All Kinds of Therapy

What All Kinds of Therapy does

All Kinds of Therapy, founded in 2015 by Jenney Wilder, is an online directory for behavioral healthcare and transitional-living options. It serves families and professional referrers researching interventions, schools, and experts for pre-teens ages 8-13, teens ages 13-18, and young adults ages 18-30. Its platform includes searchable and filterable profiles, accreditation and insurance attributes, side-by-side comparison, account functionality, an integrated newsletter, and a jobs service. Partners are described as human-verified, and listings cover treatment categories including residential treatment, wilderness therapy, intensive outpatient and partial hospitalization programs, sober living, and related services.

Family access to the directory is free. Providers and experts can use Free, Basic at $29 per month, or Premium at $400 per month, with additional $100 newsletter-post and $200 job-post charges; advertising agreements run for one year unless otherwise specified. Paid profiles add dedicated URLs, search and comparison participation, SEO links, and other exposure features, while Premium adds personalized onboarding, white-glove support from the owner, video, insurance display, and priority in a ChatBot feature. The company reaches families through educational content, SEO, and All Kinds of News, while provider acquisition combines self-service listing creation with direct onboarding and ongoing digital-marketing support for Premium partners.

Name

All Kinds of Therapy

Legal name

All Kinds of Education LLC

Website

https://allkindsoftherapy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

All Kinds of Therapy is a private online directory that helps families and referrals compare treatment programs, schools, and experts for pre-teens, teens, and young adults. It monetizes free, Basic, and Premium provider listings through monthly subscriptions and add-on advertising.

Ownership category

akta.pro rank

Product category

Online Behavioral Health Directory

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Pediatrics & Adolescent Therapeutics (Digital) (HLACANAL)

Keywords

• Behavioral health directory
• Treatment program listings
• Teen intervention services
• Therapeutic school listings
• Online therapy marketplace

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Advertising subscriptions: Treatment programs, schools, and experts pay monthly subscription fees to advertise on the directory. Three tiers: Free (limited features), Basic ($29/mo with profile, analytics, logo), Premium ($400/mo with full features including white-glove support, personalized onboarding, video upload, insurance info).
2. Pay-per-use advertising: Additional fees for specific actions: $100 per newsletter post, $200 per job post. These are add-on services beyond the base subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

All Kinds of Therapy operates an independent online directory that helps families find, compare, and evaluate behavioral healthcare treatment programs, therapeutic schools, and experts for pre-teens (ages 8-13), teens (ages 13-18), and young adults (ages 18-30). The platform is free for consumers and monetizes through tiered advertising subscriptions (Free, Basic at $29/month, Premium at $400/month) sold to treatment providers, schools, and experts who list their programs on the directory.

Product overview

All Kinds of Therapy operates as a directory platform offering an independent online directory for behavioral healthcare and transitional living options. The core platform consists of the main All Kinds of Therapy Directory, supplemented by the All Kinds of News Newsletter and All Kinds of Jobs Service. The directory is organized into three partner categories: Treatment Programs (covering residential treatment, wilderness therapy, IOP/PHP, and other interventions for pre-teens ages 8-13, teens ages 13-18, and young adults ages 18-30), Schools (boarding schools and therapeutic programs), and Experts (educational consultants, therapeutic consultants, interventionists, and coaches). Partner programs are available across three pricing tiers: Free, Basic ($29/month), and Premium ($400/month). Additional resources include a Dictionary glossary, Blog with educational content, and a curated Free Resources Hub linking to external mental health organizations and support services.

Differentiator

Problem solved

Functional benefit

Products and services

• All Kinds of Therapy Directory Platform An independent online directory for behavioral healthcare and transitional living options that enables families and industry referrals to search, filter, and compare treatment programs, schools, and experts side-by-side using transparent organizational metrics. Organized by age group (pre-teens, teens, young adults) and category (treatment programs, schools, experts), with filters for accreditation, insurance, and geography.
• All Kinds of News Newsletter A free newsletter distributed at irregular intervals featuring partner announcements, blog content, and third-party advertiser posts. Subscribers self-identify as Parent/Family, Treatment Program Employee, Professional, Advertising Interested, or Other.
• All Kinds of Jobs Service A paid job posting service for treatment programs, schools, and experts within the behavioral healthcare industry, offered at $200 per job post as an add-on to subscription tiers.

