What PrimaNet does

PrimaNet Internet Ltda (CNPJ: 02.842.404/0001-58) is a Brazilian regional fiber optic internet service provider headquartered in Mato Grosso state, operating under the PrimaNet brand since at least the early 2000s (per CNPJ registration). The company delivers high-speed residential and business internet connectivity through four subscription tiers: Lite (600MB at R$117/month), Flow (700MB at R$127/month), Stream (800MB at R$157/month), and Quantum (1000MB at R$177/month). Its core technology is fiber optic last-mile connectivity, supplemented by a Rede Mesh Wi-Fi product and an integrated OTT television service (PrimaNet TV) that delivers open TV channels over the subscriber's own internet connection via smartphone and tablet apps with Chromecast support.

The business model is a pure subscription-based recurring revenue stream with monthly billing cadence, augmented by bundled third-party streaming applications (Disney+, HBO Max, Deezer, Looke, PlayKids, Estuda+) included in residential plans. Distribution is direct-to-consumer, executed through WhatsApp deep-link sales from the company website (primanet.com.br), a self-service customer portal (nca.primanet.net.br) for account management and billing, and a customer referral program ("Indique um Amigo"). Customer segments are horizontally segmented between Residential Internet (video streaming, music, downloads, home connectivity) and Business/Enterprise Internet (electronic invoicing, administrative systems, 24/7 operational support requirements).

PrimaNet emphasizes operational service-level differentiators — 48-hour activation, specialized technical support, and 24/7 plantao (on-call support) for business clients — as primary value propositions. The company holds long-tenured B2B relationships, exemplified by Sementes Tomazetti (agriculture/seed sector, 10+ year customer), and serves agricultural enterprises whose operations depend on reliable connectivity for electronic invoicing and administrative workflows. The company is privately held with no disclosed institutional investors, no funding history, and no management team information available in the source data.

Name

PrimaNet

Legal name

Primanet Internet Ltda

Website

https://primanet.net.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

PrimaNet is a privately held Brazilian regional fiber optic internet service provider serving residential and business customers in Mato Grosso, Brazil, offering 600MB-1000MB subscription plans bundled with streaming apps and OTT TV.

Ownership category

akta.pro rank

Product category

Broadband Internet Services

NAICS

Wired Telecommunications Carriers (517111)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

Keywords

• Fiber optic internet
• Residential broadband
• Business internet
• ISP services
• Internet subscription

Headquarters

HQ city

Primavera

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Internet Subscription Services: PrimaNet generates revenue primarily through monthly recurring internet service subscriptions, with tiered plans ranging from 600MB to 1000MB speeds at prices from R$117 to R$177 per month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

PrimaNet provides fiber optic broadband internet services to residential and business customers in Mato Grosso, Brazil, delivered through four tiered speed plans (Lite 600MB, Flow 700MB, Stream 800MB, Quantum 1000MB) priced from R$117 to R$177 per month. The company bundles third-party streaming applications (Disney+, HBO Max, Deezer, Looke, PlayKids, Estuda+) into its plans and offers an OTT TV service (PrimaNet TV) plus a Mesh Wi-Fi coverage add-on (Rede Mesh) for total home/business wireless coverage. Business customers additionally receive 24/7 on-call support (plantao) and activation within 48 hours.

Product overview

PrimaNet is a Brazilian Internet Service Provider (ISP) offering fiber optic internet connectivity to residential and business customers. The product portfolio consists of four tiered internet plans (Lite 600MB, Flow 700MB, Stream 800MB, and Quantum 1000MB) as the core offering, complemented by PrimaNet TV (OTT streaming service), and Mesh Wi-Fi network solutions. All plans include access to bundled streaming entertainment applications including Disney+, HBO Max, Deezer, Looke, PlayKids, and Estuda+. The company operates as a local/regional ISP primarily serving customers in Mato Grosso, Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• PrimaNet TV: TV aberta sem burocracia, usando a sua internet. TV streaming service accessible via app for smartphones and tablets with Chromecast support.

Products and services

• Residential Internet Fiber optic internet service for residential households and individual consumers in Mato Grosso, Brazil, offered in four speed tiers (Lite 600MB at R$117/month, Flow 700MB at R$127/month, Stream 800MB at R$157/month, Quantum 1000MB at R$177/month). Includes activation within 48 hours, specialized support, and bundled access to streaming apps (Disney+, HBO Max, Deezer, Looke, PlayKids, Estuda+).
• Business Internet Fiber optic internet service tailored for business and enterprise customers in Mato Grosso, Brazil, including dedicated 24/7 plantao (on-call) support and proactive outage communication. Supports mission-critical operations such as electronic invoicing (nota fiscal eletrônica) and fully digital administrative systems, as evidenced by agricultural and seed-industry customers.
• PrimaNet TV Over-the-top (OTT) TV streaming service that delivers open TV channels using the subscriber's PrimaNet internet connection. Accessible via dedicated smartphone and tablet applications with Chromecast support, providing TV viewing without traditional set-top-box bureaucracy.
• Rede Mesh (Mesh Wi-Fi) Advanced Mesh Wi-Fi system designed to provide total and stable wireless coverage in every corner of homes and businesses, eliminating dead zones for PrimaNet subscribers.

Quantifiable outcome

• Activation within 48 hours
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vero Internet: Multi-state Brazilian fiber ISP backed by private equity (GIC/Caisse) operating in interior cities; comparable regional FTTH model but with broader geographic footprint and significantly more capital.
• TIM Live (TIM Brasil): FTTH brand of national mobile operator TIM, offering fiber broadband with mobile bundling; comparable as a major incumbent increasingly pushing into interior markets where regional ISPs operate.
• Algar Telecom: Established regional telco operating FTTH, mobile and B2B services across multiple Brazilian states; comparable as a regional incumbent with overlapping SMB and residential fiber offerings.
• Vivo Fibra (Telefônica Brasil): National incumbent and largest FTTH operator in Brazil; competes with PrimaNet on residential and SME fiber bundles and represents the most significant competitive threat in any expansion geography.
• Claro Fibra (Claro/Embratel): National broadband operator offering FTTH with mobile and TV bundles; directly comparable product offering and the principal large-scale competitor for SMB and residential subscribers in Brazilian interior markets.

Direct peers

• Americanet: Brazilian regional fiber operator serving residential and business customers across multiple states with FTTH and bundled services. Closely mirrors PrimaNet's ISP+content positioning.
• Sumicity: Regional fiber broadband operator in Brazil (now part of Vero Internet) targeting residential and SME customers with bundled offerings, very comparable in scale and value proposition to PrimaNet.
• Brisanet: Listed Brazilian regional fiber ISP with strong Nordestino footprint and similar municipal-level FTTH go-to-market. Highly comparable on business model, customer segments (residential + SME), and bundled-content strategy.
• Desktop (Desktop Sigmanet): Brazilian regional ISP providing fiber broadband to residential and SME customers; comparable on FTTH-only delivery model and municipal expansion playbook.
• Biazze Telecom: Apparent parent/sibling group referenced via PrimaNet's 'Trabalhe Conosco' recruitment URL (biazitelecom.vagas.solides.com.br). Operates overlapping regional telecommunications services in Mato Grosso and is the most directly comparable operator by footprint and scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Primanet.pva
• LinkedInlinkedin.com/company/primanet-informatica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrimaNet