Kidnasium

What Kidnasium does

Kidnasium Inc. is a privately held Toronto-based children's fitness, sports, and wellness company founded in 1993. It operates two physical facilities in Toronto — an 8,000 sq ft "Activity Zone Centre" in Lawrence Park (1660 Avenue Road) and a 4,000 sq ft "Party and Play Hub" in Upper Beaches (1330 Gerrard Street East) — along with mobile programming delivered to homes, parks, daycares, and schools. The company serves families with children ages 0–12 through a diversified portfolio of structured physical-activity programs including gymnastics, ninja training, martial arts, fitness/rock-climbing, and a non-competitive enhanced gymnastics team program (Top Tier Elite Athletics), supplemented by birthday party hosting, seasonal camps (summer, winter, March break, PA days), drop-in play, and childcare services (Kinesthetic Learning Academy Preschool, After School Care, Kids Club on-demand flex care). It also operates an e-commerce storefront selling Montessori wooden play equipment, educational toys, therapy dough, behavior reward charts, branded leotards, and I AM empowerment t-shirts, and supports inclusive programming through the SOAR community outreach initiative and dedicated neurodiversity programs.

The business monetizes through multiple recurring and one-time revenue streams: monthly subscription class tuition ($140–$225+HST depending on class type and location, billed on the 15th of the prior month), birthday party packages ranging from $299 to $1,499+HST, childcare subscriptions, drop-in play passes, camp tuition, and retail product sales. Registration is handled through the iClassPro online portal, with marketing driven by a content blog (KidTalk), Instagram, Facebook, email newsletter, and customer review/referral programs. The company also offers a franchise/licensing model ("License a Kidnasium") to entrepreneurs in available territories, indicating a strategy to expand beyond company-owned locations. Kidnasium operates as an independent, founder-led business with no disclosed external funding, no public listing, and no parent company.

Name

Kidnasium

Legal name

Kidnasium Inc.

Website

https://kidnasium.ca

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Kidnasium is a Toronto-based children's fitness, sports, and wellness company founded in 1993, operating two physical facilities offering gymnastics, ninja, martial arts, birthday parties, camps, childcare, and retail products to families with children ages 0–12.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Recurring Class Tuition: Monthly subscription-based tuition for ongoing classes including gymnastics, ninja, martial arts, and fitness programs. Billed monthly on the 15th of the prior month.
2. Birthday Parties and Events: One-time party packages ranging from $299 to $1499+HST with various inclusions from basic facility rental to full-service Rockstar celebrations.
3. Camps: Full-day and half-day camp programs during school breaks including summer, winter, March break, and PA days.
4. Drop-in Play: Hourly or pass-based admission to facility play spaces. Offers single visits and multi-visit passes at various price points.
5. E-commerce Products: Online sales of children's apparel (I AM t-shirts), leotards, educational toys, Montessori wooden play equipment, therapy dough, and behavior reward charts.
6. Childcare Services: Flexible childcare including after-school care and on-demand flex care options for families.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kidnasium is a children's fitness, sports, and wellness company that delivers in-facility programming such as gymnastics, ninja, martial arts, preschool (Kinesthetic Learning Academy), after-school care, kids club, camps, drop-in play, and birthday parties across two Toronto locations, supplemented by mobile programming at homes, parks, daycares, and schools. It also sells children's apparel, Montessori wooden play equipment, educational toys, therapy dough, and behavior reward charts through an online shop and operates a 'License a Kidnasium' franchise/licensing program for new territories.

Product overview

Kidnasium is a children's fitness, sports, and wellness company offering a comprehensive suite of in-facility programs and retail products. The core offering consists of physical activity programs including Gymnastics Classes, Ninja Academy, Martial Arts Academy, Top Tier Elite Athletics, and Fun Fitness for Kids, supplemented by childcare services (After School Care, Kids Club, Preschool) and event services (Birthday Parties, Camps). The company also operates a retail shop selling Montessori wooden play equipment, educational toys, therapy dough, behavior reward charts, apparel, and leotards. Programs are delivered at two Toronto locations (Lawrence Park and Upper Beaches) and through mobile programming at homes, parks, schools, and daycares.

