What Paperjam does

Paperjam is a Luxembourg-based business media company founded in 2000 and operating as a subsidiary of the Maison Moderne media group. It publishes economic, financial, political, and cultural coverage of the Luxembourg market through an integrated platform of digital, print, and event products. Core offerings include the Paperjam News website (paperjam.lu), the Paperjam Club membership network of 1,600 corporate members hosting 300+ annual events and trainings, the Paperjam Guide business directory with more than 10,000 company and professional profiles, and the Paperjam print and digital magazine. Sub-brands include Delano (a sister news portal), Foodzilla (lifestyle/restaurant editorial), and the Paperjam Academy training program.

The underlying technology is a conventional digital media stack: a multi-section news website with sector navigation, a hierarchical business directory with searchable profiles, an event management system supporting registrations and content for conferences, webinars, and networking formats, and a member community platform (Paperjam Club). Revenue is generated through four distinct streams: advertising and clearly-labeled 'Brand Voice' sponsored content (with enterprise sponsors such as ALFI, PwC Luxembourg, Spuerkeess, BDO Luxembourg, Fidelity International, Norton Rose Fulbright, and Lalux Assurances); recurring Club membership subscriptions for individuals and corporations; magazine subscriptions sold through the Maison Moderne eshop; and a referral partnership with the All Eyes on Me job board.

Paperjam's go-to-market is sales-led B2B, combining content marketing (editorial coverage drives top-of-funnel traffic), event-driven engagement (Club events serve as mid-funnel relationship and sponsorship vehicles), and sponsored content partnerships (Brand Voice and Content Hubs serve as bottom-of-funnel conversion assets). The company serves a hybrid segmentation: enterprise sponsors in financial services, legal, and professional services verticals; corporate members seeking visibility and networking within Luxembourg's business ecosystem; and individual professionals seeking localized business intelligence. Geographic scope is single-country domestic, with operations concentrated in Luxembourg under a multilingual French/English content model.

Name

Paperjam

Legal name

Paperjam S.A.

Website

https://paperjam.lu

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Paperjam is a Luxembourg-based B2B business media company publishing economic, financial, and political news through a digital platform, print magazine, 1,600-member corporate Club, and a 10,000-profile business directory, monetized via advertising, memberships, and subscriptions.

Ownership category

akta.pro rank

Product category

Business Media & Publishing

NAICS

Periodical Publishers (513120), Newspaper Publishers (513110), Advertising, Public Relations, and Related Services (5418), Directory and Mailing List Publishers (51314)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Business news media
• B2B networking events
• Sponsored content publishing
• Business directory services
• Magazine publishing

Headquarters

HQ city

Ferme De Vesque

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Brand Voice sponsored content: Sponsored content sections featuring partners and advertisers including ALFI, PwC Luxembourg, Spuerkeess, BDO Luxembourg, and other financial/business service companies. 'Brand Voice' articles are clearly labeled as sponsored content.
2. Club membership subscriptions: Paperjam Club offers membership with networking benefits, events, and exclusive content access. 'Devenir Membre' (Become a Member) and 'Sponsoriser' (Sponsorship) options suggest membership-based revenue.
3. Magazine subscriptions and sales: Paperjam publishes magazines and supplements available for subscription via eshop.maisonmoderne.lu. The publication covers economic, financial, political, and cultural topics in Luxembourg.
4. Job board partnership: Paperjam is partner of the employer branding and recruitment platform All Eyes on Me (alleyesonme.jobs), generating referral/partnership revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Paperjam is a Luxembourg-based business media platform that publishes economic, financial, political, and cultural news via its paperjam.lu website. It sells sponsored content (Brand Voice) to corporate advertisers, operates the Paperjam Club membership network for B2B networking with 1,600 member companies and 300+ annual events, and runs the Paperjam Guide business directory containing 10,000+ profiles. It also publishes a print and digital magazine available by subscription.

Product overview

Paperjam is a Luxembourg-based business media platform operating as a multi-channel news and information service. The core offering comprises the Paperjam News digital platform, the Paperjam Club membership network, the Paperjam Guide business directory, and the Paperjam Magazine print/digital publication. Supporting products include podcasts, professional events (10x6 conferences, webinars, workshops), Academy training programs, and the Foodzilla lifestyle sub-brand. The platform focuses on business, finance, politics, and economics news specific to Luxembourg and Europe, serving professionals and businesses through both content and networking services.

