What FOX Sports Go does

FOX Sports Go is the digital streaming and mobile platform of FOX Sports, a division of Fox Corporation (NASDAQ: FOXA). It delivers live and on-demand coverage of major US sports properties including NFL, MLB, NBA, FIFA World Cup, INDYCAR, NASCAR, college football and basketball, PGA Tour golf, and Super League Rugby, alongside a portfolio of original sports talk and analysis programming (The Herd with Colin Cowherd, First Things First, The Joel Klatt Show, SPEED, FOX NFL Sunday, Wake Up Barstool, All In: IndyCar). The platform is accessible via web (foxsports.com/live), native iOS and Android applications, and connected TV devices (Roku, Fire TV, Apple TV, smart TVs), and is technically built on Databricks data infrastructure for content delivery and analytics.

The business operates as part of Fox Corporation's broader sports media portfolio. Monetization is anchored in three streams: (1) carriage fees paid by cable, satellite, and streaming TV providers for inclusion of FS1, FS2, and FOX linear channels (which also gate access to the streaming platform via pay-TV authentication), (2) broadcast and digital advertising across live streams and on-demand content, and (3) sports betting affiliate and referral revenue routed through the FOX Sports Betting section. Standalone subscription pricing is not publicly disclosed.

The platform primarily serves US sports enthusiasts across the mass-market consumer base, with a secondary business audience of advertisers and sportsbook operators. Rights are concentrated among a small set of marquee league partners (NFL, FIFA, MLB, NASCAR, INDYCAR, PGA Tour). FOX Sports Go was launched in 2013, building on the FOX Sports cable network that originated in 1994; the platform became part of the independent Fox Corporation following the 2019 Disney–21st Century Fox transaction.

Name

FOX Sports Go

Legal name

Fox Media LLC

Website

https://foxsportsgo.com

Company type

Public

Founded year

2013

Operating status

Operating

Short description

FOX Sports Go is the US digital streaming platform of Fox Corporation's FOX Sports division, delivering live and on-demand coverage of NFL, MLB, NBA, FIFA World Cup, INDYCAR, NASCAR, and college sports to authenticated pay-TV subscribers via web, mobile, and connected TV apps.

Ownership category

akta.pro rank

Product category

Sports Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Television Broadcasting Stations (51612), Spectator Sports (71121)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Sports Live Streaming Platforms (MPACACAF)

akta.pro secondary industry

Sports Cable Networks (MPABAFAD)

Keywords

• Live sports streaming
• Sports broadcasting platform
• Video streaming services
• Sports media content
• Digital sports network

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cable/Pay-TV Distribution Fees: FOX Sports Go is included as part of the cable TV subscription to FOX Sports' linear channels (FS1, FS2). Revenue is generated from carriage fees paid by cable, satellite, and streaming TV providers for distribution of the FOX Sports channel portfolio.
2. Broadcast Advertising: The platform generates advertising revenue from pre-roll, mid-roll, and display advertisements served during live streams and on-demand content across all sports properties.
3. Sports Betting Integration: FOX Sports Go integrates with FOX Sports' sports betting section (FOX Sports Betting), featuring links to betting apps and sportsbook promotions, generating referral and affiliate revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FOX Sports Go is a live and on-demand sports streaming platform that delivers real-time coverage of major U.S. sports leagues including NFL, MLB, NBA, FIFA World Cup, INDYCAR, NASCAR, college football and basketball, PGA Tour golf, and Super League Rugby. The service is accessible via web, mobile apps, and connected TV devices, and is distributed as part of pay-TV subscriptions to FOX Sports' linear channels (FS1, FS2, FOX). The platform features personalized favorites, integrated sports betting content, and original sports analysis programming.

Product overview

FOX Sports Live is a live sports streaming platform that provides real-time access to live sports events, shows, and entertainment content. The platform offers coverage across major sports leagues including NFL, College Football, MLB, NBA, INDYCAR, NASCAR, and FIFA World Cup. The product portfolio includes the core streaming platform plus multiple show sub-brands such as The Herd with Colin Cowherd, First Things First, The Joel Klatt Show, FIFA World Cup Live, and other sports talk shows. Users can watch live events, trending highlights, replays, and original programming through the platform.

Differentiator

Problem solved

Functional benefit

Brands

• FOX Sports: Primary sports broadcasting brand offering live sports coverage, sports news, analysis shows, and streaming services including NFL, MLB, NBA, NHL, NASCAR, college sports, and international soccer.
• FOX Sports Go

Products and services

• FOX Sports Live A live sports streaming platform that provides real-time access to live sports events, shows, and entertainment content across multiple sports leagues including NFL, MLB, NBA, FIFA World Cup, INDYCAR, NASCAR, college football, and college basketball. Accessible via web, mobile apps, and connected TV devices for individual sports fans in the United States.

