Southland Realty

What Southland Realty does

Southland Realty Inc. is a privately held real estate brokerage headquartered at 255 U.S. Hwy 129 ByPass, Robbinsville, North Carolina, operating under North Carolina corporate law. The firm specializes in residential, lakefront, mountain, and land properties in the Lake Santeetlah, Graham County, and broader Smoky Mountains region of western North Carolina, with active listing coverage extending into adjacent Swain County (Bryson City area). Leadership comprises Owner Maxine Williams Bahr and Broker in Charge Jonathan Smith, supported by a small in-house agent team consistent with the firm's 11–50 employee profile.

The firm's core product is a property listings platform (southlandrealtync.com) integrated with MLS, offering a quick search by price/beds/baths/type, a full MLS property search, and an advanced search with filters for amenities (lake access, creek frontage, deed restrictions), features (fireplace, hardwood floors, vaulted ceilings), and location. Supporting channels include an active Facebook page, a YouTube channel with drone property videos, and an email newsletter subscription flow. The underlying technology is a standard WordPress-based CMS (based on URL paths) with MLS feed integration; no proprietary AI, API, or data-asset capabilities are disclosed.

Southland Realty earns revenue through traditional real estate sales commissions on individual transactions (transaction-fee model), representing buyers and sellers in property sales ranging from approximately $39,900 for undeveloped land to over $1.15 million for development tracts and luxury lakefront homes. Commission rates are not publicly disclosed and are negotiated per transaction. Go-to-market is sales-led, relying on direct agent-client relationships, MLS syndication, website-driven inbound leads, and social/video content. The customer base is concentrated in individual home buyers and sellers seeking mountain, lake, and recreational lifestyle properties. No institutional capital, parent company, or external funding has been disclosed.

Name

Southland Realty

Legal name

Southland Realty Inc.

Website

https://southlandrealtync.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Southland Realty is a privately held real estate brokerage in Robbinsville, North Carolina, serving individual buyers and sellers of lakefront, mountain, and land properties in the Lake Santeetlah, Graham County, and broader western North Carolina region via MLS-integrated listings and in-house agents.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ), Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)

Keywords

• Residential real estate
• Lakefront properties
• Mountain real estate
• Real estate brokerage
• Land sales

Headquarters

HQ city

Robbinsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Sales Commissions: Traditional real estate brokerage earning commissions on property sales transactions. Agents represent buyers and sellers in residential home and land transactions in Graham County, NC area including Lake Santeetlah, Robbinsville, Bryson City markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Southland Realty is a real estate brokerage that represents buyers and sellers in the purchase, sale, and rental of residential homes, lakefront properties, mountain homes, and undeveloped land in Graham County, North Carolina, including the Lake Santeetlah and Smoky Mountains region. Agents provide listing, marketing, and transaction services backed by MLS-integrated property search tools on the company website.

Product overview

Southland Realty is a real estate brokerage operating in Graham County, North Carolina, specializing in properties around Lake Santeetlah and the Smoky Mountains region. The company offers a unified real estate platform consisting of property listings (homes, land, commercial), MLS search tools, advanced search filters, and brokerage services. The product portfolio centers on a listing platform with integrated search functionality, allowing users to browse and filter properties by type, price, amenities, and location across communities like Santeetlah Lakeside, Cross Creek, and Chalet Village.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services Brokerage services for buying, selling, and renting residential homes, lake properties, mountain cabins, and land parcels in the Robbinsville and Lake Santeetlah area, delivered by in-house licensed agents.
• Real Estate Listings Platform Online property listing showcase for homes, land, and commercial properties in the Lake Santeetlah and Smoky Mountains region of North Carolina, featuring detailed property pages, photos, and pricing information for prospective buyers.
• MLS Property Search Multiple Listing Service search tool that lets users filter available properties by price, bedrooms, bathrooms, property type, and keywords across the regional MLS database.
• Advanced Property Search Detailed property search tool with filters for amenities (lake access, creek frontage, deed restrictions), features (fireplace, hardwood floors, vaulted ceilings), garage options, and address-based location filtering for buyers in Graham County.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Allen Tate Realtors: The largest privately held brokerage in the Carolinas, with offices throughout North Carolina including mountain-region locations. Comparable as a regional incumbent offering residential brokerage across similar geographies and price points.
• Premier Sotheby's International Realty: A luxury-focused affiliate operating in Western North Carolina mountain and lake communities. Comparable because Southland's higher-value listings ($700K–$1.15M lake and estate properties) compete for the same affluent second-home buyer pool.
• Keller Williams Realty: The largest residential brokerage franchise in North America, with strong presence in the Carolinas. Comparable as an incumbent franchise network competing for the same agents, listings, and buyers in regional residential markets.
• Coldwell Banker Real Estate: A legacy national real estate brand with affiliates throughout North Carolina. Comparable as an incumbent franchise offering residential brokerage services in similar mountain and rural markets.
• Better Homes and Gardens Real Estate: A national real estate franchise affiliated with a recognized consumer lifestyle brand, with Carolinas market presence. Comparable as an incumbent competitor that local boutique brokerages may lose agents and sellers to given brand recognition and tool platform.
• RE/MAX: A global residential real estate franchise with brokerages throughout Western North Carolina. Comparable as a brand-affiliated competitor providing local agents an alternative franchise infrastructure in the same Western NC market.
• Berkshire Hathaway HomeServices: A national real estate franchise with significant presence across North Carolina, including mountain markets. Comparable as an established incumbent brand operating in the same residential brokerage category with national lead-generation resources.

Direct peers

• United Country Real Estate: A national franchise network focused on rural, recreational, lakefront, and small-town properties, including mountain regions. Directly comparable as a franchise model for niche brokerages operating in recreational and rural mountain markets like Western NC.
• Mossy Oak Properties: A franchise network specializing in rural land, recreational, and hunting properties across the Southeast. Closely comparable because Southland's land, lakefront, and wooded-tract inventory falls squarely in the recreational-rural land category Mossy Oak serves.

Regional players

• Beverly-Hanks Realtors: A long-standing Western North Carolina brokerage headquartered in Asheville, serving mountain and lake communities across the Carolinas. Directly comparable as a regional brokerage competing for the same Western NC mountain-lake buyer that Southland Realty targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCw3otpjaT2UBp4oOeQkucyQ
• Facebookfacebook.com/SouthlandRealtyNC
• Xx.com/SouthlandRealt1
• LinkedInlinkedin.com/company/south-land-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southland Realty