Differentiator

Problem solved

Functional benefit

Brands

• Paperjam Club: Networking and events platform for business professionals with over 1,600 member companies
• Paperjam Guide
• Foodzilla
• Delano

Products and services

• Paperjam News Primary digital news platform covering business, finance, politics, and economics in Luxembourg and Europe, featuring news articles, multimedia content, and sector-specific coverage including politique, place financière, entreprises, and lifestyle sections.
• Paperjam Club Membership-based B2B networking community offering events, conferences, workshops, and professional gatherings for Luxembourg businesses, with over 1,600 member companies and 300+ events annually. Includes Academy training and Pro Bono programs.
• Paperjam Guide (Bible) Comprehensive business directory and database featuring over 10,000 company and individual profiles in Luxembourg, with hierarchical sector navigation and biographical information.
• Paperjam Magazine Print and digital publication covering economic, financial, political, and cultural topics relevant to Luxembourg, with thematic supplements including Customer Experience editions, available by subscription through the Maison Moderne eshop.
• Paperjam Events Organized professional events including 10x6 format panels, conferences, webinars, tastings, golf clinics, and networking sessions for the Luxembourg business community.
• Paperjam Academy Professional training and educational programs for Club members, including workshops and skill development sessions.

Quantifiable outcome

• 1,600 member companies in the Paperjam Club network
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ALFI (Association of the Luxembourg Fund Industry)coreGTM or Marketing PartnerALFI is a primary Brand Voice sponsor and content partner producing the 'NextGen Finance' podcast series. The partnership includes sponsored articles, podcasts, and thought leadership content covering fund industry topics.
• PwC LuxembourgcoreGTM or Marketing PartnerPwC Luxembourg is a Content Hub partner and Brand Voice sponsor. The partnership includes sponsored content on topics like data management and financial services.
• SpuerkeesscoreGTM or Marketing PartnerSpuerkeess is a Content Hub partner and Brand Voice sponsor, including sponsoring the Expat City Rally 2026 event. Partnership includes sponsored content and event co-branding.
• Fidelity InternationalminorGTM or Marketing PartnerFidelity International is a Content Hub partner featured on the Paperjam platform.
• Elvinger Hoss PrussenminorGTM or Marketing PartnerElvinger Hoss Prussen is a Content Hub partner featured on the Paperjam platform.
• Norton Rose FulbrightminorGTM or Marketing PartnerNorton Rose Fulbright is a Content Hub partner featured on the Paperjam platform.
• Lalux AssurancesminorGTM or Marketing PartnerLalux Assurances is a Content Hub partner featured on the Paperjam platform.
• OneLifeminorGTM or Marketing PartnerOneLife is a Brand Voice sponsor producing content on workplace wellbeing topics.
• House of TrainingminorGTM or Marketing PartnerHouse of Training is a Brand Voice sponsor producing content on professional development and training topics.
• BDO LuxembourgminorGTM or Marketing PartnerBDO Luxembourg is a Brand Voice sponsor producing content on HR and ESG topics.
• Prism Investment ManagementminorGTM or Marketing PartnerPrism Investment Management is a Brand Voice sponsor producing content on real estate investment topics.
• All Eyes on MecoreGTM or Marketing PartnerPaperjam is the partner of the employer branding and recruitment platform All Eyes on Me (alleyesonme.jobs), directing job seekers to the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• De Tijd: Belgian Dutch-language business daily covering finance, companies, and policy in Belgium with integrated digital and event offerings, providing a comparable regional B2B media model in a neighboring Benelux market.
• L'essentiel: Luxembourg free daily newspaper distributed nationally, competing with Paperjam for local advertising revenue and reader attention within the same single-country market.

Broad incumbents

• Financial Times: Global English-language business news leader combining subscription, advertising, and a large events business, operating as a much larger, broader incumbent covering many of the same financial services buyers Paperjam serves in Luxembourg.
• Handelsblatt: Germany's leading business daily with broad B2B subscription, advertising, and event products targeting executives and financial professionals, operating at far larger scale but with a similar integrated news-plus-events model.
• Politico Europe: Pan-European political and policy news outlet with a strong B2B sponsorship model and large events business, serving policy, regulatory, and financial professionals that overlap with Paperjam's Luxembourg-focused audience.
• Les Echos: France's flagship business daily combining digital news, print magazine, and B2B events serving French executives, structurally comparable to Paperjam's integrated news-plus-events-plus-directory stack at much larger scale.

Emerging players

• The Business of Fashion: Vertical B2B media business combining news, paid intelligence, and industry events for fashion executives, illustrating the same integrated content-plus-events-plus-data monetization pattern that Paperjam applies to Luxembourg business professionals.
• Sifted: European startup and technology business news outlet backed by the Financial Times, using newsletters, sponsored content, and events to monetize a B2B audience in a model directly comparable to Paperjam's news-plus-Community approach.

Direct peers

• Tageblatt: Luxembourg French-language daily newspaper covering news, business, and culture, competing with Paperjam for local advertising budgets and the broader Luxembourg readership.
• Luxemburger Wort: Luxembourg's largest daily newspaper covering general news, business, and culture, competing directly with Paperjam for local advertisers and the same Luxembourg business and policy audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Paperjam_lu

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paperjam