Greenwood Campbell

What Greenwood Campbell does

Greenwood Campbell Ltd, trading publicly as "the human tech agency," is a privately held, Bournemouth-based digital and technology agency incorporated in the United Kingdom and founded in 2009. The firm operates from a single headquarters at 18 Albert Road, Bournemouth (BH1 1BZ), with a headcount band of 11–50 employees, and Adam Greenwood serves as Chief Executive Officer. The company self-describes as a multi award-winning digital agency.

Greenwood Campbell's core offering is professional digital services rather than a packaged software product. The portfolio is anchored by Digital Platform Creation, Website Development, Digital Strategy, and Experience Design, with specialised CMS delivery on Umbraco and Optimizely (formerly Episerver) and complementary add-on services in SEO, Paid Search (PPC on Google Ads and social), and ongoing Website Hosting, Support and Maintenance (including dedicated Umbraco Support and Hosting with 24/7 uptime and security monitoring). Underlying technology is conventional front-end and back-end web development on third-party CMS platforms; no proprietary software or API surface is documented.

The business model is sales-led, professional services revenue. The firm pursues mid-to-large organisations through consultative direct sales, business development, and referrals, with project-based engagements complemented by retainer-style managed hosting and support. Customer concentration sits primarily in UK-based nonprofit and charitable organisations (RNLI, Voice for Loneliness, Our Parks), healthcare providers (OneWelbeck), and elderly care and housing operators (Abbeyfield, McCarthy Stone). Distribution is regional, channel-led through the company's own website and case studies, organic SEO, and direct client engagement rather than partner or reseller networks. No external funding, M&A activity, or institutional ownership is disclosed in the available data.

Name

Greenwood Campbell

Legal name

Greenwood Campbell Ltd

Website

https://greenwoodcampbell.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenwood Campbell (trading as "the human tech agency") is a Bournemouth-based UK digital agency providing website development, CMS specialisation (Umbraco, Optimizely), digital strategy, experience design, SEO, and managed hosting for nonprofit organisations, healthcare providers, and elderly care operators.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Digital agency services
• Website development
• Experience design
• Digital strategy consulting
• Umbraco development

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Agency Services: Professional services revenue generated through website development, digital platform creation, digital strategy consulting, SEO services, and paid search management. Revenue is likely project-based and/or retainer-based for ongoing support and maintenance services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Greenwood Campbell is a UK-based digital agency that designs, builds, and supports websites and digital platforms for charities, nonprofits, healthcare, and senior-living organizations. The firm delivers end-to-end digital services spanning strategy, experience design, technical development on Umbraco and Optimizely, SEO, paid search, and ongoing website hosting and support.

Product overview

Greenwood Campbell (trading as the human tech agency) is a multi award-winning digital and technology agency based in Bournemouth. Rather than a single software product, the company offers a portfolio of service-based offerings organised around digital platform creation and digital marketing. The core services include Website Development, Digital Strategy, and Experience Design, which are complemented by specialised add-on modules including Umbraco Website Development and Optimizely Website Development (CMS-specific development), along with Website Hosting & Support and Maintenance (including dedicated Umbraco Support and Hosting). Additional services include Search Engine Optimisation and Paid Search for digital marketing. All services are unified by the agency's approach of combining empathy, research, and data-driven insights to deliver user-centric digital experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Design and build of public-facing websites for UK charities, nonprofits, healthcare, and senior-living organizations, delivered on platforms such as Umbraco and Optimizely.
• Digital Platform Development Creation of broader digital platforms that extend beyond marketing sites to support ongoing digital operations for organizations.
• Digital Strategy Strategic advisory services that help organizations plan their digital presence, audience engagement, and channel mix.
• Experience Design Human-centered experience design services underpinning the agency's "human tech agency" positioning, covering UX and interaction design for digital products and websites.
• SEO Search engine optimization services to improve organic discoverability of client websites and digital platforms.
• Paid Search Paid search campaign management services to drive targeted traffic and conversions for client organizations.
• Website Hosting and Support Ongoing hosting and technical support for websites and digital platforms built by the agency.
• Umbraco Development Specialist development services on the Umbraco content management system, leveraging the agency's certified partner relationship with Umbraco.
• Optimizely Development Specialist development services on the Optimizely (formerly Episerver) digital experience platform, supporting enterprise CMS and personalization needs.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Redweb: Dorset-based UK digital agency (geographically close to Bournemouth) providing web development, digital strategy, and experience design — comparable on regional UK positioning, services, and target verticals.
• Mando: UK digital agency offering web design, build, and digital strategy to enterprise clients across regulated industries; directly comparable on service mix and consultative sales-led GTM motion.
• Distinction: Mid-sized UK digital agency delivering web development, digital marketing, and strategy — overlapping on both service portfolio and project/retainer revenue mix.
• Clearhead: UK-based digital agency of comparable size offering web development, digital strategy, and experience design services to enterprise and nonprofit clients, making it the closest direct peer on scale and offering.
• NetConstruct: Umbraco-certified UK digital agency providing website development and support, with similar CMS-platform specialisation and an overlapping nonprofit and public-sector client base.
• CTI Digital: UK Umbraco Gold Partner offering web development, hosting, and digital strategy — directly comparable on the CMS specialisation (Umbraco) that Greenwood Campbell also markets as a differentiator.
• Realise Digital: UK digital agency focused on web build, SEO, and paid search — closely matches Greenwood Campbell's digital marketing services (SEO, Paid Search) and mid-market positioning.

Broad incumbents

• Dept: Large global digital agency with full-service web development, strategy, and marketing capabilities — competes for the same enterprise digital briefs but at significantly greater scale and geographic reach.
• Valtech: Global digital agency with deep CMS platform expertise (including Optimizely partnerships) — directly comparable on the Optimizely specialisation but competes across a much wider geographic and capability footprint.
• Kin + Carta: Global digital transformation consultancy providing strategy, technology, and experience design — overlaps with Greenwood Campbell's services but operates at much larger scale with broader capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GC_people

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenwood Campbell