Workbuzz
- Company typePrivate
- Founded2018
- HeadquartersMilton Keynes, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Workbuzz firmographics
Firmographics- Name
- Workbuzz
- Legal name
- WorkBuzz Analytics Limited
- Website
- https://workbuzz.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Workbuzz industry classification
Industry- Product category
- Employee Engagement Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Work Management & Collaboration Suites (BPAMAMAG)
- akta.pro secondary industry
- Payroll, Time & Attendance (BPACAPAB)
Keywords
Where Workbuzz is headquartered
LocationHeadquarters
- HQ city
- Milton Keynes
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Workbuzz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: SaaS subscription model providing access to the employee engagement platform, survey tools, AI analytics, and reporting dashboards. Tiered plans based on organisation size and feature requirements.
- Professional Services: Consulting services through partnerships with Edgecumbe, PDW Group, and others for leadership assessment, team development, and behavioural change programmes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based SaaS tiers for different organisation sizes |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Workbuzz product offering
Product offeringCore offering
WorkBuzz provides an AI-powered employee engagement and listening platform that enables organisations to design, distribute, and analyse employee surveys (engagement, pulse, wellbeing, satisfaction, and volunteer). Its offering centres on the Employee Survey Platform, augmented by the Dialogue rapid feedback tool and the People Science AI suite (Perspectives, Department Summary, Executive Summary, Comments Analysis) that turn survey responses into actionable insights for HR and business leaders.
Product overview
WorkBuzz offers an AI-powered employee engagement platform consisting of its core Employee Survey Platform complemented by the new Dialogue product for rapid frontline feedback, and People Science AI suite featuring Perspectives, Department Summary, Executive Summary, and Comments Analysis modules. The platform supports multiple survey types including Engagement, Pulse, Wellbeing, Satisfaction, and Volunteer surveys, alongside Action Planning tools and the Employee Listening Barometer assessment. A 5 Star Employer Award program provides recognition for leading organizations. The company acquired Agenda Consulting in October 2024 to expand services in the not-for-profit and charity sectors, particularly for volunteer engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Agenda Consulting: Research consultancy focused on not-for-profit (NFP) organizations, acquired in October 2024 and operating as a distinct brand under WorkBuzz.
Products and services
- Employee Survey Platform Cloud-based employee listening platform that lets organisations create, distribute and analyse engagement, pulse, wellbeing, satisfaction and volunteer surveys with configurable cadence, multilingual support, and minimum five-person confidentiality thresholds.
- Dialogue Rapid feedback loop tool enabling leaders to ask focused questions via short video and receive AI-analysed employee responses (video, voice note, or text) within hours, distilling feedback into sentiment, ideas and risks.
- People Science AI Suite of AI-powered tools (Perspectives, Department Summary, Executive Summary, Comments Analysis) that transforms employee survey data into actionable insights, board-ready summaries and human-led narratives.
- Employee Listening Barometer Self-assessment tool that helps HR leaders evaluate how inclusive their employee listening strategy is, identifying blind spots across remote and hybrid workforces.
Quantifiable outcome
- Priory cut staff turnover by 50% and saved £4.6 million through employee engagement
- +5 more outcomes
Companies that use Workbuzz
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Workbuzz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature5 records
Workbuzz partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- Agenda ConsultingcoreWorkBuzz's first acquisition. Agenda Consulting is a research consultancy focused on global not-for-profit organisations, bringing expertise and data in the nonprofit sector. Agenda continues to operate as a distinct brand, enhancing WorkBuzz's services for front-line workers and volunteers.
- Edgecumbe Consulting GroupflagshipUK-based firm of data-driven business psychologists specialising in employee surveys, leadership assessments, leadership team development, coaching, and 360° feedback. Partners combine WorkBuzz survey technology with Edgecumbe's occupational psychology expertise to drive employee engagement and improve leadership effectiveness.
- PDW GroupcoreUK-based behaviour and performance improvement specialists designing and implementing sustainable behavioural change programmes. Partnership combines WorkBuzz's employee listening platform with PDW's training and development solutions for data-driven workforce performance improvement.
- Personal Group (Hapi)coreAward-winning provider of benefits and services focused on health, wellbeing and engagement. WorkBuzz's employee listening technology is now accessible from Personal Group's Hapi platform, providing deskless workers with effective means to give opinions and ideas.
- ThrivecoreUK-based technology platform (established 2011) helping build great places for work through improved employee communications. Integration embeds WorkBuzz surveys into Thrive's communication platform to reach hard-to-reach employees without email access, increasing survey response rates.
