Minnesota Companion Rabbit Society

What Minnesota Companion Rabbit Society does

Minnesota Companion Rabbit Society (MCRS) is a 501(c)(3) nonprofit organization founded and operating in Minnesota to improve the lives of companion rabbits through adoption and education. It functions as a 'rescue-to-rescue' intermediary, accepting overflow and special-needs rabbits from partner shelters — most notably the Animal Humane Society — placing them in volunteer foster homes, and then adopting them out to pre-approved families in the Twin Cities metro. Its core product is the rabbit adoption program, priced at $110 plus tax for a single rabbit and $175 plus tax for a bonded pair, with adoption contingent on completion of the free Bunny Basics class delivered via Zoom. Surrounding the adoption funnel are in-person adoption events held every other Saturday in South St. Paul and twice monthly in Maple Grove, monthly Bunny Bonding classes, $5 Hoppy Hour socialization events, and an extensive online content library covering rabbit care, GI stasis, and RHDV2 biosecurity.

MCRS is governed by a Board of Directors (President Jill Markeson, Vice President Margaret Camp, Treasurer Jason Saathoff, Secretary Natasha Stroebl) and is entirely volunteer- and member-supported, with no government or public funding. The technology stack is minimal — a Squarespace website, Zoom for classes, Vimeo for instructional video, Google Forms for applications, PayPal and GiveMN for donations, and third-party listings on Petfinder and Adopt a Pet. No proprietary software, AI systems, or data products are operated. Revenue is generated from one-time adoption fees, recurring and one-time donations through GiveMN and PayPal, merchandise sales via a Bonfire storefront, supply sales at events, Amazon/Chewy/Giving Bean affiliate channels, and small Hoppy Hour admissions, making the organization highly dependent on community generosity rather than commercial monetization.

Name

Minnesota Companion Rabbit Society

Legal name

Minnesota Companion Rabbit Society

Website

https://mncompanionrabbit.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Minnesota Companion Rabbit Society is a volunteer-driven 501(c)(3) nonprofit in the Twin Cities that rescues companion rabbits from area shelters, fosters them in volunteer homes, and adopts them out to pre-approved families, supported by free Bunny Basics education classes and community events.

Ownership category

akta.pro rank

Product category

Animal Rescue and Adoption Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Rescue Operations (AFAEALAB)

akta.pro secondary industries

Animal Shelters & Adoption Services (BPAGAIAA), Foster & Volunteer Network Programs (BPAGAIAF), Spay/Neuter & Population Control Programs (BPAGAIAE)

Keywords

• Rabbit rescue services
• Companion animal adoption
• Nonprofit animal welfare
• Rabbit care education
• Foster home programs

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Adoption Fees: One-time adoption fees charged for rabbits placed in forever homes. Single rabbit adoption fee is $110 plus tax, and bonded pair adoption fee is $175 plus tax. These fees help cover costs of behavioral assessment, spay/neuter surgery, RHDV2 vaccinations, and weeks to months of loving care in foster homes.
2. Donations: MCRS accepts donations through GiveMN (offers one-time and recurring donation options) and PayPal (one-time donations). The organization is entirely reliant upon donations and receives no government or other public funding.
3. Merchandise Sales: Sale of MCRS-branded merchandise through Bonfire storefront, including bunny-themed apparel and gear. Also includes supply sales at events including hay, pellets, grooming supplies, toys, and books.
4. Supply Sales: Sale of rabbit supplies directly at adoption events and Hoppy Hours, including hay, pellets, grooming supplies, dishes, bottles, toys, and books.
5. Affiliate/Partnership Sales: Revenue through Amazon and Chewy wishlist storefronts where supporters can purchase items that ship directly to MCRS. Also includes Giving Bean partnership where purchases support MCRS.
6. Event Admissions: Hoppy Hour events charge $5 admission per rabbit at South Saint Paul location. Calendar sales occur in person at adoption events, Hoppy Hours, and supply sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Minnesota Companion Rabbit Society is a volunteer-based nonprofit that rescues, fosters, and rehomes companion rabbits in the Minnesota Twin Cities metro area, working as a rescue-to-rescue partner with local shelters. Its core offerings are a structured Rabbit Adoption program (with $110 single and $175 bonded-pair fees covering behavioral assessment, spay/neuter, RHDV2 vaccinations, and foster care) and required Bunny Basics education delivered free via Zoom. Supporting services include a Foster Program, Hoppy Hour socialization events, a Bunny Bonding class, a rabbit-savvy veterinarian directory, and an email-based rabbit care resources hotline.

