MadHouz
MadHouz is a privately held ASI-member promotional product distributor that supplies customizable branded merchandise, corporate apparel, and managed company store solutions to Mid-Atlantic businesses and government entities.
- Company typePrivate
- Founded2008
- HeadquartersAvondale, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MadHouz does
MadHouz is a privately held promotional product distributor founded in 2008 and headquartered at 8 Deptford Road, Unit A, Glassboro, New Jersey. The company is a member of the Advertising Specialty Institute (ASI) and operates in the $22B ad specialty industry, sourcing from 3,000+ suppliers to offer a catalog of 46,000+ promotional items organized across apparel, bags, writing instruments, technology, drinkware, employee gifts, tradeshow, wellness, and USA-made categories. Its primary customers are Mid-Atlantic businesses in Pennsylvania, New Jersey, and Delaware, with an expanding government vertical served through a dedicated purchasing protocol page.
The company's core technology is a custom company store platform that centralizes corporate apparel and promotional asset management, with user permissions, allocation levels, brand guideline enforcement, real-time inventory tracking, on-demand fulfillment, and flexible payment mechanisms (gift cards, payroll deductions, point systems). Supporting this is in-house embroidery and printing capacity, climate-controlled warehousing, and a 10-day standard production turnaround. Authorized decorator relationships with 50+ premium consumer brands including Nike, The North Face, Cutter & Buck, Patagonia, Under Armour, FootJoy, Antigua, and Storm Creek enable premium-brand corporate apparel programs that generic promotional resellers cannot replicate.
MadHouz operates a hybrid go-to-market: a B2B sales-led enterprise field-sales motion with dedicated account managers targeting mid-to-large corporate clients, supported by phone-based inside sales, plus a direct-to-consumer ecommerce storefront (madhouz.com) for SMB and individual buyers. Revenue is generated through per-transaction pricing with volume discounts on bulk orders of 24+ units, wholesale apparel margins via factory-direct premium brand pricing, managed-service fees for custom company store design, development, and ongoing management, and professional-service fees for custom decoration (embroidery and printing). The company self-reports a 100% client retention rate, though this is unverified. No external funding, M&A activity, or management team disclosures are present in the available data.
MadHouz firmographics
Firmographics- Name
- MadHouz
- Legal name
- MadHouz
- Website
- https://madhouz.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MadHouz is a privately held ASI-member promotional product distributor that supplies customizable branded merchandise, corporate apparel, and managed company store solutions to Mid-Atlantic businesses and government entities.
- Ownership category
- akta.pro rank
MadHouz industry classification
Industry- Product category
- Promotional Products and Corporate Apparel
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (424350), Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Branded Merchandise & Corporate Gifts (BPAFAMAA)
- akta.pro secondary industry
- Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)
Keywords
Where MadHouz is headquartered
LocationHeadquarters
- HQ city
- Avondale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MadHouz business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Promotional Products Sales: Direct sales of branded merchandise including apparel, drinkware, bags, writing instruments, and technology items. Revenue generated through per-transaction pricing with volume discounts available for bulk orders.
- Corporate Apparel Wholesale: Wholesale pricing model for bulk orders of 24+ units with in-house production capabilities. Offers factory-direct pricing through authorized decoration of premium brands like Nike, The North Face, and Cutter & Buck.
- Company Store Services: Managed services for custom company store platforms including design, development, fulfillment, and ongoing management. Revenue from service fees and product margins on store transactions.
- Custom Decoration Services: Embroidery and printing services for branding customization on apparel and merchandise, including corporate apparel programs and promotional items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual promotional products starting at $0.39 |
| Transaction based/ take rate | Pay-as-you-go | Wholesale bulk orders for 24+ units with price-per-item discounts |
| Other | Multi-year contract | Custom company store and bulk quote pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
MadHouz product offering
Product offeringCore offering
MadHouz distributes customizable promotional products and corporate apparel, operating an e-commerce storefront with a 46,000+ item catalog sourced from 3,000+ suppliers and 50+ premium brand partners. The company provides in-house embroidery and printing decoration, custom company store platforms for corporate branding programs, and climate-controlled warehousing with on-demand fulfillment. Primary customers are Mid-Atlantic corporate clients, government entities, and trade show organizers purchasing branded merchandise, corporate apparel, employee gifts, and promotional giveaways.
Product overview
MadHouz is a promotional product distributor and proud member of the Advertising Specialty Institute (ASI), operating as a single unified platform rather than a modular architecture. The company offers a comprehensive portfolio of promotional products and services including Company Stores (a centralized ecommerce platform for managing corporate branding), Corporate Apparel (premium bulk merchandise featuring brands like The North Face, Nike, and Cutter & Buck), and an extensive catalog of promotional products organized by categories such as Apparel, Bags, Writing Instruments, Technology, and Drinkware. Supporting services include Packaging & Fulfillment, Custom Products, and Embroidery & Printing. The company also serves government clients through specialized business offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Company Stores
- Corporate Apparel
- Embroidery & Printing
- Packaging & Fulfillment
- Custom Products
- Government Business Services
Quantifiable outcome
- Claims 100% client retention rate
Companies that use MadHouz
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
MadHouz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MadHouz partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- NikecoreAuthorized decorator for Nike branded corporate apparel. Premium athletic brand partnership providing moisture-wicking performance polos and athletic wear for corporate team apparel programs.
