Mokum Made

What Mokum Made does

Mokum Made is a privately-held, Amsterdam-based streetwear brand founded in 2015, operating with 1–10 employees and selling through a Shopify-hosted direct-to-consumer e-commerce platform supplemented by physical shop locations in Amsterdam. The company designs and sells premium apparel — T-shirts ($38), hoodies ($104–$151), crewnecks/sweatshirts ($93–$128), and caps ($41–$47) — featuring curated Amsterdam street art and the city's 020 area code and three Andreas crosses as recurring brand motifs. Beyond apparel, the catalog includes a limited-edition Amsterdam Andreas Kruizen jewelry piece (necklace in 18K gold-plated or rhodium-plated silver, $174) and a photography book titled '1,2 1,2 – Portraits of Hip Hop' by Ilja Meefout ($59).

The core technology is a standard Shopify e-commerce storefront, with PCI-DSS-compliant payment processing inherited from Shopify's infrastructure; there are no proprietary technology platforms, APIs, or applications documented. Products are produced, checked, packed, and shipped manually from a single Amsterdam warehouse/distribution address at Frederik Hendrikstraat 160. The company ships internationally to 13+ countries across the EU, UK, North America, South America, Africa, Oceania, and Asia, with international delivery taking up to three weeks due to customs handling.

The business model is one-time transactional product sales to individual consumers, with no subscription, licensing, or wholesale B2B streams disclosed. Two customer segments are targeted horizontally: streetwear enthusiasts seeking authentic urban-culture apparel, and individuals with an Amsterdam connection (locals, expats, tourists) wanting city-themed merchandise. The company operates without external institutional funding — no funding rounds, parent company, or acquisitions are recorded in the available data — and partners selectively with designers (DHM Design for the 'Coat of Arms Amsterdam' collection) and content collaborators (Ilja Meefout, publisher Lecturis, and design studio Studio Wesseling for the photography book). Marketing is concentrated in organic social channels (Instagram, Facebook, Twitter, Pinterest) plus content marketing via the company's blog/news section.

Name

Mokum Made

Legal name

Mokum Made

Website

https://mokummade.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Mokum Made is a privately-held, bootstrapped Amsterdam streetwear brand (founded 2015, 1–10 employees) that designs and sells premium apparel and accessories featuring curated Amsterdam street art, shipping internationally through Shopify and operating physical shops in Amsterdam.

Ownership category

akta.pro rank

Product category

Premium Streetwear Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Premium streetwear
• Street art apparel
• Amsterdam fashion
• Urban clothing
• Designer merchandise

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of streetwear merchandise including T-shirts, hoodies, caps, crewnecks, and accessories. One-time purchase model for physical products. Also sells a photography book titled '1,2 1,2 – Portraits of Hip Hop' by Ilja Meefout.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mokum Made designs, curates, and sells premium streetwear apparel and accessories featuring Amsterdam street art motifs and cultural symbols (the 020 area code and Andreas crosses). The company retails its own branded merchandise — t-shirts, hoodies, sweatshirts, caps, jewelry, and a photography book — through a Shopify-powered e-commerce store and physical shop locations in Amsterdam, shipping internationally to consumers across Europe, North America, South America, Africa, Oceania, and Asia.

Product overview

Mokum Made is a premium streetwear brand from Amsterdam offering a focused product portfolio centered on apparel and street art merchandise. The core offering includes short-sleeve crew neck t-shirts (Mokum Made Crew Shirt, Mokum Made Member Shirt, DHM Shirt) and outerwear (Mokum Made Hoodie, Premium Hoodie Mokum Made, DHM Hoodie, DHM Crewneck, Sweatshirt Crew Neck). Headwear represents a significant product line with multiple cap styles (020 Cap Snapback, Amsterdam Cap, "A" Cap, Baseball Cap, 5 Panel Cap, Mokum Cap) across color variations. The brand also offers limited-edition jewelry (Amsterdam Andreas Kruizen Necklace) and a photography book (1,2 1,2 Portraits of Hip Hop). Products are distributed through a Shopify e-commerce platform, with the DHM collection representing a designer collaboration featuring high-density prints of Amsterdam's Coat of Arms.

