it-iQ
it-iQ is a New Zealand-based systems integrator providing cellular coverage, wireless broadband, Starlink satellite, WiFi, and solar power connectivity solutions for rural, commercial, government, and mobile customers, combining third-party hardware with professional site survey and installation services.
- Company typePrivate
- Founded2001
- HeadquartersAuckland, New Zealand
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What it-iQ does
it-iQ Ltd is a New Zealand-based connectivity solutions provider headquartered in Auckland and founded in 2001. The company addresses cellular coverage and internet connectivity problems in environments where traditional wired broadband is unavailable or unreliable—including rural, remote, off-grid, and mobile settings. it-iQ serves a diverse customer base across New Zealand spanning residential customers, small and medium businesses, enterprises, government facilities, agricultural operations, and organizations with mobile workforces, vehicles, and vessels.
The company operates primarily as a value-added systems integrator, combining third-party hardware from technology vendors—including Sierra Wireless cellular routers and gateways (LX, RV, MP, MG, RX, XR series), Cel-Fi by Nextivity cellular boosters (PRO, GO, GO2, SOLO, GO4), Panorama Antennas (WMM8, WM8, LGMTM), Starlink satellite, and the Purple WiFi platform—with proprietary design and installation services. The principal technical differentiator is a pre-installation site-survey methodology backed by a proprietary database of New Zealand telco tower locations and directional orientations, used to optimize antenna selection, booster configuration, and gateway sizing. The service portfolio covers professional installation of fixed wireless broadband, cellular boosting, Starlink, WiFi bridging, and solar power systems, plus ongoing device management via Sierra Wireless's AirLink Management Service (ALMS).
it-iQ generates revenue across four streams: hardware product sales, professional installation services, recurring managed device-management services, and a subscription-based WiFi captive portal (Purple). Pricing is custom and quote-based, with multi-year contracts, and every engagement begins with a site survey. The go-to-market motion is consultative and project-based, targeting enterprise and mid-market buyers through direct sales, supplemented by content marketing on the company website and organic Facebook presence. Operations are wholly focused on the New Zealand domestic market, with no disclosed geographic expansion.
it-iQ firmographics
Firmographics- Name
- it-iQ
- Legal name
- it-iQ Ltd
- Website
- https://itiq.co.nz
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Short description
- it-iQ is a New Zealand-based systems integrator providing cellular coverage, wireless broadband, Starlink satellite, WiFi, and solar power connectivity solutions for rural, commercial, government, and mobile customers, combining third-party hardware with professional site survey and installation services.
- Ownership category
- akta.pro rank
it-iQ industry classification
Industry- Product category
- Wireless Connectivity Solutions
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Industrial Connectivity & Networks (5G/LPWAN/TSN/Industrial Ethernet) (IMAIAMAH)
- akta.pro secondary industry
- Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI)
Keywords
Where it-iQ is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
it-iQ business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Product Sales: Sale of cellular routers (Sierra Wireless), cellular boosters (Cel-Fi), antennas (Panorama Antennas), and related equipment. Products include fixed wireless gateways, industrial IoT routers, and vehicle-mounted communication systems.
- Installation Services: Professional installation of wireless broadband, fixed wireless broadband, cellular boosting, Starlink satellite, WiFi, and solar power systems. Includes site surveys to assess location requirements.
- Device Management Services: Ongoing device management, monitoring, and maintenance services using AirLink Management Service (ALMS) for deployed LTE enterprise gateways.
- WiFi Captive Portal: Cloud-based WiFi platform providing captive portal solutions with customizable branding, user authentication, access control, and monetization options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
it-iQ product offering
Product offeringCore offering
it-iQ is a New Zealand-based systems integrator and solutions provider that combines third-party connectivity hardware (Cel-Fi cellular boosters, Sierra Wireless routers and gateways, Panorama Antennas, Purple WiFi analytics, Starlink satellite terminals) with professional services including site surveys, custom system design, installation, and ongoing device management. The company delivers end-to-end wireless broadband, cellular coverage, satellite internet, WiFi bridge, and solar-powered connectivity solutions tailored to rural, remote, mobile, and commercial environments.
