New York Post
The New York Post is a 225-year-old U.S. daily tabloid newspaper and multi-platform digital news property serving New York metropolitan consumers through its website, mobile apps, print home delivery, podcasts, and social channels. It operates as a subsidiary of News Corp and monetizes via subscriptions, advertising, merchandise, and sports-betting affiliate partnerships.
- Company typePrivate
- Founded1801
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What New York Post does
The New York Post is a U.S. daily tabloid newspaper and multi-platform digital media property founded in 1801 and primarily distributed in the New York City metropolitan area. It is operated by NYP Holdings, Inc., a subsidiary of Rupert Murdoch-controlled News Corp (NASDAQ: NWS/NWSA), and is headquartered in New York. The publication reaches consumers via the nypost.com website, native iOS and Android applications, print home delivery, email newsletters, podcasts (including NY Postcast, Pod Force One and team-specific shows), and broad social distribution across Facebook, X, Instagram, LinkedIn, YouTube, TikTok, and Snapchat, with sub-brands including Page Six (celebrity news) and Decider (streaming recommendations).
The core product is a continuously updated digital news website spanning U.S. and world news, metro, politics, business, sports, entertainment, lifestyle, health, real estate, and tech, supported by mobile apps, games, and horoscope features. Content sub-brands (Page Six, Sports+, Decider) and the California Post — a West Coast offshoot launched in January 2026 with roughly 80 staffers — extend the brand's coverage footprint. The underlying technology is a conventional web content management system with mobile-app delivery, email newsletter infrastructure, and social distribution integrations; no proprietary AI features, patents, or advanced technical components are reported.
Revenue is generated from four streams: recurring digital and print subscriptions (including the Post Sports+ premium tier and home delivery), display and sponsored digital advertising on nypost.com, merchandise and commemorative editions sold through the Official Store (shop.nypost.com), and affiliate referral revenue from sports-betting and prediction-market partners (Fanatics Sportsbook, Polymarket, Kalshi, Dabble Fantasy). Core customer segments are consumer personas — general metropolitan news readers, sports fans and bettors seeking picks and odds, and entertainment/celebrity news consumers — served through a direct-to-consumer go-to-market with multi-platform distribution.
New York Post firmographics
Firmographics- Name
- New York Post
- Legal name
- NYP Holdings, Inc.
- Website
- https://nypost.com
- Company type
- Private
- Founded year
- 1801
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The New York Post is a 225-year-old U.S. daily tabloid newspaper and multi-platform digital news property serving New York metropolitan consumers through its website, mobile apps, print home delivery, podcasts, and social channels. It operates as a subsidiary of News Corp and monetizes via subscriptions, advertising, merchandise, and sports-betting affiliate partnerships.
- Ownership category
- akta.pro rank
New York Post industry classification
Industry- Product category
- Newspaper Publishing
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industries
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA), Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
Keywords
Where New York Post is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New York Post business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Digital and Print Subscriptions: Revenue generated from digital subscriptions including Post Sports+ premium content, home delivery subscriptions, and digital-only access to content. The publication offers various subscription tiers including home delivery and digital-only options.
- Advertising: Digital advertising across the nypost.com website including display ads, sponsored content, and affiliate promotional articles. The publication generates advertising revenue from major brands and gambling/sportsbook operators.
- Merchandise and Commemorative Products: Sale of commemorative newspaper editions, framed covers, and merchandise related to major events such as Knicks championship celebrations. The publication sells these items through the Official Store.
- Affiliate and Promotional Content: Revenue generated through affiliate marketing partnerships with sports betting platforms including Fanatics Sportsbook, Polymarket, Kalshi, and Dabble. The NY Post publishes promotional codes and affiliate content for these partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Home delivery subscription |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels13 records
New York Post product offering
Product offeringCore offering
The New York Post publishes a daily tabloid newspaper and operates a multi-platform digital news media business centered on the nypost.com website, mobile apps, podcasts, and email newsletters. Its core coverage spans New York metropolitan news, U.S. and world news, politics, sports, business, entertainment (via the Page Six brand), and lifestyle content. It also sells branded merchandise, commemorative newspaper editions, and earns advertising and affiliate revenue through sports betting partnerships.
Product overview
The New York Post operates as a multi-platform news and media company offering a unified digital news website supplemented by specialized sub-brands and subscription services. The core product is the nypost.com news website delivering breaking news across US News, World News, Politics, Business, Sports, Entertainment, Tech, Science, and Health. Key products include the Sports+ premium subscription providing exclusive sports journalism, Page Six for entertainment coverage, and team-specific sports podcasts. The company also offers a suite of digital engagement features including horoscopes, games, and email newsletters, alongside physical products through its official store and home delivery subscriptions. A notable expansion is the California Post, a West Coast regional offshoot launched in 2026. The company maintains mobile applications across iOS and Android platforms and produces branded podcasts including NY Postcast, Pod Force One, and team-specific sports podcasts covering New York teams.
