Falls Music & Arts Festival

Name

Falls Music & Arts Festival

Website

https://fallsfestival.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Falls Music & Arts Festival is an Australian live entertainment company that produces an annual multi-day music and arts festival during the New Year's period across multiple states, selling tickets to consumers through its official website. It is affiliated with sister festival brands Secret Sounds, Splendour In The Grass, and Harvest Rock.

Ownership category

akta.pro rank

Product category

Live Music Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Live music events
• Outdoor festival
• Arts festival
• Event ticketing
• Music festival

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Festival Tickets and Attendance: The festival generates revenue through ticket sales to attendees who participate in the multi-day music and arts event held annually during the New Year's season.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Falls Festival is an annual multi-day music and arts festival held across multiple locations in Australia during the New Year's period. The festival features major international and local musical acts performing across multiple stages, alongside arts installations, and is sold to consumers via ticket passes through its official website. The product is a time-bound live event experience that combines entertainment, cultural programming, and outdoor festival atmosphere into a single seasonal offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Falls Festival An annual multi-day music and arts festival held across multiple locations in Australia during the New Year's period, featuring performances by major international and local musical acts across multiple stages and incorporating arts installations. The festival is sold to individual consumers via ticket passes through the official fallsfestival.com website.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Secret SoundsminorOthersReferenced as an opt-in option in the newsletter subscription form. Appears to be a related entity within the festival/organization group.
• Splendour In The GrassminorOthersReferenced as an opt-in option in the newsletter subscription form. Appears to be a related music festival brand under the same organizational group.
• Harvest RockminorOthersReferenced as an opt-in option in the newsletter subscription form. Appears to be a related music festival brand under the same organizational group.

Scale indicators2 records

Broad incumbents

• Bonnaroo Music & Arts Festival: A US multi-day music and arts festival with an explicitly similar 'music and arts' framing to Falls Festival. Comparable multi-stage format, multi-act line-up, and immersive camping-style positioning.
• Primavera Sound: A major international multi-day music festival sharing Falls' progressive, line-up-led positioning and arts-curation ethos. Relevant benchmark for international touring-act pricing and audience-development model.
• Coachella (Goldenvoice): The benchmark global multi-stage music festival. While US-based and far larger, it sets the operating model, artist-booking economics, and consumer expectations that any Australian festival of Falls' caliber is benchmarked against.
• Glastonbury Festival: One of the world's most iconic multi-day music and arts festivals, sharing Falls' 'music + arts' positioning rather than pure music. Comparable heritage and immersive cultural positioning as a global aspirational benchmark.

Direct peers

• Harvest Rock: A South Australian music festival connected to the same Secret Sounds family referenced in Falls Festival communications. Comparable event-driven, multi-act festival with shared distribution and operational infrastructure.
• Meredith Music Festival: A long-running, multi-day Australian regional music festival. Similar event-driven model, comparable customer base of music festival enthusiasts, and sister-tourism positioning to Falls Festival.
• Laneway Festival (St Jerome's): A multi-city Australian touring music festival targeting a similar demographic of music enthusiasts. Directly competes for the same headliner talent, ticket dollars, and summer/New Year festival attention span as Falls Festival.
• Bluesfest Byron Bay: A major multi-day Australian music festival operating in a similar outdoor, ticketed, multi-stage model. Competitive peer for touring international acts and overlapping Australian festival audience.
• Woodford Folk Festival: An iconic long-running Australian multi-day music and arts festival with a similar heritage positioning. Comparable in scale, duration, and cultural-festival framing as a competitor for the same discretionary live-music spend.
• Splendour In The Grass: An Australian music festival operated under the same Secret Sounds network as Falls Festival. Directly comparable multi-day Australian festival with a similar major-act line-up model, multi-state footprint, and shared organizational ecosystem — making it the closest functional peer.

Market position

Customer concentration

• Facebookfacebook.com/fallsfestival
• Instagraminstagram.com/fallsfestival
• LinkedInlinkedin.com/company/fallsmusic&artsfestival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falls Music & Arts Festival