaigns for enterprise and mid-market brands. The agency rents out 14+ proprietary gamified activation modules — including the patented Social Vending Machine, Winning Wheels, LOWIMA, Coin and Win, Scan and Win, Magic 360 Photo Booth, and Lucky Locker — combined with full-service creative concept development, on-site staffing, and KPI-driven campaign execution across Germany, Austria, Switzerland, and broader Europe.

Product overview

Aktionspotenzial (AP) is an experience marketing agency offering a portfolio of patented POS modules and event modules combined with full-service event agency capabilities. The core offering centers on 14+ gamified activation modules including the Social Vending Machine®, Social Grabbing Machine®, Winning Wheels®, LOWIMA®, Coin and Win®, Scan and Win®, Lucky Locker®, Ring for a Drink®, Magic 360 Photo Booth, Fotokabine, and Greifautomaten. These hardware/software modules are offered as rentals with complete service including concept development, branding customization, staffing, and KPI measurement. The agency pairs these modular activations with strategic POS Agentur services (POS promotions, customer frequency optimization, sales promotion), Eventagentur services (B2C/B2B events, trade shows, conferences), and Shopping Center Marketing. The integrated approach combines intelligent technologies with sustainable experiences, using gamification mechanics (prize wheels, claw machines, photo booths, scanning games) to drive customer engagement, brand loyalty, and measurable sales outcomes for clients including C&A, Dell, Ferrero Rocher, Snipes, Wormland, and action.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Vending Machine® A gamified branded vending machine that dispenses product samples or prizes through social media activation, enabling staff-free interactive brand experiences at point of sale and events. Activated via QR codes or barcodes shared in pre-event communications; tracked through unique codes for ROI measurement.
• Social Grabbing Machine® A gamified grabbing machine (claw machine) where participants attempt to grab prizes, integrated with social media sharing mechanics for brand amplification. Used for retail activations, brand experiences, and trade show presence.
• Winning Wheels® A digital slot-machine-style prize wheel module where participants stop a spinning wheel at the right moment to win prizes, discounts, or vouchers. Tracked via unique action codes; covered by European patent.
• LOWIMA® A prize display cabinet with 10 locked compartments where participants scan QR codes to unlock winning compartments. Used for influencer campaigns, product launches, lead generation (e.g., WhatsApp opt-ins), and sales channel differentiation.
• Coin and Win® A coin-insertion prize game where participants insert branded coins (e.g., reusable wooden coins for sustainability-themed campaigns) to win instant prizes or vouchers. Used for store openings, sustainability activations, and customer engagement.
• Scan and Win® A QR code or barcode scanning prize game that tracks participant engagement and channel effectiveness through unique code scanning mechanics. Used in shopping centers and retail environments for purchase incentives and lead generation.
• Lucky Locker® A locker-based prize module where participants enter codes to open lockers and discover prizes. Adds suspense and excitement to retail activations; used for Christmas-themed loyalty campaigns.
• Ring for a Drink®

Quantifiable outcome

• C&A store openings: 31,000+ participants, 20% new customer acquisition rate
• +5 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators7 records

Broad incumbents

• George P. Johnson Experience Marketing: Long-standing US-headquartered experiential agency specializing in brand experiences, events, and trade show activations. Directly comparable in B2B event and activation capabilities AP delivers for clients like Dell and Thermo Fisher, but with a much larger global producer base.
• Jung von Matt: Major Hamburg-headquartered independent creative agency group with brand experience and event marketing capabilities. Comparable to AP at the top of the funnel for enterprise experiential briefs in Germany, though broader in creative scope.
• Kolle Rebbe (TBWA\Kolle Rebbe): Hamburg-based creative agency within TBWA's global network, with active brand experience and retail activation practice. Comparable to AP as a DACH-based creative competitor chasing experiential and brand activation briefs from the same enterprise client pool.
• Jack Morton Worldwide: Global brand experience agency within the IPG DXTRA network offering experiential campaigns, events, and activations. Comparable to AP in core offering (brand experience, B2B events, retail activations), but operates at significantly larger scale with broader geographic and service portfolio.
• Grabarz & Partner: Hamburg-based creative and brand activation agency with strong retail and brand experience credentials. Comparable as a German-headquartered creative/experiential peer competing for the same DACH enterprise and retail marketing budgets as AP Agency.

Direct peers

• MKG (MKG EXP): Global experiential marketing agency delivering brand activations, pop-ups, and event programs for enterprise clients. Directly comparable to AP Agency in service mix (brand experience, POS, sampling, trade shows) and target buyer (enterprise brand marketers), though larger and more global in reach.
• GMR Marketing: Global experiential and sports marketing agency delivering brand activations, sampling programs, and event experiences. Comparable to AP in retail sampling (Social Vending Machine-style deployments) and large-format event execution for enterprise brands.
• Fact GmbH (FACT): German live communication and brand experience agency delivering events, roadshows, and POS campaigns. Direct peer to AP in DACH experiential service mix and target enterprise/retail buyer profile.
• Sparks: Experiential marketing agency focused on brand experiences, retail activations, and pop-up design with proprietary measurement frameworks. Highly comparable to AP in retail/POS activation scope and emphasis on measurable campaign outcomes.

Regional players

• Eventit AG: Swiss-based event and brand experience agency focused on DACH and Swiss retail and corporate clients. Comparable to AP's Wincasa and Swiss shopping center engagements, with overlapping POS/event capability but smaller pan-European footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aktionspotenzial-agentur
• Instagraminstagram.com/ap.experienceagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktionspotenzial