Stadtbäckerei Engelbrecht

What Stadtbäckerei Engelbrecht does

Stadtbäckerei Engelbrecht is a privately held, family-owned traditional bakery headquartered at An der Feuerwache in Bremerhaven, Germany, founded in 1903. The company operates over 20 specialty retail stores (Fachgeschäfte) and integrated café locations across the greater Bremerhaven metropolitan area, positioning itself as the only family bakery in that market. Its core offering is handcrafted, daily-fresh baked goods produced on site using traditional stone-baking methods (auf Stein gebacken) and proprietary in-house recipes, with regional ingredient sourcing emphasized as a quality differentiator.

The product portfolio centers on fresh bread, rolls, and pastries, extended by seasonal specialties such as pumpkin (Kürbis) items and 120-year jubilee products (HAFER-ZWILLING, grill breads). Adjacent revenue lines include café service (breakfast, coffee, cake) at retail locations, customizable gift vouchers distributed through the Bonvito e-commerce platform, and the Genusskarte reloadable loyalty/stored-value payment card introduced in 2022. Distribution is exclusively direct-to-consumer through owned physical storefronts, supported by a brand website and Instagram/Facebook marketing channels.

The business model is straightforward retail: revenue is generated through walk-in transactions at the 20+ stores, with no disclosed wholesale, B2B, or franchise streams. Pricing is undifferentiated point-of-sale item pricing and is not publicly disclosed. The company is family-owned with no parent entity, no disclosed investors, and no public listing; it operates with a headcount of 51–100 employees. Supplier relationships are regional and long-standing, including flour/ingredient partners (Roland-Mehl, Abelmann, Muehlenbeck, Quast, Schlosshauer), wholesale distribution (BAEKO, Grossmarkt), and coffee supply (HEIMBS).

Name

Stadtbäckerei Engelbrecht

Legal name

Stadtbäckerei Engelbrecht

Website

https://stadtbaeckerei-engelbrecht.org

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

51–100 employees

Short description

Stadtbäckerei Engelbrecht is a family-owned traditional bakery founded in 1903 in Bremerhaven, Germany, operating over 20 specialty stores and cafés that serve locally produced stone-baked bread, pastries, and seasonal specialties to consumers in the greater Bremerhaven area.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Artisanal & Craft Bakeries (CRAHAGAA), Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

Keywords

• Artisan bakery products
• Stone-baked bread
• Bakery retail stores
• Fresh baked goods
• Traditional bakery café

Headquarters

HQ city

Bremerhaven

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Direct sales of freshly baked bread, pastries, and specialty items through owned retail stores. Revenue generated from walk-in customers purchasing daily baked goods, breakfast offerings, coffee, and cakes. The company also operates café locations within stores.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Stadtbäckerei Engelbrecht is a family-owned traditional bakery that produces and sells handcrafted, stone-baked breads, rolls, pastries, and cakes daily from its production facility in Bremerhaven. Its products are distributed through more than 20 company-operated specialty stores (Fachgeschäfte) and integrated cafés across the greater Bremerhaven area, complemented by seasonal specialties, a loyalty card (Genusskarte), and printable gift vouchers.

Product overview

Stadtbäckerei Engelbrecht is a traditional family bakery offering a unified product portfolio centered on handcrafted baked goods baked fresh daily since 1903. The core offering consists of stone-baked breads and pastries (HAFER-ZWILLING, grill breads), complemented by seasonal specialties (pumpkin products) and anniversary items. Additional products include gift vouchers through Bonvito, a Genusskarte loyalty/payment card, and café services at their 20+ specialty stores throughout the Bremerhaven area.

