Skram Consulting

What Skram Consulting does

Skram Consulting is a privately held, founder-operated Internet development and marketing firm founded in 2002 by Peter Skram and headquartered in Fort Collins, Colorado. The firm provides custom website development, internet application development, ecommerce implementation, Flash animation and interactive media, SEO and internet marketing, web hosting setup, domain transfers, and general technology consulting. Technical capabilities span HTML, Flash, CSS, DHTML, custom XML-driven content management systems, and platform-specific implementations on ecommerce tools such as eWinery and Yahoo! Store. The firm frequently delivers custom solutions such as large portfolio management systems, dynamic HTML scrollbars, database migration plans (e.g., Microsoft Access to SQL), and Lotus Notes template integrations for enterprise clients.

The business model is professional services on a project-by-project basis, with no publicly disclosed pricing, no recurring SaaS revenue, and no retainer contracts evident in the data. Go-to-market runs through two channels: direct client engagements (enterprise, government, and mid-market clients such as Robert Mondavi Wines, City of Oakland, Avery Dennison, Aurora Foods, and various wineries) and a channel-partner model built primarily around a long-standing relationship with CF Napa, LLC, a brand design agency that retains Skram as its technical implementation partner. Skram does essentially no outbound marketing, relying on portfolio referrals and the CF Napa pipeline.

Customer segments span wine and beverage (primary vertical), government/municipal, design and branding firms, real estate and construction, and automotive. The wine vertical is by far the deepest, with engagements across more than half a dozen premium Napa and Mendocino wineries. The firm is a small boutique (contested firmographic data: 11-50 range externally, but internal assessment suggests 1-5), is bootstrapped with no external funding, and shows no recent portfolio updates beyond 2017.

Name

Skram Consulting

Legal name

Skram Consulting

Website

https://skramconsulting.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Skram Consulting is a Fort Collins, Colorado-based boutique web development and internet marketing firm founded in 2002, serving wineries, government, and enterprise clients directly and through its core partnership with brand design agency CF Napa.

Ownership category

akta.pro rank

Product category

Web Development and Internet Marketing Services

NAICS

Marketing Consulting Services (541613), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Innovation, Product & R&D Consulting (BPAHACAM)

Keywords

• Web development services
• Internet marketing services
• Search engine optimization
• Ecommerce implementation
• Web design consulting

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services - Web Development: Project-based web development and internet application development services. The company is retained by clients and design firms to implement websites, ecommerce platforms, and ongoing maintenance.
2. Internet Marketing Services: Search Engine Optimization and internet marketing services provided on a project or retainer basis.
3. Technology Consulting: General technology and network consulting services, including web hosting setup, domain transfers, and technology troubleshooting.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Skram Consulting is an internet development and marketing firm that provides website and internet application development, search engine optimization, web hosting setup and domain transfers, online brand and identity development, information and graphic design, and general technology and network consulting. Services are delivered both directly to businesses and organizations, and as a technical implementation partner to design and branding agencies.

Product overview

Skram Consulting is an Internet development and marketing firm offering a broad range of services to clients and through partnerships with design and branding firms. The company provides six core service offerings: Website and Internet Application Development, Internet Marketing and SEO, Web Hosting Setup and Domain Transfers, Online Brand and Identity Development, Information and Graphic Design, and General Technology and Network Consulting. These services are primarily delivered as consulting engagements rather than packaged software products, with the company acting as implementation partner for design agencies and direct service provider for businesses needing web development and digital marketing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Website and Internet Application Development

Quantifiable outcome

• Successfully launched Carmen Sandiego into virtual world with initial web presence
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

24 partnerships are on record, tiered core, notable and minor.

