Name

PP-Performance

Legal name

PP-Performance GmbH

Website

https://pp-performance.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Automotive Performance Tuning

NAICS

Motor Vehicle Transmission and Power Train Parts Manufacturing (33635)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

Keywords

• Vehicle performance tuning
• ECU remapping services
• Turbocharger upgrades
• Automotive chip tuning
• Performance car customization

Headquarters

HQ city

Bad Mergentheim

HQ country

Germany

HQ region

Europe

Offices22 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Performance Tuning Services: Custom ECU tuning and performance optimization services for luxury and high-performance vehicles. Services include chip tuning, Vmax removal, eco-tuning, and comprehensive performance packages.
2. VIP Tuning Packages: Comprehensive high-end tuning packages including turbocharger upgrades, exhaust systems, intercoolers, and full motor sport modifications for specific vehicle models (Porsche, Ferrari, BMW M, AMG, Audi RS).
3. Software Licensing (B2B): Chip tuning software sold to authorized dealers and workshops through the dealer portal. Includes 365 days of free updates, direct developer support, and access to the online database.
4. Merchandise and Accessories: Online shop selling branded merchandise including clothing, accessories, car care products (Alpha Line), and collectibles.
5. Optional Warranties: Extended warranty packages through partner NSA Garantie for engine and powertrain coverage up to 5 years.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PP-Performance provides custom ECU tuning software individually written for each vehicle, hardware tuning modules (Powerbox), and comprehensive VIP tuning packages (turbocharger upgrades, intercoolers, titanium exhausts) for luxury and high-performance vehicles including Porsche, Ferrari, Mercedes-AMG, Audi RS, BMW M, Lamborghini, and McLaren. Additionally, the company licenses its proprietary B2B dealer software platform to authorized workshops worldwide and operates an online shop for branded merchandise and car care products.

Product overview

PP-Performance operates as a comprehensive vehicle tuning company offering a unified portfolio centered around three core tuning methodologies: Chip Tuning (individual ECU software written per vehicle), Powerbox Tuning (hardware plugin modules), and VIP Tuning Packages (complete hardware and software solutions for high-end vehicles). The product portfolio spans individual tuning for over 25 vehicle brands including Porsche, Ferrari, Lamborghini, BMW, Mercedes-AMG, Audi, and many others, with services ranging from performance optimization to eco-tuning. VIP Tuning packages (PP-800, PP-840, PP-850, PP-900 series) represent the premium tier combining motorsport software with hardware upgrades. The company also operates a B2B dealer platform for authorized partners, a separate online merchandise shop, and provides supporting services including TÜV certification, warranty programs, and performance dynamometer testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Chip Tuning Individual ECU tuning software written specifically by founder Jimmy Pelka for each vehicle, optimizing engine control parameters for maximum performance, better fuel economy, and reduced emissions without additional hardware modifications. Available for over 25 vehicle brands.
• Powerbox Tuning Hardware-based tuning solution (plugin module) that modifies engine signals to achieve performance gains, offered as a plug-and-play alternative to software-only chip tuning for supported vehicles.
• VIP Tuning Packages Comprehensive high-end tuning packages combining motorsport software, hardware upgrades (turbocharger, intercooler, titanium exhaust), and precision tuning for luxury and high-performance vehicles including AMG, Audi RS, BMW M, Ferrari, Lamborghini, and Porsche models. Named vehicle-specific packages include PP-800 Porsche 991 (800 HP), PP-840 Audi RS6/RS7 (840 HP), PP-850 BMW M5/M8 (850 HP), and PP-900 AMG 5.5L (900 HP).
• Eco-Tuning Fuel-saving software optimization focused on reducing fuel consumption by up to 15% depending on driving style and vehicle type, available for passenger cars and commercial utility vehicles with reduced emissions as a co-benefit.
• B2B Dealer Software Proprietary B2B tuning software platform sold to authorized dealers and workshops via the dealer portal (dealer.pp-performance.de), providing slave and master user access, DTC off, cold start off, DPF off, cat off, GPF off, exhaust flap control, pop & bang, AK sound options, 24/7 online system and database access, and 365 days of free updates with direct WhatsApp developer support.
• PP-Performance Online Shop E-commerce platform at shop.pp-performance.de selling branded PP-Performance merchandise including apparel (t-shirts, slippers), accessories (license plate holders), car care products (Alpha Line), and collectibles (Porsche motor model kits).

