Satisfied

What Satisfied does

Nöjd AB is a Swedish B2B wholesale distributor of transport packaging materials and machinery, headquartered in Bålsta, Sweden. Founded in 1982, the company operates as one of Sweden's leading independent wholesale companies in the transport packaging sector, offering a comprehensive product portfolio across nine primary categories: corrugated cardboard (Well), plastics (Plast), e-commerce packaging solutions (E-Handel), shock absorption/cushioning materials (Stötdämpning), tape (Tejp), pallet packaging (Pallemballage), wooden packaging (Träemballage), packaging machinery (Maskiner), and miscellaneous supplies (Övrigt). The company generates revenue exceeding 600 million SEK and operates with 11-50 employees under private ownership by Christer Nöjd AB, with Jens Nyqvist referenced in leadership commentary.

The business model centers on wholesale distribution of packaging consumables and capital equipment to Swedish businesses through a direct e-commerce platform at nojd.com that requires business customer authentication via email and Swedish organizational number (org.nr.). Pricing follows volume-based tiers (HELPALL full pallet, HALVPALL half pallet, KOLLI carton) with free shipping for orders over 2000 SEK and a 200 SEK freight surcharge below that threshold. In addition to consumables, Nöjd AB sells and services packaging machinery including taping machines, strapping machines, stretch film machines, cushioning machines, and automatic carton machines, extending the model into capital equipment and recurring service revenue. A 'Smarta förpackningar' (Smart Packaging) sub-category includes innovations such as self-adhesive tape boxes designed for e-commerce efficiency.

Nöjd AB's customer base spans enterprise accounts across e-commerce (Apotea), construction (Benders), storage solutions (Storeganizer), and non-profit sectors (Viggofoundation). The company positions itself as a 'totalleverantör' (total supplier) providing the full packaging chain from consumables through machinery and service to inventory management. The firm is privately held with no external funding rounds, institutional investors, or M&A activity disclosed. Recent strategic focus includes alignment with the EU Packaging and Packaging Waste Regulation (PPWR), positioning the company to help customers reduce packaging volume through automated solutions. Geographic scope remains domestic Sweden with no disclosed Nordic or international expansion.

Name

Satisfied

Legal name

Nöjd AB

Website

https://nojd.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Nöjd AB is a Swedish B2B wholesale distributor of transport packaging materials and machinery, offering corrugated cardboard, plastics, cushioning, tape, pallets, and wooden packaging to Swedish businesses through a tiered e-commerce platform, with revenue exceeding 600 million SEK.

Ownership category

akta.pro rank

Product category

Industrial Packaging Distribution

NAICS

Industrial Supplies Merchant Wholesalers (423840), Industrial Machinery and Equipment Merchant Wholesalers (42383)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Durable Goods (5000), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Bulk Packaging Filling/Discharge Systems & Handling Aids (Spouts, Lifting, Dischargers) (IMALAGAI)

Keywords

• Wholesale packaging supplies
• Corrugated boxes wholesale
• Transport packaging solutions
• Packaging machinery distribution
• Industrial packaging materials

Headquarters

HQ city

Bålsta

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Packaging Materials Sales: Revenue generated from the wholesale sale of packaging and transport packaging materials including corrugated boxes (wellpapp), plastic films, tape, wooden pallets, cushioning materials, and packaging machinery. Products are sold in bulk quantities with tiered pricing (HELPALL, HALVPALL, KOLLI).
2. Packaging Machinery Sales and Service: Sale and servicing of packaging machines including taping machines, strapping machines, stretch film machines, and automated carton machines.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Satisfied (Nöjd AB) is a B2B wholesale distributor of transport packaging supplies, selling corrugated cardboard boxes, plastic films and bags, cushioning/shock absorption materials, tapes, pallet packaging (stretch film, straps, edge protectors), wooden packaging (pallets, crates), and packaging machinery to Swedish business customers through a login-gated e-commerce portal. The company positions itself as a total supplier covering the entire packaging chain from consumables through machines and service to inventory management.

Product overview

Nöjd AB (Satisfied) is a total supplier of packaging and mailing solutions, primarily focused on transport packaging. The company operates as a platform of product categories rather than a single unified product, offering Well (corrugated cardboard boxes), Plast (plastics), E-Handel (e-commerce solutions), Stötdämpning (shock absorption/cushioning), Tejp (tape), Pallemballage (pallet packaging), Träemballage (wood packaging), Maskiner (machines), and Övrigt (miscellaneous supplies). The core offering includes corrugated boxes in various formats (tape boxes, mailers, double-wall boxes), plastic films and bags, protective cushioning materials, strapping and taping solutions, wooden pallets and crates, packaging machinery, and related supplies. The company serves as a one-stop solution provider for the entire packaging chain from consumables through machines and service to inventory management.