Product overview
it-iQ is a connectivity solutions provider offering a portfolio of products and installation/maintenance services for wireless internet, cellular coverage, and satellite communications. The product portfolio includes Cel-Fi cellular signal boosters (PRO, GO, GO2, SOLO, GO4 models) for indoor and mobile applications; Sierra Wireless routers and gateways (LX, RV, MP, MG, RX, and XR series) for industrial IoT and vehicle applications; Panorama Antennas (directional WMM8/WM8 and omni-directional LGMTM) for fixed and mobile installations; and Purple WiFi analytics platform. Services encompass design, site surveys, installation of fixed wireless broadband, cellular boosters, Starlink satellite, wireless broadband, WiFi, solar power systems, as well as cellular coverage mapping, WiFi captive portal setup, device management, and finetuning of existing installations.
Differentiator
Problem solved
Functional benefit
Products and services
- Cel-Fi Cellular Signal Booster Line Cel-Fi product line (PRO, GO, GO2, SOLO, GO4) of carrier-grade smart signal boosters providing up to 100 dB gain for indoor, outdoor, stationary, and mobile applications; covers 3G/4G/4G LTE/5G networks for residential, small business, and commercial customers needing improved cellular coverage.
- Sierra Wireless Cellular Router and Gateway Portfolio Sierra Wireless cellular routers and gateways including LX40 and LX60 (Essential Series), RV50X and RV55 (Performance Series), MP70 and MG90/MG90 5G (vehicle area network routers), RX55 (Industrial IoT), and XR80/XR90 5G routers for IoT, fleet, industrial, fixed wireless, and vehicle applications.
- Panorama Antennas Directional and omni-directional antennas including WMM8 (high-gain 2x2 MIMO directional 4G/5G antenna), WM8 (multi-service directional antenna), and LGMTM (2x2 4G/5G MiMo omni-directional antenna for mobile applications) supporting 2x2 and 4x4 MIMO configurations for fixed and mobile installations.
- Purple WiFi Analytics and Captive Portal Platform Cloud-based WiFi analytics and engagement platform that overlays existing WiFi infrastructure with a captive portal, captures visitor contact and demographic information, enables visitor profiling, and supports personalized marketing campaigns and monetization.
- Connectivity Installation and Site Survey Services Professional site surveys, custom system design, and installation services for wireless broadband, fixed wireless broadband, cellular boosters, Starlink satellite, WiFi, and solar power systems; includes antenna selection, gateway configuration, and booster configuration tailored to site conditions and telco tower locations.
- Device Management and Monitoring Service
Quantifiable outcome
- Coverage up to 3,000 m² per Cel-Fi GO 4 system
- +2 more outcomes
Companies that use it-iQ
Customer profileSegments4 records
Ideal customer profiles4 records
it-iQ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
it-iQ partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Sierra WirelesscoreSierra Wireless is a key technology partner providing cellular routers and gateways. it-iQ offers the full Sierra Wireless portfolio including Essential Series (LX40, LX60), Performance Series (RV50X, RV55, MP70, MG90), Industrial IoT (RX55), and 5G XR Series (XR80, XR90) routers. The AirLink Management Service (ALMS) cloud platform is used for device management.
- Cel-Fi (Nextivity)coreCel-Fi by Nextivity provides cellular booster products including PRO, GO, GO2, SOLO, and GO4 models. it-iQ offers complete Cel-Fi solutions with professional installation and antenna configuration for indoor, outdoor, stationary, and mobile applications.
- Panorama AntennascorePanorama Antennas supplies directional and omni-directional antennas including WMM8, WM8, and LGMTM models. These are essential components for maximizing performance of cellular gateways, WiFi access points, and cellular boosters, with 2x2 and 4x4 MIMO support.
- Starlink (SpaceX)coreStarlink satellite internet service provides high-speed connectivity for remote locations. it-iQ provides professional Starlink installation services including site surveys and optimal dish placement.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
it-iQ competitors and assessment
Company assessmentDirect peers
- PB Technologies: Largest NZ IT reseller/integrator offering networking, cellular, and connectivity hardware with installation services — a broad-line competitor that overlaps on hardware resale and integration work for SMB and enterprise customers.
- Compudigm: New Zealand IT integrator offering networking, communications, and managed services — overlaps with it-iQ on connectivity hardware resale and professional installation for SMB customers.
- Cyclone Computers: New Zealand IT systems integrator serving business and government with networking, connectivity, and managed services — competes with it-iQ on enterprise connectivity deployments and managed service contracts.
- Wireless Nation: New Zealand-based rural and remote wireless broadband provider offering fixed wireless and 4G/5G connectivity solutions to underserved areas — directly overlapping with it-iQ's core rural connectivity mission in the same geography.
- The Pacific Group: NZ-based IT solutions and connectivity provider delivering wireless, networking, and integration services to enterprise and government — comparable in business model and customer profile.
Broad incumbents
- Westcon-Comstor: Global value-added distributor of networking, communications, and security equipment — overlaps as a channel competitor and also serves as a potential upstream distributor for many of it-iQ's same vendors.
- Insight Enterprises: Global IT solutions integrator and value-added reseller with networking and connectivity offerings — competes for the same enterprise managed-services wallet but at much larger scale and broader portfolio.
Others
- Sierra Wireless (Semtech): Vendor partner supplying it-iQ's core cellular router/gateway portfolio (LX, RV, MP, MG, RX, XR series). Not a direct competitor but a strategic dependency and ecosystem participant.
- Nextivity (Cel-Fi): Vendor partner supplying it-iQ's core cellular booster products (PRO, GO, GO2, SOLO, GO4). Not a direct competitor but a critical supplier whose channel strategy materially affects it-iQ's positioning.
Regional players
- NOW (NOW Networks): NZ-focused fixed wireless broadband provider serving residential and business customers in regional areas — directly competes in the rural wireless broadband segment with a different go-to-market (carrier-style).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
it-iQ social profiles
Digital presenceit-iQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
it-iQ leadership team
Management profileNumber of profiles
it-iQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
it-iQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about it-iQ
What does it-iQ do?
it-iQ is a New Zealand-based systems integrator and solutions provider that combines third-party connectivity hardware (Cel-Fi cellular boosters, Sierra Wireless routers and gateways, Panorama Antennas, Purple WiFi analytics, Starlink satellite terminals) with professional services including site surveys, custom system design, installation, and ongoing device management. The company delivers end-to-end wireless broadband, cellular coverage, satellite internet, WiFi bridge, and solar-powered connectivity solutions tailored to rural, remote, mobile, and commercial environments.
Is it-iQ a public or private company?
it-iQ is a private company. It is classified as unknown and is currently operating.
When was it-iQ founded?
it-iQ was founded in 2001.
Where is it-iQ based?
it-iQ is headquartered in Auckland, New Zealand, in the Oceania region.
How does it-iQ make money?
Four revenue lines are on record. Hardware Product Sales are the primary driver. The others are installation Services, device Management Services and wiFi Captive Portal.
Who are it-iQ's main competitors?
Direct peers on record are PB Technologies, Compudigm, Cyclone Computers, Wireless Nation and The Pacific Group. Broad incumbents are Westcon-Comstor and Insight Enterprises. Others are Sierra Wireless (Semtech) and Nextivity (Cel-Fi). NOW (NOW Networks) is listed as a regional player.
Does it-iQ have an API?
No public API is recorded for it-iQ.
What industry is it-iQ in?
it-iQ's product category is Wireless Connectivity Solutions. Its primary akta.pro industry code is IMAIAMAH, Industrial Connectivity & Networks (5G/LPWAN/TSN/Industrial Ethernet), with a secondary code of HDAIABAI, Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband). Its NAICS code is 54151 and its SIC code is 7373.