What Blanke does

Blanke Corporation, headquartered in Norcross, Georgia, is the US operating subsidiary of German family-owned Blanke GmbH & Co. KG and supplies professional tiling systems to the North American construction industry. The company manufactures and distributes engineered underlayment systems (BLANKE PERMAT fiberglass mesh underlayment, BLANKE SECUMAT uncoupling polyester membrane), waterproofing solutions (BLANKE AQUA SHIELD membrane and corner accessories), outdoor drainage products (BLANKE TEBA-MAT), and an extensive portfolio of metal and PVC profiles covering edge protection, transitions, cove, stair-nose, carpet trim, and decorative trim applications. Core technology is rooted in materials engineering — fiberglass-mesh composite underlayments, tear-resistant sandwich polyester membranes, and German-engineered fiber-blend waterproofing — backed by certifications from CTEF, NTCA, TCNA, and the German building inspectorate.

The company generates revenue through B2B hardware sales of tiling system products at quote-based pricing to professional tile contractors, installers, and commercial/residential construction projects across application areas including bathrooms, balconies, terraces, kitchens, wellness areas, staircases, and barrier-free living environments. Go-to-market relies on a nationwide network of approximately 20 independent sales representatives covering US territories, supplemented by active participation in industry trade shows (Coverings, JLC Live, Tile Solutions Plus), a Pro Center offering sales displays, tendering texts, and training materials, and targeted distribution partnerships such as the 2024 Best Tile relationship for residential market reach.

Blanke Corporation is privately held with no external institutional investment, and US operations are managed by President & COO Kristof Schwarz (transferred from the German parent in August 2020). The company operates with 11–50 employees, does not disclose revenue, and reports international parent-level presence in 80+ countries. The business is structurally a specialty building materials wholesaler/distributor anchored on proprietary product IP licensed from and engineered by the German parent.

Name

Blanke

Legal name

Blanke Corporation

Website

https://blankecorp.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Blanke Corporation, a Norcross, Georgia-based US subsidiary of Germany's Blanke GmbH & Co. KG, manufactures and distributes professional tiling systems — underlayments, waterproofing membranes, drainage mats, and metal profiles — to tile contractors and construction firms across North America via a network of independent sales representatives.

Ownership category

akta.pro rank

Product category

Tile Installation Systems and Building Materials

NAICS

Paint and Coating Manufacturing (325510)

SIC

Unsupported Plastics Film & Sheet (3081), Plastics Products, Nec (3089)

akta.pro primary industry

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

akta.pro secondary industry

Drywall Joint Compounds & Taping Products (IMADAEAB)

Keywords

• Tile installation systems
• Tile underlayment membranes
• Waterproofing membranes
• Tile edge profiles
• Tile drainage mats

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Tiling System Products: Blanke generates revenue through the sale of tiling system products including tile profiles, edge protector trims, drainage systems, underlayments, and waterproofing solutions. Products are sold through independent sales representatives across US geographic territories and at trade shows.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Blanke Corporation manufactures and wholesales tiling system products for professional installation, including engineered underlayment and uncoupling membranes (BLANKE PERMAT, BLANKE SECUMAT), waterproofing membranes (BLANKE AQUA SHIELD and related corner/shower components), outdoor drainage mats (BLANKE TEBA-MAT), and a broad portfolio of decorative and functional profiles and trims (edge protectors, cove, transition, shower, skirting, sill, and accent profiles in aluminum, stainless steel and brass). Products are sold to tile contractors, commercial buyers and distributors across the United States through independent sales representatives and trade shows.

Product overview

Blanke Corporation is a manufacturer of tiling systems offering a comprehensive portfolio of physical products for professional tile installation. The product line is organized into core product categories: underlayment systems (BLANKE PERMAT, BLANKE SECUMAT), waterproofing solutions (BLANKE AQUA SHIELD family including corners and accessories), and a wide range of profiles and trims (edge protectors, transition profiles, cove profiles, decorative profiles, and shower accessories). Products are designed for various application areas including bathrooms, balconies/terraces, commercial areas, kitchens, wellness areas, living rooms, and staircases. The company operates from Norcross, Georgia with international presence in more than 80 countries, and offers a Pro Center providing sales displays, product presentation materials, tendering texts, and training support.

