What SEND Předplatné does

SEND Předplatné spol. s r.o. is a Czech private limited company founded in 1991 and headquartered in Prague (Horní Počernice), operating as a B2B subscription management and magazine distribution intermediary between magazine publishers and end consumers in the Czech Republic. The company manages subscriptions for over 400 magazine titles across more than 30 topic categories—from automotive and cooking to science and professional journals—serving more than 400,000 active subscribers and shipping approximately 1.1 million magazine copies and 1.15 million total packages per month. Its core technology is SENDY, a proprietary subscription management system developed in cooperation with leading Czech publishers, featuring flexible data formats, marketing analytics, and integration with the muj.send.cz customer self-service portal (supporting order tracking, tax document download, and delivery address changes).

The business model combines subscription commissions or service fees from publishers with ancillary services: direct mail/letter shop operations for publishers and third parties, electronic/digital subscription editions (PDF and online archive access), gift subscription certificates, and packaging/expedition services using a semi-automatic Ink Jet packaging line. SEND monetizes through annual, quarterly, semi-annual, and monthly billing cycles, with subscription prices ranging from 48 Kč to 2,990 Kč depending on title and term. Distribution is delivered as a joint go-to-market with Czech Post (printed mail) and Media Post, supplemented by an in-house call center (225 985 225) for order processing and B2B customer support. The company sells direct-to-consumer via send.cz and the call center, and resells subscription services to publishers (VLTAVA LABE MEDIA, MAFRA, Burda, CZECH NEWS CENTER, RF Hobby) on a B2B outsourcing basis. The company also benefits from EU co-funding under the Czech National Recovery Plan and operates with a lean team of approximately 40 permanent employees plus 20 trained temporary workers.

Name

SEND Předplatné

Legal name

SEND Předplatné spol. s r.o.

Website

https://send.cz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

SEND Předplatné is a Czech magazine subscription management service that handles 400+ titles for publishers and serves over 400,000 subscribers, shipping approximately 1.1 million magazine copies per month through its proprietary SENDY platform and Czech Post distribution.

Ownership category

akta.pro rank

Product category

Magazine Subscription Services

NAICS

Periodical Publishers (513120), Direct Mail Advertising (541860), Book, Periodical, and Newspaper Merchant Wholesalers (42492)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB)

akta.pro secondary industries

Book & Periodical Wholesalers (Trade Distribution) (MPAJAKAA), Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)

Keywords

• Magazine subscriptions
• Subscription management
• Print media distribution
• Publishing services
• Subscription logistics

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Magazine Subscription Management: Core revenue stream from managing magazine subscriptions for publishers. Handles customer orders, payments, renewals, and delivery coordination with Czech Post.
2. Digital Content Access: Electronic versions of magazines included with many subscriptions. Some titles offer standalone digital subscriptions with online archive access.
3. Bonus/Gift Items Distribution: Distribution of promotional bonuses and gifts associated with subscriptions. Bonuses are sent after payment is credited.
4. Letter Shop Services: Packaging and address distribution of magazines, catalogs, letters, and flyers for publishers and other clients. Includes storage services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

SEND Předplatné operates a Czech magazine subscription service distributing 400+ magazine titles to 400,000+ active subscribers, shipping approximately 1.1 million magazine copies per month. The company runs the send.cz online platform and uses its proprietary SENDY subscription management system to manage subscriptions and logistics for both individual consumers and publishers.

Product overview

SEND Předplatné operates as a comprehensive magazine subscription distribution and management platform serving the Czech Republic market. The company offers a portfolio of services centered around the proprietary SENDY subscription management system, which was developed in partnership with major magazine publishers. Core offerings include subscription sales and management (Předplatitelský servis), magazine expedition and packaging (Expedice časopisů), and an online magazine portal (Časopisový portál) accessible via send.cz and the customer portal muj.send.cz. Additional services include direct mailing and letter shop operations. The platform supports over 400 magazine titles, serves more than 400,000 active subscribers, and processes approximately 1.1 million magazine copies monthly. The company connects publishers with subscribers through its integrated technology platform while also providing call center support and gift subscription features.

