5th Gear Cycle
5th Gear Cycle is a multi-brand powersports dealership in Broken Arrow, Oklahoma, selling new and pre-owned motorcycles, ATVs, UTVs, and Slingshot vehicles from seven OEM brands including Polaris, Honda, BMW Motorrad, and Indian Motorcycle to consumers and fleet buyers in the Tulsa Metro area.
- Company typePrivate
- Founded2012
- HeadquartersBroken Arrow, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 5th Gear Cycle does
5th Gear Cycle is a privately held, multi-brand powersports dealership headquartered in Broken Arrow, Oklahoma, serving the Tulsa Metro area. Founded in 2012, the company operates a single physical showroom at 1200 S.W. Expressway Dr. and offers new and pre-owned motorcycles, ATVs, UTVs, side-by-sides, and Slingshot three-wheeled vehicles from seven OEM brands: Polaris, Honda, Indian Motorcycle, BMW Motorrad, KTM, Slingshot, and Hammerhead Off-Road. The dealership claims to be one of only a few full-line Polaris ATV and side-by-side dealers in the country, a key competitive positioning claim.
The company's business model spans new and pre-owned vehicle sales (one-time transactions), parts and accessories (online and in-store), full-service maintenance and repair, vehicle customization, and financing facilitation. Revenue mechanics include unit pricing ranging from $1,899 (entry-level Honda CRF50F) to $44,149+ (premium Slingshot Grand Touring and BMW touring models), with promotional OEM financing offers (0.99%-6.99% APR). The technology platform includes the DX1 dealership management system, Google Analytics and AdWords for digital marketing, Polaris shared web technologies, and integration with RIDE COMMAND infotainment for Slingshot vehicles. Distribution operates through a physical retail showroom, an online parts catalog (shop.5thgearcycle.com), secure online financing pre-qualification, and service appointments.
The customer base consists primarily of individual recreational riders (recreational, touring, adventure, sport, commuting), with secondary segments including racing/competition riders and commercial/agricultural fleet buyers through the Polaris Ag & Business Fleet Program. The company has 11-50 employees, no disclosed revenue, no funding rounds, no parent company, and no institutional investors based on available data. Operating status is active with no regulatory actions or structural changes disclosed.
5th Gear Cycle firmographics
Firmographics- Name
- 5th Gear Cycle
- Legal name
- 5th Gear Cycle
- Website
- https://5thgearcycle.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 5th Gear Cycle is a multi-brand powersports dealership in Broken Arrow, Oklahoma, selling new and pre-owned motorcycles, ATVs, UTVs, and Slingshot vehicles from seven OEM brands including Polaris, Honda, BMW Motorrad, and Indian Motorcycle to consumers and fleet buyers in the Tulsa Metro area.
- Ownership category
- akta.pro rank
Where 5th Gear Cycle is headquartered
LocationHeadquarters
- HQ city
- Broken Arrow
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
5th Gear Cycle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- New Vehicle Sales: Sales of new motorcycles, ATVs, UTVs, and side-by-sides from multiple OEM brands including Polaris, Honda, Indian Motorcycle, BMW Motorrad, KTM, Slingshot, and Hammerhead Off-Road.
- Pre-Owned Vehicle Sales: Sales of certified pre-owned powersports vehicles including motorcycles and utility vehicles.
- Parts and Accessories: Sales of OEM and aftermarket parts, accessories, riding gear, and apparel through both in-dealership and online catalog (shop.5thgearcycle.com).
- Service and Repair: Full-service department offering accessories installation, winterization, and general maintenance and repair services for powersports vehicles.
- Financing Services: In-house financing through secure online application with partnerships with OEM captive finance companies (BMW Financial Services, Polaris financing, Indian financing) and third-party lenders like FreedomRoad Financial.
- Vehicle Customization: Specialized powersports vehicle customization services creating unique bikes and vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level motorcycles and ATVs |
| Unit Pricing | Pay-as-you-go | Mid-range motorcycles and utility vehicles |
| Unit Pricing | Pay-as-you-go | Premium motorcycles and Slingshot vehicles |
| Transaction based/ take rate | Multi-year contract | Promotional Financing Rates |
| Transaction based/ take rate | Pay-as-you-go | Manufacturer Rebates and Customer Cash |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
5th Gear Cycle product offering
Product offeringCore offering
5th Gear Cycle is a multi-brand powersports dealership in Broken Arrow, Oklahoma that sells new and pre-owned motorcycles, ATVs, UTVs/side-by-sides, and Slingshot three-wheelers from OEMs including Polaris, Honda, Indian, BMW, KTM, Slingshot and Hammerhead. It also provides a full-service department, parts and accessories, in-house/third-party financing, and vehicle customization.
