Groovin the Moo

What Groovin the Moo does

Groovin the Moo is an Australian regional music festival operated by GTM Festivals Pty Ltd, part of the Fuzzy Events group of companies (which also includes Field Day, Fuzzy Operations, and Now Tickets). The festival delivers a single-day, single-stage live music experience featuring a multi-genre lineup (rock, pop, hip-hop, electronic) targeted at an all-ages audience. Its 2026 event is positioned as a deliberate one-off comeback at Oakes Oval on Widjabul/Wia-bal Country in Lismore NSW on Saturday 9 May 2026, representing a contraction from its historical multi-city touring model as part of a sustainable rebuild.

The product portfolio is built around tiered General Admission tickets (first release $125+BF to final release $155+BF), a premium VIP tier branded Cream of the Crop ($190+BF) with grandstand seating and an air-conditioned bar, Youth tickets for ages 12-17 ($90+BF), and free Mini Moo tickets for children under 12. Add-ons include Fast Moo'vers express entry, regional return shuttles from five locations, overnight camping passes, and on-site cloakroom services. Underlying technology comprises Moshtix-powered digital ticketing, the Setline official festival app for set times and event maps, and a 100% cashless payment venue accepting Visa, Mastercard and EFTPOS.

Revenue is generated across four streams: primary ticket sales (tiered one-time purchases), sponsorship and brand partnerships (alcohol and energy drink sponsors), add-on services (shuttles, fast-lane, cloaking) treated as transaction fees, and on-site food, beverage and merchandise sales. Go-to-market is event-driven, with direct sales through the official gtm.net.au website funneling into Moshtix at point of purchase, supported by direct email communication, the Setline app, and a Homegrown Groovers presale giving Lismore 2480-postcode locals priority access. Customer segments are horizontal across all ages, with persona-specific sub-segments for families (Mini Moo), teenagers (Youth tickets), and regional locals, plus an affordability program targeting Aboriginal and Torres Strait Islander people and Concession Card holders.

Name

Groovin the Moo

Legal name

GTM Festivals Pty Ltd

Website

https://gtm.net.au

Company type

Private

Operating status

Operating

Short description

Groovin the Moo is an Australian regional music festival operated by GTM Festivals Pty Ltd (Fuzzy Events group) that delivers single-day, all-ages live music experiences. It sells tiered General Admission and VIP tickets via Moshtix, supported by shuttle services and the Setline festival app for regional attendees.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

All Other Amusement and Recreation Industries (713990), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Security, Safety & Crowd Management (MPAGAAAI)

Keywords

• Music festival events
• Live entertainment
• All-ages concerts
• Regional event promotion
• Festival ticketing

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales across multiple tiers including General Admission, VIP (Cream of the Crop), Youth Tickets, and Mini Moo free tickets. Revenue tiers range from free (under 12) to $190+BF for VIP.
2. Add-on Services: Additional revenue from Fast Moo'vers express entry add-on, shuttle pass purchases, and cloakroom services ($5 per item)
3. Food, Beverage & Merchandise: On-site food and beverage sales from multiple vendors including branded partners (Red Bull, Stone Wood, Smirnoff, Casamigos). Merchandise tent selling event merchandise including hoodies.
4. Sponsorship: Revenue from brand sponsors and partners including alcohol brands, energy drinks, and partner organizations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Groovin the Moo is a single-day, single-stage all-ages regional music festival held at Oakes Oval, Lismore NSW (Saturday 9 May 2026, 11am–10pm), featuring a lineup of rock, pop, hip-hop and electronic artists. The festival sells tiered ticketed entry (General Admission, Cream of the Crop VIP, Youth 12–17, free Mini Moo under 12, Fast Moo'vers express entry), supported by regional shuttle services, camping passes and on-site cloakroom and food/beverage/merchandise offerings.

Product overview

Groovin The Moo is a single-day, single-stage music festival. The core offering is General Admission festival entry, with premium VIP access available through Cream Of The Crop tickets. Additional ticketed offerings include Youth Tickets for ages 12-17, free Mini Moo Tickets for children under 12, and Fast Moo'vers express entry add-ons. Supplementary services include shuttle transport from regional locations and camping passes for overnight stays. An affordability program provides discounted tickets to Indigenous and concession card holders.

