Black Friday

What Black Friday does

BlackFriday.com is a US-focused deal aggregation and content platform that has operated since 2006, currently owned by Ziff Davis, LLC (a publicly traded digital media company on NASDAQ: ZD). The platform's core function is curating and indexing Black Friday advertisement scans, deal listings, and savings editorial content from over 100 major US retailers including Walmart, Amazon, Target, Best Buy, Home Depot, Kohl's, Macy's, Lowe's, Costco, Sam's Club, JCPenney, Dell, Cabela's, and Bass Pro Shops. Consumers access the site free of charge to browse ad scans, compare prices across retailers, and click through to merchant websites where qualifying purchases generate affiliate commissions for BlackFriday.com.

The platform is built as a unified website rather than a modular architecture, offering four primary product surfaces: ad scan pages, categorized deal listings, a store directory, and editorial news/tips content. Supporting features include an opt-in email newsletter for deal alerts and a referenced integration with sister site RetailMeNot for browser-extension-based coupon and cashback functionality. Distribution occurs through the owned website, email, and organic search; the site holds BBB accreditation (through parent Ziff Davis, LLC) and a TRUSTe privacy seal. Operating geographies are limited to the United States with no global footprint claim.

The business model is purely affiliate-driven: revenue is generated when visitors click through to retailer sites and complete purchases, with no subscription or membership fees charged to consumers. The go-to-market motion is content-led and product-led growth, relying on SEO for deal-related keywords, editorial content marketing, and email-list cultivation. The site is positioned within Ziff Davis's broader shopping-savings portfolio alongside RetailMeNot, providing portfolio-level cross-promotion benefits. No standalone funding rounds, management team disclosures, headcount figures, or financial performance metrics are publicly disclosed for BlackFriday.com itself.

Name

Black Friday

Legal name

Ziff Davis, LLC

Website

https://blackfriday.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

BlackFriday.com is a US-focused deal aggregation platform founded in 2006, owned by Ziff Davis, LLC. It curates Black Friday ad scans, deals, and savings editorial from 100+ major retailers, monetizing through affiliate commissions on consumer click-throughs to merchant sites.

Ownership category

akta.pro rank

Product category

Deal Aggregation Platform

NAICS

General Merchandise Retailers (455), All Other General Merchandise Retailers (455219)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)

akta.pro primary industry

Seasonal & Holiday Closeout Retail (CRAEAFAH)

akta.pro secondary industries

Seasonal & Occasion Specialty Department Stores (Holiday/Party) (CRAGAGAJ), Dollar Party, Seasonal & Celebrations Stores (CRAEAAAJ)

Keywords

• Deal aggregation platform
• Affiliate marketing
• Retail deal curation
• Shopping comparison site
• Holiday sale listings

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Commerce Revenue: BlackFriday.com earns commissions when users purchase products through affiliate links on the site. When visitors click on retailer links and complete qualifying purchases, BlackFriday.com receives a referral fee from the merchant. This affiliate revenue model is the primary monetization mechanism, allowing consumers free access to the platform while generating income from retail transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BlackFriday.com is a deal aggregation and content platform that curates Black Friday and holiday retail advertisements and discounts from more than 100 major US retailers, including Walmart, Amazon, Target, Best Buy, Home Depot, Kohl's, Macy's, and others. It provides ad scans, price comparison listings, savings tips, and email deal alerts, and monetizes through affiliate commissions when visitors click through to retailer sites to make purchases.

Product overview

BlackFriday.com is a deals aggregation platform that operates as a single unified service (not a modular platform architecture). The core offering consists of curated Black Friday ad scans from over 100 major retailers, aggregated deal listings organized by product category, a store directory, and editorial shopping news. Additional features include an email newsletter alert service for deal notifications and a referenced partnership with RetailMeNot for coupon/cashback functionality. The platform does not offer a standalone product module structure but rather presents all features through a unified website interface.

Differentiator

Problem solved

Functional benefit

Products and services

• BlackFriday.com Ad Scans Curated collection of Black Friday and Cyber Monday advertisement scans from major retailers including Walmart, Target, Amazon, Best Buy, and 100+ other stores, showing deals and discounts before shopping events.
• BlackFriday.com Deal Listings Aggregated list of current deals from multiple retailers, organized by product category including appliances, cameras, laptops, TVs, tools, vacuums, and video games.
• BlackFriday.com Store Directory Directory of Black Friday stores featuring retailer profiles, store hours, and links to individual retailer deal pages for in-store and online shopping.
• BlackFriday.com News & Tips Editorial content including saving tips, trend analysis, post-holiday sale roundups, and expert shopping guidance to help consumers maximize savings.
• Email Newsletter Alerts Opt-in email notification service that alerts subscribers about upcoming sales, early access to deals, and the best Black Friday prices throughout the year.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and major.