• CF Napa, LLCcoreImplementation/ SI/ Consulting Partner · 1 January 2017Long-standing strategic partnership where CF Napa retains Skram Consulting for Flash development, web implementation, and ongoing maintenance. CF Napa provides user interface design and project management while Skram handles technical implementation. Worked together on 200+ page portfolio sites, ecommerce implementations for wineries, and various client projects including Robert Mondavi Wines, Fetzer Winery, and CF Napa's own website refresh.
• Avery DennisonnotableTechnology or IntegrationSkram Consulting (through Bedrock Branding) coordinated translation of visual designs into Lotus Notes site templates that could overlay Avery Dennison's company-wide Lotus Notes data backend. Coordinated actions of four companies including Addison Design and Datahouse.
• Addison DesignminorStrategic or Co-development PartnerProvided user interface designs for Avery Dennison project. Skram Consulting (through Bedrock Branding) translated these designs into website templates.
• Broederbund SoftwareminorImplementation/ SI/ Consulting PartnerBedrock Branding (with Skram Consulting) developed initial Carmen Sandiego web presence that successfully launched the brand into the virtual world.
• Atelier AmericaminorImplementation/ SI/ Consulting PartnerBedrock Branding managed development of online gallery for provider of proprietary high quality masterwork art reproductions.
• AtMadison.comminorImplementation/ SI/ Consulting PartnerBedrock Branding developed demonstration versions of critical website sections for leading online advertising and marketing firm. Presentations to venture capitalists were successful and additional funding was procured.
• Refreshment BrandsminorImplementation/ SI/ Consulting PartnerSkram Consulting retained by CF Napa to implement Flash brand promotion site for new infused vodka beverage ENVY targeting hip-hop market.
• United Way of the Bay AreaminorImplementation/ SI/ Consulting PartnerBedrock Branding developed website for holiday giving program Homepage for the Holidays with high profile sponsors including Barry Bonds Family Foundation.
• World of FlowersminorImplementation/ SI/ Consulting PartnerYahoo! Store based e-commerce site for group of investors and flower growers positioning themselves as premier grower-direct flower source on the Web.
• City of OaklandnotableImplementation/ SI/ Consulting PartnerBedrock Branding developed municipal website in preparation for ICSC development conference. Site was later transitioned into official City of Oakland website.
• Aurora Foods, Inc.notableImplementation/ SI/ Consulting PartnerBedrock Branding developed website to support Aurora Foods' impending IPO for manager of well-known food brands.
• Bedrock BrandingcoreImplementation/ SI/ Consulting PartnerFounder Peter Skram served seven years as Technology Principal for Bedrock Branding before founding Skram Consulting. Many early projects were delivered through Bedrock Branding partnership. The firm developed broad knowledge of brand development and marketing during this period.
• Concha y TorominorImplementation/ SI/ Consulting PartnerNew owners of Fetzer Winery retained CF Napa Brand Design to design and implement site on eWinery platform. Skram Consulting provided technical implementation.
• 75 Wine Company (Tuck Beckstoffer)minorImplementation/ SI/ Consulting PartnerNew winery venture of Tuck Beckstoffer of renowned Napa Valley Beckstoffer Family needed web presence. CF Napa provided design, Skram Consulting built site, produced Flash animation, and deployed.
• John Fetzer and Patty Rock (Saracina Vineyards)minorImplementation/ SI/ Consulting PartnerProprietors of growing winery in Mendocino County retained CF Napa, LLC and Skram Consulting to bring their vision to fruition.
• Sterling Cross CreativeminorImplementation/ SI/ Consulting PartnerPackaging design firm retained Skram Consulting to analyze and update Flash website to improve search engine positioning. Site now discoverable on major search engines.
• eWinery PlatformcoreTechnology or IntegrationEcommerce platform used for implementing winery websites including Robert Mondavi Wines and Fetzer Winery. Skram Consulting specializes in implementation of designs on eWinery platform.
• City of EvansminorImplementation/ SI/ Consulting PartnerCity of Colorado retained Skram Consulting to procure new hosting, move site, and take over maintenance. Substantially reduced city's website-related spending.
• Auto Collision ExpertsminorImplementation/ SI/ Consulting PartnerRepair arm of Vanworks, Inc. needed web presence. Skram Consulting developed website and negotiated purchase of preferred domain from reseller at reduced price.
• Lynch VineyardsminorImplementation/ SI/ Consulting PartnerBoutique winery needed refresh of website communicating sophistication of premier Lynch brand and accessibility of consumer brand Napa Dan. Implemented with clean designs from CF Napa.
• San Francisco Eye InstituteminorImplementation/ SI/ Consulting PartnerEye healthcare practice retained Skram Consulting to build and deploy site and develop SEO plan. Design provided by Sandra Koenig.
• Vanworks, Inc.minorImplementation/ SI/ Consulting PartnerOne of largest van and truck conversion companies had issues with hosting, CMS usability, and ecommerce underperformance. Skram Consulting moved website, converted to HTML, and improved Everest Advanced ecommerce.
• Bedrock CompaniesminorImplementation/ SI/ Consulting PartnerBusiness promotion website development through partnership with predecessor firm Bedrock Branding.
• Identity ServicesminorImplementation/ SI/ Consulting PartnerWebsite development for identity services company with V1 and V2 versions. Site partially extant as sub-sections.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ironpaper: Ironpaper is a B2B digital agency offering web design, development, and marketing services. Its focus on outcomes-driven website builds for business clients parallels Skram's emphasis on 'form and function connected to the bottom line.'
• Bop Design: Bop Design is a boutique B2B web design and digital marketing agency emphasizing brand-aware website builds for mid-market clients. It is comparable to Skram in size, vertical-led focus, and brand-meets-technology value proposition.
• Lounge Lizard: Lounge Lizard is a boutique web design and digital marketing agency that combines branding, design, and technical implementation. Its service mix and B2B brand-building focus closely mirror Skram Consulting's positioning.
• Straight North: Straight North is a web design and internet marketing agency offering development, SEO, and branding services. Its integrated web-plus-marketing model and SMB/mid-market customer profile align with Skram Consulting's offerings.
• SmartSites: SmartSites is a full-service digital agency providing web design, development, and SEO. Like Skram, it sells project-based and retainer engagements combining web build-out with marketing services to business clients.
• Coalition Technologies: Coalition Technologies is a full-service web design, development, and SEO agency serving ecommerce and brand clients. Like Skram, it pairs technical implementation with digital marketing services and works with brand-led mid-market and enterprise customers.
• OuterBox: OuterBox is an ecommerce web design and development agency specializing in platforms like Magento, Shopify, and BigCommerce. It directly compares to Skram Consulting in its focus on ecommerce implementation for brand-driven clients, including wine and beverage brands, with similar boutique scale.
• Blue Water Marketing: Blue Water Marketing is a smaller boutique digital marketing and web development firm. Comparable in scale to Skram Consulting, with a similar combination of web build, SEO, and brand-focused services.

Broad incumbents

• WebFX: WebFX is a much larger, established full-service internet marketing and web development firm offering SEO, design, and development. It overlaps with Skram's services but at significantly greater scale and broader service portfolio.
• Scorpion: Scorpion is a larger digital marketing and technology company offering website development, SEO, and branding. It operates in the same general category as Skram Consulting but with substantially broader capabilities and scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skram Consulting