Differentiator

Problem solved

Functional benefit

Products and services

• General Admission ticket Standard festival entry ticket giving access to all general festival areas and performances at the single-day Groovin the Moo event. Available to all ages with under-18s required to be accompanied by a responsible adult.
• Cream Of The Crop (VIP) ticket VIP ticket upgrade offering grandstand seating, real plumbed-in toilets, an air-conditioned bar, a dedicated entry lane, and free cloaking at the VIP concierge.
• Youth Tickets (ages 12–17) Ticket for teenage attendees (12–17) priced at $90+BF; must be purchased as an Add On with a valid 18+ GA or Cream Of The Crop ticket. Provides access to a dedicated Youth Zone and wristbanded identification.
• Mini Moo Tickets (Under 12) Free admission for children under 12, redeemed via request form; must be accompanied by a ticket-holding parent or guardian. Includes access to dedicated Mini Moo Land with games and activities.
• Fast Moo'vers express entry Express entry add-on providing fast lane access to the event plus fast lane access at bars and toilets. Must be purchased with a General Admission ticket.
• Shuttle Services Pre-booked return shuttle services from selected regional locations including Gold Coast, Casino, Byron Bay, Lennox Head and Ballina to the festival site, sold as a wristbanded add-on to a valid ticket.
• Camping Passes Overnight camping passes available for Friday 8 May and Saturday 9 May 2026 at the festival site.
• Affordability Tickets Program Reduced General Admission ticket at $90+BF available to Aboriginal and Torres Strait Islander people and select Concession Card holders as part of the festival's affordability program.
• Companion Card ticket Complimentary companion ticket for Companion Card holders, processed via Moshtix, to ensure equal access for people with disabilities who require attendant support at the festival.
• Cloakroom service On-site cloakroom service available inside the event at Anything Anytime for $5 per item; VIP patrons receive free cloaking inside the VIP area.

Quantifiable outcome

• Free water stations available throughout venue for attendee hydration
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MoshtixcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Groovin the Moo. Handles all ticket sales including General Admission, VIP (Cream of the Crop), Youth Tickets, Mini Moo tickets, and shuttle passes. Also facilitates accessibility support requests and companion ticket processing for Companion Card holders.
• Northern Rivers BuslinescoreChannel Partner/ Reseller/ DistributorLocal bus operator providing shuttle services for Groovin the Moo from regional locations including Alstonville, Ballina, and Lismore/Goonellabah. Operates Late Nighter service each weekend with fares not exceeding $5.
• SetlinecoreTechnology or IntegrationOfficial festival app provider for Groovin the Moo 2026. Setline app provides set times, event maps, and scheduling functionality for attendees to plan their festival experience.
• Hidden Disabilities SunflowerminorStrategic or Co-development PartnerCharitable program recognized by Groovin the Moo to support attendees with non-visible disabilities. The program provides a discreet symbol for those who may need additional assistance, time, or support at events.
• Companion Cards (Various State Programs)minorGTM or Marketing PartnerGroovin the Moo offers complimentary companion tickets for Companion Card holders to ensure equal access for people with disabilities who require attendant support.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lost Paradise: Glenworth Valley multi-day Australian festival with camping and multi-genre lineup. Comparable in regional NSW-adjacent location, multi-genre programming, and immersive festival positioning.
• Party in the Paddock: Tasmanian regional multi-day music festival with multi-genre lineup. Comparable in smaller-scale regional Australian festival positioning and audience demographic.
• Splendour in the Grass: Major Australian multi-genre music festival (rock, pop, hip-hop, electronic) serving a similar all-ages-adjacent demographic. Closest direct competitor in scale, lineup diversity, and audience positioning within the Australian festival landscape.
• Falls Festival: Multi-day Australian New Year's festival held across regional locations. Comparable in multi-genre lineup and regional Australian venue strategy; differentiated by NYE timing and multi-day format.
• Laneway Festival: Australian multi-city touring festival featuring indie, rock, hip-hop and electronic artists. Directly comparable in touring regional model, demographic targeting, and multi-genre programming approach.
• Beyond the Valley: Victorian multi-day NYE music festival with camping, featuring multi-genre lineups. Comparable in Australian regional festival positioning and demographic targeting.
• Yours & Owls Festival: Wollongong-based Australian music festival featuring rock, indie, hip-hop, and electronic acts. Closely comparable in regional Australian positioning and multi-genre programming targeting younger demographics.
• Field Day: Sydney NYD music festival operated by the same Fuzzy Events parent group. Sister festival offering direct comparison on shared back-office, ticketing, and operational infrastructure; positioned for electronic and indie audiences.

Broad incumbents

• Rolling Loud: Global hip-hop-forward music festival with international tour. Comparable as a multi-genre touring festival operator with global brand recognition, though differentiated by hip-hop genre focus.
• Coachella: Mega-scale global multi-genre music festival. Comparable in core festival format and lineup diversity (rock, pop, hip-hop, electronic), though vastly larger in scale and global brand — useful as a reference point for premium festival positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/groovinthemoo
• Facebookfacebook.com/groovinthemoofestival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groovin the Moo