Lloret de Mar Tourism Business Board

What Lloret de Mar Tourism Business Board does

The Mesa Empresarial de Turisme de Lloret de Mar (legal name: MESA DEL TURISME DE LLORET DE MAR, S.C.P.), operating as Lloret de Mar Tourism Business Board, is a multisectoral non-profit business association founded on 30 May 2013 in Lloret de Mar, Catalonia, Spain. The association is structured as an S.C.P. (Sociedad Civil Particular) and serves as the coordinating private-sector counterpart to public administrations — Generalitat de Catalunya, Ajuntament de Lloret de Mar, and Patronat de Turisme Costa Brava Girona — for the reconversion of Lloret de Mar as a mature sun-and-beach destination. Its membership spans the principal guilds, business associations, and major companies in hospitality (Guitart Hotels, Evenia Hotels, Hotel Marsol, Rigat Park Hotel, Gremi d'Hostaleria), gastronomy (Associació de Bars i Restaurants), commerce (Associació de Comerciants), nightlife (Disco Londoner, Gran Casino Costa Brava), travel agencies (ACAV-AAVV Traveltec), transport (Transports Pujol i Pujol), and daytime leisure (Water World).

The Mesa's core product is the Pla Operatiu de Renovació Turística 2014-2020 (Operative Plan for Tourism Renovation), a 29-action framework covering connectivity, urban regeneration, accommodation modernization, energy efficiency, telecommunications, and strategic tourism product development. Supporting initiatives include the Pla Pilot de Lloret de Mar (foundational pilot), Reconversió Turística (urban planning competition), Repensa Lloret (community participation forums), Seminari Internacional d'Urbanisme (with UN-linked Habitat Professionals Forum), Lloret Smart Destination (in collaboration with SEGITTUR), and Lloret Ciutat de la Llum (cultural light installations). The technical stack relies on Smart Destination ICT infrastructure rather than proprietary AI/ML assets. The organization operates with 1-10 staff from its Ptge. Sant Pere 2 headquarters.

The business model is subscription/membership-driven: revenue derives from member contributions and public co-funding rather than commercial product sales. The 2017-2019 phase of the Operative Plan mobilized €60 million in private sector commitments from member businesses and €3.7 million from public administrations (Generalitat €1.55M, Ajuntament €1.55M, Patronat €0.6M). Pricing is not publicly disclosed and the organization does not function as a product-selling entity; its distribution model centers on direct member engagement, working committees, and public-private coordination.

Name

Lloret de Mar Tourism Business Board

Legal name

MESA DEL TURISME DE LLORET DE MAR, S.C.P.

Website

https://mesaturismelloret.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Mesa Empresarial de Turisme de Lloret de Mar is a multisectoral non-profit business association founded in 2013 that coordinates Lloret de Mar's tourism guilds, hotels, restaurants, nightlife, commerce, transport, and leisure businesses in partnership with Catalan public administrations to drive destination reconversion.

Ownership category

akta.pro rank

Product category

Tourism Destination Management

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Community-Based & Indigenous Tourism Enablement (Local Ownership, Benefit-Sharing) (THAAANAI)

akta.pro secondary industry

Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting) (THAAANAN)

Keywords

• Tourism destination management
• Business association coordination
• Destination reconversion planning
• Public-private tourism partnership
• Tourism quality improvement

Headquarters

HQ city

Lloret De Mar

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Association Membership Contributions: The organization operates as a non-profit business association (S.C.P.) funded by membership dues from guilds, business associations, and major companies of Lloret de Mar across multiple tourism sectors including hospitality, gastronomy, commerce, nightlife, transport, and activities.
2. Operative Plan Investment Contributions: Private sector members collectively committed 60 million euros over the period 2017-2019 for the Operative Plan for Tourism Renewal, in partnership with public administrations contributing 3.7 million euros, demonstrating co-funded destination development.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Mesa Empresarial de Turisme operates as a multisectoral business association that coordinates tourism businesses across hospitality, gastronomy, nightlife, commerce, transport, and leisure activities in Lloret de Mar. Its core offering is the Pla Operatiu de Renovació Turística 2014-2020, a coordinated destination reconversion plan developed jointly with public administrations, aimed at transforming Lloret de Mar from a sun-and-beach destination into a diversified, sustainable, and competitive tourism ecosystem.

