Goldpark

What Goldpark does

Goldpark AG is a privately held German transformation consulting firm headquartered in Hannover, founded in 2006 (as Goldpark GmbH, converted to AG following the integration of Vogt Dialog GmbH). The firm specializes in organizational transformation, change management, leadership development, cultural change, and change communication, serving both medium-sized Mittelstand companies and large corporate groups (Konzerne) across all industries without a vertical focus. Its service portfolio spans end-to-end transformation projects complemented by a proprietary diagnostic suite — most notably the Goldpark Feedbackcenter platform for 360° leadership feedback, employee surveys, and pulse checks, alongside modular survey products covering engagement, mobile work, change readiness, and the legally mandated Psychische Gefährdungsbeurteilung. The platform offers optional AI-assisted evaluation of open-text feedback and is hosted on European servers under GDPR compliance.

Goldpark's core intellectual property is a stack of proprietary consulting frameworks: the Goldpark-DNA model (Purpose, Strategy, Structure, Culture), the Goldpark Führungsmodell (four leadership dimensions), five cultural levers (Responsibility, Learning, Cooperation, Customer Focus, Performance), and a modular Change-Baukasten toolbox. The firm operates with 15 permanent employees (described internally as 'Goldparkianer') plus a network of approximately 50 additional consultants through the Goldpark-Beratungsgruppe, drawing on diverse academic backgrounds (sociology, psychology, business, economics, pedagogy with systemic training) and claiming over 400 years of combined consulting experience. Engagement delivery is project-based, on-site at client locations across Germany and EMEA, with custom-quoted pricing rather than standardized rates. Distribution is entirely direct, with lead generation through industry reputation, case studies, website content, and referrals.

The business model is straightforward professional services: bespoke consulting projects billed by scope, team size, and duration, often structured as multi-year engagements. No public pricing exists, and no external funding, parent company, or disclosed financials are present. Goldpark AG is led by CEO Steffen Lütjen with a Supervisory Board chaired by Björn Waltemathe (managing director of ETL Treuhand Steuerberatungsgesellschaft mbH) and including former REWE Group executive Brigitte Brunner, founder of the integrated Vogt Dialog GmbH Joachim Vogt, and AGRAVIS Raiffeisen AG HR leader Holger Hinz. The firm maintains strategic and minor partnerships with zeb (banking consultancy, co-development partner for Agile Navigatoren), Profil M, Dialogbild, Big Pictury, and BursonGlobal, and serves as an independent consultancy without venture capital or private equity backing.

Name

Goldpark

Legal name

Goldpark AG

Website

https://goldpark.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Goldpark AG is a German transformation consulting firm founded in 2006, specializing in change management, leadership development, and organizational culture for both Mittelstand companies and large corporate groups across DACH and EMEA, supported by a proprietary diagnostic platform and consulting frameworks.

Ownership category

akta.pro rank

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHACAD

Organization Design & Change Management Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHAGAC

Change Management & Transformation Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYBPACAJAD

Change Management & Transformation (Org/HR)

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

Keywords

• Change management consulting
• Organizational transformation services
• Leadership development consulting
• Corporate culture consulting
• Management consulting services

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Management/Change Consulting Services: Professional services revenue from transformation and change management consulting engagements with corporate clients. Projects are custom-designed and billed based on scope, duration, and team composition. No publicly disclosed pricing — engagements are quote-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Goldpark AG provides transformation and change management consulting services to medium-sized and large enterprises. Its offerings include change management, leadership development, organizational culture transformation, change communication, purpose/vision definition, and change diagnostics. Diagnostic services are delivered via the proprietary Goldpark Feedbackcenter platform for 360-degree leadership feedback, employee surveys, and pulse checks, augmented by AI-assisted evaluation. Projects are custom-designed with consultants working on-site at client locations across Germany.

Product overview

Goldpark AG is a German change management and transformation consulting firm. Its portfolio spans consulting services (Change Management, Change Communication, Leadership, Organizational Culture, Purpose/Vision) and a suite of proprietary digital diagnostic tools. The core digital products are built around the Goldpark Feedbackcenter platform, which administers 360-degree leadership feedback surveys with optional AI-assisted text evaluation. This platform is complemented by modular online survey products covering employee engagement, pulsChecks (short recurring surveys), mobile work assessments, psychological hazard assessments (psychische Gefährdungsbeurteilung), change surveys, and qualitative/management diagnostics (Assessment Centers, Development Centers, Management Audits). All tools are consultancy-supported rather than standalone software.