Product overview

Minnesota Companion Rabbit Society operates as a nonprofit animal welfare organization offering a comprehensive suite of rabbit adoption and education services. The core offerings include rabbit adoption (matching homeless rabbits with families for $110-$175), a Foster Program (placing rabbits in volunteer homes while covering all supplies and medical costs), and educational programming centered on Bunny Basics (free required class) and Bunny Bonding (advanced monthly class). Additional services include Hoppy Hours social events with nail trimming ($5 admission), a Rabbit Resources email hotline, rabbit care education materials covering GI Stasis and RHDV2, a veterinarian referral list, and rabbit supply sales. The organization functions as a rescue-to-rescue partner with shelters, accepting rabbits that need additional care before adoption.

Differentiator

Problem solved

Functional benefit

Products and services

• Rabbit Adoption Program

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Animal Humane SocietycoreStrategic or Co-development PartnerMCRS works closely with Animal Humane Society, sharing volunteers and coordinating rabbit rescue efforts. Animal Humane Society has four shelter locations (Golden Valley, Coon Rapids, St. Paul, and Woodbury) and accepts rabbit surrenders via appointment. They provide correct housing, food, and environment for bunnies in their care and offer rabbit education classes in partnership with MCRS.
• Minnesota Animal Shelters and RescuescoreStrategic or Co-development PartnerMCRS operates as a 'rescue to rescue' organization, partnering with shelters and rescues to take overflow and special needs rabbits that shelters can no longer care for. Many rabbits need only a less stressful environment, one-on-one attention, or more time to find placement.
• Rabbit-Savvy Veterinarians in MinnesotacoreOthersMCRS maintains a comprehensive list of veterinarians in Minnesota who treat rabbits, having contacted over 100 veterinary clinics to identify which see rabbits and which vets are knowledgeable about rabbits. This includes emergency vets like University of MN Animal Hospital, Animal Emergency and Referral Center of Minnesota (AERC), and Como Park Animal Hospital.
• GiveMNminorGTM or Marketing PartnerGiveMN platform is used for processing donations to MCRS, offering both one-time and recurring donation options for supporters.
• AmazonminorGTM or Marketing PartnerMCRS maintains an Amazon wishlist where supporters can purchase items (bedding, food, housing materials) that ship directly to MCRS.
• ChewyminorGTM or Marketing PartnerMCRS has a Chewy storefront where supporters can purchase supplies for automatic shipping directly to MCRS.
• Giving BeanminorGTM or Marketing PartnerPartnership with Giving Bean allows supporters to support MCRS while purchasing their favorite beverages, with a portion of sales donated to MCRS.
• National House Rabbit SocietyminorStrategic or Co-development PartnerMCRS follows biosecurity and preventative measures guidance from the experts at the National House Rabbit Society and National Assembly of State Animal Health Officials regarding RHDV2 virus protection.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Regional players

• Great Lakes Rabbit Sanctuary: Regional rabbit-specific rescue operating in the upper Midwest. Comparable mission and rabbit-exclusive focus, with overlap in volunteer-driven adoption and education, though structured as a sanctuary rather than adoption-first rescue.

Direct peers

• Animal Humane Society: Four-location Minnesota shelter operator that partners with MCRS as a primary rabbit intake source. Comparable as a regional animal welfare nonprofit offering adoption, education, and surrender services — though broader in species scope.
• SaveABunny: California-based rabbit rescue focused on adoption, foster-based care, and rabbit education. Comparable rabbit-exclusive nonprofit model with similar volunteer-driven foster network and educational programming.
• Rabbit Rescue & Rehab: Volunteer-based nonprofit rabbit rescue with foster network and educational programming. Directly comparable adoption, fostering, and education model at similar geographic and organizational scale.

Others

• Chewy: Online pet supplies retailer that hosts MCRS's wish list storefront for direct supply donations. Comparable as an ecosystem enabler in pet care commerce rather than a direct welfare competitor.
• Petfinder: Adoption marketplace platform where MCRS lists rabbits (Shelter ID MN94). Enables MCRS's bottom-of-funnel reach but is not a rescue — adjacent infrastructure provider in the animal welfare ecosystem.

Broad incumbents

• House Rabbit Society: National nonprofit rabbit welfare organization and the de facto parent body in the U.S. companion rabbit space; MCRS explicitly follows biosecurity guidance from House Rabbit Society. Most directly comparable in mission and educational content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mncompanionrabbit
• Xx.com/mnrabbitsociety
• LinkedInlinkedin.com/company/minnesota-companion-rabbit-society

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnesota Companion Rabbit Society