adMobile

What adMobile does

adMobile is the mobile advertising and monetization product line of AdMedia.com, a privately held US-based digital advertising network headquartered in Burbank, California and founded in 1998. The platform enables mobile publishers (app developers, game developers, and mobile website owners) to monetize their ad inventory through a plug-and-play SDK and self-serve onboarding flow, while providing brand advertisers access to a claimed reach of 200 million plus US mobile users via display, video, native, and other ad formats. Underlying technology includes a smart mediation layer that optimizes revenue across multiple demand sources, a private marketplace for programmatic deals, and integration with AdMedia's broader programmatic stack (DSP, DMP, SSP/Yield, Exchange).

The business operates a two-sided marketplace monetized through transaction-based revenue sharing with publishers and performance-based pricing (impressions, clicks, campaign metrics) charged to advertisers, with no publicly disclosed pricing tiers. GTM motion is predominantly product-led growth, with self-serve publisher and advertiser signup portals, supplemented by direct sales engagement for enterprise advertisers. The platform bundles a broad ad format portfolio (Search, Native, Contextual, Video, Shopping, Remarketing, Influential, Email, Metaverse, SEO) accessible through a unified interface with cross-browser compatibility and 24/7 technical support.

Despite a legacy of enterprise advertiser logos (Avon, McAfee, Sephora, Starbucks, Toshiba, Walmart), adMobile presents a materially constrained scale profile, with reported headcount of 1-10 employees and no disclosed revenue, funding, or AI/ML capabilities. The website's 2021 copyright date and absence of disclosed post-2021 product or geographic expansion suggest the platform is operating but not actively evolving. Strategic positioning is as a low-friction, multi-format mobile monetization layer within the broader AdMedia.com ecosystem rather than as an independent scaled ad-tech competitor.

Name

adMobile

Legal name

AdMedia.com

Website

https://admobile.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

adMobile is the mobile advertising and monetization platform of AdMedia.com, enabling mobile publishers to monetize via plug-and-play SDK integration and brand advertisers to reach 200M+ US mobile users across display, video, native, and programmatic formats.

Ownership category

akta.pro rank

Product category

Mobile Advertising Platform

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)

Keywords

• Mobile advertising
• Ad monetization
• Smart mediation
• Programmatic advertising
• Mobile ad network

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Advertising Revenue / Publisher Monetization: AdMobile generates revenue by enabling publishers (app developers, mobile websites) to monetize their inventory through display, native, video, and other ad formats. Publishers receive revenue share for impressions and clicks generated through the platform.
2. Demand-Side Advertising Services: Advertisers pay to reach the platform's audience of 200M+ US mobile users, with pricing based on impressions, clicks, or other performance metrics.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

adMobile is a mobile-first advertising and monetization platform that enables publishers to monetize app and mobile web inventory through a plug-and-play SDK, while giving advertisers programmatic access to over 200 million US mobile users. The platform combines smart mediation across multiple ad formats (interactive, video, native, display, text) with a private marketplace for data-driven targeting, supported by 24/7 technical service.

Product overview

AdMobile.com is a premier mobile advertising platform within AdMedia's broader advertising network, reaching over 200M+ US users. The platform operates as a unified system combining the core AdMobile.com mobile platform with supporting modules including Smart Mediation for revenue optimization, a Private Marketplace for audience targeting, and proprietary AdMedia DSP and DMP solutions. The portfolio includes diverse ad formats (Search, Native, Contextual, Video, Influential, Email, Shopping, Remarketing, Metaverse, SEO) accessible through an intuitive plug-and-play SDK. Publishers access monetization via SSP/Yield management while advertisers utilize the DSP for campaign execution. Additional tools like Eurekster for social search and Quick Launch for expedited onboarding round out the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• AdMobile.com Mobile Advertising Platform

Quantifiable outcome

• Reach over 200 million US mobile users

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Google AdMob: Google's mobile ad network and mediation platform serving both publishers and advertisers. Directly comparable to AdMobile's mobile-first monetization platform, smart mediation, and SDK-based integration.
• Liftoff: Mobile ad network and programmatic exchange focused on user acquisition and monetization. Comparable to AdMobile's mobile ad network across performance and brand use cases.
• PubMatic: Independent ad exchange and SSP with strong mobile and in-app inventory. Comparable to AdMobile/AdMedia's exchange, SSP/Yield, and programmatic supply capabilities.
• Unity Ads: Mobile ad network and monetization platform (now part of Unity Technologies post-ironSource merger). Directly comparable to AdMobile's mobile in-app mediation and publisher monetization.
• Moloco: Mobile programmatic DSP and ad network operating at scale across app and mobile web. Comparable to AdMobile's demand-side platform and mobile programmatic exchange.
• AppLovin: Mobile ad tech platform offering mediation (MAX), in-app bidding, and a DSP. Comparable to AdMobile's mobile mediation and programmatic offerings, particularly for app publishers.
• InMobi: Mobile-first advertising platform offering programmatic, mediation, and brand advertising solutions. Closely mirrors AdMobile's mobile ad network + private marketplace positioning.
• Digital Turbine: Mobile ad platform offering mediation, programmatic exchange, and on-device media delivery (post Chartboost and AdColony acquisitions). Comparable mobile mediation and SSP capabilities.

Broad incumbents

• Meta Audience Network: Meta's in-app mobile ad network for external publishers. A broader incumbent that competes with AdMobile for both publisher monetization and advertiser mobile spend.
• The Trade Desk: Large independent omni-channel DSP. AdMobile's AdMedia DSP competes for the same advertiser mobile spend, though The Trade Desk is broader in channels and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ad-mobile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about adMobile