Differentiator

Problem solved

Functional benefit

Products and services

• BLANKE PERMAT Engineered floor underlayment system using layers of fiberglass mesh that bond with thinset to prevent deflection, stiffen wood substrates, and create a rock-solid subfloor beneath tile. Provides structural support for all tile sizes and is rated HEAVY INDUSTRIAL by the Robinson Floor Test with a 10-year warranty against deflection.
• BLANKE SECUMAT Tear-resistant sandwich polyester membrane with stable fabric-reinforcing liner used for uncoupling ceramic and natural stone coverings on wall and floor surfaces in indoor areas. Absorbs stress loads from the substrate without transmitting tensile and shear stresses to the covering.
• BLANKE AQUA SHIELD Waterproofing membrane applied with thinset providing a vapor barrier for steam rooms and long-lasting protection from moisture penetration in continuous wet areas such as shower stalls and bathrooms. Features German-engineered fiber blend with resistance to mold build-up, chemical breakdown and UV destabilization; also provides crack isolation.
• BLANKE AQUA SHIELD CORNER Factory-produced deep-drawn moulded part providing reliable waterproofing of corners, designed for the transition from level and sloping screed to the wall, with left and right versions available.
• BLANKE TEBA-MAT Drainage mat solution for thinbed tile installations on terraces and balconies that diverts water from outdoor tile and protects tile from cracking when moisture freezes and expands.
• BLANKE COVE Aluminum cove profile designed to solve transition problems between inside wall-to-floor tiled corners, providing a clean curved transition in tiled corners.
• BLANKE AQUA-DECO Elegant finish profile above the channel when creating floor-level showers, providing tile cutting solutions for shower installations.
• BLANKE AQUA-KEIL Transition profile providing the perfect solution for the transition from a sloped tiled shower floor to a level adjacent floor where a glass partition is used.
• BLANKE AQUA-KEIL GLASS Profile variant providing the perfect solution for the transition from a sloped tiled shower floor to a level area with glass installations.
• BLANKE AQUA-KEIL WALL Stainless steel gradient edge profile providing a perfect detail solution on inclined surfaces at the transition from a sloped shower floor to a wall.
• BLANKE AQUA-GLASS Glass holding profile made of high-quality stainless steel allowing simple and well-shaped fixation of glass walls to walls and floors without drilling or cutting tiles, ensuring a non-destructive and waterproof fixture.
• BLANKE ECKBERT Stainless steel corner shelf for modern showers, providing a place for shampoo and shower gel and complementing Blanke shower profile systems.
• BLANKE CUBELINE Edge protector profile for corner solutions on tiled surfaces with unusually decorative visual effects, featuring perfectly right-angled and symmetrical visible surfaces; the stainless steel version can also be used as a stair nose.
• BLANKE DECOLINE Border profile that creates an appealing finish to wall coverings and combines with BLANKE QUARTER CIRCLE TILE TRIMS for professional corner solutions; the stainless steel version can also be used for attractive floor coverings.
• BLANKE EDGE PROTECTORS TRIMS Professional trim solution that protects tile edges against mechanical damage in places where clean edges or corner finishes cannot be guaranteed, and provides decorative finishes; available in aluminum, stainless steel and PVC.
• BLANKE FLOOR ACCENT PROFILE Brass or extruded aluminum profile providing a decorative joint design in tiled surfaces; preferred by professionals for perimeters to provide protective and decorative edges.
• BLANKE QUARTER CIRCLE TILE TRIM High-quality extruded brass or rolled stainless steel quarter-circle trim providing a first-class decorative finish and ideal for decorative corners and transitions accommodating height differences.
• BLANKE F-PROFILE Silver anodized aluminum profile that accommodates panes of glass in wall and floor areas, available in various heights matched to tile thickness, creating a U-shaped mount that sits flush with the covering.
• BLANKE SILL PROFILE Stainless steel profile providing transition between coverings of different heights, particularly in door threshold areas, with a polished visible face for an attractive finish and tile protection.
• BLANKE SKIRTING Aluminum skirting profile providing the perfect edge finish for all rising underlayments on interior surfaces such as tiles, natural stone, carpet and parquet, with matching aluminum profiles available for inner and outer corners.
• BLANKE CARPET TRIM Aluminum and stainless steel transition trim providing seamless transition from tiled surface to adjacent carpet, wood, plastic or laminate floor coverings while protecting adjacent covering edges from traffic loads.
• BLANKE REDUCER TRIM Transition and renovation profile providing seamless transitions between coverings of different heights, ideal for transitions to PVC floorings and carpets.
• BLANKE T-TRANSITION T-shaped transition profile pressed into the joint after tiles are laid to provide a clean and seamless transition between two flooring surfaces of different heights; available in brass, aluminum (14mm and 20mm widths) and stainless steel (14mm and 25mm widths).

