Makadu
Makadu is a Brazilian event-technology company that provides event organizers and institutions with mobile scheduling, audience Q&A, slide distribution, and live-streaming tools across its makadu.app, makadu.live, and makadu.group platforms.
- Company typePrivate
- Founded2014
- HeadquartersPorto Alegre, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Makadu does
Makadu is a Brazilian technology company founded in 2014 and headquartered in Porto Alegre, operating in the event-technology and institutional-services vertical. Its functional scope spans an event mobile application (makadu.app) that provides attendees access to event schedules, the ability to send questions to lecturers, and slide downloads, alongside a dedicated live-events/streaming platform (makadu.live), all consolidated under a corporate brand portal (makadu.group) following a 2024 rebrand.
The company is structured as a multi-product platform targeting event organizers and institutions in the Brazilian market, with three distinct web/app surfaces serving scheduling, audience interaction, and live-streaming use cases respectively. Underlying technology integrations are limited to WhatsApp click-to-chat for direct customer communication; no API, SDK, AI/ML capabilities, certifications, patents, or proprietary integrations are publicly disclosed. The team is small (1-10 employees), led by founder Eros Carrasco and CTO Guilherme Souza.
The business model is not publicly disclosed: there is no published pricing, no funding history, no named customers, and no ownership or investor information available. The company's sole disclosed go-to-market signal is a WhatsApp contact channel for inbound inquiries, consistent with a small-scale, direct-sales operation serving Brazilian event organizers and institutions on what appears to be a project or SMB basis.
Makadu firmographics
Firmographics- Name
- Makadu
- Legal name
- Makadu
- Website
- https://makadu.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Makadu is a Brazilian event-technology company that provides event organizers and institutions with mobile scheduling, audience Q&A, slide distribution, and live-streaming tools across its makadu.app, makadu.live, and makadu.group platforms.
- Ownership category
- akta.pro rank
Makadu industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Speaker, Program & Abstract Management Services (THAHACAI)
- akta.pro secondary industries
- Abstract, Speaker & Session Management Systems (THAHAFAI), Virtual/Hybrid Conference Production & Platform Management (THAHACAM)
Keywords
Where Makadu is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Makadu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels1 record
Makadu product offering
Product offeringCore offering
Makadu provides a technology platform for events and institutions, enabling users to access event schedules, send questions to lecturers, and download presentation slides. The company operates a multi-product ecosystem including a corporate portal (makadu.group), a mobile event application (makadu.app), and a live events/streaming platform (makadu.live).
Product overview
Makadu is a technology company providing solutions for events and institutions. The company operates a multi-product platform architecture consisting of Makadu.group (main corporate portal), Makadu.app (application platform), and Makadu.live (live events/streaming platform). The brand underwent a rebranding transition, consolidating these products under the makadu.group identity.
Differentiator
Problem solved
Functional benefit
Brands
- makadu.group: Technology platform for events and institutions - corporate/website domain
- makadu.app
- makadu.live
Products and services
- Makadu.group Main corporate website and brand portal for Makadu, the technology platform serving events and institutions.
- Makadu.app Mobile application platform under the Makadu brand that allows users to access event schedules, send questions to lecturers, and download presentation slides.
- Makadu.live Live events streaming platform under the Makadu brand for virtual event technology and live broadcasts.
Companies that use Makadu
Customer profileSegments1 record
Ideal customer profiles1 record
Makadu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Makadu partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Makadu competitors and assessment
Company assessmentDirect peers
- Bizzabo: Bizzabo is an end-to-end event experience platform spanning registration, mobile app, and live streaming — directly overlapping Makadu's group/app/live stack. It serves enterprise and mid-market event organizers at a larger scale.
- Swapcard: Swapcard provides event apps, registration, and AI-powered networking for conferences and trade shows. It targets association and B2B events, overlapping with Makadu's institutional conference focus.
- Whova: Whova is an event app platform offering schedules, Q&A, and document sharing for conferences — almost a feature-for-feature match with Makadu.app. It targets academic and association events globally, making it the most direct comparable.
- Pathable: Pathable builds event apps and online community platforms for conferences, with schedule, content, and Q&A features closely matching Makadu.app's core use cases.
- Hopin: Hopin is a virtual and hybrid events platform covering streaming, networking, and event apps. Its makadu.live equivalent functionality and event app offering make it a direct peer in the event tech stack.
- EventMobi: EventMobi provides event apps with schedule, Q&A, and live content features serving associations and corporations. It competes in the same niche as Makadu.app for mid-sized conference deployments.
- Webex Events (formerly Socio): Webex Events is a full event lifecycle platform with mobile app, live streaming, and registration — directly mirroring the makadu.app + makadu.live bundle. It leverages Cisco's enterprise distribution muscle.
Broad incumbents
- Eventbrite: Eventbrite is a self-service event ticketing and management platform used across LATAM including Brazil. While more focused on ticketing than Makadu's in-event engagement features, it competes for the same organizer buyer.
- Cvent: Cvent is a large-scale event management suite with registration, mobile app, virtual, and venue sourcing. It covers Makadu's full product surface but at enterprise scale, making it a broad incumbent rather than a direct SMB peer.
Regional players
- Sympla: Sympla is a leading Brazilian event ticketing and management platform. It is a direct regional competitor for Brazilian event organizers' tech spend, though its strength is in ticketing rather than in-event app/engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Makadu social profiles
Digital presenceMakadu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Makadu leadership team
Management profileNumber of profiles
Profiles2 records
Makadu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Makadu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Makadu
What does Makadu do?
Makadu provides a technology platform for events and institutions, enabling users to access event schedules, send questions to lecturers, and download presentation slides. The company operates a multi-product ecosystem including a corporate portal (makadu.group), a mobile event application (makadu.app), and a live events/streaming platform (makadu.live).
Is Makadu a public or private company?
Makadu is a private company. It is classified as unknown and is currently operating.
When was Makadu founded?
Makadu was founded in 2014. It employs 1 to 10 people.
Where is Makadu based?
Makadu is headquartered in Porto Alegre, Brazil, in the Latin America region.
Who are Makadu's main competitors?
Direct peers on record are Bizzabo, Swapcard, Whova, Pathable, Hopin, EventMobi and Webex Events (formerly Socio). Broad incumbents are Eventbrite and Cvent. Sympla is listed as a regional player.
Does Makadu have an API?
No public API is recorded for Makadu.
What industry is Makadu in?
Makadu's product category is Event Management Software. Its primary akta.pro industry code is THAHACAI, Speaker, Program & Abstract Management Services, with a secondary code of THAHAFAI, Abstract, Speaker & Session Management Systems. Its NAICS code is 561920.