What Lipstick Angels does

Lipstick Angels is a 501(c)(3) nonprofit organization founded in 2012 by professional makeup artist Renata Helfman-Baron in Los Angeles, California. The organization provides individualized oncology-sensitive beauty, skincare, and wellness services to cancer patients at no cost, including facials, makeup application, hand massages, aromatherapy, eyebrow tutorials, and virtual consultations. Services address the emotional and physical side effects of cancer treatment, including skin sensitivity, hair loss, and loss of self-confidence, with the stated goal of restoring dignity and providing moments of self-care during treatment.

The organization operates two primary service delivery channels. The first is in-person Hospital Programs, where oncology-trained professional makeup artists and licensed estheticians are embedded in oncology infusion centers and bedside settings at partner hospitals including Cedars-Sinai Medical Center, Virginia Mason Franciscan Health, Stanford Health Care, CHOMP/Montage Health, Kaiser Permanente San Leandro, UCSF, and City of Hope. The second channel is virtual Individual Services delivered via Zoom, where complimentary customized beauty and skincare kits (such as the Glow & Go Makeup Kit and Hydrating Facial kit) are shipped to patients in advance of a live interactive session. The only technology integration referenced is Zoom for video sessions; the core product is human expertise supported by clean, non-toxic beauty products meeting the Credo Clean Standard.

Lipstick Angels is funded primarily through tax-deductible donations from individuals, corporations, and foundations, with a nominal $9.99 shipping and handling fee charged on virtual product kits (EIN 45-4295840). The organization has established a network of clean beauty brand partners including Credo Beauty, Primally Pure, Innersense Organic Beauty, Tata Harper, Kypris Beauty, and CV Skinlabs, which provide donated products and co-marketing support. The organization is founder-led, with Renata Helfman-Baron serving as Founder and CEO, and operates with a lean team of 1-10 employees supplemented by an oncology-trained volunteer workforce.

Name

Lipstick Angels

Legal name

Lipstick Angels, Inc.

Website

https://lipstickangels.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Lipstick Angels is a 501(c)(3) nonprofit that provides free oncology-sensitive beauty, skincare, and wellness services to cancer patients in person at partner hospitals and via virtual Zoom sessions, funded primarily through donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Oncology Beauty and Wellness Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Mobile/On-Location Makeup Services (HSALAHAJ)

akta.pro secondary industries

Mobile Makeup (On-Location) (HSALAMAC), Makeup Trials & Consultations (HSALAHAI), Makeup Artistry Training Programs (HSALANAE)

Keywords

• Oncology beauty services
• Cancer patient support
• Skincare wellness programs
• Hospital infusion services
• Clean beauty nonprofit

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, Lipstick Angels relies primarily on tax-deductible donations from individuals, corporations, and foundations to fund operations. EIN: 45-4295840.
2. Service-Related Shipping Fees: While virtual sessions are complimentary, a nominal $9.99 shipping and handling fee is charged to cover delivery of beauty and skincare kits to patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Lipstick Angels provides individualized, oncology-sensitive beauty, skincare, and wellness services to people affected by cancer. Services — including facials, makeup application, hand massages, aromatherapy, and eyebrow tutorials — are delivered at no cost by oncology-trained professional makeup artists and licensed estheticians, both in person at partner hospitals and cancer centers and through live Zoom-based virtual sessions paired with complimentary clean-beauty kits.

Product overview

Lipstick Angels operates as a nonprofit providing oncology-sensitive beauty, skincare, and wellness services to cancer patients. The organization offers two primary service delivery models: (1) Hospital Programs — in-person services at hospital bedsides and infusion centers through hospital partnerships, and (2) Individual Virtual Services — live interactive video sessions (via Zoom) with oncology-trained makeup artists and estheticians, where complimentary customized beauty/skincare kits are shipped to the patient in advance. The product portfolio includes specific branded kit variations such as the Glow & Go Makeup Kit (available in City of Hope and UCSF editions) and the Hydrating Facial kit (Stanford edition), each bundled with a corresponding virtual service session. Services are gender-neutral and available to cancer patients at no cost, with virtual appointments requiring booking at least 10 days in advance.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital Programs In-person personalized clean beauty and wellness services (facials, makeup, hand massages, aromatherapy, eyebrow tutorials) delivered at the patient's bedside or in infusion centers through partnerships with hospitals and cancer centers including Kaiser Permanente, Virginia Mason Franciscan Health, Stanford Health Care, and CHOMP.
• Individual Virtual Services Virtual beauty and skincare sessions led by oncology-trained professional makeup artists or estheticians via Zoom, using clean customized product kits shipped to the patient in advance; covers makeup application, skincare, eyebrow tutorials, and aromatherapy for cancer patients nationwide.
• Glow & Go Makeup Kit - City of Hope A complimentary makeup kit shipped to cancer patients in advance of a virtual makeup application session with an oncology-trained professional makeup artist, customized to the recipient's preferences.
• Glow & Go Makeup Kit - UCSF A complimentary makeup kit shipped to cancer patients in advance of a virtual makeup application session with an oncology-trained professional makeup artist, customized to the recipient's preferences.
• Hydrating Facial - Stanford A virtual skincare session with an oncology-trained esthetician featuring a complete skincare routine kit including cleanser, mask, moisturizer, face mist, eyebrow pencil, lip product, aromatherapy essential oil, and rose quartz soothing stone; complimentary virtual session with a $9.99 shipping and handling fee.