Quantifiable outcome

• 10-year warranty against deflection for PERMAT underlayment
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor, major and core.

• Tile Solutions Plus (TSP)minorStrategic or Co-development Partner · 1 January 2025Blanke Corporation announced participation in Tile Solutions Plus (TSP) 2025 conference in Phoenix, AZ, where they exhibited at table tops to connect with industry professionals.
• Best TilemajorChannel Partner/ Reseller/ Distributor · 22 March 2024Blanke Corporation joined forces with distribution partner Best Tile at JLC Live 2024 in Rhode Island. Best Tile serves as a distribution partner for Blanke products in the residential construction market.
• Ceramic Tile Education Foundation (CTEF)coreOthersBlanke products are tested and endorsed by CTEF, demonstrating compliance with industry quality standards for ceramic tile installation.
• National Tile Contractor Association (NTCA)coreOthersProducts tested and endorsed by NTCA, validating quality and performance for professional tile contractors.
• The Council of North America, Inc. (TCNA)coreOthersProducts tested and endorsed by TCNA for compliance with industry standards for tile and stone installations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Custom Building Products: Major US tile installation products manufacturer offering underlayments, membranes, mortars, and grouts. Directly competes with Blanke in waterproofing and uncoupling membrane categories across the US contractor channel.
• Schlüter-Systems: German-origin global leader in tile profile, underlayment, and waterproofing systems (DITRA, KERDI). Most direct competitor to Blanke with nearly identical product architecture and German-engineering positioning.
• Noble Company: US manufacturer of sheet waterproofing membranes, crack isolation, and tile underlayment products. Closest pure-play competitor in the membrane and waterproofing categories where Blanke competes.
• PROVA Tile Systems: Specialty US brand offering tile underlayment membranes, waterproofing systems, and shower installation products. Closest emerging niche peer competing in the same product categories as Blanke PERMAT and AQUA SHIELD.
• LATICRETE International: US-based manufacturer of tile and stone installation systems including waterproofing membranes, underlayments, and profiles. Competes head-to-head with Blanke in commercial and residential waterproofing and substrate preparation.
• Wedi Corporation: Manufacturer of waterproof building panels and shower systems for tile installation. Directly comparable to Blanke's AQUA SHIELD and shower-system products in the wet-area tile category.

Broad incumbents

• Bostik (Arkema): Global adhesives and sealing solutions provider with significant tile installation systems offering. Competes with Blanke in waterproofing and substrate preparation as part of a much broader specialty chemicals portfolio.
• ARDEX Americas: German-rooted global manufacturer of specialty construction chemicals and tile installation systems. Directly comparable to Blanke in waterproofing and substrate prep, with significantly larger US scale.
• Mapei Corporation: Italian multinational with comprehensive tile installation product lines (Mapelastic, Mapeguard) plus a much broader construction chemicals portfolio. Overlaps with Blanke in membranes and underlayments but serves a far wider product scope.
• Q.E.P. Co., Inc. Public US manufacturer and distributor of tile, stone, and flooring installation tools and products including membranes. Broader portfolio than Blanke but overlapping categories in tile-setting accessories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BlankeCorp
• Facebookfacebook.com/BlankeCorpUSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blanke