Product overview
5th Gear Cycle is a multi-brand powersports vehicle dealer offering a diverse portfolio of vehicles across 7 major brands. The core product offering consists of new motorcycles from Honda, BMW Motorrad, Indian Motorcycle, KTM, and Slingshot (Polaris); ATVs from Polaris and Honda; and side-by-side UTVs (SxS) from Polaris and Honda. Supporting services include dealer financing (via FreedomRoad Financial), full-service maintenance, and parts/accessories sales. The company positions itself as a full-line Polaris dealer and also carries Honda products including motorcycles, ATVs, side-by-sides, and scooters. Slingshot three-wheeled motorcycles represent a key product category with multiple model variants. The business model combines new vehicle sales with service, parts, and financing services.
Differentiator
Problem solved
Functional benefit
Products and services
- Polaris Off-Road Vehicles Full line of Polaris ATVs and side-by-side UTVs (RANGER, RZR, GENERAL, XPEDITION, Sportsman) sold and serviced at the dealership for recreational and commercial/agricultural buyers.
- Honda Motorcycles Complete range of Honda motorcycles including Adventure (Africa Twin), Cruiser (Rebel), Dual Sport, Motocross (CRF), Standard, Supersport (CBR), and Trail bikes.
- Honda ATVs Full line of Honda ATVs including FourTrax Foreman, Rancher, Recon, Rubicon and sport ATVs.
- Honda Side-by-Sides Honda Talon sport side-by-side UTVs in 2-seat and 4-seat configurations with various performance packages.
- Honda Scooters Honda scooters including ADV160, Metropolitan, and PCX models for urban transportation.
- Indian Motorcycles Indian Motorcycle cruiser and touring bikes including Chieftain, Roadmaster, Challenger, and Springfield models.
- Slingshot Motorcycles Polaris Slingshot three-wheeled motorcycles in S, SL, SLR, R, Grand Touring, Signature, ROUSH Edition and Slingshot 10 variants with AutoDrive or Manual transmission.
- BMW Motorrad Motorcycles BMW Motorrad motorcycles including adventure (R 1300 GS), touring, and sport bikes.
- KTM Motorcycles KTM motorcycles including Duke, Adventure, and RC sport bike models.
- Hammerhead Off-Road Vehicles Hammerhead off-road vehicles including utility and sport models.
- Pre-Owned Inventory Certified pre-owned motorcycles, ATVs, and UTVs available for purchase alongside new vehicle sales.
- Dealer Financing Services In-house and third-party financing (FreedomRoad Financial and OEM captives) for qualified buyers, including promotional APR offers and trade-in programs, with a secure online pre-qualification application.
- Service Department Full-service department offering accessories installation, winterization, maintenance, and repairs for all makes and models.
- Parts Department Parts department with in-store and online catalog access (shop.5thgearcycle.com) for parts, accessories, and gear including shirts and bike covers.
Companies that use 5th Gear Cycle
Customer profileSegments3 records
Ideal customer profiles3 records
5th Gear Cycle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
5th Gear Cycle partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Polaris (Polaris Off-Road Vehicles, RZR, RANGER, GENERAL, Sportsman, XPEDITION)coreAuthorized Polaris ATV and side-by-side dealer offering the full line of Polaris off-road vehicles including RZR, RANGER, GENERAL, Sportsman, and XPEDITION models. Claims to be one of only a few full-line Polaris dealers in the country.
- Honda (Motorcycles, ATVs, Side-by-Sides, Scooters)coreAuthorized Honda motorcycle, ATV, side-by-side, and scooter dealer offering the full range of Honda powersports products.
- Indian Motorcycle (Polaris-owned)coreAuthorized Indian Motorcycle dealer offering Chieftain, Chieftain PowerPlus, Challenger, Pursuit, Roadmaster, Roadmaster PowerPlus, Springfield, Chief, and FTR models.