- The North FacecoreAuthorized decorator for The North Face premium outerwear and apparel. Provides executive outerwear collections for corporate leadership gifts and client-facing roles.
- Cutter & BuckcoreAuthorized decorator for Cutter & Buck brand. Offers corporate apparel collections for professional settings including performance team polos.
- PatagoniacoreAuthorized decorator for Patagonia sustainable outerwear. Premium performance layers for boardroom-to-outdoor transitions.
- Under ArmourcoreAuthorized decorator for Under Armour athletic performance apparel. High-tech moisture-wicking fabrics for professional athletic style.
- FootJoyminorPremium golf brand available through company store programs for golf-themed corporate events and golf course hospitality.
- AntiguaminorPremium golf and sports apparel brand for corporate golf outings and sports-related promotional programs.
- Storm CreekminorPremium brand available for company store programs. Quality corporate apparel for professional branding.
- 50+ Premium Brand PartnerscoreComprehensive authorized decorator network providing access to 50+ premium brands for corporate merchandise programs, including retail-quality apparel brands for employee wear programs.
- Advertising Specialty Institute (ASI)coreProud member of the Advertising Specialty Institute. Access to ASI supplier network of 3000+ suppliers for promotional products. Operates as promotional product distributor within the $22B ad specialty industry.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
MadHouz competitors and assessment
Company assessmentDirect peers
- Boundless (formerly Brand.net): Promotional products distributor offering branded merchandise and company store technology, directly competing for mid-market and enterprise clients needing corporate branding programs similar to Madhouz's core offering.
- Custom Ink: Custom apparel specialist offering decorated T-shirts, team wear, and corporate apparel via an ecommerce-led platform. Comparable product/customer overlap in the corporate and group apparel segment.
- BAMKO: Promotional products and custom merchandise distributor with strong corporate apparel and premium-brand program capabilities. Highly comparable mid-sized competitor for enterprise branded merchandise accounts.
- National Pen: Long-established promotional products and writing instruments specialist with deep supplier relationships and DTC plus B2B channels. Comparable in product catalog breadth and B2B sales motion.
- Lands' End Business: Corporate apparel program provider with premium brand positioning, decoration services, and company store solutions targeting enterprise uniform and branding programs directly comparable to Madhouz's corporate apparel segment.
- BEL Promo: Mid-Atlantic regional promotional products distributor with custom decoration services and company store offerings, competing with Madhouz in the same Tri-State territory for local corporate accounts.
- HALO (formerly HALO/BrandAdvantage): Major promotional products and corporate apparel distributor offering company store solutions, decoration services, and supplier network access comparable to Madhouz. Operates a similar technology-enabled B2B model with dedicated account management.
- Ally Promotions: Mid-sized promotional products distributor with ASI membership, branded merchandise, and company store technology offerings. Comparable business model targeting similar enterprise and mid-market B2B buyers.
Broad incumbents
- 4imprint: One of the largest publicly listed promotional products distributors in North America, serving a similar B2B customer base with branded merchandise, corporate apparel, and company stores. Highly comparable as a direct competitor operating at much larger scale.
Others
- Adorama Corporate Accounts: Adjacent: broader branded products and corporate gifting program provider. While more focused on technology merchandise, it intersects with Madhouz on B2B corporate gifting and branded merchandise sourcing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MadHouz social profiles
Digital presenceMadHouz financial estimates
Financial estimateRevenue estimate
Valuation estimate
MadHouz leadership team
Management profileNumber of profiles
MadHouz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MadHouz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MadHouz
What does MadHouz do?
MadHouz distributes customizable promotional products and corporate apparel, operating an e-commerce storefront with a 46,000+ item catalog sourced from 3,000+ suppliers and 50+ premium brand partners. The company provides in-house embroidery and printing decoration, custom company store platforms for corporate branding programs, and climate-controlled warehousing with on-demand fulfillment. Primary customers are Mid-Atlantic corporate clients, government entities, and trade show organizers purchasing branded merchandise, corporate apparel, employee gifts, and promotional giveaways.
Is MadHouz a public or private company?
MadHouz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MadHouz founded?
MadHouz was founded in 2008. It employs 1 to 10 people.
Where is MadHouz based?
MadHouz is headquartered in Avondale, United States, in the North America region.
How does MadHouz make money?
Four revenue lines are on record. Promotional Products Sales are the primary driver. The others are corporate Apparel Wholesale, company Store Services and custom Decoration Services.
Who are MadHouz's main competitors?
Direct peers on record are Boundless (formerly Brand.net), Custom Ink, BAMKO, National Pen, Lands' End Business, BEL Promo, HALO (formerly HALO/BrandAdvantage) and Ally Promotions. 4imprint is listed as a broad incumbent. Adorama Corporate Accounts is listed as an others.
Does MadHouz have an API?
No public API is recorded for MadHouz.
What industry is MadHouz in?
MadHouz's product category is Promotional Products and Corporate Apparel. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts, with a secondary code of CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale. Its NAICS code is 424350 and its SIC code is 5190.