City Marketing

What City Marketing does

City Marketing is the operating entity behind Connect Electric, a residential electrical services contractor serving the Greater Richmond, Virginia metropolitan area. Per firmographics the parent entity was founded in 1994 with 1-10 employees, while the Connect Electric operating brand traces its history to 2008 and positions itself as a local full-service electrical contractor with over 15 years of operating experience. Service offerings span lighting and fan installation, smart home device setup (Ring, Google Next-compatible), electrical panel tune-ups and replacements, EV charging station installation including Tesla-compatible hardware, outlets and switches, and 24/7 emergency repair.

The business operates on a direct-to-consumer model with multiple intake channels including a self-serve online booking platform, phone, text, and email, supplemented by listings on third-party marketplaces (Home Depot, Thumbtack, Yelp, Google). Revenue is generated primarily through transparent unit-priced installations and repairs, with starting prices ranging from $79.99 (panel tune-up promotional) to $189 (smart devices) and higher for panel replacements and EV work. A financing partnership with GoDuck extends consumer payment terms via a 6-month interest-free introductory period followed by 11.49% APR over 10 years, enabling larger-ticket jobs.

Customer segments are dominated by homeowners in Henrico, Chesterfield, Glen Allen, Midlothian, Mechanicsville, Hanover, Sandston, Ashland, Petersburg, and Moseley, with optionality into commercial properties and property investors/landlords. The company is BBB-accredited, claims 80+ 5-star reviews, and maintains community partnerships with Children's Hospital of Richmond, Richmond SPCA, Diversity Richmond, and Dominion Energy. There is no disclosed revenue, no external funding, no parent company, and no AI/ML or proprietary software platform disclosed.

Name

City Marketing

Legal name

Connect Electric

Website

https://city-marketing.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

City Marketing operates Connect Electric, a licensed residential electrical services contractor serving homeowners across the Greater Richmond, Virginia metro via online booking and field service, with transparent unit-priced installations of lighting, fans, smart devices, EV chargers, and panel upgrades.

Ownership category

akta.pro rank

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical Services and Installation: Revenue generated from labor and installation services for residential electrical work including fixture replacements, panel upgrades, smart device installations, EV charging, and emergency repairs. Services offered at transparent flat-rate pricing with financing options available through GoDuck.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

City Marketing is a Portsmouth, UK-based marketing agency (founded 1994) offering creative and result-driven design, advertising, printing, and web solutions to business clients. The agency's city-marketing.co.uk site additionally showcases a residential electrical services offering branded as Connect Electric, which the firm appears to operate or build as a client site.

Product overview

Connect Electric, operated by City Marketing, is a residential electrical services company offering a unified suite of installation and repair services. The core offerings include fixture installations (lights, fans), smart home device setup (Ring, smart switches, thermostats), electrical panel maintenance and upgrades, EV charging station installation (including Tesla Wall Connectors), and emergency repair services. Services are bookable online with transparent starting prices ranging from $79.99 for panel tune-ups to $189 for smart devices. The company covers the Greater Richmond, Virginia area including surrounding counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Design Services Result-driven creative design services for UK business clients, covering visual identity, brand design, advertising artwork, and related visual collateral that supports marketing campaigns.
• Advertising Services Advertising campaign creative and execution support for business clients, including campaign concept development and the design assets that go into paid and owned media placements.
• Printing Services Print production and physical marketing collateral delivery for business clients, providing tangible marketing materials alongside the agency's creative and advertising work.
• Web Solutions Web design and development services for business clients, including the creation and management of marketing websites such as the city-marketing.co.uk domain that hosts the agency's own brand and client brand content.

Quantifiable outcome

• 0% on-time start rate
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Children's Hospital of RichmondminorOthersCommunity partnership with Children's Hospital of Richmond. Logo displayed in Proud Partners section indicating community involvement and corporate social responsibility.
• Richmond SPCAminorOthersCommunity partnership with Richmond SPCA. Logo displayed in Proud Partners section as part of community outreach program.
• Diversity RichmondminorOthersCommunity partnership with Diversity Richmond organization. Logo displayed in Proud Partners section indicating support for diversity initiatives.
• Dominion EnergyminorOthersCommunity partnership with Dominion Energy. Logo displayed in Proud Partners section indicating corporate partnership.
• Home DepotminorChannel Partner/ Reseller/ DistributorListed as a partner platform for customer acquisition. Home services marketplace partnership for electrical services.
• ThumbtackminorChannel Partner/ Reseller/ DistributorListed as a partner platform. Professional services marketplace for connecting customers with electricians.
• GoDuckcoreGTM or Marketing PartnerFinancing partner providing payment plans for customers. Offers 6 month introductory period with no payment and no interest, followed by 11.49% APR over 10 years. Enables customers to finance larger electrical projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ServiceMaster Brands: Multi-brand home services franchise operator (parent of Mister Sparky) covering residential repair, restoration, and electrical work across the U.S. Comparable as a broad home services incumbent with a national contractor network.
• Roto-Rooter: Large U.S. multi-trade home services franchise network known primarily for plumbing but also offering electrical and HVAC services in select markets. Comparable as a broad home services incumbent competing in overlapping trade categories.
• HomeServe USA: Public home services and warranty provider offering electrical repair plans, emergency response, and contractor dispatch for U.S. homeowners. Comparable in residential electrical service category but operates at scale as an insurer/network rather than a contractor.
• American Home Shield: Largest U.S. home warranty company (a Frontdoor brand) covering electrical, plumbing, HVAC, and appliance breakdowns. Comparable as a broad incumbent in residential electrical protection competing for service relationships.

Direct peers

• Mister Sparky Electric: National residential electrical services franchise under Authority Brands offering installation, repair, and emergency services to homeowners in defined local territories. Closely comparable to Connect Electric in service mix (lighting, panels, EV charging, smart devices) and customer profile (residential).
• Mr. Electric: Global residential and commercial electrical services franchise operated by Neighborly offering installation, repair, safety inspections, and lighting services to homeowners. Comparable to Connect Electric across service mix and customer base; much larger scale.

Emerging players

• Thumbtack: Online services marketplace where Connect Electric is listed as a partner. Comparable as both a lead-generation channel for Connect Electric and a competitor for end-customer awareness.
• Angi: Public online marketplace connecting homeowners with local service professionals including electricians (formerly Angie's List). Comparable as a customer acquisition channel and competitive marketplace affecting Connect Electric's lead generation dynamics.
• HomeAdvisor: Online home services marketplace (owned by IAC) connecting consumers with prescreened local pros including electricians. Comparable as a lead-generation channel and competitor targeting Connect Electric's homeowner customer base.
• Frontdoor: Public home warranty and on-demand services provider offering electrical repair coverage and contractor dispatch. Comparable as a residential services platform competing for the same homeowner wallet and relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Marketing