Nube Research
Nube Research is a Puerto Rico-based, woman-owned boutique market research firm that designs custom consumer insights programs, including multi-day diary studies, neuro/biometrics, and conversational surveys, for enterprise clients such as Meta, Google, Twitter, Airbnb, and T-Mobile.
- Company typePrivate
- Founded2014
- HeadquartersCalifornia, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Nube Research does
Nube Research (legal entity Nube Group LLC) is a privately held, minority-owned and woman-owned boutique consumer insights and market research firm founded in 2014 and headquartered in San Juan, Puerto Rico. The company designs custom research programs for enterprise clients across Technology, Social Media, Food & Beverage, Hospitality, Telecommunications, Banking, Advertising, and Sports/Fitness, with named customers including Meta, Google, Twitter, Airbnb, General Mills, T-Mobile, Banco Popular, Publicis, and Strava. Its service portfolio centers on a "custom toolbox" of methodologies, with Multi-Day Digital Journeys (an up-leveled diary-study format) as the flagship, complemented by Fireside Interviews, Neuro/Biometrics, Conversational Surveys, Social Listening, Insight Deep Dives, and a lighter Rapid Research Program.
Nube Research firmographics
Firmographics- Name
- Nube Research
- Legal name
- Nube Group LLC
- Website
- https://thinknube.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nube Research is a Puerto Rico-based, woman-owned boutique market research firm that designs custom consumer insights programs, including multi-day diary studies, neuro/biometrics, and conversational surveys, for enterprise clients such as Meta, Google, Twitter, Airbnb, and T-Mobile.
- Ownership category
- akta.pro rank
Nube Research industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE)
Keywords
Where Nube Research is headquartered
LocationHeadquarters
- HQ city
- California
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Nube Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Research Programs: Bespoke research services designed for each client's unique needs. Services range from rapid lightweight research to deep comprehensive studies including foundational research, diary studies, social listening, survey programs, and biometrics.
- Research Arm Partnership: Ongoing research partnership model where Nube becomes an extension of client's team, handling all moderating, synthesis, or full research program design and execution.
- Rapid Research Program: Lightweight research for tactical, iterative and pressing questions that don't require traditional research bulk and length.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Nube Research product offering
Product offeringCore offering
Nube Research is a boutique market research firm that delivers custom consumer insights and research programs to enterprise clients. Services span Multi-Day Digital Journeys (diary studies), Fireside Interviews, Neuro/Biometrics, Conversational Surveys, Social Listening, and Insight Deep Dives, supported by an AI-powered insights platform called ThinkNube.ai. They embed as part of the client's research team, handling design, moderation, synthesis, and storytelling end-to-end.
Product overview
Nube Research is a minority-owned, woman-owned boutique research firm offering a portfolio of consumer insights and market research services. The company's core technology product is ThinkNube.ai, an AI-powered insights platform. The service offering centers on a custom toolbox of research methodologies including Multi-Day Digital Journeys (their flagship diary study methodology), Fireside Interviews, Neuro/Biometrics, Conversational Surveys, Social Listening, and Insight Deep Dives, complemented by the Rapid Research Program for lightweight tactical needs. These services help brands with product development, go-to-market strategy, innovation, foundational research, design, customer experience, ideation, concept testing, and marketing strategy across USA, Latin America, Europe, and APAC markets.
Differentiator
Problem solved
Functional benefit
Products and services
- ThinkNube.ai AI-powered insights platform that serves as the technology component of Nube Research's market research offerings, enabling advanced consumer insights and data analysis for enterprise clients.
Companies that use Nube Research
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Nube Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Nube Research partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Nube Research competitors and assessment
Company assessmentBroad incumbents
- Ipsos: Ipsos is one of the world's largest market research conglomerates with a deep qualitative practice and global infrastructure — a broad incumbent competing for the same enterprise custom research budgets as Nube.
- Kantar: Kantar is a global insights and consulting powerhouse offering qualitative, quantitative, and brand research at scale — a broad incumbent and key competitor for multinational enterprise research engagements.
- Qualtrics: Qualtrics is an enterprise experience management platform with strong qualitative and survey capabilities — a broad incumbent whose software-led model competes with Nube's ThinkNube.ai platform ambitions.
Direct peers
- Gongos: Gongos is a mid-sized consumer insights agency specializing in qualitative research, co-creation, and community-based work — a direct comp in custom qual and human-centered research services.
- UserTesting: UserTesting operates a human-insights platform for UX and qualitative research, selling directly to the same product/CX research buyers Nube serves with its Fireside Interviews and UX research capabilities.
- Fieldwork Network: Fieldwork is a qualitative research firm operating focus group facilities and an in-house recruiting/mod infrastructure nationwide — a direct comp in qualitative service delivery and moderating depth.
- Dscout: Dscout is a research platform purpose-built around diary studies and multi-day in-context mobile research — directly comparable to Nube's flagship Multi-Day Digital Journeys methodology and its diary-study positioning.
- STRAT7 (formerly Bonamy Finch + insight platforms): STRAT7 is a mid-sized insights and analytics group with a dedicated qualitative and consumer practice — a direct comp for custom research programs targeting CPG and enterprise marketing teams.
- Behaviorally (formerly PRS): Behaviorally is a shopper and consumer behavior research firm known for behaviorally-focused qual/quant work, overlapping directly with Nube's fireside interview and behavioral research offerings.
- Kadence International: Kadence is a boutique global market research agency running multi-country qual and quant projects — directly comparable to Nube in scale, methodology mix, and multinational client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Nube Research social profiles
Digital presenceNube Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nube Research leadership team
Management profileNumber of profiles
Profiles8 records
Nube Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nube Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nube Research
What does Nube Research do?
Nube Research is a boutique market research firm that delivers custom consumer insights and research programs to enterprise clients. Services span Multi-Day Digital Journeys (diary studies), Fireside Interviews, Neuro/Biometrics, Conversational Surveys, Social Listening, and Insight Deep Dives, supported by an AI-powered insights platform called ThinkNube.ai. They embed as part of the client's research team, handling design, moderation, synthesis, and storytelling end-to-end.
Is Nube Research a public or private company?
Nube Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nube Research founded?
Nube Research was founded in 2014. It employs 11 to 50 people.
Where is Nube Research based?
Nube Research is headquartered in California, United States, in the North America region.
How does Nube Research make money?
Three revenue lines are on record. Custom Research Programs are the primary driver. The others are research Arm Partnership and rapid Research Program.
Who are Nube Research's main competitors?
Broad incumbents on record are Ipsos, Kantar and Qualtrics. Direct peers are Gongos, UserTesting, Fieldwork Network, Dscout, STRAT7 (formerly Bonamy Finch + insight platforms), Behaviorally (formerly PRS) and Kadence International.
Does Nube Research have an API?
No public API is recorded for Nube Research.
What industry is Nube Research in?
Nube Research's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAE, Qualitative Research (Focus Groups, IDIs, Ethnography). Its NAICS code is 54191 and its SIC code is 7310.