Differentiator

Problem solved

Functional benefit

Products and services

• Well (Corrugated Cardboard Boxes) Corrugated cardboard boxes and packaging solutions including tejplådor (tape boxes), wellådor (corrugated boxes), varubrev (mailers), dubbelwellådor (double-wall boxes), and various box formats for shipping and storage. Sold to Swedish business customers.
• Plast (Plastic Packaging) Plastic packaging materials including folie (film), påsar (bags), blixtlåspåsar (zip bags), e-handelspåsar (e-commerce bags), säckar (sacks), krympfilm (shrink wrap), and various plastic films for transport and product protection.
• Stötdämpning (Shock Absorption / Cushioning) Cushioning and protective packaging materials including bubbelfolie (bubble wrap), bubbelpåsar (bubble bags), foam, paper padding, packing chips, and related protective materials for fragile goods in transit.
• Tejp (Packaging Tape) Packaging tapes including packtejp (packing tape in brown, transparent, white, printed), tape holders, masking tape, strapping tape, and double-sided tape for box sealing and bundling.
• Pallemballage (Pallet Packaging) Pallet packaging solutions including handsträckfilm (hand stretch film), machine stretch film, top covers, edge protectors, plastic and polyester straps, steel straps, and pallet interleaves for palletized shipping.
• Träemballage (Wood Packaging) Wooden packaging including disposable pallets, euro pallets, plastic pallets, pallet collars, pallet lids, timber, and wooden boxes for heavy-duty transport and shipping.
• Maskiner (Packaging Machinery) Packaging machinery including bag packaging machines, automatic carton machines, volume measurement machines, cushioning machines, strapping machines, stretch film machines, tape machines, and label printers, plus spare parts and service.
• E-Handel (E-commerce Packaging Solutions) Packaging solutions targeted at e-commerce businesses, bundling smart packaging, packaging machines, filler/cushioning materials, and transport labels for online retail fulfillment.
• Övrigt (Miscellaneous Packaging Supplies) Additional packaging supplies including marking pens, box cutters, copy paper, paper tubes, packing slip envelopes, labels, paper towels, rubber bands, staples, desiccants, gloves, address labels, cleaning supplies, and single-use items.
• Smarta förpackningar (Smart Packaging) Innovative packaging solutions designed for efficiency and automation, including tejplådor (tape boxes) with self-adhesive tape for easy box formation and opening, tailored for automated e-commerce fulfillment.

Quantifiable outcome

• Technical solutions and automation helping customers reduce packaging dimension, minimize air in packaging, reduce material consumption, and improve processes.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered not specified.

• Apoteanot specifiedOthersApotea is an e-commerce company featured as a collaboration partner (samarbetspartners) on the Nöjd AB website. Apotea is a Swedish online pharmacy retailer.
• Bendersnot specifiedOthersBenders is a construction/building materials company featured as a collaboration partner on the Nöjd AB website.
• Storeganizernot specifiedOthersStoreganizer is a storage solutions company featured as a collaboration partner on the Nöjd AB website.
• Viggofoundationnot specifiedOthersViggofoundation is a non-profit organization featured as a collaboration partner on the Nöjd AB website.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Nefab: Nefab is a Swedish-headquartered global provider of engineered packaging, packaging services, and complete packaging solutions. Rooted in Sweden with overlapping product range and industrial customer base, it is a closely comparable peer.
• Antalis: Antalis is a leading European B2B distributor of packaging, paper, and visual communication products. Operates a similar wholesale distribution model serving industrial and commercial customers across multiple packaging categories in overlapping geographies.
• RAJA Group: RAJA Group is Europe's largest B2B distributor of packaging supplies, offering a multi-category catalog (boxes, protection, sealing, pallet wrapping, machinery) nearly identical to Nöjd's range. The B2B wholesale distribution model with tiered pricing and e-commerce ordering is directly comparable.
• Boxon: Boxon is a Nordic packaging company offering sustainable packaging solutions, automated packaging systems, and consumables. Direct geographic overlap with Nöjd in Sweden and overlapping product portfolio make it a natural direct competitor.
• Multicell: Multicell is a Swedish packaging distributor offering protective packaging, custom-designed packaging solutions, and packaging machinery. Direct one-to-one overlap with Nöjd's product portfolio and domestic customer base.

Broad incumbents

• DS Smith: DS Smith is a global provider of sustainable packaging solutions, recycled paper, and plastics. While primarily a packaging manufacturer, it also offers packaging services and distribution across Europe serving comparable industrial customers.
• Smurfit Kappa: Smurfit Kappa is one of the world's largest paper-based packaging manufacturers. As a vertically integrated player in corrugated packaging (a key Nöjd category), it represents a structural supply-chain counterpart and a potential disintermediation threat.
• Bunzl: Bunzl is a global distribution and outsourcing company with a large packaging segment. Operates a similar B2B distribution model but at vastly greater scale and geographic breadth than Nöjd, making it a broad incumbent rather than a direct competitor.
• Mondi: Mondi is an international packaging and paper group with operations across Europe including significant presence in corrugated and industrial bags. Comparable in product range and customer base to Nöjd but at far greater scale and vertical integration.

Emerging players

• Packhelp: Packhelp is an online packaging marketplace connecting brands with packaging suppliers across Europe. While primarily an e-commerce-focused platform, it represents an emerging digital distribution channel that increasingly overlaps with Nöjd's e-commerce customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/christernojdab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Satisfied