Differentiator
Problem solved
Functional benefit
Products and services
- New York Post (Core News Website)
- Page Six
- Sports+
- NY Postcast
- Pod Force One
- Sports Podcasts (Up in the Blue Seats, The Show, Blue Rush, Gang's All Here, NY Got Game, Pinstripe Post, Against the Cage, Straight Outta Flushing)
- NY Post Mobile Apps
- Email Newsletters
- NY Post Official Store
- Home Delivery Subscription
- California Post
- Decider
Companies that use New York Post
Customer profileSegments4 records
Ideal customer profiles4 records
New York Post technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New York Post partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Fanatics SportsbookminorFanatics Sportsbook partners with NY Post to publish promotional codes (NYPOST) for sports betting offers including welcome bonuses for new users. The NY Post receives affiliate commissions for sign-ups through their links.
- PolymarketminorNY Post publishes promotional codes (NYPMAX) for Polymarket prediction market platform, offering trading bonuses for new users. The promotional offers are available in most U.S. states excluding several. The NY Post may receive commission for sign-ups.
- KalshiminorNY Post publishes promotional codes (NYPMAX) for Kalshi prediction market platform, offering bonus trades for new users who complete at least $10 in trades.
- Dabble FantasyminorNY Post publishes promotional codes (NYPBONUS) for Dabble Fantasy sports betting platform as affiliate content. New users receive a $10 welcome bonus with no deposit required.
- News CorpcoreNews Corp is the parent company of NYP Holdings, Inc. which owns the New York Post. News Corp also owns the Wall Street Journal, Barron's, MarketWatch, and other media properties. The company reported Q2 revenue of $2.36 billion.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
New York Post competitors and assessment
Company assessmentDirect peers
- Daily Mail: Leading UK/US tabloid with a near-identical editorial formula (celebrity, royal/政治, sports, sensationalist news) and a globally scaled digital audience, making it the closest analog to the Post's tabloid voice and content mix.
- Los Angeles Times: The dominant California metro daily newspaper and the most direct competitive incumbent against the newly launched California Post, competing for the same West Coast news, sports, and entertainment audience.
- New York Times: The flagship New York-based national newspaper competing for the same metro audience, advertising dollars, and digital subscription base, with a much larger subscription business but overlapping coverage of politics, business, and culture.
- USA Today: National general-interest newspaper with a comparable mix of breaking news, sports, and lifestyle content, distributed across print and digital, and competing for the same broad consumer news audience.
- New York Daily News: New York's other historic tabloid daily, the most direct head-to-head competitor for metro news, sports, and entertainment coverage in the same geographic market with a similar print-and-digital subscription model.
- Wall Street Journal: Sister publication under News Corp that competes for national news, business, and digital subscription share, with overlapping corporate infrastructure but a more business-focused editorial positioning versus the Post's tabloid/celebrity mix.
Broad incumbents
- Gannett: Largest US newspaper chain operating USA Today and hundreds of local dailies; competes with the Post for national advertising budgets and digital audience scale, with a much broader but less differentiated portfolio.
- Tribune Publishing: Major US metro newspaper group (Chicago Tribune, NY Daily News, Baltimore Sun, etc.) with a comparable mix of digital subscriptions, advertising, and print distribution serving overlapping urban audiences.
Emerging players
- Daily Beast: Digital-first news and entertainment site with a tabloid-style mix of politics, celebrity, and opinion content, targeting a similar mass-market online audience but with no print component.
- The Athletic: Subscription-based sports journalism property now owned by the New York Times, directly competing with the Post's Post Sports+ premium sports subscription for the same New York sports fan audience and subscription wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New York Post social profiles
Digital presenceNew York Post compliance and trust
Trust signalCompliance1 record
New York Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
New York Post leadership team
Management profileNumber of profiles
Profiles5 records
New York Post subsidiaries and ownership
Company hierarchySubsidiaries1 record
New York Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New York Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New York Post
What does New York Post do?
The New York Post publishes a daily tabloid newspaper and operates a multi-platform digital news media business centered on the nypost.com website, mobile apps, podcasts, and email newsletters. Its core coverage spans New York metropolitan news, U.S. and world news, politics, sports, business, entertainment (via the Page Six brand), and lifestyle content. It also sells branded merchandise, commemorative newspaper editions, and earns advertising and affiliate revenue through sports betting partnerships.
Is New York Post a public or private company?
New York Post is a private company. It is classified as corporate owned and is currently operating.
When was New York Post founded?
New York Post was founded in 1801. It employs 501 to 1,000 people.
Where is New York Post based?
New York Post is headquartered in New York, United States, in the North America region.
How does New York Post make money?
Four revenue lines are on record. Digital and Print Subscriptions are the primary driver. The others are advertising, merchandise and Commemorative Products and affiliate and Promotional Content.
Who are New York Post's main competitors?
Direct peers on record are Daily Mail, Los Angeles Times, New York Times, USA Today, New York Daily News and Wall Street Journal. Broad incumbents are Gannett and Tribune Publishing. Emerging players are Daily Beast and The Athletic.
Does New York Post have an API?
No public API is recorded for New York Post.
What industry is New York Post in?
New York Post's product category is Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAA, National & General-Interest Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.