We Love Pets
We Love Pets is a UK pet care franchise operating 180+ branches nationwide, delivering dog walking, pet sitting, home boarding, and specialized animal care through locally owned franchisees serving individual pet owners across the country.
- Company typePrivate
- Founded2007
- HeadquartersBeccles, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What We Love Pets does
We Love Pets is a UK pet care franchise operating 180+ branches nationwide, founded in 2007 by husband-and-wife team Ryan (also a dog behaviourist) and Jo. The company functions as a franchisor: end-customer services — dog walking, dog home boarding, day care, dog and cat sitting, puppy care, small animal and reptile/exotic care, plus specialty verticals including wedding pet care, equestrian care, and pet taxi — are delivered by independently owned franchisees operating within exclusive territories. Underlying operating infrastructure includes a custom-built CRM, internal social platform, company intranet, and per-franchisee optimized webpages supporting enquiry management, booking, and network-wide communication.
We Love Pets firmographics
Firmographics- Name
- We Love Pets
- Legal name
- We Love Pets Ltd.
- Website
- https://welovepets.care
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- We Love Pets is a UK pet care franchise operating 180+ branches nationwide, delivering dog walking, pet sitting, home boarding, and specialized animal care through locally owned franchisees serving individual pet owners across the country.
- Ownership category
- akta.pro rank
We Love Pets industry classification
Industry- Product category
- Pet Care Services
- NAICS
- Pet Care (except Veterinary) Services (812910), Pet Care (except Veterinary) Services (81291)
- akta.pro primary industry
- Pet Services (Grooming, Training, Daycare) (CRALAIAJ)
- akta.pro secondary industries
- Multi-Pet / Multi-Household In-Home Sitting (HSANAEAL), Mixed-Species Boarding Kennel (Dogs & Cats) (HSANADAC)
Keywords
Where We Love Pets is headquartered
LocationHeadquarters
- HQ city
- Beccles
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
We Love Pets business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Franchise Initial Fees: One-time franchise fee of £12,995 + VAT includes exclusive territory, licence, first year insurance, training, marketing materials, and business setup.
- Franchise Ongoing Royalties: Ongoing 10% fee of monthly turnover covering national marketing, website maintenance, ongoing training, support from in-house vet nurse and solicitor.
- Pet Care Services Revenue: Direct revenue from dog walking, pet sitting, dog boarding, cat sitting, and other pet care services delivered through franchise branches to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dog Walking and Pop-in Visits |
| Transaction based/ take rate | Pay-as-you-go | Home Boarding, Daycare, Pet Sitting, House Sitting |
| One time/ perpetual license | One time/ perpetual license | Franchise Initial Investment |
| Subscription | Monthly | Franchise Ongoing Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
We Love Pets product offering
Product offeringCore offering
We Love Pets is a UK-based pet care franchise that delivers a full range of in-home and home-from-home animal care services including dog walking, dog and cat sitting, dog home boarding, day care, puppy care, small animal and exotic care, equestrian care, wedding pet care and pet taxi through a network of 180+ locally owned franchise branches. The company also operates as a franchisor, selling franchise licences, training through the Novabright platform, and ongoing support to prospective pet care business owners across the UK.
Product overview
We Love Pets is a UK-based pet care franchise offering a comprehensive suite of animal care services through a franchise business model. The core product portfolio includes dog care services (walking, home boarding, day care, puppy care, and dog sitting), cat and small animal care (cat sitting, pet sitting, small animal care, reptiles and exotics), equestrian care, and specialty services like wedding pet care and pet taxi. The company operates on a franchise model with over 180 branches across the UK, where franchisees receive exclusive territories, training through the Novabright online training portal, access to a custom CRM system, and ongoing support. Services are delivered by employed dog walkers, pet sitters, house sitters, and host families who care for pets in either customer homes or their own homes.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog Walking Dog walking service that runs throughout the day, every day, providing exercise, play, and fresh water with dogs walked in safe open spaces (no more than four dogs at a time) and towel-dried in wet weather. For UK pet owners who need daytime exercise for their dogs.
- Dog Home Boarding Home-from-home dog boarding service providing a kennel-free alternative for dogs whose owners are on holiday. Pets stay in comfortable home environments with hosts. For UK pet owners seeking holiday care for their dogs.
- Cat Sitting Cat sitting service allowing cats to stay in their own home environment while owners are on holiday, with visits providing fresh water, food and fuss. For UK cat owners needing care while away.
- Pet Sitting Pet sitting service for cats, small animals and exotic pets, providing care, love and attention in the pet's own home with tailored visits. For UK pet owners who need care for various animals while away.