Differentiator

Problem solved

Functional benefit

Products and services

• Mokum Made Crew Shirt
• Premium Hoodie Mokum Made
• Mokum Made Hoodie
• DHM Crewneck by Mokum Made
• DHM Hoodie by Mokum Made
• DHM Shirt by Mokum Made
• 020 Cap Snapback
• Amsterdam Cap
• "A" Cap
• Mokum Made Baseball Cap 020 Serie
• Mokum Made 5 Panel Cap 020 Serie
• Mokum Snapback Cap Mokum Serie
• Sweatshirt Crew Neck
• Mokum Made Member Shirt
• Amsterdam Andreas Kruizen Necklace
• 1,2 1,2 Portraits of Hip Hop Photography Book

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Ilja MeefoutminorStrategic or Co-development Partner · 27 November 2019Photographer and author who created the '1,2 1,2 – Portraits of Hip Hop' photography book sold by Mokum Made. The book features portraits of Hip Hop artists and represents Hip Hop art with a Hip Hop heart.
• LecturisminorStrategic or Co-development Partner · 1 January 2019Publisher of the '1,2 1,2 – Portraits of Hip Hop' photography book by Ilja Meefout.
• Studio WesselingminorStrategic or Co-development Partner · 1 January 2019Design studio responsible for the design of the '1,2 1,2 – Portraits of Hip Hop' photography book.
• DHM DesignminorStrategic or Co-development PartnerDHM Design is a design partner that creates high-density 2-color prints for Mokum Made products, specifically the 'Coat of Arms Amsterdam' design featured on DHM shirts, hoodies, and crewnecks.
• ShopifycoreTechnology or IntegrationE-commerce platform provider hosting Mokum Made's online store. Shopify provides the infrastructure for product sales, payment processing, and customer data management.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Daily Paper: Amsterdam-founded premium streetwear brand with strong cultural, art and African-inspired design language. Comparable premium price points and DTC-plus-physical retail model.
• The Hundreds: Los Angeles-based streetwear brand with strong city identity, graphic-led apparel, headwear and accessories, and DTC-plus-physical retail comparable to Mokum Made's mix.
• Norse Projects: Copenhagen-based premium streetwear/casualwear brand with strong city identity, premium materials and DTC-plus-wholesale distribution across EU and US.
• Soulland: Copenhagen-based premium streetwear brand with art and culture collaborations, similar product breadth (tees, hoodies, headwear) and DTC-plus-boutique distribution.
• Patta: Amsterdam-based streetwear and sneaker boutique and brand with strong ties to Amsterdam street culture. Most direct geographic and category peer to Mokum Made, with deeper catalog and broader international wholesale footprint.
• Aime Leon Dore: New York-based premium streetwear brand with city-pride aesthetic, premium hoodies and tees, and strong DTC plus flagship-retail model. Comparable premium ASP and curated-drop cadence.

Broad incumbents

• Supreme: Iconic New York streetwear brand built on limited drops, cultural cachet and DTC plus physical retail. Most relevant incumbent peer for drop mechanics and premium positioning.
• Stüssy: Global streetwear originator with strong identity-driven apparel, headwear and accessories. Comparable T-shirt and cap price architecture but vastly larger catalog, distribution and brand recognition.
• Carhartt WIP: European arm of Carhartt focused on workwear-rooted streetwear. Sells apparel, headwear and accessories via DTC and wholesale at premium price points with deep distribution across EU, US and Asia.

Emerging players

• Stampd: LA-based premium streetwear brand with minimalist aesthetic, DTC focus and limited drops. Smaller catalog but similar premium price architecture and artist/curator brand ethos.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mokummade
• Facebookfacebook.com/mokummade
• Instagraminstagram.com/mokummade
• Pinterestpinterest.com/mokummade

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mokum Made