The Brooklyn Paper
The Brooklyn Paper is a private, hyperlocal Brooklyn-focused digital news publication and part of the Schneps Media network. It operates a free news website with adjacent jobs board and events calendar, monetized primarily through local SMB advertising and newsletter subscriptions for Brooklyn residents.
- Company typePrivate
- Founded2001
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Brooklyn Paper does
The Brooklyn Paper is a private, hyperlocal news publication covering Brooklyn, New York, originally founded in 1978 and currently operating as part of Schneps Media's network of regional New York metropolitan publications. Its core product is a WordPress-based digital news website (brooklynpaper.com) delivering free, neighborhood-by-neighborhood reporting across categories including news, crime, politics, real estate development, arts, sports, business, education, transportation, and community features. Two adjacent product extensions — a local jobs board (jobs.brooklynpaper.com) and a Brooklyn-focused events calendar and ticketing platform (events.brooklynpaper.com, branded "To Do Brooklyn") — monetize the same audience across recruitment advertising and event promotion.
The business is structurally an advertising-led digital publisher with a freemium reader model. Primary revenue derives from display and sponsored-content advertising sold to local Brooklyn and New York metro SMBs (evidenced by employer postings from companies such as Uncle Giuseppe's Marketplace, MDG Design & Construction LLC, and Panera Bread on the jobs board). Secondary, smaller revenue streams include paid newsletter subscriptions and digital edition access. The go-to-market is sales-led direct advertising, supplemented by SEO-driven content marketing and email newsletter capture. Distribution is concentrated on owned digital channels, with cross-promotional reach from sister Schneps Media titles.
The company is closely held within Schneps Media and operates with a very small team (1–10 employees reported), relying on a standard WordPress publishing stack with no proprietary technology, API, or disclosed AI capabilities. Its primary customer segment is Brooklyn-resident readers, who value its hyperlocal granularity in a media landscape dominated by city- and national-level outlets.
The Brooklyn Paper firmographics
Firmographics- Name
- The Brooklyn Paper
- Legal name
- Brooklyn Paper
- Website
- https://brooklynpaper.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Brooklyn Paper is a private, hyperlocal Brooklyn-focused digital news publication and part of the Schneps Media network. It operates a free news website with adjacent jobs board and events calendar, monetized primarily through local SMB advertising and newsletter subscriptions for Brooklyn residents.
- Ownership category
- akta.pro rank
The Brooklyn Paper industry classification
Industry- Product category
- Local News Publishing
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
Keywords
Where The Brooklyn Paper is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Brooklyn Paper business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Advertising: The primary revenue stream appears to be digital advertising. Local businesses advertise through display ads, sponsored content, and job listings. Evidence includes job board functionality, event submission features, and multiple advertising opportunity touchpoints across the site.
- Subscriptions: The site promotes newsletter subscriptions and digital editions, suggesting a subscription component for premium content or exclusive access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free content access with optional subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Brooklyn Paper product offering
Product offeringCore offering
The Brooklyn Paper is a weekly newspaper and digital news publication that covers Brooklyn and its neighborhoods, including reporting on local news, crime, politics, real estate, arts, sports, and transportation. It operates a main news website (brooklynpaper.com), a local jobs board (jobs.brooklynpaper.com), and a Brooklyn events calendar (events.brooklynpaper.com), supplemented by newsletter subscriptions and digital editions. The publication is part of the Schneps Media network of local NYC area outlets.
Product overview
The Brooklyn Paper is a Brooklyn-focused local news publication offering coverage of neighborhood news, events, crime, politics, arts, sports, and development. The product portfolio includes the core news website, a jobs board for local employment opportunities, and an events calendar for Brooklyn activities. Additional offerings include newsletter subscriptions and digital edition access. The publication operates as part of the Schneps Media network of local New York publications.
Differentiator
Problem solved
Functional benefit
Brands
- To Do Brooklyn: Events and things to do calendar platform for Brooklyn
- Brooklyn Paper Jobs
Products and services
- Brooklyn Paper News Website The Brooklyn Paper's flagship digital news platform (brooklynpaper.com) providing free, regularly updated coverage of Brooklyn neighborhoods across news, crime, politics, real estate, arts, sports, transportation, and community stories. Targets Brooklyn residents and NYC metro area readers seeking hyperlocal journalism not covered by general-interest outlets.
