The Local Norway
The Local Norway is an English-language digital news and information platform serving international residents, newcomers, and English-speaking audiences interested in Norway, operated by Stockholm-based The Local Europe AB and monetized via consumer subscriptions, advertising, and a job board.
- Company typePrivate
- Founded-
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Local Norway does
The Local Norway is the Norwegian edition of The Local Europe AB, a Stockholm-headquartered private publisher that operates English-language news sites across at least nine European countries. The Norway site (thelocal.no) delivers Norwegian news, immigration and residency guidance (UDI processes, visas, citizenship), practical living content (property, renting, jobs, cost of living), Norwegian language learning material, and cultural and travel coverage aimed at English-speaking international residents, people planning to relocate to Norway, and a broader international audience interested in Norway.
The underlying technology is a conventional digital news platform distributed through a website plus native iOS and Android applications, with email newsletters and a dedicated job board (jobs.thelocal.com) extending the surface. There are no disclosed proprietary technology assets, AI/ML components, or API products; integrations are limited to standard third-party services such as Google reCAPTCHA, IAB Europe consent framework compliance, and external advertising and analytics providers.
The business model combines a three-tier consumer subscription (Basic for a single edition, Premium for all editions, and Membership+ adding premium podcasts) with monthly or annual billing and auto-renewal, supplemented by display advertising and a job listings service for employers targeting international job seekers. Additional sub-brands include Corporate Access and Educational Access tiers, plus a gift voucher option. The company is privately held by The Local Europe AB, employs 1-10 staff at the regional level, and reports a community of approximately 50,000 supporters.
The Local Norway firmographics
Firmographics- Name
- The Local Norway
- Legal name
- The Local Europe AB
- Website
- https://thelocal.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Local Norway is an English-language digital news and information platform serving international residents, newcomers, and English-speaking audiences interested in Norway, operated by Stockholm-based The Local Europe AB and monetized via consumer subscriptions, advertising, and a job board.
- Ownership category
- akta.pro rank
The Local Norway industry classification
Industry- Product category
- Digital News and Information Publishing
- NAICS
- Broadcasting and Content Providers (516)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where The Local Norway is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
The Local Norway business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription/Membership: Recurring subscription fees for digital membership access to news content. Three tiers: Basic (single edition), Premium (all editions), and Membership+ (all editions plus premium podcasts). Billed monthly or annually with auto-renewal.
- Advertising: Display advertising on the website, including banner ads shown to Basic plan members.
- Job Listings: Job board platform at jobs.thelocal.com allowing employers to post job advertisements targeted at The Local's audience of international residents and job seekers in Norway.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single edition access via web and app with banner advertising, excludes premium podcasts |
| Subscription | Monthly | All editions access via web and app, excludes premium podcasts |
| Subscription | Monthly | All editions access plus premium podcast content |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Local Norway product offering
Product offeringCore offering
The Local Norway is an English-language digital news platform providing Norwegian news, immigration guidance, and practical living information for English-speaking residents and newcomers in Norway. The offering is delivered through the thelocal.no website and dedicated iOS and Android mobile applications, with content available either free (with advertising) or via tiered subscription memberships (Basic, Premium, Membership+). Additional offerings include email newsletters, premium podcasts (Membership+ tier), and a job listing board for employers.
Product overview
The Local Norway operates as an English-language digital news and information platform offering a subscription-based membership model with three tiers (Basic, Premium, and Membership+). The core product delivers Norwegian news, practical guides, and essential information for English-speaking residents and newcomers through a website and mobile applications (iOS and Android). Additional services include email newsletters, a job board for employer job postings, and premium podcast content accessible through the Membership+ tier.
Differentiator
Problem solved
Functional benefit
Brands
- Membership: Subscription-based membership service offering digital access to content across all The Local editions, including Basic, Premium, and Membership+ tiers.
- Corporate Access
- Educational Access
Products and services
- The Local Norway Website English-language digital news platform providing Norwegian news, immigration information, and practical living guides for English-speaking residents, expats, and newcomers in Norway. Available free (with advertising) or via subscription membership tiers.
