What Quest Motors does

Quest Motors is an Indonesia-based electric two-wheeler manufacturer founded in 2021 and headquartered in Antapani, with R&D in Bandung and a sales showroom in Jakarta. The company designs, assembles, and sells a line of compact electric mini-bikes built on a shared Atom platform architecture: the foundational Atom Alpha (first-edition customizable e-bike, 960 Wh battery, ~24 km range), the Atom Sandbox (analogue entry-level variant, 480 Wh battery, ~16 km range), the Atom Stellar (space-themed limited edition of 30 units, sold out, 720 Wh battery, ~30 km range), and the Atom II flagship (1.2 kW BLDC motor, 72V 25Ah battery, up to 60 km range, 60 km/h top speed, dual suspension, app-connected). Underlying technology centers on BLDC hub motors, lithium battery packs, and a connected companion app called the Quest App that provides a digital garage, live location tracking, keyless lock/unlock, remote health check, trip history, and bike-profile customization. The Atom Alpha's modular platform allows owners to swap batteries, motors, wheels, and seats, and to customize branding, framing the product as both transportation and personal expression.

Quest Motors generates revenue primarily through one-time sales of electric two-wheelers and accessories (tires, seats, racks, custom paint, LED lighting, storage, acrylic replacement sets). Pricing for the Atom II is IDR 28,950,000 on the road in Jakarta; accessories range from IDR 300,000 to IDR 3,000,000+, and the Atom Stellar uses a non-refundable IDR 7,500,000 down-payment mechanic. Distribution is direct-to-consumer across the own e-commerce site, Tokopedia and Blibli marketplaces, WhatsApp pre-order and inquiry, and the Jakarta showroom, with the Quest App offered free as a retention layer rather than as a separate revenue stream. The company serves Indonesian urban individual commuters, lifestyle and collector enthusiasts (notably via Atom Stellar), and nascent B2B/corporate fleet customers, and surfaces brand and institutional partnerships (ITB, Pindad, OCBC, Mercure, Pullman, Len, Indigo, G20) on its website to reinforce domestic positioning. No external funding rounds, revenue figures, or institutional investors are disclosed.

Name

Quest Motors

Legal name

QUEST MOTOR

Website

https://questmotors.id

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Quest Motors is an Indonesia-based electric two-wheeler maker selling the customizable Atom mini-bike lineup (Alpha, Sandbox, Stellar, Atom II) with a connected Quest App, distributed directly to consumers via website, marketplaces, WhatsApp, and a Jakarta showroom.

Ownership category

akta.pro rank

Product category

Electric Two-Wheelers

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-Bikes & Electric Bicycles (CRACASAA)

akta.pro secondary industries

E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Electric two-wheelers
• Electric mini bikes
• Urban electric mobility
• Lifestyle e-bikes
• E-bike accessories

Headquarters

HQ city

Antapani

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Electric Two-Wheeler Sales: Primary revenue from selling electric mini bikes and e-bikes directly to consumers. Products include Atom II (lifestyle mini bike), Atom Stellar (space-themed special edition), Atom Sandbox (analogue entry-level), and Atom Alpha (first edition, customizable). Sales conducted via website, WhatsApp, marketplace, and showroom.
2. Accessories and Spare Parts: Sale of accessories for Atom II including tires (Mizzle M-08, M-09, M-10, M-12), seats (Long Seater, Short Extra Seat), racks (Side Rack, Rear Cargo Rack, Front Rack), custom paint, LED lighting, storage bags, and acrylic replacement/color sets.
3. Quest App (Free Service): The companion smartphone app is provided as a free service to support the hardware product ecosystem and enhance the overall ownership experience. It currently does not generate direct revenue but supports customer retention and product value.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Quest Motors designs, manufactures, and sells electric mini bikes and lifestyle e-bikes (the Atom series — Atom Alpha, Atom Stellar, Atom Sandbox, Atom II) for urban commuting and personal expression in Indonesia, complemented by a range of branded accessories (tires, seats, racks, custom paint, lighting, storage) and a connected Quest App companion ecosystem. Sales are made direct-to-consumer through the company's website, Indonesian marketplaces, WhatsApp, and a Jakarta showroom.

Product overview

Quest Motors offers a line of electric mini-bikes and motorcycles centered on the Atom platform. The portfolio includes the foundational Atom Alpha (first edition), the space-themed special edition Atom Stellar, the affordable analogue Atom Sandbox, and the latest Atom II lifestyle mini bike. The products share the Atom platform architecture with common components. Quest also offers a companion Quest App that connects to their bikes, providing digital garage features, location tracking, and remote control capabilities. A range of accessories including tires, seats, racks, and customization options is available for the Atom II.