Quantifiable outcome

• No pay-to-rank listings - fair rotation in search results for Basic and Premium tiers
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Specialized boarding schools (2026 new partners)minorChannel Partner/ Reseller/ Distributor2026 expansion of advertising partner network includes specialized boarding schools. These are small boarding schools (under 500 students) that accept applicants who have completed therapeutic programs.
• Gap year programs (2026 new partners)minorChannel Partner/ Reseller/ DistributorNew 2026 partner category: gap year programs offering transitional support for young adults, including therapeutic gap year options.
• Clinical intervention services (2026 new partners)minorChannel Partner/ Reseller/ Distributor2026 expansion includes clinical intervention service providers who assist families with the intervention process.
• Teen transport providers (2026 new partners)minorChannel Partner/ Reseller/ DistributorNew 2026 partners include teen transport companies that safely transport adolescents to treatment programs. Company states this expansion delivers on core promise of search transparency.
• Family Choice Behavioral Healthcare Interventions (FCBHI) industrycoreStrategic or Co-development PartnerAll Kinds of Therapy is positioned as the only independent online directory for the Family Choice Behavioral Healthcare Industry, serving as a trusted intermediary between families and treatment providers within this continuum of care.
• National Association of Therapeutic Schools & Programs (NATSAP)minorOthersReferenced as industry association for treatment programs. The company provides resources linking to NATSAP and features their state rankings.
• Small Boarding Schools Association (SBSA)minorOthersReferenced as industry association for small boarding schools. SBSA holds annual conferences for member schools.
• Association for Experiential EducationminorOthersReferenced as the national accrediting body for most wilderness therapy programs. Directory helps families find accredited programs.
• Outdoor Behavioral Healthcare CouncilminorOthersIndustry body referenced in wilderness therapy content. Conducts outcomes-based research for wilderness therapy programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ChooseHelp.com: Addiction and mental health resource directory with listings of treatment programs and educational content. Similar directory-plus-content model targeting families seeking behavioral healthcare.
• TeenHelp.com: Online resource community for teenagers including forums, self-help articles, and links to support services. Closely comparable audience (teens and families in crisis) and overlapping content + referral model.
• Psychology Today: The largest therapy and treatment directory in the US, allowing users to search by location, specialty, insurance, and modality. Overlaps directly with AKOT's directory model, though Psychology Today focuses more on individual therapists than residential treatment programs.
• Help.org: Resource and directory platform for addiction recovery, mental health, and rehabilitation services. Comparable directory model with similar free-to-consumer, advertiser-funded revenue approach.
• Theravive: Network of licensed therapists and counselors searchable by location and specialty, with tiered membership options for practitioners. Closely comparable directory/referral business model to AKOT.
• GoodTherapy: Online directory of therapists and mental health professionals with filtering by issue, modality, and population served. Comparable two-sided marketplace connecting consumers to providers, though with a broader therapy rather than residential treatment focus.

Others

• FindTreatment.gov (SAMHSA): US government-run treatment facility locator operated by SAMHSA. Provides a free, non-commercial alternative for families searching for treatment, increasing competitive pressure on AKOT's directory value proposition.

Broad incumbents

• Rehabs.com: American Addiction Centers-owned directory for addiction and substance abuse treatment facilities. Overlaps with AKOT's sober living and residential treatment listings, particularly for adult populations.
• Zocdoc: Established online marketplace for booking medical and mental health appointments with practitioners. Comparable two-sided marketplace model at much larger scale, though oriented to outpatient rather than residential care.
• WebMD: Major consumer health information platform with provider directories. Captures upstream research-stage traffic that AKOT also targets via its blog, representing indirect competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allkindsoftherapy
• Xx.com/AkofTHERAPY
• LinkedInlinkedin.com/company/all-kinds-of-therapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Kinds of Therapy