Teatower

What Teatower does

Teatower is a Belgian specialty tea company founded in 2004 and headquartered in Baillonville, Belgium, operating under the 'Belgian Tea House' brand. It curates and packages over 200 tea and infusion recipes sourced from international tea gardens (Japan, Nepal, Kenya, India, China), spanning green, black, white, oolong, pu erh, matcha, maté, rooibos, herbal, fruit, and spiced categories, with biodegradable tea bags in FSC-certified paper envelopes and a BE-BIO-01 organic sub-line. The company serves retail consumers, gift buyers, HoReCa professionals, and resellers through four physical boutiques (Liège, Namur, Waterloo, Rocourt), a Shopify-powered direct-to-consumer e-commerce platform delivering to Belgium, France, Netherlands, Luxembourg, and Germany, supermarket distribution for best-sellers, and an international reseller network.

Name

Teatower

Legal name

Teatower

Website

https://teatower.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Teatower is a Belgian specialty tea company that curates and packages over 200 tea and infusion recipes, selling through four retail boutiques in Belgium, a Shopify e-commerce platform serving five European countries, HoReCa/reseller channels, and sommelier-led workshops.

Ownership category

akta.pro rank

Product category

Specialty Tea and Herbal Infusions

NAICS

Coffee and Tea Manufacturing (311920), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD), Ready-to-Drink (RTD) Tea (CRADAHAD), Tea Blending & Flavoring (AFAFADAG)

Keywords

• Specialty tea retail
• Herbal infusions
• Matcha products
• Tea accessories
• Tea gift sets

Headquarters

HQ city

Baillonville

HQ country

Belgium

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Teas & Infusions): Core revenue from selling over 200 varieties of teas and herbal infusions. Products available in multiple formats: loose leaf, tea bags (20 count), and infusettes (20 count). Includes green, black, white, oolong, pu erh teas, matcha, maté, rooibos, herbal and fruit infusions.
2. Workshop Fees: Revenue from tea tasting and preparation workshops held monthly at boutique locations. Various workshop types including Tea Discovery (€30), Family Rooibos (€20), Matcha Latte, Tea & Cheese (€45), and Tea & Flowers (€65).
3. Accessories Sales: Sale of tea preparation accessories including teapots (glass, cast iron), filters, tea tins, matcha bowls, whisks, insulated mugs, and travel bottles. Products range from €2 to €59.
4. Gift Sets & Vouchers: Curated gift boxes featuring tea selections and accessories, plus gift vouchers starting from €5. Premium gift sets include discovery assortment boxes and themed seasonal collections.
5. B2B / HoReCa Supply: Supply arrangements with restaurants, hotels, cafes (HoReCa sector), and resellers in Belgium and internationally. Professional account program available for bulk commercial orders.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Teatower is a Belgian tea house that curates, designs and packages more than 140 premium tea and herbal infusion recipes sourced from renowned gardens worldwide (Japan, Nepal, Kenya, India, China), sold via three company-owned boutiques, a Shopify DTC e-commerce platform, supermarket channels, and HoReCa/B2B professional accounts. The portfolio includes green, black, white, oolong, pu erh, matcha, maté, rooibos, herbal, fruit and spiced infusions plus accessories, gift sets, organic-certified SKUs and paid tea workshops.

