What Pro Humana does

Pro Humana, operating under the trade name Ateliê RH, is a privately held Brazilian HR consulting firm headquartered in Barueri (Greater São Paulo). The company has operated for more than 20 years as the exclusive authorized distributor of Hogan Assessments in Brazil, delivering personality-based talent acquisition, leadership development, executive coaching, group mentoring, and corporate training solutions to enterprise clients across automotive, financial services, logistics, manufacturing, energy, food & beverage, agriculture, engineering, consulting, pharmaceuticals, and technology sectors. The firm has certified over 1,000 Hogan practitioners in Brazil and serves named clients including Volkswagen, Maersk, Banco Safra, Aon, MAHLE, Klabin, Ultragaz, Lactalis, Agropalma, Google, and Chiesi. Managing-partner-led and founder-owned, with no disclosed external funding.

The company's product surface is built on three proprietary Hogan psychometric inventories — the Hogan Personality Inventory (HPI), Hogan Development Survey (HDS), and Motives, Values, Preferences Inventory (MVPI) — delivered through the AssessmentLink online platform. The methodology rests on the Five Factor personality model, 30+ years of research by Dr. Robert Hogan, and a global norm database of approximately 100,000 assessments across 180 countries, with the instruments translated into 50+ languages. Hogan's combined predictive validity is cited at a 0.54 correlation, with HPI test-retest reliability between 0.69 and 0.87 and validation across 900+ occupations and 1,500+ validity studies. Extended catalog products include Hogan Configure, Hogan Compass, Hogan EQ, Hogan 360, the Leadership Forecast Series, and specialized reports for sales, safety, and career development.

Revenue is generated through three streams: (1) a three-day Hogan certification program with globally valid credentialing across 56 countries, priced quote-based with a 5% additional discount for multi-enrollment corporate cohorts; (2) recurring sales of assessment reports and inventories to certified practitioners and enterprise clients; and (3) HR consulting services for talent acquisition and development engagements. Go-to-market is enterprise field sales complemented by content marketing (Portuguese blog, ebooks library, podcast, LinkedIn and YouTube channels) and a 2016 partnership with the International Coach Federation that offers ICF-affiliated coaches a 20% discount on Hogan certification.

Name

Pro Humana

Legal name

Ateliê RH

Website

https://prohumana.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Humana (trade name Ateliê RH) is a privately held Brazilian HR consulting firm and the exclusive Hogan Assessments distributor in Brazil. It delivers Hogan-based talent assessment, executive coaching, leadership development, and a practitioner certification program to enterprise clients across multiple industries.

Ownership category

akta.pro rank

Product category

HR Consulting and Talent Assessment Services

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

Keywords

• Personality assessment
• Talent acquisition
• Leadership development
• Executive coaching
• HR consulting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hogan Certification Program: Three-day intensive certification program in the Hogan methodology with global validity. Includes educational materials, five Leadership Series reports, and remote 45-minute feedback session. Certification valid in 56 countries. Participants receive courtesy applications of three Hogan inventories with Insight Series reports.
2. Assessment Reports and Inventories: Sale of Hogan assessment reports including HPI, HDS, MVPI, Hogan Configure, Hogan Compass, Hogan EQ, Hogan 360, Leadership Forecast Series, and specialized reports for sales, safety, and career development.
3. HR Consulting Services: Human resources consulting services focused on talent acquisition and talent development solutions using Hogan assessments. Includes feedback sessions, coaching reports, and talent development programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pro Humana operates as the official Brazilian distributor of Hogan Assessments, providing enterprise clients with personality-based talent acquisition and talent development solutions built on the Hogan Personality Inventory (HPI), Hogan Development Survey (HDS), and Motives, Values, Preferences Inventory (MVPI). The company also delivers a three-day Hogan Certification Program that has trained more than 1,000 professionals in Brazil, alongside consulting engagements covering executive selection, leadership development, team building, and succession planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Hogan Certification Program
• Hogan Assessment Reports and Inventories
• HR Consulting Services for Talent Acquisition
• HR Consulting Services for Talent Development

Quantifiable outcome

• Reduce employee turnover by up to 30% when using personality assessments in HR processes
• +7 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• ICF (International Coach Federation)minorGTM or Marketing Partner · 1 July 2016Hogan Assessments and ICF established a global partnership to provide business solutions. Coaches affiliated with ICF receive 20% discount on Hogan Certification globally. This partnership enables coaches to access scientifically validated personality assessment tools at preferential rates.
• Hogan AssessmentscoreChannel Partner/ Reseller/ DistributorAteliê RH is the official authorized distributor of Hogan Assessments in Brazil, operating for over 20 years. The partnership grants exclusive rights to distribute Hogan inventories (HPI, HDS, MVPI), conduct certification programs following global standards, and provide local support for Brazilian clients. The Hogan certification program offered by Ateliê RH follows the global standard adopted in 56 countries where Hogan is present.

Scale indicators14 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SHL: Global leader in psychometric and behavioral assessment for talent acquisition and development. Competes directly with Hogan/Ateliê RH in providing scientifically validated personality inventories, leadership reports, and enterprise assessment solutions to large corporate buyers.
• Thomas International: Provider of behavioral and psychometric assessments (PPA, GIA, HPTI) used globally for recruitment, leadership development, and team building. Direct competitor in the personality/behavioral assessment category that Pro Humana serves.
• MHS (Multi-Health Systems): Publisher of widely used psychometric assessments including the EQ-i and CPQ 360. Competes with Hogan in personality and emotional intelligence assessment for selection, development, and leadership applications in enterprise markets.

Emerging players

• PDRI (a Korn Ferry company): Originally a standalone competency-based assessment firm, now part of Korn Ferry. Provides structured assessments and simulations overlapping with Hogan's leadership and selection offerings in the enterprise segment.
• Wiley (Everything DiSC / PXT Select): Publisher of DiSC and other workplace behavioral assessments. Competes in the personality and behavioral assessment space with simpler, less research-intensive products than Hogan but with broad distribution and price-point advantages.

Broad incumbents

• PSI Services: Global talent assessment provider offering psychometric testing, certification programs, and workforce solutions. Overlaps with Ateliê RH's certification-plus-assessment model for enterprise and credentialing customers.
• Aon Assessment Solutions: Aon's assessment business delivers psychometric tools, leadership simulations, and talent analytics. Competes with Hogan inventories in enterprise HR settings; Aon is also one of Pro Humana/Ateliê RH's named Brazilian enterprise clients, illustrating how incumbents can be both competitor and customer.
• Korn Ferry: Global organizational consulting firm offering talent assessment (via PDRI and acquired suites), executive search, and leadership development. Overlaps with Ateliê RH's executive assessment and leadership development offerings but operates at far broader scale across consulting, search, and RPO.
• CEB/Gartner Talent Assessment: Gartner's HR research and advisory arm with talent assessment benchmarking and tools. Adjacent peer providing enterprise HR leaders with frameworks and assessment-adjacent insights that compete for HR budget allocation against Hogan-style psychometric programs.
• Deloitte Human Capital (Brazil): Big-Four HR consulting practice in Brazil offering leadership development, talent assessment advisory, and HR transformation. Competes with Ateliê RH's HR consulting and leadership development services for the same Brazilian enterprise buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/atelie_RH
• YouTubeyoutube.com/@Atelie-RH
• LinkedInlinkedin.com/company/pro-humana
• Facebookfacebook.com/prohumanalideranca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Humana