Quantifiable outcome

• Served more than 75,000 individuals since 2012
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Virginia Mason Franciscan HealthcoreStrategic or Co-development PartnerHospital partnership providing Lipstick Angels services in the oncology clinic at Virginia Mason Franciscan Health in Seattle, WA. Dr. Vince Picozzi, Director of Pancreaticobiliary Cancer Program, has endorsed the program as invaluable support for patients.
• Stanford Health CarecoreStrategic or Co-development PartnerPartnership with Stanford Health Care in Palo Alto, CA. Diane Martinez, BSN, RN, PHN, Director Clinical Services, has praised the program for providing tranquility unmatched by pharmaceutical interventions.
• CHOMP - Montage HealthcoreStrategic or Co-development PartnerPartnership with Community Hospital of the Monterey Peninsula (CHOMP), part of Montage Health. Services provided at the Comprehensive Cancer Center in Monterey, CA.
• Kaiser Permanente San LeandrocoreStrategic or Co-development PartnerFirst Kaiser Permanente hospital to offer Lipstick Angels services, made possible through a generous donation. Services offered weekly at no cost to patients including skincare, hand treatments, gentle massage, aromatherapy, eyebrow fill, and lip color.
• Cedars-Sinai Medical CentercoreStrategic or Co-development PartnerOriginal hospital partner where founder Renata Helfman-Baron began volunteering in 2012. The founding relationship that inspired the creation of Lipstick Angels as a national nonprofit.
• Tower Cancer Research FoundationminorGTM or Marketing PartnerCollaborative partner for virtual community events. Jointly hosts educational virtual Zoom classes for individuals navigating cancer treatment or recovery.
• Primally PureminorGTM or Marketing PartnerClean beauty brand that donates 5% of every purchase of their Geranium Deodorant to Lipstick Angels. Generous donor supporting the mission.
• Credo BeautyminorGTM or Marketing PartnerClean beauty retailer. Products used by Lipstick Angels meet the Credo Clean Standard. Most products featured in Lipstick Angels kits are available for purchase at Credo Beauty.
• Innersense Organic BeautyminorGTM or Marketing PartnerClean beauty brand partnership through shared storytelling and product support. Hosted joint conversation on 'Trust Your Innersense' podcast featuring Founder Renata Helfman-Baron.
• Kypris BeautyminorGTM or Marketing PartnerClean beauty brand featured in Angel Spotlight partnerships. Founder Chase Polan interviewed about brand connection to Lipstick Angels mission.
• Tata Harper SkincareminorGTM or Marketing PartnerLuxury clean skincare brand that provides essential products for Lipstick Angels patient services. Founder Tata Harper inspired to create toxin-free products after stepfather's cancer diagnosis.
• CV SkinlabsminorGTM or Marketing PartnerClean skincare brand specializing in products for sensitive and medically challenged skin. Products featured in Lipstick Angels kit, including the proprietary Tri-Rescue Skin Complex.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cancer Support Community: National nonprofit delivering free supportive services (psychosocial, wellness, beauty/lifestyle workshops) to cancer patients and families. Highly comparable on mission (whole-person care during oncology treatment) and on donor and hospital-partner competition.
• Wellness House: Community-based nonprofit providing free wellness programs and support services to people impacted by cancer. Comparable in delivering no-cost beauty, wellness, and supportive-care programming to oncology patients.
• Look Good Feel Better: The closest direct peer: a long-established nonprofit that provides free beauty and skincare services and workshops to women in cancer treatment across US hospitals. Operates the same patient-segment, similar service concept (beauty/self-care during oncology), and competes for the same hospital partnerships and donor pool.
• Cleaning for a Reason: Nonprofit that provides free in-home cleaning services to cancer patients through a partner network. Highly comparable as a service-in-kind nonprofit model (free donated professional services to cancer patients) competing for similar hospital referrals and donor attention.
• Gilda's Club (now part of Cancer Support Community): Free community-based cancer support organization offering social, emotional, and lifestyle programs to cancer patients. Closely comparable on mission and on fundraising/donor competition with Lipstick Angels.

Others

• Credo Beauty: Clean beauty retailer whose Credo Clean Standard defines the product safety bar Lipstick Angels uses. Functions as an enabling ecosystem partner and channel for clean beauty standards rather than a direct service competitor.
• Innersense Organic Beauty: Clean hair and beauty brand that donates to and co-markets with Lipstick Angels. Comparable as a clean beauty supplier and storytelling partner within the same ecosystem.
• Tata Harper Skincare: Luxury clean skincare brand that actively donates product to Lipstick Angels. Comparable as a clean beauty supplier/enabler — relevant for understanding partner economics rather than direct competition.

Broad incumbents

• Thrive Causemetics: For-profit clean beauty brand with a 'Bigger Than Beauty' mission including donations to women with cancer. Comparable as a clean beauty company intersecting with the cancer-support space and competing for cause-marketing dollars and donor goodwill.
• Memorial Sloan Kettering Supportive Care Programs: Large US cancer center that operates in-house supportive care, integrative medicine, and patient-wellness programming. Comparable as an institutional provider of oncology supportive-care services that hospitals may choose instead of partnering with external nonprofits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LipstickAngels
• LinkedInlinkedin.com/company/3236109
• Instagraminstagram.com/lipstickangels
• Xx.com/lipstickangels

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lipstick Angels