The Amarillo Country Club

What The Amarillo Country Club does

The Amarillo Country Club is a private country club founded in 1919 and located at 4800 Bushland Blvd, Amarillo, Texas. It was the first golf course in the Texas Panhandle and remains a single-site destination club serving Amarillo's business and professional community and families. The club operates an 18-hole Parkland-style championship golf course (fully renovated in 2012 by PGA Tour winner D.A. Weibring and architect Steve Wolfard), supported by a practice range, a fleet of 60 golf carts, a fully stocked pro shop, and professional instruction.

The amenity portfolio extends well beyond golf to include five climate-controlled indoor hard courts plus two illuminated outdoor courts for tennis and pickleball, a heated family pool open seasonally, a fitness center with massage therapy and nutrition coaching, and five dining venues (The Antler Grill Room, The Sports Bar & Lounge, The Card Room, The Gazebo poolside bar, and dedicated event dining spaces). Event hosting accommodates up to 300 guests for weddings, corporate events, auctions, and fundraisers, with on-site coordination and white-glove service.

The business model is anchored on annual subscription memberships across three tiers (Golf, Tennis/Pickleball, and Social) priced by inquiry, supplemented by transaction-based revenue from dining, retail, instruction, and event hosting. The go-to-market is a hybrid of sales-led membership tours run by the Director of Membership, community-led referrals leveraging the club's century-long reputation, and event-driven acquisition through non-member event bookings. A Clubessential-powered member portal supports online inquiries, event booking, and login-based member services. There is no mobile app, and ownership is private and undisclosed; the club is a member-supported organization with no external funding, parent company, or institutional investor signals in the source data.

Name

The Amarillo Country Club

Legal name

Amarillo Country Club

Website

https://theamarillocountryclub.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

51–100 employees

Short description

The Amarillo Country Club is a private, single-site country club founded in 1919 in Amarillo, Texas, serving local business professionals and families with an 18-hole championship golf course, tennis and pickleball courts, fitness and wellness amenities, multiple dining venues, and event hosting for up to 300 guests.

Ownership category

akta.pro rank

Product category

Private Country Club & Recreation Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Private country club
• Golf course facilities
• Tennis and pickleball
• Event venue hosting
• Wellness and fitness

Headquarters

HQ city

Amarillo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Private Club Memberships: Annual membership fees providing access to golf, tennis, pickleball, fitness, dining, and social facilities. Multiple membership tiers available including Golf, Tennis/Pickleball, and Social memberships.
2. Dining Services: Food and beverage revenue from multiple dining venues including The Antler Grill Room (casual dining), The Sports Bar & Lounge, The Card Room, and The Gazebo (seasonal poolside).
3. Event Hosting: Venue rental and catering revenue from weddings, private parties, corporate events, auctions, and fundraisers. Events accommodate up to 300 guests with full-service catering and white-glove service.
4. Golf Pro Shop: Retail revenue from fully stocked golf pro shop offering equipment, apparel, and top brands. Additionally derives revenue from golf cart fleet operations.
5. Golf Instruction and Lessons: Revenue from professional golf instruction, private lessons, and playing lessons for members of all skill levels.
6. Tennis and Pickleball Programs: Revenue from private and group lessons, court reservations, and member tournaments for tennis and pickleball activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Amarillo Country Club operates a private membership-based country club in Amarillo, Texas, providing access to an 18-hole championship golf course, indoor and outdoor tennis courts, a pickleball program, fitness and wellness facilities, multiple dining venues, a heated family pool, and event hosting services for up to 300 guests. The club sells annual memberships across Golf, Tennis/Pickleball, and Social tiers, along with ancillary revenue from dining, a golf pro shop, professional instruction, and wedding/event hosting.

Product overview

Amarillo Country Club is a private country club offering a comprehensive portfolio of recreational and social services centered around an 18-hole championship golf course (first in the Texas Panhandle, established 1919). The club operates multiple distinct facilities and programs including golf amenities (golf course, practice facilities, pro shop), racquet sports (indoor/outdoor tennis courts, pickleball program), wellness services (fitness center, massage therapy, nutrition coaching), multiple dining venues (Antler Grill Room, Sports Bar & Lounge, Card Room, Gazebo poolside bar), a heated family pool, and event hosting capabilities for up to 300 guests. Membership programs include golf, tennis/pickleball, and social membership tiers. The club functions as a unified lifestyle destination rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course An 18-hole championship Parkland-style golf course with tree-lined fairways, lush cool-season turf, and pristine Bentgrass greens, available to club members and their guests.
• Golf Practice Facilities

Quantifiable outcome

• Over 100 years of continuous operation as Amarillo's premier country club
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dallas Country Club: Premier private Dallas club with championship golf, multiple dining venues, and event hosting. Comparable as an elite Texas private club with century-plus history and similar GTM (membership-driven, event acquisition channel).
• Preston Trail Golf Club: Exclusive private Texas golf club in Dallas serving affluent business professionals. Comparable as a members-only Texas club with championship golf emphasis and similar professional/family segment targeting.
• Brook Hollow Golf Club: Private Dallas-area country club founded in 1920 with championship golf, dining, and event hosting. Comparable to ACC as a long-established Texas private club serving business leaders with similar membership and amenity mix.
• Colonial Country Club: Private Texas country club in Fort Worth offering championship golf, tennis, dining, and member events. Directly comparable as a historic Texas private club with diversified amenities targeting affluent business professionals and families.
• Houston Country Club: Historic private Texas country club offering golf, tennis, dining, and social amenities. Comparable scale and amenity breadth, serving a major Texas metro's business and professional community.

Emerging players

• Topgolf: Entertainment-focused golf venue with technology-driven gameplay, food, and social experience. Comparable as a growing alternative in golf-related social entertainment competing for younger and more casual players' leisure time and spend.

Broad incumbents

• Life Time Fitness (Life Time): National luxury athletic club chain with comprehensive wellness, fitness, and family amenities. Comparable as a broader lifestyle-membership competitor that targets a similar affluent family segment with differentiated technology and programming.
• Troon Golf: Leading golf club management company operating hundreds of private and resort courses worldwide. Adjacent incumbent providing operational, agronomic, and management services to clubs comparable in scale and amenity mix to ACC.
• Invited (formerly ClubCorp): Large operator of private golf and country clubs across the US, including numerous Texas properties. Comparable as a broad incumbent in the same industry with multi-club scale, though it operates as a portfolio rather than a single-property club like ACC.

Regional players

• River Hill Country Club: Private Texas country club in the Kerrville-area Hill Country serving a similar membership profile with golf, tennis, dining, and events. Comparable as a regional Texas private club with parallel amenity mix, though in a different geographic sub-market.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theamarillocountryclub
• Instagraminstagram.com/amarillocountryclub
• Xx.com/amacountryclub
• LinkedInlinkedin.com/company/amarillo-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Amarillo Country Club