- Velocity Advisory GroupcoreUS-based firm with over 15 years of experience transforming the people side of business. Partnership helps drive cultural change and create workplace engagement for frontline workforces by combining Velocity's expertise in employee experience and cultural transformation with WorkBuzz's listening platform.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Workbuzz competitors and assessment
Company assessmentDirect peers
- TINYpulse: Employee engagement pulse survey tool for SMB and mid-market. Directly competes with WorkBuzz's pulse survey offering with simpler deployment and lower price points, particularly relevant to frontline-heavy customers.
- Culture Amp: Leading employee engagement survey platform serving mid-market and enterprise. Directly competes with WorkBuzz on engagement surveys, pulse surveys, and AI-powered analytics, with a broader international footprint and substantially larger funding base.
- Peakon (Workday): Employee engagement platform owned by Workday, serving enterprise customers with pulse surveys, AI-driven insights, and tight HRIS integration. Competes head-to-head with WorkBuzz in mid-to-large enterprise deals, with the backing of Workday's distribution.
- Glint (LinkedIn): Employee engagement and people analytics platform owned by LinkedIn/Microsoft. Overlaps directly with WorkBuzz on engagement surveys and sentiment analysis, leveraging LinkedIn's enterprise sales motion and talent data network.
- Officevibe (SurveyMonkey): Pulse survey and employee feedback tool owned by SurveyMonkey. Directly competes with WorkBuzz's pulse survey offering, particularly for SMB and mid-market customers, with a lower price point and broader survey platform.
- 15Five: Continuous performance management and employee engagement platform. Competes with WorkBuzz on engagement measurement and manager-focused action planning, with deeper performance review and OKR functionality.
- Perceptyx: Employee listening and analytics platform for large enterprises. Competes with WorkBuzz on engagement surveys and AI-powered sentiment analysis, with deeper benchmarking data and a heavier enterprise consulting overlay.
Broad incumbents
- Qualtrics (Employee Experience): Broad experience management platform with a dedicated EmployeeXM product. Overlaps with WorkBuzz on engagement and pulse surveys but operates at much larger scale with deep research-grade analytics and cross-vertical XM portfolio.
- Workday (People Analytics): Enterprise HCM and people analytics suite. Adjacent incumbent whose Peakon acquisition positions it as a direct competitor to WorkBuzz in enterprise employee listening, with structural advantage via embedded HRIS data.
Emerging players
- Lattice: People management platform combining performance reviews, engagement surveys, and OKRs. Adjacent competitor to WorkBuzz — overlapping on engagement surveys but anchored more in performance and goal management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Workbuzz social profiles
Digital presenceWorkbuzz compliance and trust
Trust signalCompliance6 records
Workbuzz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Workbuzz leadership team
Management profileNumber of profiles
Profiles4 records
Workbuzz subsidiaries and ownership
Company hierarchySubsidiaries1 record
Workbuzz funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Workbuzz M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Workbuzz
What does Workbuzz do?
WorkBuzz provides an AI-powered employee engagement and listening platform that enables organisations to design, distribute, and analyse employee surveys (engagement, pulse, wellbeing, satisfaction, and volunteer). Its offering centres on the Employee Survey Platform, augmented by the Dialogue rapid feedback tool and the People Science AI suite (Perspectives, Department Summary, Executive Summary, Comments Analysis) that turn survey responses into actionable insights for HR and business leaders.
Is Workbuzz a public or private company?
Workbuzz is a private company. It is classified as venture growth investor backed and is currently operating.
When was Workbuzz founded?
Workbuzz was founded in 2018. It employs 1 to 10 people.
Where is Workbuzz based?
Workbuzz is headquartered in Milton Keynes, United Kingdom, in the Europe region.
How does Workbuzz make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are professional Services.
Who are Workbuzz's main competitors?
Direct peers on record are TINYpulse, Culture Amp, Peakon (Workday), Glint (LinkedIn), Officevibe (SurveyMonkey), 15Five and Perceptyx. Broad incumbents are Qualtrics (Employee Experience) and Workday (People Analytics). Lattice is listed as an emerging player.
Does Workbuzz have an API?
No public API is recorded for Workbuzz.
What industry is Workbuzz in?
Workbuzz's product category is Employee Engagement Software. Its primary akta.pro industry code is BPAMAMAG, Work Management & Collaboration Suites, with a secondary code of BPACAPAB, Payroll, Time & Attendance. Its NAICS code is 51821 and its SIC code is 7372.