Product overview

The Mesa Empresarial de Turisme de Lloret de Mar functions as a multisectoral business association rather than a technology company, operating collaborative tourism development initiatives. The core offering is the Pla Operatiu de Renovació Turística 2014-2020 (Tourist Renovation Operational Plan), a comprehensive framework developed with the Government of Catalonia and the City Council to transform Lloret de Mar from a traditional sun-and-beach destination. Supporting initiatives include the Reconversió Turística project for urban planning improvements, the Pla Pilot de Lloret de Mar as the foundational pilot program, Repensa Lloret community workshops, the Seminari Internacional d'Urbanisme for international expertise, the Lloret Smart Destination initiative for intelligent tourism, and the Lloret Ciutat de la Llum light art project.

Differentiator

Problem solved

Functional benefit

Products and services

• Reconversió Turística (Tourism Restructuring / Pla Operatiu de Renovació Turística) A comprehensive operational plan for tourist renovation and reconversion of Lloret de Mar, developed collaboratively with the Generalitat de Catalunya, Ajuntament de Lloret de Mar, and the Mesa Empresarial. The plan encompasses 29 proposed actions across connectivity, urban regeneration, accommodation modernization, energy efficiency, telecommunications, and strategic tourism product development, targeting tourism businesses and public administrations in the destination.
• Pla Pilot de Lloret de Mar The foundational pilot project initiated before 2010 to reconvert Lloret de Mar as a tourist destination, establishing working groups with the Generalitat de Catalunya, Ajuntament de Lloret de Mar, and the Tourism Board to develop the Operational Plan for Tourist Renovation with 8 clear objectives.
• Seminari Internacional d'Urbanisme An international urban planning seminar coordinated by the Mesa Empresarial featuring six international urban planners from Habitat Professionals Forum (linked to the United Nations) to identify tourism and urban improvements for Lloret de Mar as part of the Operative Plan.
• Lloret Smart Destination A smart tourism destination initiative developed in collaboration with SEGITTUR focused on technology, sustainability, accessibility, and innovation pillars for transforming Lloret de Mar into an intelligent tourist destination.
• Lloret Ciutat de la Llum A strategic project for creating and consolidating artistic and technological light installations on Lloret de Mar beach, including permanent annual exhibitions culminating in a major international congress.