- Membership Subscription Recurring subscription providing digital access to The Local Norway content via web and mobile apps, with tiered options: Basic (single edition with banner advertising), Premium (all European editions), and Membership+ (all editions plus premium podcasts).
- The Local iOS App Native iOS mobile application for accessing The Local Norway news, guides, and membership content on iPhone and iPad devices via the Apple App Store.
- The Local Android App Native Android mobile application for accessing The Local Norway news, guides, and membership content on Android smartphones and tablets via the Google Play Store.
- Newsletter Service Free email newsletter service delivering daily/weekly news roundups, breaking news alerts, and topical updates (including job alerts) about Norway to registered subscribers.
- The Local Job Board Job listing platform hosted at jobs.thelocal.com where employers can post job advertisements targeted at The Local's audience of international residents and English-speaking job seekers in Norway.
Companies that use The Local Norway
Customer profileSegments3 records
Ideal customer profiles2 records
The Local Norway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
The Local Norway partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Local Norway competitors and assessment
Company assessmentDirect peers
- The Local France: Another sibling edition under The Local Europe AB serving France. Same business model and cross-edition subscription product, useful for comparing country-level performance within The Local network.
- The Local Germany: Sibling edition under The Local Europe AB serving Germany. Identical business model and cross-edition subscription access, providing a direct benchmark for The Local Norway's positioning within the network.
- The Local Sweden: Sibling English-language news edition under The Local Europe AB serving Sweden. Operates the same subscription, advertising, and job board model targeting international residents in a directly comparable Nordic market.
- Life in Norway: English-language platform serving international residents in Norway with practical guides, immigration information, and cultural content. The closest direct editorial competitor for the expat audience The Local Norway targets.
- The Foreigner: English-language news and information portal for foreigners and expats in Norway. Overlapping audience and editorial scope with The Local Norway on practical guides and Norwegian news in English.
- IceNews: English-language news service covering Iceland and the Nordic region. Mirrors The Local Norway's model of providing English-language local news and practical information for international residents in a Nordic country.
- Expatica: Pan-European English-language platform serving expats with news, practical guides, and relocation services across multiple countries. Overlaps with The Local Norway on expat-focused content, immigration, and living guides.
- Norway Today: English-language Norwegian news outlet publishing daily news and features aimed at international readers. Competes directly with The Local Norway for English-speaking news consumers in Norway.
Broad incumbents
- Aftenposten: Norway's largest national newspaper with selected English-language content and far greater editorial resources. Represents the incumbent competitive risk if it deepens English-language coverage of practical living topics.
Others
- Lonely Planet: Global travel content publisher covering Norway with practical destination information for visitors and prospective movers. Competes for travel and relocation search traffic at the top of the funnel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Local Norway social profiles
Digital presenceThe Local Norway financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Local Norway leadership team
Management profileNumber of profiles
The Local Norway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Local Norway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Local Norway
What does The Local Norway do?
The Local Norway is an English-language digital news platform providing Norwegian news, immigration guidance, and practical living information for English-speaking residents and newcomers in Norway. The offering is delivered through the thelocal.no website and dedicated iOS and Android mobile applications, with content available either free (with advertising) or via tiered subscription memberships (Basic, Premium, Membership+). Additional offerings include email newsletters, premium podcasts (Membership+ tier), and a job listing board for employers.
Is The Local Norway a public or private company?
The Local Norway is a private company. It is classified as corporate owned and is currently operating.
When was The Local Norway founded?
The Local Norway was founded in -1. It employs 1 to 10 people.
Where is The Local Norway based?
The Local Norway is headquartered in Stockholm, Sweden, in the Europe region.
How does The Local Norway make money?
Three revenue lines are on record. Subscription/Membership is the primary driver. The others are advertising and job Listings.
Who are The Local Norway's main competitors?
Direct peers on record are The Local France, The Local Germany, The Local Sweden, Life in Norway, The Foreigner, IceNews, Expatica and Norway Today. Aftenposten is listed as a broad incumbent. Lonely Planet is listed as an others.
Does The Local Norway have an API?
No public API is recorded for The Local Norway.
What industry is The Local Norway in?
The Local Norway's product category is Digital News and Information Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 516.