Corporate Benefits

What Corporate Benefits does

Corporate Benefits (legal entity: corporate benefits swiss AG, headquartered in Bern, Switzerland) is a private B2B2C employee benefits platform founded in 2003 by Patrick Ellenberger and Markus Rettenmaier. The company operates a white-labeled, web- and mobile-based portal that aggregates exclusive discounts and offers from over 1,500 brand partners across categories including electronics, travel, fashion, and home goods, and distributes them to employees of more than 35,000 employer companies across 11 European countries (Germany, Austria, Switzerland, Belgium, Netherlands, Luxembourg, Italy, Spain, Portugal, Turkey, Poland), reaching 15 million registered users. The platform supports location-based offer discovery via a map feature, mobile coupons, and monthly employer reporting, with localized web properties across 11 country domains and a TÜViT-certified data protection management system covering GDPR, BDSG, and Swiss DSG compliance.

The business model is two-sided and asymmetrically priced: the employer-facing platform is provided free of charge with no setup, administrative, or commitment costs and 10-day implementation, while revenue is generated on the merchant/vendor side through brand partnership and listing fees. Distribution is sales-led on both sides — dedicated account managers serve enterprise employers across 16 European office locations, and a separate vendor sales motion acquires brand merchants seeking access to the platform's high-purchasing-power employee audience. Corporate Benefits is founder-controlled, self-funded (no external funding rounds disclosed), and has expanded organically over 22 years through a sequence of country subsidiary launches, most recently Poland (2025), Turkey (2024), and Portugal (2023).

Notable flagship employer relationships include Siemens AG (since 2007), Deutsche Lufthansa, Bayer AG (since 2015), Swisscom, Zurich Insurance Group, Schindler, Stadler, and Universitätsspital Zürich; named brand partners include Dyson, Garmin, Lindt & Sprüngli, Swisscom, and Estée Lauder Companies. Headcount reached a projected 220 in 2025 (up from 184 in 2024 and 163 in 2023), and leadership includes a CFO, CTO, and Chief Product Officer alongside founder Markus Rettenmaier as General Manager.

Name

Corporate Benefits

Legal name

corporate benefits swiss AG

Website

https://corporate-benefits.ch

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Corporate Benefits operates a white-labeled, free-to-employer B2B2C employee benefits portal across 11 European countries, aggregating discounts from 1,500+ brand partners for 15M+ registered employees at 35,000+ companies and monetizing via merchant partnership fees.

Ownership category

akta.pro rank

Product category

Employee Benefits Software

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industries

Benefits Administration (BPACAPAC), Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

Keywords

• Employee benefits platform
• Corporate discount portal
• Employee perks marketplace
• B2B benefits software
• Loyalty program platform

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. B2B Employer Platform (Free for Employers): The platform is provided free of charge to employer companies. Employers bear no implementation cost, no administrative burden, and no ongoing fees. Revenue is derived indirectly from the volume of transactions and engagement generated by employer employee bases, monetised through the merchant/vendor partner side.
2. Merchant/Vendor Partner Fees: Brand merchants and vendors pay to be featured on the employee benefits portal, gaining access to a premium customer base of 15M+ registered users across Europe. Revenue generated from vendor partnerships including brand partners across categories such as Electro, Travel, Fashion, and Home.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Corporate Benefits operates a white-labeled, web- and mobile-based employee benefits platform that aggregates exclusive discounts from over 1,500 brand partners across categories such as electronics, travel, fashion, and home goods. The platform is provided free of charge to employer companies, which customize it with their own branding and offer it to their workforces, while brand merchants pay to be featured and gain access to a captive base of 15M+ registered employees across 11 European countries.

Product overview

Corporate Benefits operates a unified employee benefits platform across 11 European countries, featuring a web-based portal and mobile application. The core platform aggregates exclusive discounts and special offers from over 1,500 brand partners, customized for each employer client. The mobile app extends platform access to employees on the go, enabling location-based offers and mobile coupon redemption. The platform is available in multiple European country versions (Germany, Austria, Switzerland, Belgium, Netherlands, Luxembourg, Italy, Spain, Portugal, Turkey, Poland), with each country-specific instance tailored to local offerings and regulatory requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Benefits Employee Benefits Portal A web-based, white-labeled employee benefits portal that aggregates over 1,500 brand-partner discounts across electronics, travel, fashion, and home goods categories. The portal is customized to each employer partner's corporate identity and is provided free of charge to employer companies across 11 European countries.
• Corporate Benefits Mobile Application Native mobile app (iOS and Android) version of the employee benefits portal, enabling employees to access exclusive offers on the go, view location-based deals via map functionality, and redeem mobile coupons at partner retail locations and online stores.

Quantifiable outcome

• Platform implementation in 10 business days for employer companies
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered flagship and core.

