What Prima Linea does

Prima Linea SARL is a privately held architecture, interior design, and contracting firm founded in Beirut in 1988 by architect Gabriel Mikael Torbey and interior architect Maguy Haykal Torbey. The company runs five core service lines — Residential Design, Office Design, Commercial Design, Hospitality Design, and full Contracting Services — with delivery spanning small apartments through to individual houses, villas, corporate offices (banks, insurance, law, and airline offices), retail and commercial outlets (salons, perfumeries), and hospitality venues (resorts, restaurants, pubs, universities, schools, and dormitories). The firm is described in its own materials as a regional leader in Lebanon and the wider region, and is reported to employ more than 80 staff across two Lebanese locations, supervised by a central management function.

Name

Prima Linea

Legal name

Prima Linea SARL

Website

https://prima-linea.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Prima Linea is a Beirut-based architecture, interior design, and contracting firm, founded in 1988, serving residential, corporate, commercial, and hospitality clients across Lebanon and the wider region through a sister-company-integrated delivery model.

Ownership category

akta.pro rank

Product category

Architectural and Interior Design Services

NAICS

Interior Design Services (541410), Architectural Services (541310)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Commercial Interior Fit-Out (Offices & Corporate) (IMAFANAA)

akta.pro secondary industries

Design-Build / EPC General Contracting (IMAFAAAD), Commercial General Contracting (New Build) (IMAFAAAA)

Keywords

• Architecture design services
• Interior design consultancy
• Contracting services
• Hospitality design
• Commercial design

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Architecture Design Services: Custom architecture and interior design services for residential, commercial, office, and hospitality spaces. Revenue generated through project-based fees for design conceptualization and planning stages.
2. Contracting Services: Implementation and supervision of construction and finishing work. Own team of expert project managers, skilled workers and technicians handle implementation, with collaboration from sister companies specialized in engineering, contracting, woodworking, and product design.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Prima Linea is an architecture, interior design, and contracting consultancy that delivers custom design solutions across residential, commercial, office, and hospitality spaces. The firm handles all project stages from initial study and concept development through to contracting and implementation, leveraging an in-house team of architects, interior designers, project managers, skilled workers, and technicians, alongside sister companies for engineering, woodworking, and product design.

Product overview

Prima Linea is an architecture, interior design, and contracting company established in Beirut in 1988. The company operates as a unified service offering encompassing five interconnected design and construction services: Residential Design (apartments to villas), Office Design (corporate to professional spaces), Commercial Design (retail and service spaces), Hospitality Design (hotels, restaurants, and institutional venues), and Contracting Services (full project implementation). The company handles all project stages from initial study through concept development to final contracting and implementation, collaborating with sister companies for specialized engineering, woodworking, and product design needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Design

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Rawad ConstructioncoreStrategic or Co-development Partner · 1 January 1988Sister company specializing in construction. Prima Linea collaborates with Rawad Construction for implementation of building and construction aspects of projects.
• WildWoodcoreStrategic or Co-development Partner · 1 January 1988Sister company specialized in woodworking. Provides custom woodwork and manufacturing capabilities for interior design projects.
• Bright TimberminorStrategic or Co-development Partner · 1 January 1988Sister company in the group providing timber and wood-related materials and services.
• Libano KraftminorStrategic or Co-development Partner · 1 January 1988Sister company in the group potentially providing packaging or kraft-related materials and services for projects.
• EBIminorStrategic or Co-development Partner · 1 January 1988Sister company within Prima Linea group operating in Lebanon.
• PublimediaminorStrategic or Co-development Partner · 1 January 1988Sister company within Prima Linea group providing media or publishing-related services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Foster + Partners: Global architecture and integrated design practice with significant Middle East project portfolio. Comparable to Prima Linea as an architecture-led design consultancy serving premium commercial, hospitality, and residential clients.
• Gensler: Global architecture, design, and planning firm with offices across the Middle East including offices and hospitality practices. Broader incumbent offering overlapping capabilities with Prima Linea in office, commercial, and hospitality design.
• HOK: Global design, architecture, and engineering firm with Middle East presence covering commercial, hospitality, and workplace design. Overlaps with Prima Linea in office design and hospitality segments at larger scale.

Direct peers

• Hirsch Bedner Associates (HBA): Global hospitality-focused interior design firm with deep hotel, resort, and restaurant portfolios. Highly comparable to Prima Linea's hospitality design vertical and its multi-segment (residential, commercial, hospitality) design practice.
• Wilson Associates: Luxury hospitality and residential interior design firm operating across the Middle East, Asia, and Europe. Directly comparable to Prima Linea in serving high-end hospitality and residential clients with bespoke interior design services.
• Yabu Pushelberg: Internationally recognized interior design studio serving hospitality, residential, and retail sectors with luxury design services. Comparable to Prima Linea in cross-segment design philosophy and project-based luxury delivery model.

Regional players

• Killa Design: Dubai-based architecture and design studio recognized for iconic hospitality and commercial projects in the Middle East. Comparable to Prima Linea as a regional architecture-led design firm serving premium hospitality and commercial clients.
• Bishop Design: Dubai-based interior design firm serving hospitality, commercial, and residential clients across the Middle East. Regionally comparable competitor with similar segment mix and luxury positioning to Prima Linea, though operating from the UAE rather than Lebanon.
• Roca Design (Beirut/Middle East): Middle East interior design firm operating across hospitality, commercial, and residential sectors. Regionally comparable to Prima Linea with a similar cross-segment design practice and luxury positioning.
• ROAR (Design Studio): Dubai-based interior architecture and design firm serving hospitality, F&B, and commercial clients across the Middle East. Regionally comparable design firm with similar luxury hospitality focus and bespoke design approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prima Linea