• RetailMeNotminorGTM or Marketing PartnerRetailMeNot is referenced as a sister site within the Ziff Davis portfolio. BlackFriday.com recommends the RetailMeNot browser extension and mobile app to help users find additional coupon codes and cashback opportunities. This is a cross-promotional relationship within the parent company's portfolio of shopping savings properties.
• AmazonmajorChannel Partner/ Reseller/ DistributorAmazon is featured as a major retail partner on BlackFriday.com with dedicated ad scan pages and deal listings. The site features Amazon Prime Day deals, Black Friday deals, and Cyber Monday promotions with affiliate linking. Amazon products appear prominently in top deal listings.
• WalmartmajorChannel Partner/ Reseller/ DistributorWalmart is featured as a major retail partner with dedicated ad scan pages, deal listings, and extensive coverage of Walmart's Black Friday events. The site features Walmart+ membership promotions and highlights Walmart as a top shopping destination.
• TargetmajorChannel Partner/ Reseller/ DistributorTarget is featured as a major retail partner with dedicated ad scan pages, deal listings, and coverage of Target Circle Deal Days. The site highlights Target's price matching policy and gift card promotions.
• Best BuymajorChannel Partner/ Reseller/ DistributorBest Buy is featured as a major retail partner with dedicated Black Friday ad scan pages and deal listings, particularly highlighting electronics and tech deals.
• Home DepotmajorChannel Partner/ Reseller/ DistributorHome Depot is featured as a major retail partner with dedicated ad scan pages covering Black Friday deals on tools, appliances, and home improvement items.
• Kohl'smajorChannel Partner/ Reseller/ DistributorKohl's is featured as a major retail partner with dedicated Black Friday ad scan pages. The site highlights Kohl's Cash promotions where shoppers can earn $15 in Kohl's Cash for every $50 spent.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Groupon: Public marketplace for deals and discounts across local and online merchants, overlapping in the deal-discovery use case and affiliate-style commerce monetization, but operating as a much broader, multi-category platform.
• Rakuten (formerly Ebates): Large-scale global cashback and coupon platform that aggregates hundreds of retailers under an affiliate/cashback model, competing for the same deal-seeker shopper but at significantly larger scale and with a more diversified offering.

Direct peers

• Hip2Save: Coupon and deal blog aggregating retailer promotions for US shoppers, monetized through affiliate partnerships — a similar content-led, deal-discovery experience aimed at the same value-seeking consumer.
• Brad's Deals: Editorial-led US deal aggregator curating discounts from major retailers and monetizing via affiliate links, with a similar content-and-coupon orientation to BlackFriday.com.
• DealNews: Long-running deal-aggregation site that hand-curates sales across categories from major retailers, monetized through affiliate commissions — comparable in category, audience, and editorial deal-selection approach.
• CouponCabin: US coupon and cashback platform earning affiliate commissions on retailer purchases; comparable business model and shopper audience to BlackFriday.com, especially on seasonal coupon/cashback deal surfacing.
• RetailMeNot: Sister property within Ziff Davis and the most direct comp: a coupon and deal-aggregation platform monetized through affiliate commissions and cashback, serving the same US deal-seeking shopper with browser extension and mobile app.
• TechBargains: Deal-aggregation site focused on electronics, computers, and tech categories — overlapping with BlackFriday.com's appliance, laptop, TV, and tech product coverage and the same affiliate-commerce monetization model.
• Slickdeals: Community-driven deal aggregation site that curates and ranks deals and coupons across hundreds of retailers, monetizing via affiliate links — directly overlapping BlackFriday.com's product, audience, and revenue model.

Regional players

• TheBlackFriday.com: Seasonal Black Friday deal aggregator focused primarily on UK and European retailers — same seasonal-deal niche and affiliate-monetized model as BlackFriday.com, but serving a different geographic audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blackfridayinfo
• Facebookfacebook.com/blackfridaydeals

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Friday