• Bayer AGflagshipStrategic or Co-development Partner · 1 January 2015Bayer AG uses corporate benefits' employee benefits platform. Selection criteria were reliability and professionalism. The program launched in H2 2015 and became highly popular among Bayer employees. Corporate benefits handles platform display, content, and integration of new offers.
• Siemens AGflagshipStrategic or Co-development Partner · 1 January 2007Long-standing partnership since 2007. Siemens uses the platform for global, anytime access to curated brand offers. Praised for flexibility, creativity, and responsiveness. Platform offers carefully selected and strictly controlled offers, providing employees worldwide access.
• Deutsche Lufthansa AGflagshipStrategic or Co-development Partner · 1 January 2007Deutsche Lufthansa AG partners with corporate benefits for employee benefits program. Described as a well-timed partnership delivering value to employees across the airline's workforce.
• Lindt & SprünglicoreChannel Partner/ Reseller/ DistributorLindt & Sprüngli featured as brand partner offering employee discounts through the platform. One of 1,500+ brand partners across categories including Electro, Travel, Fashion, and Home.
• DysoncoreChannel Partner/ Reseller/ DistributorDyson featured as brand partner on the platform. One of 1,500+ named brand partners.
• GarmincoreChannel Partner/ Reseller/ DistributorGarmin featured as brand partner on the platform.
• SwisscomcoreChannel Partner/ Reseller/ DistributorSwisscom featured as brand partner and employer customer.
• Estée Lauder CompaniescoreChannel Partner/ Reseller/ DistributorEstée Lauder Companies featured as brand partner on the platform.
• Google Ireland Limited (Google Analytics, Google Ads, Google Campaign Manager)coreTechnology or IntegrationGoogle provides web analytics (Google Analytics), paid search advertising (Google Ads), and programmatic display advertising (Google Campaign Manager) integrated into the corporate benefits platform. Data processed with standard contractual clauses for transfers to the USA.
• LinkedIn Ireland Unlimited Company (LinkedIn Ads, LinkedIn Insight Tag)coreTechnology or IntegrationLinkedIn Ads and LinkedIn Insight Tag used for brand awareness campaigns and website retargeting. Data transmitted to LinkedIn and stored for up to 90 days.
• Salesforce, Inc. (Salesforce Marketing Cloud Account Engagement)coreTechnology or IntegrationSalesforce Marketing Cloud Account Engagement (Pardot) used for website visitor tracking, click-path analysis, and pseudonymised usage profiling. Supports newsletter distribution to 11.7M+ subscribers across Europe. Data processing under individual agreement ensuring EU Data Protection Directive compliance.

Scale indicators13 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Perkbox: UK-headquartered employee perks and engagement platform offering discounts, wellbeing, and recognition services to employers. Closest direct competitor to Corporate Benefits in Europe with similar B2B2C model and merchant-side monetisation.
• Reward Gateway: UK employee engagement platform providing discounts, recognition, and wellbeing benefits to employers. Direct competitor with similar two-sided marketplace model; now owned by Edenred, giving it access to parent capital CB lacks.
• Benefex: UK-based employee benefits and reward platform serving enterprise employers. Direct competitor focused on European enterprise accounts with employee engagement and total rewards technology.
• Heyde (formerly mitarbeiterangebote.de / ProBenefits): German employee benefits portal aggregator targeting DACH employers with discount offers from brand partners. Direct competitor to Corporate Benefits in the German-speaking market with similar B2B2C value proposition.

Emerging players

• Benefit One Inc. Japan-headquartered employee benefits outsourcing platform (part of Benefit One Inc./Persol Group). Comparable employee discount and benefit aggregation model, primarily Japan-focused with limited European overlap.

Broad incumbents

• Edenred: France-based global leader in employee benefits (meal vouchers, gift cards, mobility). Operates across 45 countries with public market scale. Indirect competitor in perks/discounts via Reward Gateway and adjacent benefits categories.
• Pluxee: France-based employee benefits spinoff from Sodexo. Operates in 31 countries offering meal benefits, gift/incentive solutions, and public benefits. Comparable in B2B employer-facing benefits distribution; broader scope than CB.
• Aon Employee Benefits Consulting: Global professional services firm with significant employee benefits consulting and brokerage arm. Indirect competitor offering broader benefits strategy, risk advisory, and brokerage services where CB offers perks only.
• Sodexo Benefits & Rewards Services: France-based global food and facilities services major with significant employee benefits arm. Broader scope than CB but competes in the same B2B employer benefits space.
• Willis Towers Watson Employee Benefits: Global advisory, broking, and solutions firm with major employee benefits practice. Competes with CB in providing benefits-related services to large multinational employers but at a fundamentally different scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/corporate-benefits-swiss

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporate Benefits