Cartwright Distributing

What Cartwright Distributing does

Cartwright Distributing is a regional distributor of flooring products founded in 1986 and headquartered in Denver, Colorado. The company serves flooring professionals — including contractors, installers, and flooring retailers — across multiple U.S. states, supplying flooring, installation materials, and related supplies for both residential and commercial projects. Since integration into the All Surfaces 'house of brands,' Cartwright operates as a sub-brand within a multi-brand distribution platform that collectively operates 45+ regional branches and showrooms across 24 states, offering over 60,000 SKUs sourced from more than 150 manufacturers.

Cartwright's core activity is wholesale distribution of flooring products through a combination of physical branch showrooms, phone-based ordering, and the parent-level All Surfaces All Products (ASAP) e-commerce platform. The business model is B2B and quote-based, with pricing not publicly disclosed, targeting trade buyers who require reliable inventory, competitive pricing, and product expertise for installation projects. The company differentiates through local market presence, decades of supplier relationships, and access to the consolidated purchasing power, logistics, and brand portfolio of All Surfaces. Marketing, technology infrastructure, and corporate strategy are managed at the All Surfaces parent level, with Cartwright retaining its legacy brand identity and customer relationships within its regional territory.

Name

Cartwright Distributing

Legal name

Cartwright Distributing

Website

https://cartwrightdistributing.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Cartwright Distributing is a Denver-based wholesale distributor of flooring products founded in 1986, serving contractors, installers, and flooring retailers as a sub-brand within the All Surfaces multi-state distribution network.

Ownership category

akta.pro rank

Product category

Flooring Products Distribution

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

Keywords

• Flooring products distribution
• Commercial flooring supply
• Residential flooring distribution
• Installation supplies wholesale
• Flooring materials and tools

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels3 records

Core offering

Cartwright Distributing is a regional wholesale distributor of flooring products and installation supplies serving flooring professionals across 24 U.S. states. It supplies residential and commercial flooring, installation materials, tools, and accessories sourced from 150+ manufacturers, delivered via 45+ branch showrooms and an online ordering platform operated under the All Surfaces parent brand.

Product overview

Cartwright Distributing operates as a sub-brand within the All Surfaces house of brands, which serves as a unified distribution platform for multiple regional flooring distributors. The All Surfaces network comprises six brands (Abraham Linc, All Tile CCS, Blakely Products Co, Cartwright Distributing, Tri-State Wholesale Flooring, and Walcro) that collectively offer comprehensive flooring products and supplies through 45+ branch locations across 24 states, with over 60,000 available SKUs from 150+ manufacturers. Cartwright Distributing contributes to this network by distributing quality flooring products with competitive pricing and a focus on customer satisfaction.

Differentiator

Problem solved

Functional benefit

Products and services

• Flooring Products Distribution Wholesale distribution of residential and commercial flooring products (including offerings from manufacturers such as Casabella, Congoleum, Kährs, Karndean, MAPEI, M-D Pro, Roberts Consolidated, and Roppe) to flooring professionals across 24 U.S. states.
• Installation Supplies, Materials, and Tools Distribution Distribution of installation supplies, materials, and tools (including products from manufacturers such as Carpenter, Future Foam, Johnson Hardwood, MAPEI, M-D Pro, and Roberts Consolidated) supporting the full scope of flooring installation projects for contractors, installers, and flooring retailers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Floor & Decor Holdings: Floor & Decor operates a national chain of hard-surface flooring superstores serving both consumers and professionals. It directly competes with Cartwright for professional contractor business while operating at substantially larger scale and with stronger brand recognition.
• HD Supply Holdings: HD Supply (now integrated as The Home Depot Pro) is a large national distributor of maintenance, repair, and operations products serving professional contractors. It represents the broader B2B distribution competitive landscape Cartwright operates within.
• Mohawk Industries: Mohawk Industries is the world's largest flooring manufacturer with a comprehensive product portfolio. Like Shaw, it serves as both supplier and competitive force through its distribution and direct-channel strategies.
• Shaw Industries Group: Shaw Industries is one of the largest global flooring manufacturers, supplying carpet, hardwood, laminate, and resilient flooring. It is both a key supplier to Cartwright and a broader industry incumbent whose distribution strategy shapes competitive dynamics in the channel.
• LL Flooring: LL Flooring (formerly Lumber Liquidators) is a national specialty retailer of hardwood and laminate flooring with a meaningful pro customer segment. It overlaps with Cartwright in serving flooring professionals across multiple states.

Direct peers

• ABC Supply Co. ABC Supply is the largest wholesale distributor of roofing, siding, and building products in North America, operating a branch-based B2B model serving professional contractors. It shares Cartwright's professional-contractor branch-distribution DNA, though focused on exterior products.
• SRS Distribution: SRS Distribution is a leading national building products distributor serving roofing, siding, and interior categories through branch networks. It mirrors Cartwright's professional contractor focus and multi-branch distribution approach in adjacent product categories.
• Belknap White Group: Belknap White Group is one of the largest flooring distributors in the U.S., serving the Northeast with a B2B model focused on residential and commercial flooring products for professional customers—closely comparable to Cartwright's core business.

Emerging players

• Q.E.P. Co. Q.E.P. Co. manufactures and distributes flooring installation tools, adhesives, and accessories. It supplies products that complement flooring distribution and serves overlapping professional contractor customers.
• Tile Shop Holdings: Tile Shop Holdings operates specialty retail stores focused on tile and natural stone flooring. While primarily consumer-facing, it competes for share of professional tile installer business in overlapping regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cartwright Distributing