- BMW MotorradcoreAuthorized BMW Motorrad motorcycle dealer offering BMW touring, sport, adventure, cruiser, and standard motorcycles including R 1300 GS, S 1000 RR, F 900 series, and K 1600 models.
- Slingshot (Polaris-owned)coreAuthorized Slingshot dealer offering the full lineup including Slingshot S, SL, SLR, R, Grand Touring, Signature Edition, ROUSH Edition, and Slingshot 10 models in both AutoDrive and Manual transmissions.
- KTMcoreAuthorized KTM motorcycle dealer. Partners with FreedomRoad Financial for the KTM First-Time Buyer Program offering 9.49%-10.99% APR financing for qualified first-time buyers through December 31, 2026.
- Hammerhead Off-RoadminorAuthorized Hammerhead Off-Road dealer for off-road vehicles.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
5th Gear Cycle competitors and assessment
Company assessmentBroad incumbents
- Dennis Kirk: Long-running online and catalog retailer of powersports parts, accessories, and riding gear. Overlaps with 5th Gear on the parts/accessories e-commerce stream and shares the same core enthusiast customer demographic.
- RevZilla: Leading online motorcycle gear, parts, and accessories retailer (owned by Backcountry). Competes directly with 5th Gear's online parts and apparel offering and addresses the same motorcycle consumer base, but without a physical showroom or new-vehicle franchise.
- MotoSport: Online powersports retailer specializing in parts, accessories, and riding gear for motorcycles, ATVs, and UTVs. Adjacent competitor to 5th Gear's e-commerce parts catalog, with broader SKU breadth and national reach.
- Rocky Mountain ATV/MC: Large online and multi-channel retailer of powersports parts, accessories, and gear. Comparable on the parts/accessories revenue stream and on the broader powersports enthusiast customer base, though it competes with 5th Gear's online catalog rather than operating a physical dealership.
Direct peers
- A&S Powersports: Multi-brand powersports dealership in the Sacramento region carrying motorcycles, ATVs, and side-by-sides across several major OEMs. Direct comparable as a regional, multi-brand physical dealership serving a defined metro market.
- Central Texas Powersports: Regional multi-brand powersports dealership offering new and used motorcycles, ATVs, UTVs, parts, service, and financing. Comparable regional dealership model anchored on multi-brand OEM authorizations.
- House of Harley-Davidson: Established multi-brand powersports dealership in the Milwaukee metro area offering motorcycles, parts, service, and financing. Directly comparable dealership model with multiple OEM authorizations and full-service operations.
- RideNow Powersports: Multi-location powersports dealership group operating across multiple U.S. states, franchised with many of the same OEMs (Polaris, Honda, Indian, etc.). Closest comparable in business model — multi-brand new/used vehicle sales, service, parts, and financing — though at materially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
5th Gear Cycle social profiles
Digital presence5th Gear Cycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
5th Gear Cycle leadership team
Management profileNumber of profiles
Profiles1 record
5th Gear Cycle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
5th Gear Cycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 5th Gear Cycle
What does 5th Gear Cycle do?
5th Gear Cycle is a multi-brand powersports dealership in Broken Arrow, Oklahoma that sells new and pre-owned motorcycles, ATVs, UTVs/side-by-sides, and Slingshot three-wheelers from OEMs including Polaris, Honda, Indian, BMW, KTM, Slingshot and Hammerhead. It also provides a full-service department, parts and accessories, in-house/third-party financing, and vehicle customization.
Is 5th Gear Cycle a public or private company?
5th Gear Cycle is a private company. It is classified as unknown and is currently operating.
When was 5th Gear Cycle founded?
5th Gear Cycle was founded in 2012. It employs 11 to 50 people.
Where is 5th Gear Cycle based?
5th Gear Cycle is headquartered in Broken Arrow, United States, in the North America region.
How does 5th Gear Cycle make money?
Six revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, parts and Accessories, service and Repair, financing Services and vehicle Customization.
Who are 5th Gear Cycle's main competitors?
Broad incumbents on record are Dennis Kirk, RevZilla, MotoSport and Rocky Mountain ATV/MC. Direct peers are A&S Powersports, Central Texas Powersports, House of Harley-Davidson and RideNow Powersports.
Does 5th Gear Cycle have an API?
No public API is recorded for 5th Gear Cycle.