Quantifiable outcome

• Trending FIFA World Cup content generating thousands of views per video (e.g., 3.3K, 2.2K, 1.9K views on key match highlights), indicating strong audience engagement.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered infrastructure-level, flagship content partner, core content partner, parent company and emerging partnership.

• Databricksinfrastructure-levelTechnology or IntegrationFOX Sports Go is built on Databricks, a unified data analytics and lakehouse platform. Databricks provides the underlying data processing infrastructure supporting content delivery, analytics, and streaming operations for the FOX Sports digital platform.
• NFL (National Football League)flagship content partnerTechnology or IntegrationThe NFL is a primary content rights partner whose games, highlights, and associated content are featured prominently on the FOX Sports Go platform. FOX Sports broadcasts NFL games across its linear channels and streams select content digitally.
• FIFA (International Federation of Association Football)flagship content partnerTechnology or IntegrationFOX Sports holds rights to broadcast the FIFA Men's World Cup (including the 2026 edition) in the United States. FOX Sports Go streams live matches, highlights, goals, and wrap-around programming such as 'FIFA World Cup Live' and 'After Hours with James Corden' for this property.
• MLB (Major League Baseball)core content partnerTechnology or IntegrationMLB is a core content partner featured extensively on FOX Sports Go, with game highlights, All-Star Game coverage, analysis, and related programming prominently displayed on the platform.
• NASCARcore content partnerTechnology or IntegrationNASCAR Cup Series events are broadcast by FOX Sports with coverage including race highlights, post-race interviews, and driver features streamed on the FOX Sports Go platform.
• NTT INDYCAR SERIEScore content partnerTechnology or IntegrationThe NTT INDYCAR SERIES is a core motorsports partner with race highlights, post-race interviews, and the documentary series 'All In: IndyCar' featured on FOX Sports Go.
• Fox Corporationparent companyStrategic or Co-development PartnerFOX Sports is a division of Fox Corporation. FOX Sports Go is integrated with the broader Fox digital ecosystem including fox.com, the FOX One app, and Fox News, sharing technology infrastructure, advertising sales, and distribution resources across the Fox Corporation portfolio.
• Sports Betting Operators (FOX Sports Betting)emerging partnershipGTM or Marketing PartnerFOX Sports Go integrates sports betting content through the 'FOX Sports Betting' section, featuring links to betting apps (mentioned as 'Best Betting Apps & Sites') and sportsbook promotional offers, creating an affiliate/referral revenue relationship with sports betting operators.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• FanDuel TV / Bally Sports+: Bally Sports+ and FanDuel TV offer regional sports network streaming and sports betting-integrated content. Comparable as a sports streaming service with deeper betting integration, though on a regional rather than national rights portfolio.

Direct peers

• TNT Sports (B/R Sports, Max): TNT Sports (formerly Turner Sports) distributes NBA, MLB, NHL, and college sports through Bleacher Report and the Max streaming bundle. A direct competitor for the same league rights and streaming audience.
• DAZN: DAZN is a global sports-only streaming platform carrying boxing, MMA, and various league rights. Directly comparable in streaming-first sports distribution model and subscription monetization, though with a different geographic footprint.
• Paramount+ (CBS Sports): Paramount+ streams NFL on CBS games, SEC football, UEFA Champions League, and CBS Sports analysis shows. A direct competitor offering the same combination of broadcast sports rights and streaming access.
• Peacock (NBC Sports): Peacock streams exclusive NBC Sports content including Sunday Night Football, Premier League, Olympics, and NBC Sports talk shows. Directly comparable as a sports streaming service bundled with a parent broadcaster's rights portfolio.
• ESPN+ (Disney): ESPN+ is the most direct competitor — a sports-focused streaming platform operated by Disney/ESPN, offering live games, replays, and analysis across NFL, MLB, NBA, college sports, and UFC. Directly comparable in product category, target audience, and DTC streaming model.

Emerging players

• Amazon Prime Video (Thursday Night Football): Amazon Prime Video is an emerging competitor in sports streaming, having secured exclusive NFL Thursday Night Football and other global sports rights. Comparable because it competes for the same exclusive rights and audiences, even though it sits inside a broader entertainment subscription.
• Apple TV+ (MLS Season Pass): Apple TV+ holds exclusive MLS Season Pass rights and is bidding for additional sports properties. Comparable as a tech-platform entrant bidding for traditional sports rights and competing for the same streaming viewer.

Broad incumbents

• YouTube TV: YouTube TV is a broad live TV streaming bundle that includes FOX Sports channels and competes for the same authenticated streaming audience. Comparable as a cable replacement offering sports content, though it is not sports-specialized.
• Netflix (NFL Christmas Day, WWE): Netflix has entered live sports with NFL Christmas Day games and WWE Raw, signaling broader disruption of traditional sports rights holders. Comparable as a deep-pocketed incumbent entering the same sports rights bidding market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/foxsportsgohelp
• YouTubeyoutube.com/foxsports
• Facebookfacebook.com/foxsports
• Instagraminstagram.com/foxsports

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOX Sports Go