Quantifiable outcome

• Operative Plan 2017-2019 committed €63.7 million in total investments (€60M private, €3.7M public) for tourism renewal
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Patronat de Turisme Costa Brava Girona (Diputació de Girona)coreStrategic or Co-development Partner · 1 December 2016The Patronat de Turisme Costa Brava Girona joined the Grupo de Trabajo in December 2016, committing €600,000 for the 2017-2019 period. It supports destination promotion, the G! Awards, and tourism research. The organization coordinates regional tourism marketing for Costa Brava.
• Habitat Professionals Forum (HPF)coreStrategic or Co-development Partner · 1 January 2016HPF is an international urbanists' association linked to the United Nations. It coordinated the International Urbanism Seminar in January 2016 with 6 international urban planning specialists who analyzed and proposed improvements for Lloret de Mar's urban and tourism model.
• SEGITTUR (Sociedad Estatal para la Gestión de la Innovación y las Tecnologías Turísticas)flagshipStrategic or Co-development Partner · 1 January 2015SEGITTUR collaborated with the Mesa on the Smart Destination project, developing a Diagnostic Report and Action Plan to transform Lloret de Mar into a Destinació Turística Intel·ligent (DTI). SEGITTUR President Antonio López de Ávila participated in working sessions. Lloret was selected among 12 destinations for SEGITTUR's smart destinations pilot project.
• Generalitat de CatalunyacoreStrategic or Co-development Partner · 31 March 2014The Generalitat de Catalunya is a founding partner in the Operative Plan for Tourism Renewal (Pla Operatiu 2014-2020), committing €1.55 million for the 2017-2019 period. The Government recognized the plan as a model for mature destination reconversion in Catalonia. Multiple departments participate including Empresa i Coneixement, Territori i Sostenibilitat, Agricultura, Interior, and Governació i Relacions Institucionals.
• Ajuntament de Lloret de MarcoreStrategic or Co-development Partner · 31 March 2014The Lloret de Mar Town Council is a founding partner in the Operative Plan, committing €1.55 million for 2017-2019. It collaborates on urban regeneration, infrastructure projects, and destination management. Mayor Jaume Dulsat actively participates in Mesa activities and the Grupo de Trabajo.
• Associació Espanyola de Tècnics Urbanistes (AETU)minorStrategic or Co-development PartnerThe AETU collaborated with HPF and the Mesa on the International Urbanism Seminar, contributing Spanish urban planning expertise and students to the initiative.
• Ajuntament de Lloret de MarcoreOthersBeyond the Operative Plan, the Ajuntament collaborates on the Repensa Lloret participatory forums, safety mesa, and multiple initiatives for destination quality improvement.
• Lloret Convention BureaucoreStrategic or Co-development PartnerThe Lloret Convention Bureau promotes Lloret de Mar as a destination for events, congresses, conventions, and incentive travel, complementing the Mesa's efforts to diversify tourism segments.
• Lloret TurismecoreStrategic or Co-development PartnerLloret Turisme is the official municipal tourism organization managing destination promotion, visitor services, and coordination of tourism-related activities. It works closely with the Mesa on events like Repensa Lloret and the Smart Destination initiative.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Fundación Turismo Benidorm (Visit Benidorm): The tourism foundation managing Benidorm's destination promotion — the most direct functional peer given that Benidorm is also a mature Mediterranean sun-and-beach destination undergoing reconversion, with similar structural challenges around seasonality and product diversification.
• Turisme de Barcelona: The official destination management and tourism promotion organization for Barcelona, operating as a public-private consortium similar in structure to the Mesa. It manages destination marketing, visitor services, and tourism strategy for a major Spanish tourism market.
• Visit Valencia: Valencia's official tourism foundation managing destination promotion and visitor engagement for a major Mediterranean Spanish city. Comparable in its role as a destination coordination and promotion body for a Spanish tourism market.
• Patronat de Turisme Costa Brava Girona: The regional tourism board for the Costa Brava area, already a strategic partner of the Mesa (committing €600,000 to the Operative Plan). It coordinates regional tourism marketing for the same broader destination the Mesa serves, making it the most directly comparable peer.

Broad incumbents

• Segittur: Spain's state-owned tourism innovation and technology platform that selected the Mesa's Lloret de Mar for its Smart Destination pilot. Operates across the entire national tourism ecosystem rather than a single destination, providing technology and frameworks the Mesa uses.
• Turisme Generalitat de Catalunya: The official Catalan government tourism authority that oversees tourism policy and funding across the entire region. A strategic partner of the Mesa (committing €1.55M to the Operative Plan), it operates at a broader scope than the Mesa but shares destination management and tourism promotion as core functions.

Others

• World Travel & Tourism Council (WTTC): The global industry body that convenes travel and tourism stakeholders, including destination management organizations like the Mesa, to coordinate policy, research, and sustainability initiatives across the worldwide tourism industry.
• UN Tourism (UNWTO): The United Nations World Tourism Organization, which the Mesa partnered with via Habitat Professionals Forum (UN-linked) for its International Urbanism Seminar. Operates as the global policy and standards body for sustainable destination management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lloret de Mar Tourism Business Board