- Dog Visits (Pop-in Visits) Pop-in daytime visits providing fresh food and water, quick walks or play sessions, and fuss and attention for pets needing extra care during the day. For UK pet owners with long shifts or dogs needing medication.
- Puppy Care Specialized puppy care service providing reassurance and play for young dogs. For UK owners of puppies needing structured care and socialisation.
- Dog Day Care
Quantifiable outcome
- 96% franchisee satisfaction rate for three consecutive years
- +2 more outcomes
Companies that use We Love Pets
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
We Love Pets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
We Love Pets partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Novabright Training LimitedcoreSister company providing OFQUAL accredited pet care and business courses. Delivers training through online learning platform with lifetime access for franchisees and their teams. Partnership provides professional pet care qualification content.
- OFQUALcoreRegulatory body that accredits the training courses provided through Novabright, ensuring quality and recognized qualifications for franchisees.
- Mental Health First Aid EnglandsupportingProvides mental health first aid training for franchisee support, ensuring wellbeing resources for the franchise network.
- WorkbuzzsupportingEmployee engagement platform used to measure franchisee satisfaction, achieving 96% satisfaction rate for three consecutive years.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
We Love Pets competitors and assessment
Company assessmentDirect peers
- Barking Mad: UK-based dog home boarding franchise that places dogs with host families as an alternative to kennels — the closest direct competitor to We Love Pets' home boarding and pet sitting services.
- BorrowMyDoggy: UK dog walking and pet care platform that pairs owners with local borrowers, providing a community-based alternative to paid pet care services in We Love Pets' core UK market.
- Tailster: UK-based dog walking platform that connects pet owners with insured local walkers, offering a low-friction alternative to franchise pet care services.
- Rover: Global pet care marketplace connecting pet owners directly with dog walkers, sitters, and boarders — a technology-led competitor that bypasses franchise fees and competes for the same end customers.
- Pawshake: UK and European pet care marketplace for dog walking, pet sitting, and home boarding, competing head-on with franchise-based providers on price and convenience.
- Petpals: Established UK pet care franchise offering dog walking, pet sitting, home boarding, and small animal care, with a similar nationally franchised, locally delivered model to We Love Pets.
Regional players
- Wag!: US-based dog walking and pet care app platform offering on-demand pet care services; functionally analogous to Rover and a relevant global benchmark for marketplace-driven pet care.
- Gudog: European pet sitting and dog walking marketplace headquartered in Spain, comparable in product offering but operating primarily across continental Europe rather than competing directly in the UK.
- DogBuddy (Barkibu): European dog walking and pet sitting marketplace operating primarily in continental Europe, comparable to Pawshake and Rover as a digital-first alternative to franchise pet care models.
Broad incumbents
- Pets at Home: UK's largest pet supplies retailer with adjacent in-store services such as grooming and veterinary clinics (via Vets4Pets), representing a broad incumbent that captures complementary pet care wallet share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
We Love Pets social profiles
Digital presenceWe Love Pets financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Love Pets leadership team
Management profileNumber of profiles
Profiles2 records
We Love Pets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Love Pets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Love Pets
What does We Love Pets do?
We Love Pets is a UK-based pet care franchise that delivers a full range of in-home and home-from-home animal care services including dog walking, dog and cat sitting, dog home boarding, day care, puppy care, small animal and exotic care, equestrian care, wedding pet care and pet taxi through a network of 180+ locally owned franchise branches. The company also operates as a franchisor, selling franchise licences, training through the Novabright platform, and ongoing support to prospective pet care business owners across the UK.
Is We Love Pets a public or private company?
We Love Pets is a private company. It is classified as family owned and is currently operating.
When was We Love Pets founded?
We Love Pets was founded in 2007. It employs 51 to 100 people.
Where is We Love Pets based?
We Love Pets is headquartered in Beccles, United Kingdom, in the Europe region.
How does We Love Pets make money?
Three revenue lines are on record. Franchise Initial Fees are the primary driver. The others are franchise Ongoing Royalties and pet Care Services Revenue.
Who are We Love Pets's main competitors?
Direct peers on record are Barking Mad, BorrowMyDoggy, Tailster, Rover, Pawshake and Petpals. Regional players are Wag!, Gudog and DogBuddy (Barkibu). Pets at Home is listed as a broad incumbent.
Does We Love Pets have an API?
No public API is recorded for We Love Pets.
What industry is We Love Pets in?
We Love Pets's product category is Pet Care Services. Its primary akta.pro industry code is CRALAIAJ, Pet Services (Grooming, Training, Daycare), with a secondary code of HSANAEAL, Multi-Pet / Multi-Household In-Home Sitting. Its NAICS code is 812910.