Differentiator

Problem solved

Functional benefit

Products and services

• Magazine Subscription Service Subscription service allowing individual consumers in the Czech Republic to subscribe to 400+ magazine titles online through send.cz, with monthly home delivery of physical copies.
• Subscription Management Service B2B service for publishers using the proprietary SENDY platform to manage subscriber databases, billing, renewals, and physical distribution of magazine copies to end subscribers.
• Gift Magazine Subscription Subscription offering allowing consumers to purchase magazine subscriptions as gifts for recipients, including delivery to a specified address.

Quantifiable outcome

• 400,000+ active subscribers served
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Czech Post (Česká pošta)coreStrategic or Co-development Partner · 1 January 1991Primary logistics partner for magazine distribution. SEND Předplatné uses Czech Post for shipping all magazines as printed mail. Packages are bundled and sorted for submission to Czech Post or the Media Post network.
• VLTAVA LABE MEDIA a.s.majorChannel Partner/ Reseller/ DistributorMajor publisher with many magazine titles (National Geographic, Receptář, Story, TV magazines) available through SEND Předplatné subscription service.
• European Union / National Recovery Plan (Národní plán obnovy)minorOthersCo-funded by the European Union under the National Recovery Plan (NPO). Company displays EU co-financing logos on their website.
• RF Hobby, s.r.o.majorChannel Partner/ Reseller/ DistributorPublisher with various hobby magazines. Regular marketing campaigns with bonuses for subscribers.
• CZECH NEWS CENTER a.s.majorChannel Partner/ Reseller/ DistributorMajor publishing house with multiple magazine titles available through SEND Předplatné.
• MAFRA, a.s.majorChannel Partner/ Reseller/ DistributorMajor publishing house with leading magazine titles. MAFRA publishes Mladá fronta DNES and other prominent publications.
• Burda International CZ s.r.o.majorChannel Partner/ Reseller/ DistributorInternational publisher with magazines like Burda Style available through SEND Předplatné.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MAFRA: Largest Czech media house publishing Mladá fronta DNES and multiple magazine titles; a major publisher partner of SEND that also operates adjacent subscription and distribution infrastructure, making it a comparable incumbent.
• Czech Post (Česká pošta): State-owned postal operator and SEND's primary logistics and SIPO payment partner; comparable as a broad incumbent that controls key parts of the press distribution value chain in the Czech Republic.
• Burda International: Major international magazine publisher with established distribution and subscription capabilities; comparable as a broad incumbent that is both a publisher partner of SEND and a potential competitor with in-house subscription tools.

Emerging players

• PressReader: Digital newspaper and magazine platform providing subscription-based access to thousands of titles via app and web; comparable as an emerging digital subscription alternative in the same end-market as SEND.
• Readly: Digital magazine subscription aggregator offering unlimited reading across many titles for a flat monthly fee — an emerging player in the same magazine subscription category but in a digital-first format that competes for the same consumer wallet.

Regional players

• Inmedio: Polish press retail and distribution chain (formerly Kolporter) operating convenience-and-press outlets with subscription services; comparable as a Central European peer in the press subscription and distribution value chain.
• IPS Group (International Press Distribution): UK-based international press subscription and distribution company providing subscription fulfillment services for publishers across multiple geographies — comparable as a subscription management and press distribution peer.
• DPV Deutscher Pressevertrieb: German press distribution and subscription fulfillment company serving publishers with logistics, subscription management, and last-mile delivery — directly comparable in function to SEND but operating primarily in Germany.

Direct peers

• Relay (Lagardère Travel Retail): European press and media retail chain with strong subscription and magazine distribution operations; comparable as a peer combining subscription management, multi-title catalog, and physical/digital distribution infrastructure.
• PNS (Poštovní novinová služba): Czech press distribution service historically tied to Czech Post, providing subscription and distribution services for periodicals across the Czech market — directly comparable as a press subscription fulfillment peer operating in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/send.cz
• Instagraminstagram.com/send.cz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEND Předplatné