Product overview

Teatower is a Belgian Tea House offering over 140 premium tea and infusion recipes sourced from renowned gardens worldwide (Japan, Nepal, Kenya, India, China), designed and packaged in Belgium. The core product portfolio spans multiple tea varieties: Green Tea (natural and flavored), Black Tea, White Tea, Oolong, Pu Erh, Matcha, and Maté; alongside infusions including Herbal, Fruit, Spiced, and Rooibos. The company offers organic (BIO) certified products, iced teas and cold brew collections, tea accessories (storage tins, matcha bowls, whisks, teapots, travel mugs), gift sets and discovery boxes, and educational tea workshops in Belgium. All teas feature biodegradable tea bags in FSC paper envelopes. Products are available through 3 Belgian boutique locations (Liège, Namur, Waterloo) and online shipping across Belgium and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Teatower Tea & Infusion Collection Premium Belgian-curated selection of 140+ tea and infusion recipes sourced from renowned tea gardens worldwide. Available in loose leaf, 20-count tea bags and infusettes. Packaged in biodegradable bags inside FSC-certified paper envelopes.
• Black Tea Sub-category of pure and flavored black teas including English Breakfast, Darjeeling, Lapsang Souchong, Earl Grey, Bergamot, Caramel and Spéculoos.
• Green Tea Sub-category of natural green teas (Sencha, Gyokuro, Japan Sencha Yamato) and flavored variants including Jasmine, Mint, Strawberry Rose Lavender, Mango Rose, Orange Blossom Mint.
• White Tea Rare and refined white teas including Pai Mu Tan, Eden's Garden (lemon kiwi pomegranate), Coquetterie (rose raspberry), Aloe Fraisa (aloe vera strawberry) and Pine Needles.
• Oolong Tea Semi-oxidized oolong teas ranging from floral and fruity to woody and roasted. Includes Guardian Angel (Goji Strawberry), Noisette Gourmande (Hazelnut Almond), Milky Oolong Vanilla, Raspberry Oolong.
• Pu Erh Tea Fermented teas from Yunnan, China offering rich earthy flavors. Includes Blood Sicily (orange lemongrass hibiscus) and Hansel & Gretel (cinnamon star anise cocoa).
• Iced Teas Cold brew iced tea collection including maxi infusettes for pitchers. Flavors include Red Berries & Almond, Vineyard Peach, Strawberry & Pineapple, Lychee & Pineapple, Mango & Passion, and Vergers d'Été (Summer Orchards).
• Herbal Infusion Caffeine-free herbal blends supporting wellness routines: Sérénité (mint rose lavender), Lady Dodo (fennel linden), Namasté (verbena orange lemon), Relax (verbena ginger lemongrass), Organic Sweet Mint and German chamomile.
• Fruit Infusion Caffeine-free fruity infusions served hot or iced. 29 varieties including Gourmandise (red berries almond), Lemon Meringue, Tropical Tisane, Voyage à Venise (cherry almond), Pêché Mignon (peach apple pineapple).
• Spiced Infusion Exotic spice and plant blends including Masala Chai, Ayurveda (cinnamon), Ginger Hot (ginger lemongrass), Indian Spices, Detox (fennel nettle cumin), Miss Licorice.
• Rooibos Tea South African caffeine-free red tea with varieties including Vineyard Peach, Shooting Stars (cinnamon anise chamomile), Jardin de Babylone (blackcurrant strawberry), Orange royale, ChocoLatte and Caramel Delight.
• Matcha Japanese ceremonial green tea powder with pure Japanese Matcha, Matcha Passion Fruit, Matcha Biscuit and Japan Matcha Genmaicha. Range also covers matcha accessories: bowls (Chawan), whisks (chasen), spoons, glasses and electric whisks.
• Maté Traditional South American yerba maté with varieties Guarana Boost (orange guarana goji), Silhouette (peppermint lemongrass), Amazônia (mango clementine banana), Brazilian Green Maté, Granada (pomegranate lemon).
• Organic (BIO) Collection Certified organic teas and infusions (BE-BIO-01) grown without pesticides or chemical fertilizers, with 31 organic SKUs spanning tea and infusion categories.
• Gift Sets & Present Boxes Curated gift selections including the Vanilla Christmas Set, Discovery Assortment Box (24 envelopes, 8 varieties), Marrakech Sunset Gift Box, Matcha Trio Assortment Box, Matcha Duo Set and gift vouchers from €5.
• Tea Accessories Preparation and storage tools including Amaya 150g, Kyoko and Mehdi tea tins, storage boxes, matcha bowls and accessories, glass and cast iron teapots, filters, infusers, Qwetch insulated travel mugs and hourglass timers.
• Tea Workshops (Ateliers) Paid in-store tea education experiences at the Waterloo, Namur and Liège boutiques including Tea Discovery, Family Rooibos, Matcha Latte, Tea & Cheese (with La Fromagerie St Michel) and Tea & Flowers (with Fleur Papier Ciseaux), limited to 8 participants per session.
• Vergers d'Été (Summer Orchards) Limited 2026 seasonal iced fruit infusion featuring apple and pear, designed for cold brew preparation, 100% natural, caffeine-free and without added sugar, marketed for Belgian summer moments, family brunches and non-alcoholic apéritifs.

Quantifiable outcome

• 4.64/5 average customer rating from 4,659 verified reviews
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Fleur Papier CiseauxminorStrategic or Co-development Partner · 11 June 2026Joint workshop collaboration for Tea & Flower workshop at Teatower's Namur boutique on June 11, 2026. Combines floral artistry with tea tasting experiences.
• La Fromagerie St MichelminorStrategic or Co-development PartnerCollaboration on Tea & Cheese pairing workshops held at Teatower's Waterloo boutique. Combines Teatower's tea expertise with La Fromagerie St Michel's artisanal cheese selection for unique culinary experiences.
• HoReCa ProfessionalsminorChannel Partner/ Reseller/ DistributorNetwork of restaurants, hotels, and cafes supplied with Teatower products for commercial use. Professional account program available for bulk orders.
• International ResellersminorChannel Partner/ Reseller/ DistributorReseller partnerships enabling Teatower products to reach consumers in international markets outside Belgium.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Whittard of Chelsea: UK tea retailer with physical stores, gift sets, accessories, and DTC e-commerce — comparable specialty tea-plus-accessories-plus-gift model serving gifting and everyday segments.
• Dammann Frères: French specialty tea company with boutiques, proprietary blends, and accessories — overlapping product format, premium positioning, and retail-plus-e-commerce distribution with Teatower.
• DAVIDsTEA: Canadian specialty tea retailer operating DTC and boutiques with broad flavored tea catalog, accessories, and gift sets — direct competitor in the specialty tea shop format.
• T2 Tea: Australian-origin specialty tea retailer with boutiques globally, strong gift set and flavored tea assortment, and DTC — closely aligned with Teatower on category curation and experiential retail.
• Mariage Frères: Iconic French tea house with global boutiques and proprietary blended teas, sharing Teatower's boutique-plus-DTC-plus-experiential model and emphasis on rare origin sourcing.
• Palais des Thés: French specialty tea retailer operating boutiques, e-commerce, workshops, and B2B supply across Europe with a similar sommelier-led product curation model — the closest direct analogue to Teatower at larger scale.
• Teapigs: UK-based premium tea brand selling whole-leaf teas and infusions via DTC, supermarkets, and HoReCa — comparable product breadth, packaging, and premium positioning to Teatower.

Broad incumbents

• Dilmah: Global single-origin tea brand with broad HoReCa and retail presence — comparable product category and HoReCa channel overlap but at vastly larger scale and different price tier.
• Clipper Teas: UK mainstream ethical/organic tea brand distributed through supermarkets across Europe — overlaps with Teatower on organic positioning and broad grocery distribution at much larger scale.
• Twinings: Global heritage tea brand with mainstream retail and foodservice presence across Europe — competes for the same supermarket shelf and HoReCa accounts as Teatower but at a different scale and price tier.

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/teatower
• YouTubeyoutube.com/@tea_tower
• Facebookfacebook.com/teatower
• Instagraminstagram.com/tea_tower
• Pinterestpinterest.com/teatower

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teatower