Quantifiable outcome

• Up to 900 HP output achievable on flagship AMG 5.5L TT V8 M157 engines
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Liberty Walk (LB Holdings Co. Ltd.)flagshipStrategic or Co-development Partner · 1 January 2019Japanese body kit tuning specialists. Strategic partnership for Japanese market expansion. Combines Liberty Walk's custom body kit expertise with PP-Performance's engine tuning capabilities.
• Evolve TechnikcoreChannel Partner/ Reseller/ Distributor · 1 January 2011Australian dealer partner providing PP-Performance software and tuning services to customers in and around Melbourne since 2011.
• Salah AlamoudiflagshipOthers · 1 January 2008Co-founder and business partner. Emirati businessman who partnered with Jimmy Pelka to establish PP-Performance headquarters in Abu Dhabi. Original relationship began when Pelka tuned Alamoudi's supercars in 2006.
• NSA GarantiecoreStrategic or Co-development PartnerWarranty partner providing engine and powertrain warranty coverage for customer vehicles up to 5 years of age. Enhances customer confidence in PP-Performance tuning services.
• MAHAcoreOthersMarket-leading dynamometer supplier. PP-Performance uses in-house MAHA dyno equipment for TÜV-approved performance testing and verification.

Scale indicators10 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Techart Automobildesign: German Porsche aftermarket specialist offering ECU tuning, aerodynamic upgrades, and interior personalization. Highly comparable to PP-Performance's PP-800 Porsche 991 Turbo/S package and broader Porsche VIP focus.
• Cobb Tuning: US-based aftermarket performance company known for ECU tuning platforms (Accessport) and a strong dealer network. Comparable to PP-Performance's software-plus-dealer-portal business model and accessible performance positioning.
• Mansory: German-based luxury aftermarket tuner for brands including Ferrari, Lamborghini, Bentley, and Rolls-Royce. Overlaps with PP-Performance on hypercar ECU/turbo upgrades and full-vehicle VIP packages for the same HNW customer cohort.
• Brabus: German luxury aftermarket performance tuner specializing in Mercedes-Benz and other high-end vehicles. Closest direct competitor to PP-Performance in the European HNW supercar/hypercar tuning segment, with comparable ECU remapping, turbo upgrades, and VIP package offerings.
• ABT Sportsline: German performance tuner focused primarily on Audi and VW Group vehicles, with ECU tuning, aerodynamic packages, and wheel programs. Directly comparable to PP-Performance's PP-840 Audi RS6/RS7 offering and broader ECU/hardware bundling model.
• Mountune: UK-based performance engineering firm offering ECU calibration, hardware upgrades, and turn-key packages, primarily for Ford platforms. Comparable service model and software-led dealer distribution, though concentrated in a different OEM ecosystem.
• Ruf Automobile: German manufacturer and tuner recognized as a standalone vehicle maker for Porsche-based performance cars. Comparable to PP-Performance on bespoke Porsche powertrain development and premium HNW positioning.
• APR (Automotive Performance Reimagined): US-based ECU tuning specialist for VAG, Porsche, and other European performance platforms. Directly comparable software-led business model and dealer distribution network, though with stronger mass-market ECU focus than PP-Performance's HNW skew.
• Litchfield Motors: UK-based performance tuner specializing in Porsche, Nissan GT-R, and McLaren platforms. Comparable to PP-Performance on bespoke ECU calibration and high-end vehicle packaging targeting enthusiast owners.

Others

• Akrapovič: Slovenian manufacturer of high-end titanium exhaust systems used across motorsport and aftermarket performance. Adjacent rather than directly competing — PP-Performance bundles similar exhaust upgrades into its VIP packages, and the two frequently co-deliver on the same vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PPPerformance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PP-Performance