What LIFE Senior Services does

LIFE Senior Services is a 501(c)(3) nonprofit organization headquartered in Tulsa, Oklahoma, founded in 1973 to support older adults in northeastern Oklahoma. Over more than 50 years it has built an integrated suite of 14 programs serving adults aged 50 and older, including Adult Day Health, the Roma Berry Active Senior Center, non-emergency medical Transportation, Case Management, Caregiver Support, Medicare Assistance, Tax Assistance (free for qualifying seniors), LIFE EDU community education, and the SeniorLine telephone helpline. It also operates two wholly-owned program subsidiaries: Vintage Housing, which runs 18 affordable senior living communities in northeastern Oklahoma, and LIFE PACE, a Medicare and Medicaid Program of All-inclusive Care for the Elderly that delivers all-inclusive medical care and coordinated support to qualifying seniors living at home. Content assets such as the monthly Vintage Magazine, the Vintage Guide resource directory, and the annual Senior LIFEstyle and Wellness Expo round out the offering.

The organization relies on a service-delivery rather than technology model; its digital presence is built on a Squarespace-hosted website and there is no proprietary software platform, mobile application, or APIs underlying the services. SeniorLine functions as a phone-based helpline staffed during business hours, and program enrollment is handled directly by program teams rather than through self-service technology.

The revenue model combines charitable contributions from individuals, corporations, and foundations — including annual Celebrate LIFE fundraising events and the recurring GEMs for LIFE monthly giving program — with government funding flowing through the LIFE PACE Medicare and Medicaid capitation program. Most direct services to seniors are delivered free of charge or funded through government programs, with the Tax Assistance Program specifically free for individuals aged 60 and older with household income of $69,000 or less. The go-to-market motion is community-led: the organization reaches its audience through word-of-mouth referrals, regional partnerships, the SeniorLine helpline, the Senior Expo, Vintage Magazine, and on-site programming at community and housing locations.

Name

LIFE Senior Services

Legal name

LIFE Senior Services

Website

https://lifeseniorservices.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

LIFE Senior Services is a 501(c)(3) nonprofit in Tulsa, Oklahoma, providing 14 integrated aging services — including adult day health, PACE medical care, affordable housing, transportation, caregiver support, and senior education — to adults 50+ across northeastern Oklahoma.

Ownership category

akta.pro rank

Product category

Senior Services (Community Aging Services Nonprofit)

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Nursing and Residential Care Facilities (623)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior services nonprofit
• Adult day health
• Affordable senior housing
• PACE program care
• Caregiver support services

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization (Federal Tax ID/EIN: 73-1043783), LIFE Senior Services relies on charitable donations from individuals, corporations, and foundations. The organization runs donation campaigns including Celebrate LIFE annual events and monthly GEMs for LIFE recurring giving program.
2. Government-Funded Programs: LIFE PACE (Program of All-inclusive Care for the Elderly) is a Medicare and Medicaid program that provides all-inclusive medical care and support services, representing a significant funding stream for qualifying senior services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

LIFE Senior Services is a 501(c)(3) nonprofit community organization that delivers a continuum of aging services for adults 50+ in northeastern Oklahoma, including adult day health, non-emergency medical transportation, an all-inclusive LIFE PACE medical program, case management, caregiver support, Medicare counseling, tax preparation help, and affordable senior housing through 18 Vintage Housing communities. It also operates the Roma Berry Active Senior Center, the SeniorLine helpline, community education through LIFE EDU, and the Vintage Magazine and Vintage Guide publications.

Product overview

LIFE Senior Services offers a comprehensive range of senior care and community services for adults 50+ in northeastern Oklahoma. The organization provides 14 distinct programs and services including: Adult Day Health for daytime care; Active Senior Center at Roma Berry for community activities; Transportation for medical appointments; Vintage Housing with 18 affordable housing communities; LIFE PACE for all-inclusive at-home medical care; Case Management for at-risk seniors; Caregiver Support; Medicare Assistance; Tax Assistance for seniors 60+; LIFE EDU for community education; SeniorLine helpline; Vintage Magazine monthly publication; Vintage Guide housing resource; and the Senior LIFEstyle and Wellness Expo. These services work together to support healthy aging, independence, and connection for older adults.