Differentiator

Problem solved

Functional benefit

Products and services

• Atom Alpha The first-edition Atom electric mini bike from Quest Motors: a simple, compact electric bike suitable for short to medium distance urban commutes, designed as a reminiscence of a classic motorcycle with an emphasis on simplicity, sustainability, and customizable skins and parts. Targeted at individual urban consumers seeking an entry point to the Atom platform.
• Atom Stellar A limited space-themed special edition electric bike based on the Atom Alpha chassis, featuring spacecraft-inspired design with multi-layered aluminum construction and dual front and rear lights resembling jet propulsion. Limited to 30 units worldwide and sold out. Targeted at collectors, astrophiles, sci-fi enthusiasts, and lifestyle buyers.
• Atom Sandbox An affordable analogue version of the Atom Alpha featuring classic dials and gauges for a nostalgic, minimalist ride; no connectivity features. Designed to be customizable using spare parts from other brands. Targeted at entry-level individual consumers seeking a basic, customizable Atom-platform e-bike.
• Atom II The flagship lifestyle mini electric bike in Quest Motors' lineup: a fun, compact e-bike with up to 60 km range, 60 km/h top speed, dual front and rear suspension, an adjustable and foldable steering module for compact storage, and digital connectivity via the Quest App. Targeted at urban individual consumers seeking a premium, connected lifestyle e-bike.
• Atom II Accessories A standalone line of branded accessories for the Atom II, including tires, seating options, cargo racks, custom paint, LED lighting, storage bags, and acrylic replacement/custom color sets. Sold as individual units with installation included on pre-delivery bikes. Targeted at existing Atom II owners customizing their vehicles.

Quantifiable outcome

• Atom II delivers up to 60 km range on a single charge with 72V 25Ah battery
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• ITB (Institut Teknologi Bandung)minorStrategic or Co-development PartnerInstitut Teknologi Bandung (ITB) is shown in the 'Empowered by our innovation' partners section on the Quest Motors website. ITB is a leading Indonesian technical university known for engineering and technology research.
• MercureminorStrategic or Co-development PartnerMercure is shown in the 'Empowered by our innovation' partners section on the Quest Motors website. Mercure is an Accor hotel brand. The nature of the partnership (hospitality collaboration, corporate stays, or other) is not explicitly described.
• PullmanminorStrategic or Co-development PartnerPullman is shown in the 'Empowered by our innovation' partners section. Pullman is an Accor hotel brand targeting business and upscale travelers. Nature of partnership with Quest Motors is not explicitly described.
• OCBCminorStrategic or Co-development PartnerOCBC (PT Bank OCBC NISP Tbk) is shown in the 'Empowered by our innovation' partners section. OCBC is a major Indonesian bank. Nature of partnership (financing, corporate banking, or other) is not explicitly described.
• PindadminorStrategic or Co-development PartnerPindad is shown in the 'Empowered by our innovation' partners section. Pindad (PT Pindad) is an Indonesian state-owned defense and security industrial company. Nature of collaboration is not explicitly described.
• G20minorOthersG20 is featured in the 'Empowered by our innovation' partners section. Likely refers to involvement in or recognition during Indonesia's G20 presidency events in 2022, rather than a formal partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NIU Technologies: Global smart electric scooter company with connected app ecosystem and premium design positioning. Highly comparable business model and product philosophy to Quest, though operating globally rather than Indonesia-only.
• Honda Indonesia (PT Astra Honda Motor): Dominant incumbent in Indonesia's motorcycle market with announced electric roadmaps. Operates as the broad competitive backdrop Quest must beat on distribution, brand, and service network even though its core product today is ICE.

Direct peers

• Viar Motor Indonesia: Established Indonesian motorcycle and electric three-wheeler maker offering electric two-wheeler variants (Viar Q1, e-Go) targeted at the same Indonesian commuter and fleet buyer as Quest. Comparable in product line and geographic focus.
• Gesits: Indonesian electric motorcycle manufacturer with government backing, producing the Gesits G1 e-scooter aimed at the same Indonesian urban commuter segment as Quest's Atom line. Closest direct competitor on product category, geography, and target buyer.
• Alva (Electra Mobilitas Indonesia): Indonesian electric motorcycle brand offering connected e-motorcycles with smartphone apps, targeting urban Indonesian riders with premium positioning similar to Quest. Overlaps on product category, target market, and connected-vehicle differentiator.
• Polytron (PT Hartono Istana Teknologi): Indonesian electronics conglomerate that has entered the electric two-wheeler market with the Fox-R and Fox-S e-motorcycles, selling through a deep Indonesian distribution network. Comparable on product category and Indonesian consumer market.
• United E-Motor: Indonesian electric motorcycle brand offering affordable e-bikes and e-scooters (United T1800, MX1200) targeted at Indonesian urban commuters. Comparable in product category, geographic focus, and price-sensitive consumer base.
• Volta (PT NFC Indonesia): Indonesian electric motorcycle and battery-swap operator (Volta Virgo, Volta 401) targeting Indonesian commuters with affordable e-mopeds. Comparable on product, target segment, and Indonesian market.
• Smoot Motor Indonesia: Indonesian electric scooter brand selling connected e-motorcycles with app features (Smoot Tempur, Smoot Zuzu), overlapping with Quest on connected e-moped positioning and Indonesian consumer market.

Regional players

• Selis (PT Juara Utama Sakti): Indonesian e-bike and e-scooter brand offering affordable electric bicycles with a broad product portfolio. Comparable in product category and Indonesian market but positioned at lower price points than Quest's premium Atom line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/quest.motors
• LinkedInlinkedin.com/company/questmotors

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quest Motors