Differentiator

Problem solved

Functional benefit

Brands

• Genusskarte: Loyalty card system allowing customers to collect points and pay with stored value at store registers.
• Engelbrecht Mein Stadtbäcker

Products and services

• Frische Backwaren (Daily Fresh Baked Goods) Handmade bread, rolls, pastries, and cakes baked fresh daily using traditional craftsmanship and regional ingredients, sold to walk-in consumers at the bakery's specialty stores.
• Stein gebackene Backwaren (Stone-Baked Products) Traditional stone-baked breads and pastries, including specialty items such as HAFER-ZWILLING (Oat Twins) and grill breads, distinguished by a distinctive texture and flavor from stone-baking.
• Saisonale Produkte (Seasonal Products) Seasonal specialties including pumpkin (Kürbis) products and anniversary items for the 120-year jubilee, rotating through the bakery's specialty stores.
• Gutschein (Gift Voucher) Customizable gift voucher redeemable for handmade baked goods at the bakery's specialty stores, available for online purchase and home printing via the Bonvito platform.
• Genusskarte (Loyalty / Stored-Value Card) Stored-value loyalty card that customers scan at the register to collect loyalty points and pay with accumulated credit, eliminating the need for cash at specialty stores.
• Caféhaus-Services (Café Services) Breakfast service and café offerings including coffee and cake, available at the bakery's 20+ specialty stores for in-store consumption.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor.

• BAEKOminorOthersIngredient supplier for bakery operations
• GrossmarktminorOthersWholesale/food distribution partner
• AbelmannminorOthersRegional ingredient supplier partner
• HEIMBSminorOthersCoffee supplier for café operations
• MuehlenbeckminorOthersRegional ingredient supplier
• QuastminorOthersRegional ingredient supplier
• Roland-MehlminorOthersFlour/ingredient supplier for baking
• SchlosshauerminorOthersRegional ingredient supplier

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bäckerei Junge: Family-owned German retail bakery chain headquartered in Hamburg, operating owned stores in northern Germany with on-site traditional production. Highly comparable to Engelbrecht in business model (retail bakery + café), heritage positioning, family ownership, and regional concentration.
• Der Beck GmbH: German traditional bakery chain with multiple retail stores including café service in northern Germany. Comparable to Engelbrecht in retail bakery + café format, multi-store regional footprint, and traditional handcraft branding.
• Bäckerei Görtz: Traditional Hamburg-headquartered family bakery chain (Stadtbäckerei) with retail stores across northern Germany and on-site stone-oven craft production. Directly comparable to Engelbrecht as a multi-store northern German Stadtbäckerei combining craft baking, café service, and family-bakery brand positioning.
• Back-Factory: German café-bakery self-service chain with multiple storefronts across Germany offering fresh bakery products combined with coffee and breakfast. Closely comparable on the retail bakery + café integration model and multi-store footprint, though with a more standardized, franchise-leaning positioning versus Engelbrecht's artisanal family-bakery identity.
• Bäckerei Becker: Multi-generation family-owned German retail bakery chain operating multiple stores with bakery cafés in Hesse and surrounding regions. Comparable on the multi-store family bakery + café model and traditional craftsmanship positioning.

Broad incumbents

• Harry-Brot: Germany's largest industrial bread and bakery manufacturer producing bread and rolls for retail and foodservice. Comparable to Engelbrecht in bakery-products category but as a mass-production supplier rather than a retail bakery operator.
• Schäfer's Brot- und Backwaren: German retail bakery brand operating as part of larger Aryzta/Schäfer's Group with storefronts across multiple regions. Comparable on the retail bakery storefront format, though at much broader scale than Engelbrecht's single-region footprint.
• Kamps (Lieken Brot- und Backwaren): One of Germany's largest retail bakery chains with hundreds of stores nationwide, owned by Aryzta's European operations. Comparable to Engelbrecht in retail bakery products but operates at much larger national scale and with more standardized, industrial-production-backed supply chain.

Regional players

• Bäckerei Lange GmbH & Co. KG: Family-run bakery chains in various German regions combining traditional handcraft with multi-store retail models. Comparable to Engelbrecht on the regional retail bakery + café format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EngelbrechtMeinStadtbaecker
• Instagraminstagram.com/stadtbaeckereiengelbrecht/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadtbäckerei Engelbrecht