Eisenmann

What Eisenmann does

Eisenmann Werbetec GmbH is a Wiesbaden-based, founder-owned advertising technology (Werbetechnik) craft firm that produces and installs physical advertising and signage assets for businesses. Founded in 2000 by Guntram Eisenmann as a sole proprietorship and incorporated as a GmbH in 2010 with Stephan Greulich as co-owner, the company operates from a 700 sqm production facility at Daimlerring 6, 65205 Wiesbaden, with a team of 8 comprising one master craftsperson/owner, four trained Schilder- und Lichtreklamehersteller (sign and illuminated advertising makers), three apprentices, and admin staff.

Core offerings span four pillars: (1) Schildersysteme and Leuchtreklame (signage systems and illuminated advertising using LED, Neon, Aludibond, Plexiglas, acrylic glass, aluminum, PVC, and wood); (2) Digitaldruck from S to XXL formats on banners, meshes, paper, and wall graphics; (3) Folierungen including vehicle wrapping, window lettering, satin finishing, and architectural foil applications; and (4) Messe & Ausstellung, full-service trade show booth design, production, storage, and repair. Specialty services extend into CNC-milled custom letters and free-form shapes up to 2x3 meters, large-scale 3D sculptures and figures, textile customization, corporate identity design, and custom illustration/caricatures. Production runs on modern CNC mills, large-format digital printers, foil plotters, and UV-resistant material stocks, with a network of partners extending reach beyond in-house capabilities.

Commercial operations are sales-led and project-based: customers contact the firm by phone, email, or web form, receive on-site consultation throughout the Rhein-Main-Gebiet (Wiesbaden, Frankfurt, Hanau, Darmstadt), and are quoted per project. Pricing is not publicly disclosed; ancillary data-prep work is billed at €65/hour (net). Revenue streams are one-time project fees for signage, printing, wrapping, and trade show work, plus professional services for exhibition management. The firm is entirely bootstrapped — no external investors, no subsidiaries, no patents or trademarks on file, and no M&A or leadership changes disclosed.

Name

Eisenmann

Legal name

Eisenmann Werbetec GmbH

Website

https://niemehrunsichtbar.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Eisenmann Werbetec GmbH is a Wiesbaden-based craft firm that designs, produces, and installs signage, illuminated advertising, vehicle wraps, large-format digital prints, and trade show booths for small and medium businesses across the Rhein-Main region of Germany.

Ownership category

akta.pro rank

Product category

Advertising Signage Manufacturing

NAICS

Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (541850), Printing and Related Support Activities (3231), Graphic Design Services (54143)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro industry

PRIMARYHSACADAJ

Corporate Event Decor, Branding & Signage

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

Keywords

• Outdoor advertising signage
• Digital printing services
• Vehicle wrapping services
• Trade show displays
• Custom sign fabrication

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Signage and Sign Systems: Production and installation of custom signage systems including illuminated signs, building signs, and wayfinding systems.
2. Digital Printing Services: Custom digital printing from small format to XXL banners, posters, wall graphics on various materials.
3. Foil Wrapping Services: Vehicle wrapping, window lettering, satin finishing, and architectural films including installation.
4. Trade Show and Exhibition Services: Full-service trade show stand management from planning to realization, including custom displays and storage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Eisenmann Werbetec GmbH is a Wiesbaden-based full-service advertising technology (Werbetechnik) manufacturer producing custom signage, illuminated advertising systems, large-format digital prints, vehicle lettering and wraps, and trade show booth solutions. Operations cover consultation, design, in-house production with CNC milling and digital printing equipment, and professional on-site installation across the Rhein-Main-Gebiet region.

Product overview

Eisenmann Werbetec GmbH operates as a full-service advertising technology company offering a comprehensive portfolio of signage, printing, and custom fabrication services. The core product offerings consist of Schildersysteme (signage systems), Digitaldruck (large-format digital printing), Folierungen (vehicle and building wraps/films), and Messe & Ausstellung (trade show booths). These are complemented by specialty services including CNC milling, custom wall design, textile finishing, large-scale sculptures, corporate design, and graphic illustration services. The company provides complete project handling from consultation and design through production and on-site installation, serving businesses throughout Wiesbaden, Frankfurt, and the Rhine-Main region.

Differentiator

Problem solved

Functional benefit

Products and services

• Werbeschilder (Schildersysteme)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• WerbelandminorChannel Partner/ Reseller/ DistributorAdvertising network partner providing extended reach and additional advertising opportunities for customers.
• PEN (Pen Gutegeschaefte)minorGTM or Marketing PartnerMarketing partner in the PEN good deals network, providing promotional collaboration opportunities.
• Wiesbaden PhantomsminorOthersAmerican football and cheerleading team sponsorship for local brand visibility and community engagement.
• VCW (VC Wiesbaden Volleyball)minorOthersVolleyball club sponsorship for local brand visibility and community engagement.
• SVWW (SV Wehen Wiesbaden)minorOthersFootball club sponsorship (Team Partner) for local brand visibility and community engagement.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Antalis: European distributor of visual communications materials (papers, boards, sign substrates, large-format media). Comparable to Eisenmann's signage and large-format printing workflows at the materials-supply layer, with German operations serving the same regional customer base.
• FLYERALARM: Germany's largest online printing platform, offering commercial print, large-format print, and marketing materials at scale. Represents the digital, scaled competitor that pressures Eisenmann's standard digital-print pricing.
• CEWE Stiftung & Co. KGaA: German printing and photo services group with commercial print operations. Comparable at the print-services and digital-printing layer, operating at much larger scale with broader geographic reach than Eisenmann.
• Avery Dennison: Global materials science company with a sizable Graphics Solutions business covering signage films, reflective materials, and digital print media. Comparable as a sign-materials supplier and broader incumbent in the same value chain Eisenmann operates in.
• 3M Commercial Solutions Division: Multinational conglomerate whose Commercial Solutions division supplies sign substrates, graphic films, and illumination products used in signage, vehicle wrapping, and architectural graphics. Overlaps with Eisenmann's product inputs and end-customer use cases.
• Onlineprinters / Print24: Germany-headquartered online print platform with extensive large-format and signage offerings. Closely comparable digital-printing product lines, competing for the same SMB advertising-print budgets Eisenmann serves.

Direct peers

• Gahrens + Battermann: German event-technology and exhibition-services provider delivering AV, event infrastructure, and booth-related solutions. Closely comparable to Eisenmann's Messe & Ausstellung trade show offering for corporate exhibitors in the Rhein-Main region.
• Spandex AG: European sign-making materials distributor (Swiss HQ) with major operations in Germany. Closely comparable product portfolio (signage substrates, films, digital print media) and overlapping customer base of sign-makers and visual-communications producers in Germany.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EisenmannWerbetecGmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eisenmann