- Brooklyn Paper Jobs Board A local recruitment marketplace (jobs.brooklynpaper.com) that connects Brooklyn and NYC-area employers with job seekers. Employers post paid listings across categories such as retail, hospitality, healthcare, administration, sales, and maintenance to reach the Brooklyn-focused audience.
- Brooklyn Paper Events Calendar An events discovery and listing platform (events.brooklynpaper.com, branded 'To Do Brooklyn') that aggregates Brooklyn-based events including concerts, comedy shows, fitness classes, community events, and festivals. Includes event submission functionality for organizers and ticketing integration for performances.
Companies that use The Brooklyn Paper
Customer profileSegments1 record
Ideal customer profiles2 records
The Brooklyn Paper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Brooklyn Paper partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Schneps MediacoreThe Brooklyn Paper is owned and operated by Schneps Media, a regional media company that operates a network of publications including amNY, Caribbean Life, Gay City News, Long Island Press, and other local news outlets in the New York metropolitan area.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
The Brooklyn Paper competitors and assessment
Company assessmentDirect peers
- Brownstoner: Brooklyn-focused real estate and neighborhood news site. Comparable hyperlocal Brooklyn audience, advertising-driven model, and editorial focus on development and neighborhood coverage.
- amNY: Sister publication within the Schneps Media network; both are local New York news outlets covering citywide and borough-level news with advertising-driven revenue. Highly comparable in business model, audience (NYC metro residents), and product mix (news site, jobs, events).
- QNS (Qns.com): Another Schneps Media title covering Queens, structurally identical to The Brooklyn Paper with the same parent, platform, and product portfolio (news, jobs, events). Direct borough-level peer.
- The Village Voice: Historic alternative weekly covering NYC including Brooklyn neighborhoods. Comparable weekly-publication cadence, hyperlocal NYC editorial focus, and advertising-supported business model.
- Gothamist: NYC-focused digital news outlet covering all five boroughs including Brooklyn. Comparable audience (NYC residents), nonprofit-supported digital model, and local-events coverage.
- Caribbean Life: Another Schneps Media title serving the Brooklyn-based Caribbean diaspora community. Direct peer in parent, platform, business model, and geographic focus on Brooklyn.
Emerging players
- Time Out New York: NYC-based city guide and news publication with overlapping events listings and lifestyle content. Comparable in events platform and audience (Brooklyn/NYC readers seeking things to do).
Broad incumbents
- New York Post: Major NYC tabloid with significant Brooklyn coverage. Larger incumbent operating citywide with similar advertising-driven digital model and local-news focus.
- New York Daily News: Historic NYC daily newspaper covering all five boroughs. Comparable local-news focus and advertising-driven model, but operates at citywide scale.
- Patch.com: National hyperlocal news network with strong Brooklyn coverage. Comparable neighborhood-level news and advertising model, but operates at much greater scale across the U.S.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Brooklyn Paper social profiles
Digital presenceThe Brooklyn Paper financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Brooklyn Paper leadership team
Management profileNumber of profiles
The Brooklyn Paper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Brooklyn Paper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Brooklyn Paper
What does The Brooklyn Paper do?
The Brooklyn Paper is a weekly newspaper and digital news publication that covers Brooklyn and its neighborhoods, including reporting on local news, crime, politics, real estate, arts, sports, and transportation. It operates a main news website (brooklynpaper.com), a local jobs board (jobs.brooklynpaper.com), and a Brooklyn events calendar (events.brooklynpaper.com), supplemented by newsletter subscriptions and digital editions. The publication is part of the Schneps Media network of local NYC area outlets.
Is The Brooklyn Paper a public or private company?
The Brooklyn Paper is a private company. It is classified as corporate owned and is currently operating.
When was The Brooklyn Paper founded?
The Brooklyn Paper was founded in 2001. It employs 1 to 10 people.
Where is The Brooklyn Paper based?
The Brooklyn Paper is headquartered in Brooklyn, United States, in the North America region.
How does The Brooklyn Paper make money?
Two revenue lines are on record. Digital Advertising is the primary driver. The others are subscriptions.
Who are The Brooklyn Paper's main competitors?
Direct peers on record are Brownstoner, amNY, QNS (Qns.com), The Village Voice, Gothamist and Caribbean Life. Time Out New York is listed as an emerging player. Broad incumbents are New York Post, New York Daily News and Patch.com.
Does The Brooklyn Paper have an API?
No public API is recorded for The Brooklyn Paper.
What industry is The Brooklyn Paper in?
The Brooklyn Paper's product category is Local News Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press. Its NAICS code is 513110 and its SIC code is 2711.