Differentiator

Problem solved

Functional benefit

Brands

• SeniorLine: Dedicated helpline for seniors and caregivers seeking information and assistance with aging services, available weekdays from 8 a.m. to 5 p.m.
• LIFE EDU
• Vintage Magazine
• Vintage Guide
• GEMs for LIFE club
• Roma Berry Center for Seniors
• LIFE's Senior Expo

Products and services

• Adult Day Health Safe, supportive daytime care program for older adults with health monitoring, engaging activities, and nutritious meals.
• Active Senior Center Community center at Roma Berry providing indoor pickleball courts, outdoor recreation, an art studio, game room, fitness equipment, and a theater for adults 50+.
• Non-Emergency Medical Transportation Door-to-door non-emergency medical transportation for older adults to medical appointments, outpatient procedures, and therapy sessions in northeastern Oklahoma.
• Vintage Housing Affordable senior housing option with 18 communities offering dignified living options for seniors with limited resources in northeastern Oklahoma.
• LIFE PACE All-inclusive medical care program providing medical care, therapies, transportation, social connection, and coordinated support to help older adults continue living safely at home.
• Case Management Program that helps at-risk seniors by assessing needs and threats to independence and coordinating community supports to help them remain safe at home.
• Caregiver Support Program Program designed to uplift caregivers by reducing stress and burnout through education, resources, and emotional support.
• Medicare Assistance Program Free, unbiased program offering easy-to-understand information to help compare Medicare Part D plans and find the right coverage.
• Tax Assistance Program Free tax services for individuals 60 years or older with household income of $69,000 or less, with IRS-certified volunteers assisting with basic income tax preparation and filing.
• LIFE EDU Community Education Community education classes and seminars encouraging healthy aging, lifelong learning, and everyday well-being.
• SeniorLine Helpline Dedicated helpline for seniors and families needing information and assistance with aging services, available weekdays from 8 a.m. to 5 p.m.
• Vintage Magazine Monthly, award-winning publication designed for adults 50+ covering health, travel, culture, finance, and more.
• Vintage Guide Oklahoma's most trusted resource guide for senior housing options listed by level-of-care plus healthcare and specialty services.
• Roma Berry Center for Seniors Prime location for adults 50+ to connect, featuring amenities including indoor pickleball courts, outdoor recreation areas, art studio, game room, fitness equipment, and theater.
• Senior LIFEstyle and Wellness Expo Area's largest premier event focused on senior lifestyles and health, providing exposure for both LIFE services and vendor brand partnerships.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amedisys: National home health and hospice provider; comparable to LIFE PACE and LIFE's home-based case management in clinical scope and Medicare reimbursement model.
• Home Instead: Global senior home care franchise network providing personal care and companionship; competes directly with LIFE's caregiver support and case management offerings at broader scale.
• Visiting Angels: National non-medical home care franchise serving seniors in home settings; overlaps with LIFE's caregiver support, transportation, and case management programs across a much larger footprint.
• BrightSpring Health Services: Public home and community-based health services provider across pharmacy, home health, and behavioral health; overlaps with LIFE's adult day health, PACE, and home-coordination services.
• Help at Home: National personal care services provider focused on Medicaid-funded in-home care for seniors and persons with disabilities; comparable to LIFE's non-medical personal care and case management services.
• Comfort Keepers: National in-home care services franchise for seniors; comparable personal-care/companionship offering to LIFE's non-clinical community-based programs.

Direct peers

• Senior Star: Tulsa-based senior living and care operator; directly comparable as a regional senior services competitor in the same northeastern Oklahoma market, and previously known through the new CHRO Alexis Johnston.
• InnovAge: Largest U.S. operator of PACE programs; directly comparable to LIFE PACE in operating model, reimbursement framework, and elderly all-inclusive care delivery.

Others

• EasterSeals (Easterseals): National nonprofit providing disability and aging community services including adult day programs and caregiver support; structurally comparable as a community-based social services nonprofit serving vulnerable populations.
• Volunteers of America: National nonprofit operating senior housing, caregiver support, and community-based aging programs; thamatically and structurally comparable as a mission-driven elder services nonprofit, though operating at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LIFESeniorServices
• LinkedInlinkedin.com/company/life-senior-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIFE Senior Services