Kool 101
- Company typePrivate
- Founded-
- HeadquartersKuala Lumpur, Malaysia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Kool 101 firmographics
Firmographics- Name
- Kool 101
- Legal name
- Kool FM Radio Sdn Bhd 200901029376 (872481-D)
- Website
- https://kool101.audio
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Kool 101 industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where Kool 101 is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Kool 101 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Kool FM generates revenue primarily through advertising, offering opportunities for businesses to advertise with the station ('Iklan bersama Kami'). The station provides traditional radio spots and integrated advertising options across its broadcast and digital platforms.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Kool 101 product offering
Product offeringCore offering
Kool FM is a Malaysian free-to-air radio station that broadcasts news, entertainment, sports, economy, crime, family, and viral content 24/7 over FM, complemented by digital streaming on dengar.koolfm.audio and the Audio+ mobile app for on-demand and catch-up listening. The station also publishes video content and operates community activities under the "Real Stories, Real People, Real Malaysia" positioning, serving a general Malaysian audience across FM, web, mobile, and social touchpoints.
Product overview
Kool FM is a Malaysian radio station under Media Prima Audio (Media Prima Group) that operates as a single unified broadcasting platform. The core offering is live radio broadcast programming, supplemented by digital extensions including the Audio+ mobile application for on-demand streaming and catch-up functionality, Kool Cast podcast content, and community engagement activities. The station organizes content into segments covering news (Nasional, Luar Negara, Ekonomi, Jenayah), sports, entertainment, family topics, and viral content.
Differentiator
Problem solved
Functional benefit
Products and services
- Kool FM Radio Broadcast Free-to-air FM radio broadcast delivering 24/7 news, entertainment, sports, economy, crime, and family content segmented for Malaysian listeners, with cross-platform reach including web streaming, mobile app, video, and social media.
- Audio+ Mobile Application Mobile application that streams Kool FM live and provides on-demand catch-up listening of broadcast content for Malaysian listeners who want to revisit past programming on smartphones.
- Kool Cast Podcast-style audio content series featuring music-related programming, distributed as part of Kool FM's Audio+ on-demand audio offering.
Companies that use Kool 101
Customer profileSegments1 record
Ideal customer profiles1 record
Kool 101 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Kool 101 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Media Prima AudiocoreMedia Prima Audio is the parent company of Kool FM, operating as the audio division of Media Prima Group. Kool FM is a subsidiary under Kool FM Radio Sdn Bhd 200901029376 (872481-D).
- Media Prima GroupcoreMedia Prima Group is the ultimate parent conglomerate of Kool FM through its Media Prima Audio division. Kool FM operates under this major Malaysian media organization.
- tonton.com.myminorCross-promotional partnership with tonton streaming platform (part of Media Prima Group ecosystem). Kool FM content and branding appear on tonton.com.my with banner advertising placement.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Kool 101 competitors and assessment
Company assessmentDirect peers
- Era FM (Malaysia): Malaysian Bahasa Malaysia radio station under Astro Radio (Astro Malaysia Holdings). Closest cross-company competitor — same language, similar format, multi-platform distribution, and competing for identical national advertisers.
- THR Gegar (Malaysia): Astro Radio's Malay-language station popular with younger listeners. Competes with Kool FM for similar demographic segments and the same digital ad inventory in Malaysia.
- Raaga (Malaysia): Astro Radio's Tamil-language station serving Malaysian Indian listeners. Operates the same multi-platform radio model and competes for share-of-ear among Malaysian multilingual audiences.
- Fly FM (Malaysia): Another Media Prima Audio radio station targeting younger urban Malaysian listeners with English-language programming. Same corporate parent, same multi-platform distribution model, and competes for overlapping youth advertising budgets.
- One FM (Malaysia): Media Prima Audio station broadcasting Chinese-language programming to Malaysian listeners. Direct corporate sibling and channel-level peer operating the same FM + digital + app model in a different language vertical.
- Sinar FM (Malaysia): Media Prima Audio's Bahasa Malaysia radio station focused on news and current affairs. Direct corporate sibling with similar production and distribution infrastructure, positioning as a sister-format competitor within Media Prima's portfolio.
- MY FM (Malaysia): Astro Radio Chinese-language station targeting Malaysian Chinese listeners. Operates the same FM + streaming + digital model as Kool FM and competes for the same multilingual Malaysian ad spend pool.
- Hot FM (Malaysia): Malaysian Bahasa Malaysia radio station also operated under Media Prima Audio. Most direct peer — shares parent company, language, platform stack (FM + digital streaming + app), and target audience, and competes for the same advertising wallet.
Broad incumbents
- TuneIn: Global internet radio aggregator and live audio streaming platform. Functions as a digital incumbent that distributes and competes with traditional broadcasters' online streams, including Malaysian stations like Kool FM available via its platform.
- iHeartRadio: US-based multi-platform radio and audio streaming service. Broad incumbent in radio streaming and on-demand audio — represents the global, scale-leveraged template that Malaysian digital radio operators like Kool FM are positioned against in digital channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Kool 101 social profiles
Digital presenceKool 101 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kool 101 leadership team
Management profileNumber of profiles
Kool 101 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kool 101 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kool 101
What does Kool 101 do?
Kool FM is a Malaysian free-to-air radio station that broadcasts news, entertainment, sports, economy, crime, family, and viral content 24/7 over FM, complemented by digital streaming on dengar.koolfm.audio and the Audio+ mobile app for on-demand and catch-up listening. The station also publishes video content and operates community activities under the "Real Stories, Real People, Real Malaysia" positioning, serving a general Malaysian audience across FM, web, mobile, and social touchpoints.
Is Kool 101 a public or private company?
Kool 101 is a private company. It is classified as corporate owned and is currently operating.
When was Kool 101 founded?
Kool 101 was founded in -1. It employs 1 to 10 people.
Where is Kool 101 based?
Kool 101 is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Kool 101 make money?
One revenue line is on record: advertising Revenue.
Who are Kool 101's main competitors?
Direct peers on record are Era FM (Malaysia), THR Gegar (Malaysia), Raaga (Malaysia), Fly FM (Malaysia), One FM (Malaysia), Sinar FM (Malaysia), MY FM (Malaysia) and Hot FM (Malaysia). Broad incumbents are TuneIn and iHeartRadio.
Does Kool 101 have an API?
No public API is recorded for Kool 101.
What industry is Kool 101 in?
Kool 101's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 51611 and its SIC code is 4832.