Differentiator

Problem solved

Functional benefit

Products and services

• Gymnastics Classes Independent classes teaching beginner gymnastics skills including front and back rolls, handstand and cartwheel progressions, inverted bar hangs, and balance beam locomotions and jumps for children.
• Gym Skills (Caregiver and Tot) Active caregiver-and-tot program for children to explore gross and fine motor movement patterns and exploratory play through musical circle activities, highlight stations, and free exploration.
• Ninja Academy Program combining flips, rolls, jumps, and kicks with strength and agility training tested through obstacle courses, structured via a progressive level system.
• Martial Arts Academy Children's martial arts training program delivered as part of Kidnasium's popular programs lineup.
• Top Tier Elite Athletics Enhanced gymnastics team program for athletes ages 4-12 offering Junior Team (4-7 yrs) and Senior Team (7-12 yrs) tracks with skill-building in a non-competitive environment.
• Fun Fitness for Kids High-energy fitness program offering rock wall climbing, ninja obstacle courses, and dynamic gymnastics skills with group lessons, semi-private, and private options.
• Birthday Parties Themed birthday party hosting with five packages ranging from Friday Parties (shared facility) to Rockstar Party (full-service celebrations), plus options for decorations, activities, and food.
• Camps Full-day camp (9am-4pm) with optional early drop-off and late pickup, and half-day camp options (9am-12pm or 1pm-4pm) including Summer Camp, Winter Break Camp, March Break Madness, and PA Day Camps.
• After School Care Afternoon childcare (2:30-6pm) featuring multi-sports, gymnastics, ninja and rock-climbing classes, STEM activities, academic support, art and drama, with school pickup services.
• Kids Club (On-Demand Flex Care) Flexible hourly or scheduled weekly childcare providing enriching movement and development activities including gymnastics, ninja, rock climbing, gym games, and STEAM fun.
• Kinesthetic Learning Academy Preschool Preschool program focused on a kinesthetic-based curriculum promoting physical, cognitive, emotional, and social development of children.
• Drop-in Play Open play sessions at both Lawrence Park and Upper Beaches locations with single play passes, multi-visit passes, and unlimited monthly passes for children.
• Neurodiversity Programs Specialized programs designed for neurodivergent children as part of Kidnasium's inclusive programming, supporting participation in physical activities.
• Mobile Programs Off-site programming bringing Kidnasium classes, playgroups, and parties to homes, parks, daycares, and schools.
• License a Kidnasium (Franchise/Licensing Program) Licensing opportunity that allows entrepreneurs to open new Kidnasium locations in available territories, leveraging the brand, curriculum, and operating model developed over 30+ years.
• Montessori Wooden Play Collection Montessori-inspired wooden climbers and play equipment including Pikler Triangles, ramps, balance beams, cubes, stepping stones, and teeter totters designed to develop gross motor skills.
• Educational Toys Handcrafted Montessori learning tools including wooden alphabet boards, number puzzles, world maps, and math materials for early childhood education.
• Pinch Me Therapy Dough Sensory therapy dough designed to channel relief through the senses using color and scent for relaxation, available in 7 formulas (Chill, Citrus, Ocean, Refresh, Relief, Spa, Zen).
• Scratch Away Behavior Resources Scratch-off reward charts, calendars, and cards designed to motivate and reward children for positive behaviors, including practice reward charts, reading charts, birthday advent calendars, and kindness charts.
• I AM Campaign T-Shirts Customizable empowerment t-shirts celebrating children's talents, interests, and personality as part of the I AM campaign to boost self-esteem and confidence.
• Kidnasium Leotards Gymnastics leotards available in child and adult sizes for children ages 2-11.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Unbox Your PartyminorChannel Partner/ Reseller/ DistributorBalloon partnership for birthday parties. Kidnasium requires balloon orders to be placed through Unbox Your Party, with Kidnasium clients receiving a 5% discount. Unbox Your Party handles delivery of balloons to party locations.
• The Wooden StudiominorChannel Partner/ Reseller/ DistributorPartner supplier for Montessori wooden play equipment sold through Kidnasium's e-commerce shop. Products include Pikler triangles, balance beams, ramps, cubes, and stepping stones.
• Top Tier SportsminorStrategic or Co-development PartnerCo-branded Top Tier Elite Athletics program at Kidnasium Lawrence Park, providing enhanced gymnastics team programming for ages 4-12.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Regional players

• British Swim School: British Swim School is a franchise network providing children's swim lessons with a focus on incremental skill progression. Comparable in franchise-based children's instruction model and parent-focused marketing, though geography-adjacent rather than direct overlap.

Direct peers

• Goldfish Swim School: Goldfish Swim School is a franchise network of children's swim instruction centers offering recurring lessons, birthday parties, and family events. Comparable in subscription-based kid instruction model, franchise growth strategy, and party revenue stream.
• My Gym Children's Fitness Center: My Gym operates a global franchise network of children's fitness centers offering structured classes, birthday parties, and camps for kids from infancy through early teens. Closest direct competitor to Kidnasium's gymnastics, ninja, and party business model.
• The Little Gym: The Little Gym is a globally franchised children's enrichment program focused on gymnastics, motor skills, and developmental classes for ages 4 months through 12 years, plus birthday parties and camps. Highly comparable in core offerings, age focus, and franchise-led scale.
• Gymboree Play & Music: Gymboree Play & Music offers play, music, and sensory classes for young children plus parent-child programs. Comparable in early-childhood focus, parent-tot programming, and physical-play facility model.
• Romp n' Roll: Romp n' Roll operates franchised children's activity centers offering gymnastics, music, art, and science classes for kids under 5, plus birthday parties. Comparable in multi-class, multi-age model, party revenue, and franchise-led expansion.

Emerging players

• Code Ninjas: Code Ninjas operates a franchise network of children's STEM education centers offering recurring classes, camps, and birthday parties. Comparable in franchise model, recurring revenue structure, parent-as-buyer dynamic, and party/camp cross-sell.
• Skyhawks Sports Academy: Skyhawks offers youth sports instruction and camps across multiple disciplines with both on-site and mobile programming. Comparable in multi-sport youth instruction, mobile delivery, and camp business lines.
• Sky Zone Trampoline Park: Sky Zone operates indoor trampoline and active entertainment parks with kids' programs, birthday parties, and fitness classes. Comparable in physical-activity facilities, party hosting, and family entertainment focus.

Broad incumbents

• Sylvan Learning: Sylvan Learning is a broad provider of supplemental education and tutoring services, including after-school and enrichment programs for children. Comparable in childcare, after-school care, and parent-as-buyer segments, though positioned in education rather than physical activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/KidnasiumbyKidzOasis
• Instagraminstagram.com/p/DAEKvUgOkoR
• Xx.com/KidnasiumTO
• LinkedInlinkedin.com/company/kidnasium

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidnasium