Splendour in the Grass
Splendour in the Grass is an Australian annual music festival founded in 2001 in Byron Bay, serving music enthusiasts nationwide through a multi-day live event held on Minyungbal Country. Revenue is generated primarily via direct ticket sales, with the festival currently on a 2024-2025 hiatus.
- Company typePrivate
- Founded2001
- HeadquartersByron Bay, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Splendour in the Grass firmographics
Firmographics- Name
- Splendour in the Grass
- Legal name
- Splendour in the Grass
- Website
- https://splendourinthegrass.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Splendour in the Grass is an Australian annual music festival founded in 2001 in Byron Bay, serving music enthusiasts nationwide through a multi-day live event held on Minyungbal Country. Revenue is generated primarily via direct ticket sales, with the festival currently on a 2024-2025 hiatus.
- Ownership category
- akta.pro rank
Where Splendour in the Grass is headquartered
LocationHeadquarters
- HQ city
- Byron Bay
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Splendour in the Grass business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Festival Tickets and Event Revenue: Splendour in the Grass generates revenue primarily through ticket sales for their annual music festival event. The festival is currently on hiatus and will not return in 2025, indicating a seasonal event-based business model with revenue concentrated during festival periods.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Splendour in the Grass product offering
Product offeringCore offering
Splendour in the Grass is an annual multi-day music, arts, and youth culture festival held in Byron Bay, Australia, featuring major international and Australian music acts. The company operates as a seasonal event business, generating revenue primarily through ticket sales distributed directly to consumers via its official website.
Differentiator
Problem solved
Functional benefit
Products and services
- Splendour in the Grass Festival Annual multi-day outdoor music, arts, and youth culture festival held in Byron Bay, Australia, featuring major international and Australian music acts and sold to individual consumers via official ticketing channels.
Companies that use Splendour in the Grass
Customer profileSegments1 record
Ideal customer profiles1 record
Splendour in the Grass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Splendour in the Grass partnerships and signals
Strategic signalScale indicators1 record
Splendour in the Grass competitors and assessment
Company assessmentBroad incumbents
- Reading and Leeds Festivals: Long-established UK multi-day music festival pair, comparable conceptually to Splendour as a tentpole multi-day festival with a strong youth-culture identity. Relevant as a benchmark for longevity, brand evolution, and the structural dynamics of a single-genre festival market.
- Coachella: Iconic multi-day US music and arts festival that has scaled into a global brand and live event portfolio. Provides a benchmark for what an established music festival brand can achieve at scale, including two-weekend formats, sponsor integration, and brand licensing extensions relevant to Splendour's longer-term trajectory.
- Glastonbury Festival: Iconic UK multi-day music, arts, and culture festival with global brand recognition. Comparable to Splendour at a structural level (multi-day ticketed festival with music plus arts/community programming) and a relevant benchmark for brand longevity and cultural relevance.
- Bonnaroo Music & Arts Festival: US multi-day camping music and arts festival combining headliners with community and cultural programming. Directly comparable to Splendour in festival model, multi-day camping format, and blend of music with arts and youth-culture elements.
Regional players
- Byron Bay Bluesfest: Long-established multi-day music festival held in Byron Bay, the same region as Splendour in the Grass. Directly comparable in genre and location, but with a different core programming focus (blues, roots, contemporary) and a more mature audience demographic.
Direct peers
- Groovin the Moo: Australian touring multi-genre regional music festival serving smaller cities and towns. Comparable to Splendour in length, audience, and ticketed festival model, but differentiated by its regional touring format and broader music programming.
- Woodford Folk Festival: Large multi-day Australian festival with a strong arts, culture, and community programming layer. Comparable to Splendour in scale, multi-day camping format, and blending of music with cultural and youth-culture elements, though with a different seasonal window.
- Falls Festival: Long-running Australian multi-day music and arts festival held across multiple states over the New Year period. Directly comparable to Splendour in scope (multi-genre headline acts, regional Australian location, adult festival-goer demographic), and a primary substitute for Splendour's audience in the Australian festival calendar.
- Laneway Festival: Australian touring indie music festival held in multiple capital cities. Closely comparable to Splendour in terms of audience profile (young, music-forward, urban), programming style (alternative/indie headliners), and ticketed multi-city event format.
Others
- Secret Sounds: Australian independent live music promoter that produces multiple festivals and touring events. Connected to Splendour operationally as a producer/promoter in the Australian live music ecosystem, rather than a direct competitor; comparable as a peer in scale, audience, and category operational know-how.
Market position
Customer concentration
Splendour in the Grass social profiles
Digital presenceSplendour in the Grass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Splendour in the Grass leadership team
Management profileNumber of profiles
Splendour in the Grass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Splendour in the Grass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Splendour in the Grass
What does Splendour in the Grass do?
Splendour in the Grass is an annual multi-day music, arts, and youth culture festival held in Byron Bay, Australia, featuring major international and Australian music acts. The company operates as a seasonal event business, generating revenue primarily through ticket sales distributed directly to consumers via its official website.
Is Splendour in the Grass a public or private company?
Splendour in the Grass is a private company. It is classified as unknown and is currently operating.
When was Splendour in the Grass founded?
Splendour in the Grass was founded in 2001. It employs 11 to 50 people.
Where is Splendour in the Grass based?
Splendour in the Grass is headquartered in Byron Bay, Australia, in the Oceania region.
How does Splendour in the Grass make money?
One revenue line is on record: festival Tickets and Event Revenue.
Who are Splendour in the Grass's main competitors?
Broad incumbents on record are Reading and Leeds Festivals, Coachella, Glastonbury Festival and Bonnaroo Music & Arts Festival. Byron Bay Bluesfest is listed as a regional player. Direct peers are Groovin the Moo, Woodford Folk Festival, Falls Festival and Laneway Festival. Secret Sounds is listed as an others.
Does Splendour in the Grass have an API?
No public API is recorded for Splendour in the Grass.