Differentiator

Problem solved

Functional benefit

Products and services

• Goldpark Feedbackcenter A proprietary online platform for administering 360-degree leadership feedback surveys, delivering anonymized structured results reports per manager with aggregate organizational benchmarks and optional AI-assisted evaluation of open-text responses. Hosted on European servers with GDPR-compliant data privacy.
• Online Employee and Leadership Surveys (Mitarbeitendenbefragungen & Führungskräftefeedback) Online survey instruments for employees and managers covering engagement, employer attractiveness, change readiness, and leadership effectiveness. Surveys are co-designed with clients, support open-text responses, and deliver anonymized aggregate reporting with benchmark comparisons.
• PulsCheck A compact, recurring pulse survey instrument enabling organizations to rapidly capture employee sentiment on specific topics such as change initiatives, value adoption, or leadership alignment; designed for frequent (e.g., quarterly) deployment to track longitudinal trends.
• Befragung zum mobilen Arbeiten (Mobile Work Assessment) A specialized online survey assessing how employees and managers experience mobile/hybrid working across infrastructure, team collaboration, virtual leadership, and self-management dimensions, including open-text fields for qualitative input.
• Psychische Gefährdungsbeurteilung (Psychological Hazard Assessment) A legally compliant online hazard assessment survey for psychological workplace stress, covering six standard dimensions (work environment, organization, cooperation, tasks, social relationships, and individual factors); delivers documentation required under German occupational safety law (ArbSchG).
• Change-Befragungen (Change Surveys) Compact survey instruments designed to accompany large-scale organizational change programs, providing rapid cost-efficient feedback on how the change is being perceived and adopted across the organization.
• Management-Diagnostik (Assessment Center, Development Center, Management Audit) Structured assessment and development center programs for identifying leadership potential, evaluating current managers, and creating individualized development plans; includes optional scientifically validated instruments (e.g., Hogan, BIP).
• Change Management Consulting End-to-end change management consulting using the Change-Baukasten modular toolbox to design and run transformation programs across content (technical) and social levels of change for enterprise clients.
• Change Communication Consulting Consulting on communication design and execution during transformation, including dialog-oriented formats (e.g., Dialogbild, Change Boards, roadshows) to engage employees and leaders throughout change processes.
• Leadership (Führung) Consulting and Development Leadership consulting and development programs built on the Goldpark Führungsmodell (four dimensions: organizational, cultural, energizing, and operational leadership), supporting leadership alignment and capability building during transformation.
• Organizational Culture (Unternehmenskultur) Consulting Consulting to design and roll out target cultural images across organizations, applying the 5 Kulturhebel framework (Responsibility, Learning, Cooperation, Customer Focus, Performance) within the Goldpark-DNA model.
• Purpose / Zielbild Consulting Consulting to define organizational purpose, vision, mission, and target-image statements as the 'Purpose' component of the Goldpark-DNA model, often used as the entry point to broader transformation engagements.

Quantifiable outcome

• Employer attractiveness (eNPS/recommendation likelihood) improved by 10% following culture transformation initiatives at client organizations
• +2 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Profil MminorStrategic or Co-development PartnerProfil M is listed as a partner on Goldpark's partner page. The nature of the partnership appears to be a collaboration within Goldpark's flexible network of specialist consulting firms and cooperation partners.
• DialogbildminorStrategic or Co-development PartnerDialogbild is listed as a partner on Goldpark's partner page. They appear to specialize in visual dialogue and dialog image development — a methodology Goldpark uses in cultural transformation projects.
• Big PicturyminorStrategic or Co-development PartnerBig Pictury is listed as a partner on Goldpark's partner page. The partnership supports Goldpark's cultural transformation work through visual communication and dialog image methodologies.
• BursonGlobalminorStrategic or Co-development PartnerBursonGlobal is listed as a partner on Goldpark's partner page. The nature of the partnership is a strategic collaboration within Goldpark's network of specialist consulting firms.
• zebcoreStrategic or Co-development Partnerzeb (a management consultancy specializing in banking and insurance) is Goldpark's cooperation partner for the 'Agile Navigatoren' empowerment program. Together they developed a multi-level learning program for the financial services client covering agile approaches, principles, and a solution-oriented mindset. This is Goldpark's most explicitly described partnership and appears in a client project context.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• hkp group: Frankfurt-based HR and organizational consulting firm providing compensation, performance management, and change advisory to large German corporates — a direct peer on the HR strategy / change transformation axis.
• Horn & Company: German management consultancy with a strong focus on change management, organizational design, and transformation programs for industrial and financial services clients; competes head-to-head with Goldpark in DACH.
• Kienbaum: German-headquartered consulting firm specializing in executive search, leadership development, and organizational transformation. Closely comparable to Goldpark in Mittelstand/corporate HR and leadership consulting in the DACH region.
• zeb: European consulting firm focused on banking and insurance that already co-develops programs with Goldpark (e.g., 'Agile Navigatoren'). A natural peer given overlapping financial services transformation work and an existing partnership.

Broad incumbents

• Egon Zehnder: Global leadership advisory firm with deep DACH presence focused on executive search, leadership assessment, and development — adjacent to Goldpark's leadership and cultural transformation offerings.
• McKinsey & Company (Organizational Practice): Global top-tier consultancy with a dedicated Organizational practice covering culture, change, and leadership — competes for the same large enterprise transformation programs Goldpark targets.
• Capgemini Invent: Digital and organizational transformation arm of Capgemini serving large European corporates on change programs, leadership, and agile transformations — overlapping with Goldpark's enterprise change work.
• Roland Berger: Global strategy consultancy with a prominent German footprint and dedicated organizational/transformation practice. A broader incumbent that competes for large-scale transformation mandates in DACH.
• Spencer Stuart: Global executive search and leadership advisory firm with strong German presence; overlaps with Goldpark on leadership diagnostics, 360° feedback, and senior-level development programs.
• Boston Consulting Group (People & Organization Practice): Global strategy consultancy with a People & Organization practice addressing culture, change, and leadership for European multinationals — an incumbent competing for large transformation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goldparkag
• Facebookfacebook.com/goldparkag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldpark